During this semester long module, the student will plan, shoot and deliver a short video work using DSLR cameras. Having considered a variety of relevant artworks, and having been instructed on the technicalities of filming and editing, the student will present a project proposal. This presentation will form the basis of the mid-term review which will inform the direction of the final piece.

1. Exhibit an expanded awareness of the range of contemporary practicioners using the moving image as part of artistic practice.
2. Identify the knowledge required to develop and research a concept, then to bring that to a conclusion using the appropriate skill and techniques.
3. Display a specialised knowledge of the techniques and skills required to produce a finalised moving image project.
4. Exercise the management skills required to plan a project, solve problems, and present resolved artworks.
5. Appreciate the similarities and differences between moving and still images and evidence a sympathy for the position and relevance for the moving image within the learners’ own practice.
6. Evidence an ability to explore individual artistic and social concerns using contemporary visual media.

This module explores themes and debates characterizing contemporary culture and society. It deepens and extends an understanding and ethical consideration of material covered in C&S1.

The module considers issues characterizing a shifting media landscape. Issues around new forms of communication, networked culture, social media, big tech, populism, copyright, privacy, surveillance, public service broadcasting, the future of news, etc. are all up for examination and consideration. Wider concerns such as environmentalism, geopolitics, race, class and gender are also woven through module content.

The module proceeds through seminar presentations, student discussion and a presentation of an essay at the end of each semester. Students will be assessed on two seminar presentations and two essays over the two semesters. The opportunity also exists for field trips to museums, theatres, film festivals, comedy festivals, literature and arts festivals (Cuirt and Tulca).

1. Design a topic of contemporary concern and develop a rich understanding of topic and its ethical contours through the research process

2. Demonstrate a solid grasp of new research skills necessary to locate and access information through libraries, databases and other online resources

3. Develop further analytical and critical skills through the consideration of written texts and visual resources

4. Construct a confident presentation through PowerPoint and engage in considered and constructive debate

5. Implement the principles of essay writing as a clear and succinct mode of communication

In this module students are asked to examine contemporary visual culture in all of its various forms. It takes as its starting point that visual culture does not exist in isolation, but rather has been formed and continues to be shaped by the ideologies and philosophies of the society in which it exists.

It is an inquiry based module in which students are introduced to societal and ethical topics and these are then examined by reference to specific media. It accepts that contemporary visual culture is multifaceted and, as such it examines, but is not limited to such media as film, television, documentary, social media, the gaming industry, animation, advertising, photography and fine art.

1. Exhibit a detailed knowledge of the multiplicity of theoretical approaches concerningvisual culture.

2. Appraise therelationship between culture andsociety.

3. Research the representation of a relevant topic and present findings as a finalised video-essay.

4. Participate in and contribute to seminars and discussions.

5. Formulate a suitable topic for examination forthe final year’s ‘Research Project / Dissertation’.

It is one thing to produce a piece of writing that will match the criteria for an academic essay, it is another to produce writing that will perform adequately on Twitter. This module focuses on the different forms and demands of writing in the new media sphere. It introduces students to a wide range of writing contexts – from the use of text in an exhibition space to a politician's twitter feed, from an academic essay to interviews with pop stars, from writing on photography to a Booker Prize winning novel. It asks the student to reflect upon their own writing habits and contexts and to critical examine their output to date as a form of Digital Storytelling. It asks of their reading habits and modes of consumption of text in everyday life. This will be the means by which to address how students can write better and more effectively for their selected medium and target audience.

This module proceeds through a series of practical writing workshops with each student producing written material in a number of forms for peer critique and formal assessment.

1. Differenciate between a wide range of writing contexts and the specific demands of each

2. Evaluate audience expectation and demands when encountering specific writing output in specific contexts

3. Develope different forms of writing which match the demands of context

4. Reflect critically upon their own writing habits as a foundation for better writing

5. Comprehend a writing practice as a modeof engagedcitizenship and critical reflection

The aim of this module is to gain practical experience through project management in Public Relations, Community Engagement and Advocacy. This builds on the year 1 modules in Introduction to Public Relations and Marketing Principals in two ways. Firstly, it marks a shift from theory to a more practice based model, complimenting other practice based modules in this year. Secondly, it foregrounds the notion of advocacy as a working principle in the new media field.

The student identifies a topic or suitable subject connected to ideas of social good and develops this as a form of advocacy. Attention is given to the principles of Constructive or Solutions-based Journalism as a mode of production. Projects can be mediated as on-line content or a specific website.

The students will develop skills as digital story tellers towards the creation of informed campaigns based on ethical principles, trust and competence.

It will be a classroom based practical module which will simulate the workplace environment. It will not involve interaction with external companies or community groups.

1. Designan ethically sound public relations campaign.

2. Exhibit an ability to engage with communities and utilise constructive journalism to communicate and disseminate community issues.

3. Display a technical competence in the handling of a wide variety of media appropriate to the project demands.

4. Describe the principles of advocacy and introduce these as a structuringelement in a PR campaign.

5. Implement appropriate digital marketing strategies and modes of dissemination forvariousproject needs.

6. Appraise the importance of ethics, trust and confidence in communications.

This is a practice-based module simulating a contemporary digital newsroom. Content is focused on issues and concerns within ATU and its locality, the student community and the communities from which they come. Material will be showcased through a wide range of media on a dedicated website. Emphasis is placed on the ability to articulate community voices rather than simply the opinions of contributors. Students will investigate, research and report upon core concerns. They will construct and design a website, upload and format material, and manage the turnover of online content throughout the year-long module. Material (written, audio, visual, digital) is to be delivered to a standard suitable for public consumption. Emphasis is also placed on developing interpersonal skills crucial to a team working environment.

1. Appraise topics of relevance and develop a professional proposal/pitch

2. Constructfirst order research and develop materialutilising a wide range of digital media (text, audio, visual)

3. Appraise the ethical principles governing public accountability in media production andabide by currentguidelines and regulations

4. Undertake tasks such as website construction, design, uploading material, formatting, proofing, content management, appreciating the metrics and understanding of audience engagement

5. Implement interpersonal skills, appreciating a positive attitude and the ability to listen, empathise, critically evaluate and communicate as a team-worker

This module continues the technical learning introduced in year 1. It covers the skills necessary for use of equipment and software towards the production, editing and dissemination of digital content. It is primarily geared towards recording and editing both audio and visual material for Podcasts, radio and the production of short corporate videos. It also focuses on post-production skills and providing competence in the Adobe suite. It is envisioned that this module will also explore emerging technologies such as drone photography and augmented reality.

Much of the technical learning from this module will contribute to the production of content for other modules on this programme.

1. Demonstrate an ability to use visual recording equipment to a proficient standard for web based media.

2. Execute confidence inoperatingprosumerrecording equipment and software for podcasts or radiooutput to aprofessional standard.

3. Navigate the full potential of the mobile phone and associated apps in order to produce content to a professional standard.

4. Synthesise various media in the service of digital storytelling.

5. Engage and experiment with emerging technologies towards the production of fresh content.

This module consists of a two-week placement in Letterfrack. Students will help set up a temporary media hub and develop content for broadcasting via community radio and a dedicated YouTube Channel. Content will be generated through interaction with the local community and will voice the concerns, stories and issues of participants. Students will work individually and in teams to generate, manage and distribute content. An evaluation of material and the project as a whole will consider the voices of local participants and audience feedback. This is keeping in line with the ethos of public service media.

This is an intensive two-week immersion in a local community. It demands students to react quickly and move smartly in the generation of material in what will be, for the most part, unfamiliar terrain to the student group. This is replicating real world circumstances where professionals 'parachute' into an area, generate content before moving on to other projects. Such projects must be undertaken in accordance with the ethical demands of representing another community.

1. Attain practical experience in researching, content creation, post-production and broadcasting in a real-world setting

2. Work effectively as an individual media producer and team working tasks involved in group productions

3. Appraisethe multiple roles and ethical, practical challenges in a medium scaled media production unit.

4. Gain real world experience of the demands of liaison and accountability in community storytelling and advocacy journalism

5. Organize and gather quality feedback from participants and local community as part of a self/group evaluation process

Recent studies show that a sizeable proportion of people distrust what they read on-line. This module will instil the importance of ethics as an integral part of any digital communication practice. Students will examine a variety of scenarios commonly experienced by journalists working across various media platforms. Students will also examine various digital campaigns in advertising, public relations, reportage and marketing, and debate and consider the moral values and ethics of these. Issues include defamation, content verification, filming/audio restrictions and guidelines, GDPR and insurance. Topics also include questions of fairness and balance, impartiality and bias, accuracy, integrity, and truth in an era of fake news. The moral ethical standpoints considered in this module are a key requirement for anyone working in any area of digital communications. The skills learned in this module will form an integral part of a transition to any work environment.

1. Explain the role of ethics across the breath of thedigital spectrum.

2. Exhibit an in-depth knowledge of the interactions of digital media and ethics.

3. Appraise a range of theories of truthfulness and veracity.

4. Evaluate the ethical and legal implications of content creation in a wide variety of situations and media

5. Conduct an ethical critique of specific media campaigns.

To provide students with a conceptual knowledge and tactical guidance to analyse, define, implement and evaluate a social media/ Digital Media strategic plan to enable a community to grow around a technical solution. To enable students to Manage a social web/digital media strategy .

1. To enable the students to successfully manage an organisations social web/digital media strategy

2. Differentiate social web strategies, digital media technologies, role of social software, role of communities and strategic management of same

3. Plan, develop and document a social web strategy, incorporating Digital media technologies

4. Evaluate social web strategies.

5. Interpret and develop strategic social web investment plans.

6. Analyse key social web trends, Digital Media technologies and emerging technologies that are likely to have an impact in the future.

7. Deliberate ethical issues in relation to social media.

This module will deliver to the learner project pitching and promotional skills and introduce the concept of entrepreneurship: From sourcing funding for a project, to running a production company.

1. Convincingly pitch a project idea in writing

2. Generate marketing tools specific to individual projects.

3. Develop and author promotional PR text for a specific project.

4. Outline the entrepreneurial role of the producer.

5. Proficiently and persuasively complete an application form for project funding.

6. Investigate and evaluate sources of funding for media projects, films, and start-ups.

This module will consider emerging technologies and examine the effects they are currently having and will continue to have on all aspects of society and creative media.

Students will engage with emerging technologies available on campus, explore and experiment with these technologies and consider how they might impact on their own field of interest. Particular emphasis will be placed on the ethics and sustainability of any emerging technology.

Assessment is based on demonstrations, practical project and a final presentation.

1. Construct a practical demonstration/presentation based on their chosen tech

2. Judge the latest developments in technologies and anticipate the advantages and disadvantages of their utilisation.

3. Appraise the potential impact of these technologies from a business, societal and sustainability perspective.

4. Critique the ethical considerations of any evolving media. How might it contribute to the truthfulness debate.

5. Evaluate the impact of an emerging technology on onearea of personal and professional interest.

This module is designed to provide learners with the support and tuition to pursue independent research and writing leading to specialist knowledge on a selected topic within their Media discipline. On completion of this module students should have an understanding of the theory, concepts, sources and methods pertaining to a selected field of Media that they have chosen for the purposes of compiling a 7,500-word long dissertation based on original research.

1. Develope an understanding of the theory, concepts, sources and methods pertaining to a selected field of mediathat they have chosen for the purposes of compiling a 7,500-word long dissertation.

2. Acquire a detailed knowledge and understanding in a specialised area of Media, relevant to their programme and electives.

3. Possess the kind of knowledge required to design, execute and complete an independent written piece of Media research using both primary and secondary sources.

4. Appraise literature across the various disciplines concerned with their Media research topic.

5. Differentiate between both descriptive and analytical techniques and apply towritten narratives, and comprehend many practical and organisational problems associated with conducting independent work.

6. Act effectively under guidance in a peer relationship with their dissertation supervisor.

7. Defend research findings to a panel in a VIVA. This will provide them with an intellectual opportunity to verbally and graphically explain the rationale behind their choice of dissertation topic, the methodologies of their investigation, their key research findings, and the validity of their conclusions and recommendations. Oral discussion of the work will also enable the panel to evaluate the students overall grasp of the issues raised in the dissertation, and to gauge their understanding of any limitations over the nature and scope of the research undertaken.

This is a practice-based module simulating a contemporary digital newsroom. Content is focused on presenting a wide range of challenging issues, marginal voices and fresh perspective locally, nationally and internationally. Material will be showcased through a wide range of media on a dedicated website. Emphasis is placed on the ability to articulate and represent other voices rather than simply the opinions of contributors. The aim is to foreground the social role and ethical frameworks of media production.

Students will investigate, research and report upon core concerns. They will construct and design a website, upload and format material, and manage the turnover of online content throughout the year-long module. Material (written, audio, visual, digital) is to be delivered to a standard suitable for public consumption. Emphasis is also placed on developing interpersonal skills crucial to a team working environment. To this end, more emphasis is placed on the team production of specific content when compared to individual production of the Year 2 Community Voices module.

1. Develope topics of relevance andsocialimportance

2. Undertake first and second order research and report on these utilizing a wide range of digital media (text, audio, visual)

3. Appraise ethical principles governing public accountability in media production and abide by existing guidelines and regulatoins

4. Undertake tasks such as website construction, design, uploading material, formatting, proofing, content management, appreciating the metrics and understanding of audience engagement

5. Develop interpersonal skills, appreciating a positive attitude and the ability to listen, empathise, critically evaluate and communicate as a team-worker