The objective of this module is to give the student a broad overview of the structure of the Irish legal system and how it operates. An introduction will also be given to the European legal system. The student will be provided with an understanding of the basic principles of contract law and tort law which are essential in the commercial environment. It is intended that this module will create an awareness of where legal expertise may need to be sought.

1. Trace the development of the Irish legal system, identifying the sources of law and their relative positions of authority within that system;

2. Explore the composition and jurisdiction of the Irish court systemincluding judicial independence and the significance ofprecedent;

3. Apply the fundamental principles of contract law and tort law to facilitate informed decisions in the commercial environment;
4. Recognise key factors which will influence decision making within a complex legal environment;
5. Demonstrate the ability to cooperate and work effectively with peers.

This course in Consumer Buyer Behaviour will study factors and processes that lead to purchase and consumption decisions. It will allow the student to better understand their own behaviour as consumers and the multitude of influences that play on their consumption; it will also allow them to analyse macro issues in consumer behaviour.

1. Explain the principles and concepts of consumer buyer behaviour.
2. Describe the importance of consumer behaviour in people’s daily lives.
3. Identify the range of factors influencing consumer choice processes.
4. Outline global and Irish trends influencing consumer behaviour.

5. Recognise how consumer buyer behaviour impacts upon a firms marketing strategy.

The aim of this module is to develop students' key marketing skills. Students have the opportunity to work on real-time industry marketing issues through creative brainstorming, idea development and mentoring. The outcome will be that the individual will produce a portfolio of creative marketing exhibits that showcases their innovation and ability. This module also focuses on communicating ideas successfully.

1. Demonstrate creativity in applied marketing
2. Improve brand impact through a marketing campaign

3. Appreciate design and product development planning

4. Plan an integrated marketing communication for maximum impact

This module provides the learner with an opportunity to develop an understanding of the conceptual and practical elements which are essential to the integrated nature of marketing communications. It also aims to provide the students with the tools required to develop an effective marketing communications plan for an organisation. The module examines the role and practice of marketing communications against the backdrop of contemporary and emerging issues such as new media formats, the role of digital technology and the ethical and regulatory concerns which prevail.

1. Create a Marketing Communications Plan for an organisation and understand the elements of the Marketing Communications mix

2. Design a brochure, write a press release and consider publicity in relation to event management and public consultation processes.
3. Understand the benefits and importance of Exhibitions and trade fairs
4. Demonstrate an understanding of the key players in the Irish Marketing Communications environment and the importance of Brand Management

5. Understand how on-line communications, Direct marketing, Sponsorship, Sales Promotion, Corporate Identity Development may be integrated intothe Marketing communications plan

This subject will demonstrate critical appreciation of event planning and management conceptually being able to apply this within the industry setting.

The subject is theory based & addresses fundamental aspects of event management theory & legislation crucial to working in the event sector.

1. Demonstrate an awareness of event management & develop a critical appreciation of event design & planning

2. Display knowledge of systems & processes of event management and monitoring while interpreting key concepts & applications to run successful events

3. Analyse, interpret, monitor and recommend actions for the successful financial management of events
4. Assess innovations, trends and future development associated with event management

Europe presents a complex but an always increasing opportunity network for business activity. In this module students will acquire the skill to do a PESTEL/ PESTELE analysis to analyse a business and the European environment in which it operates. They will learn about the relationship between business and the political institutions, policies and regulations of the European Union and the challenges of the post BREXIT business environment. There is a practical Business Simulation to bind theory and practice. Current issues will feature prominently to encourage engagement with present day problems.

1. Identify the key stepping stones in the creation, development and challenges of the European Union integration process and impact onIreland and Irish business, 1973 – 2021

2. Describe the key EU Institutional players which set the rules and agenda of the European Business Environment

3. Use the PESTLE framework to analyse a business and its trading environment in Europe

4. Simulateapolicy and decision-making negotiation on a business topicthrough a Business Simulation ( European/EU) meeting

5. Source and interpret information relevant to the syllabus content

This module will build on the language skills acquired in Semesters 1 and 2, and initiate progression towards CEFR Level A2. The module will foster increasing independence in the use of the language in authentic everyday situations, with emphasis on gaining confidence in speaking and listening. An awareness of German culture and society will develop in tandem with the student's developing language skills. Contemporary media, written text, video clips and film will be used.

1. initiate progress towards CEFR Level A2.

2. Identify and interpret correctly without assistance frequently used expressions related to immediate familiar situations: family, education, interests etc

3. role-playusingelementary languagemost situations likely to arise whilst travelling in an area where the language is spoken

4. compose with guidance simple written text on topics which are familiar or of personal interest

5. demonstrateincreased cultural insight into German societies by engaging with contemporary media platforms.

This module will build on the language skills acquired in Semesters 1 and 2, and initiate progression towards CEFR Level B1. The module will foster increasing independence in the use of the language in authentic, everyday situations, with emphasis on gaining confidence in speaking and listening. An awareness of French culture and society will develop in tandem with the student's developing language skills. Contemporary media, authentic text, video clips and film will be used.

1. performat CEFR Level A2 and progress towards Level B1.

2. with appropriate assistance identify and interpret the main points of clear standard input on familiar matters regularly encountered in work, college, leisure, etc..

3. Role-play, with adequate preparation, aspects of his/her background, immediate environment and matters in areas of immediate need; deal with principal situations likely to arise whilst travelling in an area where the language is spoken.

4. compose simple connected text on topics which are familiar or of personal interest and implement a level of grammatical accuracy appropriate to the level.

5. demonstrate increased awareness of Francophonecultural life through completion of a project, presentation, video blog or podcast.

This module will build on the language skills acquired in Semesters 1 and 2, and initiate progression towards CEFR Level A2. The module will foster increasing independence in the use of the language in authentic everyday situations, with emphasis on gaining confidence in speaking and listening. An awareness of Spanish culture and society will develop in tandem with the student's developing language skills. Contemporary media, written text, video clips and film will be used.

1. Initiate progress towards CEFR Level A2.

2. OVERALL READING COMPREHENSION Can read with a large degree of independence, adapting style and speed of reading to different texts and purposes, and using appropriate reference sources selectively. Has a broad active reading vocabulary, but may experience some difficulty with low-frequency idioms.

3. OVERALL SPOKEN PRODUCTION Can reasonably fluently sustain a straightforward description of one of a variety of subjects within his/her field of interest, presenting it as a linear sequence of points.

4. OVERALL WRITTEN PRODUCTION Can write straightforward connected texts on a range of familiar subjects within his field of interest, by linking a series of shorter discrete elements into a linear sequence.

5. AUDIO-VISUAL RECEPTION: Can follow a TV commercial or a trailer for or scene from a film, understanding what the actors are talking about, provided that the images are a great help in understanding and the delivery is clear and relatively slow.

The aim of this subject is for students to develop a knowledge of cost accounting and cost behaviour and apply this to managerial decision making problems and budgeting.

1. Identify ways in which costs can be classified and forecast costs for future periods.
2. Explain the terminology used in cost accounting and calculate the cost of producing a product or providing a service.
3. Perform calculations and manipulate data for break even analysis.
4. Apply contribution analysis to managerial decision making situations.
5. Describe the budgetary process in an organisation and prepare functional, cash and incremental budgets

The module will equip the learner with the practical skills to research, plan, create and publish a variety of digital content using popular PC and mobile applications using accepted design guidelines. This content can be published to a number of popular social and digital platforms and created in line with marketing goals/objectives.

1. Plan and research how to create digital content

2. Apply accepted design guidelines for content creation

3. Create graphic and video content using a number of popular PC and mobile applications

4. Understand the constraints (including legal) and requirements tocreate and publish content in a digital environment

This module introduces the student to the basic concepts of microeconomics and to provide them with the ability to understand the behaviour of firms and markets.

1. Have an appreciation of the discipline of economics and why it is relevant to business

2. Analyse and calculate how changes to prices, income and substitutes affect demand

3. Explain how the firm decides how much to produce

4. List and explain the various formsof market structures

In this module the learner will build on the knowledge acquired in Business Law 1. They will be introduced to some of the core principles and concepts which are essential in the commercial environment, including commercial contracts, employment law, consumer law and insurance. The learner will also be introduced to the area of property law, including landlord and tenant law and commercial leases. It is intended that this module will create an awareness of where legal expertise may need to be sought.

1. Apply the fundamental principles ofemploymentlaw andequality law to facilitate informed decisions in the commercial environment;
2. Discuss the significance of various business activities such as marketing, franchising,agency, insurance and banking in a commercial setting;

3. Distinguish between the various forms ofbusiness organisation;

4. Examine legislation and case law in relation to consumer law and property law;

5. Demonstrate the ability to cooperate and work effectively with peers.

This module teaches learners how to use web and social media analytics software. Students are taught how to utilise and interpret web and social media analytical data to improve marketing decision-making. Students will be introduced to a number of online platforms including Google Analytics, Facebook Insights, Twitter Analytics and LinkedIn Analytics among other contemporary channels. The module will enable students to comprehend key metrics that marketing executives require.

1. Engage with various analytical online tools and platforms to understand key marketing metrics.
2. Navigate the basics of the Google Analytics Platform.
3. Learn and use web analytical terminology and vocabulary.
4. Identify and understand key digital, financial and marketing metrics.
5. Identify the advantages of using web analytical software for marketing decision making.

This subject aims facilitate the learner's development of key communications and media competencies required to effectively perform a public relations role. The subject will investigate the professional role of the Public Relations Practitioner and introduce the key skills required to effectively perform a public relations role. On completion of this subject the student will be able to appreciate the function of public relations in a variety of contexts.

1. Define public relations and the role of the professional practitioner.

2. Evaluate the role of the media in the context of public relations.

3. Recognise and manage internal public relations.

4. Review the role of public relations in specialist areas including Crisis PR, PR for Charities and voluntary organisations and Political PR.

5. Prepare and present a public relations proposal.

This module expands on the range of skills attained in Semester 3 so that the student should be equipped to perform at CEFR Level A2. Insight into German-speaking cultures and societies continues in tandem with the student's developing language skills. Contemporary media, authentic text, video clips and film will be used. This module also serves as preparation for those students who may choose to spend one or two Semesters studying at an Erasmus partner institution in Germany during Year 3.

1. perform with increasing conficence at CEFR Level A2

2. recall and use without assistance frequently used expressions related to immediate familiar situations: family, education, social life, interests etc.

3. Employ and role-play situations which arelikely to arise whilst travelling in an area where the language is spoken.

4. compose with greater confidence and independence simple written text on topics which are familiar and of personal/professional interest.

5. use and reference contemporary media platforms to explore and report on the cultures and traditions of German speaking societies.

This Module expands on the range of skills attained in Semester 3 so that the student should be equipped to perform at CEFR Level B1.Insight into Francophone culture and society continues in tandem with the student's developing language skills. Contemporary media, authentic text, video clips and film will be used. This module also serves as preparation for those students who may choose to spend one or two Semesters studying at an Erasmus partner institution in France during Year 3.

1. perform, with increasing confidence atCEFR Level B1.

2. recognise the main points of clear standard input on familiar matters.

3. produce and construct simple connected text on topics which are familiar or of personal interest with grammatical accuracy appropriate to the Level

4. demonstrate an ability to handlemost situations likely to arise whilst travelling in an area where the language is spoken and initiate conversations.

5. demonstrate increased insight into French cultural life through completion of a presentation, video blog or podcast

This module expands on the range of skills attained in Semester 3 so that the student should be equipped to perform at CEFR Level A2. Insight into Spanish-speaking cultures and societies continues in tandem with the student's developing language skills. Contemporary media, authentic text, video clips and film will be used. This module also serves as preparation for those students who may choose to spend one or two Semesters studying at an Erasmus partner institution in Spain during Year 3.

1. Perform confidently at CEFR Level A2

2. OVERALL READING COMPREHENSION Can read with a large degree of independence, adapting style and speed of reading to different texts and purposes, and using appropriate reference sources selectively. Has a broad active reading vocabulary, but may experience some difficulty with low-frequency idioms.

3. OVERALL SPOKEN PRODUCTION Can reasonably fluently sustain a straightforward description of one of a variety of subjects within his/her field of interest, presenting it as a linear sequence of points.

4. OVERALL WRITTEN PRODUCTION Can write straightforward connected texts on a range of familiar subjects within his field of interest, by linking a series of shorter discrete elements into a linear sequence.

5. AUDIO-VISUAL RECEPTION: Can follow a TV commercial or a trailer for or scene from a film, understanding what the actors are talking about, provided that the images are a great help in understanding and the delivery is clear and relatively slow.

The student will develop a knowledge and understanding of the financial management methods for analysing the financial position of a business, accessing appropriate sources of finance and appraising capital investment opportunities.

1. Describe the role of the financial manager in an organisation in meeting the needs ofall stakeholders.

2. Calculate accounting ratios and prepare a report analysing the financial position and performance of an organisation.

3. Identify and apply a range of investment appraisal techniques and interpret the results.
4. Discuss the importance of, and prepare calculations in relation to working capital management.
5. Identify and appraise the principle sources of finance available to a business.

This subject aims to introduce the concept of Entrepreneurship to the Student and take the student through the process of starting a business, from considering self-employment, to initial idea generation, through to the practicalities of start-up.

1. Identify the principal personality traits and characteristics associated with entrepreneurship and examine their own suitability to become an entrepreneur.
2. Identify suitable conditions for the development of an enterprise culture and be familiar with the sources of assistance in an Irish context.
3. Explore creativity from a startup business perspective, explorethe tools used to generate ideas for a potential business and the stages involved in writing a feasibilty study and a business plan

4. Identify the advantages and disadvantages of different legal structures available to start-ups and the stages of growth a new business may go through

5. Write a marketing plan for a proposed enterprise and identify the types and sources of assistance available to startups

This module aims to introduce the general business student, in Marketing, Sport and/or Tourism, to key people management processes and practices in organisations. It will provide them with the knowledge required to effectively lead teams and manage people in the workplace. It will include key aspects of managing people such as leadership, resourcing, learning and development, performance management, equality, diversity and inclusion.

1. Discussthe central role of the professsional manager in leading teamsat work.

2. Evaluate and recommend appropriaterecruitment and selection methods for your sector.

3. Investigate and recommend appropriate employee performance management and appraisal processes for your sector.

4. Discuss grievance and disciplinary procedures and how to effectively use these procedures in managing people in the workplace.

5. Demonstrate an understanding of the importance of equality, diversity and inclusion in effective team leadership

This module will introduce students into the world of e-commerce. It will take on a practical and theoretical format. It will introduce students to the factors underpinning the e-commerce sector while highlighting the present and future economic importance of e-commerce.

The practical element of the module will involve the students build fully operational e-commerce sites. This will be completed as group projects using open source software, like WordPress and WooCommerce.

The module will work in conjunction with the Sales Practice module, MKTG07127 and will share assessments.

1. Display knowledge of the importance of the e-commerce business environment and evolution of the sector.

2. Identify the foundations of the various e-commerce business models and analyse the application of these models.

3. Derive a business plan and appreciate the value of project management.

4. Demonstrate how marketing, payment systems, the legal frameworkand security are used to support e-commerce.

5. Construct an e-commerce solution for the business environment.

This subject aims to develop an appreciation of the principles and practice of relationship sales.

1. Distinguish between the theoretical concepts and themes of sales.

2. Examine the stages in sales call planning and the sales process.

3. Explain value creation in the salesperson – customer relationship.

4. Prepare and present a professional sales presentation.

5. Explore the ethical issues concerning sales and salespeople.

This subject aims to introduce students to the strategic role and objectives of operations management in both manufacturing and service organisations and to develop their understanding of the key decision areas and related techniques associated with the design of products/services, facilities and processes. Students will also be exposed to the areas of job design and process technologies which improve on key operations performance objectives.

1. Appraise the importance of the operations function in the organisation.

2. Classify the similarities and differences in the nature of the operation of manufacturing and service industries and assess the implications for the management of each sector.

3. Reconcile the source of operations strategy, it’s impact on corporate requirements and its interrelationship to other functional strategies.

4. Describe and evaluate techniques used in the design of products/services and the processes that deliver them.

5. Compare and critically asses the key performance objectives of operations and the relative importance of each in meeting customer and stakeholder expectations.

This module builds on skills acquired in Semesters 1-4. The student should perform confidently at CEFR Level A2 and begin to progress towards CEFR Level B1. Use of text-based and contemporary media will be selected to reflect the student's increasing linguistic competence and intercultural awareness.

1. perform confidently at CEFR Level A2 and progress towards CEFR Level B1

2. with appropriate assistance respond to the mainpoints of clear standard input on familiar matters regularly encountered in work, school, leisure etc.

3. prepare and compose simple, connected text on topics which are familiar or of personal interest and implement a level of grammatical accuracy appropriate to the Level

4. describe in simple terms, and with adequate preparation, aspects of his/her background, immediate environment and matters in areas of immediate need; conductconversations and role-playswith focus on awareness of good accent and intonation;dramatise situations likely to arise whilst travelling in an area where the language is spoken.

5. plan, design and presenta project, presentation or video blog or podcast on German Cultural life in language appropriate to the relevant level which

This module builds on skills acquired in Semesters 1-4. The student should perform confidently at CEFR Level B1 and initiate progression towards CEFR Level B2. Use of text-based and contemporary media will be selected to reflect the student's increasing linguistic competence and intercultural awareness.

1. progress towards achieving competence at CEFR Level B2.

2. Apply more complex text on topics which relate to their field of specialisation.

3. produce detailed texts on subjects relating to both their personal interests and their chosen area of study.

4. express and defend a viewpoint on topics relating to their field of interest and current affairs and interact with some fluency and spontaneity with native speakers.

5. designa project or make an oral presentation, video blog or podcast on a topic which relates to their field of specialisation.

This module builds on skills acquired in Semesters 1-4. The student should perform confidently in Spansih at CEFR Level A2 and begin to progress towards CEFR Level B1. Use of text-based and contemporary media will be selected to reflect the student's increasing linguistic competence and intercultural awareness.

1. Perform confidently at CEFR Level A2 and progress towards CEFR Level B1

2. OVERALL READING COMPREHENSION Can read with a large degree of independence, adapting style and speed of reading to different texts and purposes, and using appropriate reference sources selectively. Has a broad active reading vocabulary, but may experience some difficulty with low-frequency idioms.

3. OVERALL WRITTEN INTERACTION Can convey information and ideas on abstract as well as concrete topics, check information and ask about or explain problems with reasonable precision. Can write personal letters and notes asking for or conveying simple information of immediate relevance, getting across the point he/she feels to be important

4. OVERALL WRITTEN PRODUCTION Can write straightforward connected texts on a range of familiar subjects within his field of interest, by linking a series of shorter discrete elements into a linear sequence.

5. AUDIO-VISUAL RECEPTION: Can follow many films in which visuals and action carry much of the storyline, and which are delivered clearly in straightforward language. Can catch the main points in TV programmes on familiar topics when the delivery is relatively slow and clear.

This module will equip learners with the skills required to build a professional Digital and Social Media Marketing plan. It considers the steps in developing a plan from situation analysis, objective setting, strategy, and tactic implementation, through to evaluation and control measures. It explores the ever-evolving role of digital and social media in consumer behaviour. The module exposes students to contemporary software and applications used to aid automation of the process while also addressing up to legal and ethics issues in digital marketing.

1. Analyse the steps involved in developing a digital marketing campaign.

2. Appraise the various applications and tools that are available to aid the automation and project management of digital marketing campaigns

3. Explore digital consumer behaviour

4. Explain digital marketing evaluation

5. Appraise legal and ethical considerations in the development digital marketing campaigns

This module will equip students with the practical skills required to promote their website using paid and unpaid search engine marketing techniques. Students are taught best practice Search Engine Optimisation (SEO) techniques and will learn how to use Google Ads to drive traffic to a website. Students are provided with an opportunity to complete Google Ads accreditations as part of this module.

1. Conduct a search engine optimisation audit of a website

2. Analyse existing SEO and implement best practice SEO techniques

3. Navigate Google Ads software

4. Evaluateresults and identify key metrics across various platforms

The module aims to provide students with an opportunity to develop new skills and aptitude required to pursue an active role in a range of marketing positions. The module will allow students to gain new knowledge and acquire professional marketing skills in a business environment. In addition the student will develop the skills and know-how required to prepare professionally for employment opportunities including the creation of professional documentation and interview development.

1. Successfully secure and complete a suitable work placement.

2. Display key professional competence in communication, interpersonal, problem-solving and organising skills in a work based setting.

3. Display the ability to work in a team environment by working cooperatively with others in an organisation.

4. Accept and display the need to ensure professional ethical standards and appreciate the need for confidentiality in the employers business.

5. Display the ability to manage a work based project by adhering to the organisations policies and procedures, ensuring excellent time management, practising good project management principles and ensuring task completion outcomes and deadlines are met.

This module addresses the area of research methodology and its application to business. The module considers the most common forms of research methods and analysis techniques used in Business & Social Sciences. The purpose of the module is to ensure learners are familiar with appropriate research theory and techniques. It will enable learners to conduct independent research into an area of academic interest relevant to business.

1. Understand the role of research in business

2. Comprehend the concepts of research philosophy and research design
3. Conducta literature review
4. Differentiate between quantitative and qualitative research techniques
5. Evaluatedata collection and analysis techniques.

This module is available for 30 ECTS credits of a semester abroad of learning where the student is required to attend modules of academic study in a relevant host/partner College/University/Institute. A learning agreement is used to identify a variety of modules and group of educational components offered by the Erasmus partner, preferably in cognate fields to match their existing programme. All teaching and assessment will be carried out in and by the host College/University/Institute.

1. Have developed intellectual flexibility through approaching their academic discipline from another perspective.

2. Have an increased awareness of, and sensitivity to other cultural customs, normsandpracticesin the host country/institute.

3. Use the experience of differenteducation culture and exposure to new teaching and learning methods to prepare them better for employment or further studyand be able to outline the benefits of same.

4. Utilise a range of personal development qualities and skillsincluding cross-cultural communicationand problem-solving skills in a range of familiar and unfamiliar situations.

5. Have developed a range of self-management and life-long learning skills including time management, adaptability, confidence, independence and enterprise.

This module will explore the management of the macroeconomy and how policy decisions can be made to achieve desirable economic goals. A review of introductory macroeconomic theory and the principles of economics will give the student an understanding of the context in which the policy issues arise. Students will develop an understanding of national and international macroeconomic issues and how they are managed and/or mismanaged.

1. Discuss the principles of economics and connect their relevance to macroeconomic policy.

2. Classify economies according to their type of economic systems and construct an argument as to what type of economic system is most socially and economically desirable.

3. Measure and analyse economic growth anddecline cycles and determine the causes of booms and recessions.

4. Evaluate the benefits of international trade and analyse the effect of protectionism on the international trading system.

5. Interpret fiscal policy and examine the effect that taxation and government expenditure have on the public finances.

The objective will be to provide an introductory, comprehensive, well-structured and cutting-edge treatment of business strategy, covering key questions about contemporary organisations operating in both the private and public sector. The aim will be to enable the learner to derive maximum value from the teaching and learning of organisational business strategy through the development of theoretical concepts and analytical frameworks.

1. Appreciate the significance of the key concepts associated with strategy and strategic intent within the modern organisation

2. Differentiate between the various frameworks required to gain an understanding of the external environment and non-market aspects of the environment

3. Demonstrate how analytical models are used to evaluate an organisation’s resources, capabilities and core competences

4. Critically analyse the importance of governance, social responsibility and good corporate citizenship in the modern business organisation

5. Read referred to online material with a strategic emphasis from academic journals and magazines

This module aims to provide an appreciation of the professional practice of marketing that includes an understanding of the impact of sustainable marketing and ethical marketing practice including the value of corporate social responsibility. There is a clear focus on creating an awareness and reflection on the role and status of marketing practice in contemporary society. Students will gain an insight into the role of a Marketer in society through corporate social responsibility and engagement in the community while appreciating their ethical responsibilities. Ultimately this may assist the development of best practice marketing skills.

1. Explorethe core concepts of Sustainable Marketing, Ethical Marketing Practice and Marketing and Society

2. Appreciate the role of corporateengagement in the community as part of a Marketing strategy

3. Analyse, design, implement and evaluate an ethical approach to Marketing

4. Debate and assess the impact of Marketing and Society

5. Critique the interrelationship between Community Engagement, Ethical Marketing Practice and Marketing and Society

This module provides skills in analytical comprehension of marketing management theory and critical skills in evaluating, formulating and interpreting marketing policy. It develops the critical evaluation skills of students in the application of marketing strategies to real life situations. The importance of gathering marketing intelligence will allow the student to explore the process of marketing decision-making, and, the use of case studies, lecturers, presentations, role play and discussion will enable the student to apply marketing theory to a wide range of problems.

1. Discussthe role of marketing to the organisation, including corporate social responsibility (CSR) equality, diversity & inclusion (EDI) and sustainability

2. Illustrate how effective marketing strategies and plans can be developed in a dynamic marketplace
3. Critically evaluate the importance of gathering and interpreting marketing intelligence for evidence based decision-making

4. Evaluate the role of customer relationship, customer experience and segmentation in the marketing process

5. Apply marketing theories, models and practices in real life scenarios

Customer experience management is a key management objective. Because customers interact with firms through myriad touch points in multiple channels and media, and customer experiences are more social in nature the result is more complex journeys. Change is required to build inter-connected processes that integrate the organisation, the brand and the customer. Customers want simple solutions to their problems as well as optimised and personalised experiences. Greater customer engagement with organisations requires a shift in thinking and practices towards customer experience management and co-creation. This requires the building of new management processes and organisational capabilities in order to deliver exemplary experiences. This module builds on the marketing information students would have obtained in previous years to allow an holistic approach to creating positive customer experiences in all organisations.

1. Evaluate the core concepts of customer-centricity and customer experience management.

2. Apply mapping tools to customers journeys andidentifykey touch points as part of the Customer Experience Framework.

3. Ensure that all customer experience processes are inter-connected from the website to customer engagement with the organisation.

4. Evaluate the role of staff in Customer Experience Management.

5. Create a Customer Experience Management Strategy for an organisation incorporating best practice while conidering the future role of technology in CX and articulating how investment can benefit an orgnaisation’s profit and growth.

The student will develop a knowledge and understanding of the financial management methods for analysing the benefits of various sources of finance, appraising sustainable capital investment opportunities, appreciate the importance of good working capital management and apply management accounting techniques for business planning and control.

1. Assess nature and purpose of accounting, describe the relationship between management accounting and financial accounting and evaluate the role of the finance function within a business.

2. Prepare projected financial statements for a business and interpret their significance for decision-making purposes.
3. Apply the main techniques used in the appraisal of capital expenditure decisions and interpret the results.
4. Evaluatethe sources of financeavailable and appraise the suitability of the different sources in the context of an organisation’s size and financial requirements.
5. Assessthe working capital needs of different organisations and evaluate the importance of good working capital management.

Measuring and evaluating marketing effectiveness has been a contentious issue for many decades; the recent widespread availability of data has led to a fundamental move away from assumptions and guessing which aspects of the marketing plan are working. Students on this module will learn about the important role of marketing accountability by exploring marketing metrics and models used to evaluate the efficiency and contribution of the marketing budget. Students will learn how to harness data for insight; to refine and optimise marketing strategies and how to improve decision making by imposing accountability into marketing planning.

The Marketing Metrics and Accountability module will equip students with skills to analyse the impact of marketing so that it may be justified to influence business decision making and future budgeting.

The module will heighten your awareness of marketing metrics and will encourage you to consider their broader meaning. A basic level of numeracy is required for this module.

1. Examine the role of marketing accountability within Strategic Marketing Planning.

2. Critically analyse the application of an evaluation framework into marketing planning.

3. Critique appropriate marketing metrics and models to measure the efficiency and contribution of the marketing spend.

4. Comprehend how to optimise marketing activities by using marketing metrics.

This module builds on the previous years of language studies and equips the student with linguistic skills to communicate in French at CEFR Level B2. The module develops the student's appreciation of and sensitivity to cultural, social and economic issues relevant to Francophone societies. It also develops the student's individual capacity to carry out independent research in French.

1. consolidate progress toCEFR Level B2 and those who have spent a semester/year abroad in the country where the target language is spoken may be working towards Level C1

2. communicate and interpretthe main ideas of complex texts on both concrete and abstract topics, including technical discussion in his/her field of specialisation

3. manage communication witha degree of fluency and spontaneity (higher in those who have lived in a country in which Frenchis spoken) which makes regular interaction with native speakers quite possible without strain for either party

4. produce clear, detailed text on a wide range of subjects and explain a viewpoint on a topical issues giving the advantages and disadvantages of various options
5. assess and appraise various historical, political and social issues relevant to Franceand start to acquire an awareness of other countries across the globe where Frenchis spoken

This module builds on the previous years of language studies and equips the student with linguistic skills to communicate competently in German at CEFR Level A2 (basic user) while progressing to B1 level. The module develops the student's appreciation of and sensitivity to cultural, social and economic issues relevant to German-speaking societies. It also develops the student's individual capacity to carry out independent research in German.

1. consolidate progress at CEFR Level A2. Students who have spent a semester / year abroad in a German speaking environment will be encouraged to progresstowards CEFR Level B1.

2. communicate and interpret themain ideas of clear standard information covering anincreased range of subjects regularly encountered in education, employment, social situations and travel.

3. Express correct responses with increasing fluency and some spontaneity in a broad range of everyday situations likely to arise while travelling or living in a German speaking area.

4. Summarise material, and independently compose connected text on topics relevant to everyday personal and professional life, and to social and leisure activities, while beginning to include experiences,events, dreams, hopes and ambitions, and briefly giving reasons and explanations for opinions and plans.

5. independently use a range of contemporary media resources to explore and evaluate information on German cultures and societies, and to relay this information in the form of a class paper or oral presentation.

This module builds on the previous years of language studies and equips the student with linguistic skills to communicate competently in Spanish at CEFR Level B1 (independent user). The module develops the student's appreciation of and sensitivity to cultural, social and economic issues relevant to Spanish-speaking societies.

1. Perform with increased confidence at CEFR Level B1. Students who have spent a semester / year abroad in a German speaking environment will be encouraged to initiate progression towards CEFR Level B2.

2. OVERALL READING COMPREHENSION Can read with a large degree of independence, adapting style and speed of reading to different texts and purposes, and using appropriate reference sources selectively. Has a broad active reading vocabulary, but may experience some difficulty with low-frequency idioms.

3. OVERALL SPOKEN PRODUCTION Can give clear, detailed descriptions and presentations on a wide range of subjects related to his/her field of interest, expanding and supporting ideas with subsidiary points and relevant examples.

4. OVERALL WRITTEN PRODUCTION Can write clear, detailed texts on a variety of subjects related to his field of interest, synthesising and evaluating information and arguments from a number of sources.

5. AUDIO-VISUAL RECEPTION: Can understand most TV news and current affairs programmes. Can understand documentaries, live interviews, talk shows, plays and the majority of films in the standard form of the language.

Building on the material from Macroeconomics 1 for Bachelor of Business L8, the student will explore the macroeconomic challenges that economies face and learn how best these challenges can be overcome. The student will use the theoretical framework to apply economic theory to modern economies with which they are familiar.

1. Discuss the causes, consequences and potential solutions to inflation.
2. Analysethe labour market and the challenge unemployment poses for the macro-economy.

3. Analyse monetary policy and demonstrate an understanding on how interest rates are determined.
4. Apply, through the use of case study analysis, a knowledge of macroeconomic challenges posed for individuals, governments and society.
5. Discuss the concept of sustainability and socially responsible economic policies.

The primary aim will be to build upon the business strategy 1 module and further develop the learner's appreciation of strategic thinking and application. The objective will be to place the learner at the vanguard of strategic thought that shapes the behaviour of the modern organisation. This module will provide a detailed, comprehensive and in-depth treatment of business strategy, covering key questions about contemporary organisations operating in both the private and public sectors. Such an approach enables the learner to derive maximum value from the teaching and learning of business strategy through the provision of concepts and analytical frameworks. This pedagogical process will encourage the development of critical appraisal skills as the learner develops an integrated view of the organisation and the operating environment.

It will explore how organisations add value to their assets through the effective implementation of plans and investigate the shifting economic fortunes of global organisations after an extremely challenging period, the rapid adoption of subjects like environmental sustainability, data analytics, technology, emerging media platforms and the increasing power of particular economies in the developed world.

1. Provide comprehensive coverage of the directional growth strategies including organic development, mergers and acquisitions and strategic alliances

2. Explore evaluative, control and implementation approaches in the main areas of strategic management and the decision-making process and how they assist organisations add value to their assets through the development of effective strategy

3. Appreciate the significance of core areas like corporate governance, ethical behaviour, social responsibility and green sustainability

4. Investigate both rational and creative approaches to maintaining an entrepreneurial and innovative culture through the development of effective programmes

5. Understand referred to online material with a strategic emphasis from academic journals and magazines

This module will provide students with a comprehensive knowledge of marketing planning theory to develop skills in critically evaluating, formulating and interpreting marketing policy. It focuses on the major issues associated with the effective implementation of marketing strategies and develops the critical evaluation skills of students in the application of marketing strategies to real life scenarios. There is a focus on tactical/marketing mix strategies in shaping the marketing offering.

1. Critically evaluate the competitive environment
2. Apply marketing theories and models in shaping the market offering, including product strategy andpricing strategy
3. Critically assess the role of marketing channels
4. Design and manage integrated marketing communications
5. Apply marketing theories, models and practices in real life case studies

This subject aims to provide an understanding and appreciation of the marketing profession, continuous professional development and marketing in practice. Topics include professional marketing practice, contemporary issues in marketing and relationship marketing. Students are prepared for the workplace and learn how to engage professionally. Emphasis is placed on presentation, interpersonal and interview skills. The module is layered to consider the individual, the role of marketing, the organisation and the profession. This is key to learn how to deliver best practice.

1. Appraise key aspects of professional marketing practice
2. Synthesisethe role of relationship management to marketing practice

3. Demonstrate the need for continuous professional development

The student will comprehend critical understanding of global marketing practice and will demonstrate the skills necessary to maximise global marketing success.

1. Critique skills necessary to design international marketing research

2. Evaluate the issues around global product marketing
3. Formulate an effective approach to global brand development
4. Synthesiseglobal price considerations

5. Debate the key elements of effective global distribution
6. Design an integrated approach to integrated global marketing communications

The student will develop their ability to analyse and interpret the financial statements of varying organisations with a particular focus on the annual reports of Public Limited Companies, gaining knowledge and understanding of how they are financed, the cost of finance, the differing capital structures, the financial objectives and the need to focus on ethics, environmental, social and good governance.

1. Describethe contents of the income statement, the statement of financial position and the cash flow statement for a limited company.
2. Analyse and interpretcorporate financial statements.
3. Calculatethe financial gearing for an organisation anddemonstrate a clear understanding of the elements contributing to the capital structure decision.
4. Appraise the financial performance, financial position and investment potential of a selected public limited company
5. Appraise the ethical, social, environmental and governance for a selected public limited company

This subject aims to develop an appreciation for the practice of strategic sales management. The student will learn to integrate knowledge, skills and competencies from sales management in order to add strategic value to different business offerings.

1. Appreciate the theoretical concepts and themes of strategic sales and sales management.

2. Develop a sales culture with a marketing orientation within an organisation.

3. Appraise the development of the sales team.

4. Comprehend the management issues in developing and maintaining a sales strategy

5. Explore the contemporary issues of strategic sales and sales management.

This module, like that of the previous Semester, consolidates skills at CEFR Level B2. The level of linguistic and cultural knowledge acquired will enable confident interaction with native speakers of the language in everyday and basic professional situations. In addition, the student should feel enabled to further his/her language skills after graduation from this programme whether through travel, work or further studies.

1. perform confidently at CEFR Level B2 and those who have spent a semester/year abroad in a Francophone countrymay be working towards Level C1

2. Summarise and interpret the main ideas of complex texts on both concrete and abstract topics, including technical discussion in his/her field of specialisation

3. communicate with a degree of fluency and spontaneity (higher in those who have lived in a Francophone country) which makes regular interaction with native speakers quite possible without strain for either party

4. produce clear, detailed text on a wide range of subjects and explain a viewpoint on a topical issues giving the advantages and disadvantages of various options
5. Assess and appraise various historical, political and social issues relevant to Franceand start to acquire an awareness of other countries across the globe where Frenchis spoken

This module consolidates skills at CEFR Level A2 and continues progress towards CEFR Level B1. The level of linguistic and cultural knowledge acquired will enable more confident interaction with native speakers of the language in everyday and in basic professional situations. In addition, the student should feel enabled to further her/his language skills after graduation from this programme whether through travel, work or further studies.

1. perform confidently at CEFR Level A2(basic user) and continue progress towards CEFR Level B1. Students who have spent a semester / year in a German-speaking environment will be encouraged towards CEFR Level B2.

2. summarise and interpret the main ideas in more complex texts on topics pertainingboth to everyday life and to professional activity,including limited technical discussion on topics relevant to the spheres of Business and Marketing.

3. communicate with a degree of fluency and spontaneity (higher in those who spent time in a German-speaking environment) which makes regular conversation with native speakers quite possible without strain for either party, and where the learner feels confident to ask for clarification or assistance.

4. produce clear, more detailed text on a relatively wide range of subjects of interest to the learner and explain viewpoints ontopical issues giving the advantages and disadvantages of various options; begin to read independently to expand linguisticknowledge on topics of personal and professional interest.

5. examine and present current topics of social and cultural interest using a range of contemporary media; compare and contrast with her/ his own society, and relay this information in the form of a class paper or oral presentation.

This module as in the previous Semester consolidates skills at CEFR B1 and in addition initiates progression towards CEFR Level B2. The level of linguistic and cultural knowledge acquired will enable confident interaction with native speakers of the language in everyday and in basic professional situations. In addition, the student should feel enabled to further her/his language skills after graduation from this programme whether through travel, work or further studies.

1. Perform confidently at CEFR Level B1 (independent user) and begin to progress towards CEFR Level B2. Students who have spent a semester / year in a Spanish-speaking environment will be encouraged to continue progression towards CEFR Level B2.

2. OVERALL READING COMPREHENSION Can read with a large degree of independence, adapting style and speed of reading to different texts and purposes, and using appropriate reference sources selectively. Has a broad active reading vocabulary, but may experience some difficulty with low-frequency idioms.

3. OVERALL SPOKEN PRODUCTION Can give clear, detailed descriptions and presentations on a wide range of subjects related to his/her field of interest, expanding and supporting ideas with subsidiary points and relevant examples.

4. OVERALL WRITTEN PRODUCTION Can write clear, detailed texts on a variety of subjects related to his field of interest, synthesising and evaluating information and arguments from a number of sources.

5. AUDIO-VISUAL RECEPTION: Can understand most TV news and current affairs programmes. Can understand documentaries, live interviews, talk shows, plays and the majority of films in the standard form of the language.