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Tourism and Hospitality Operations
Bachelor of Arts
Course Details
CAO Code | AU221 |
---|---|
Level | 7 |
Duration | 3 Years |
CAO Points | 222 (2024) |
Method of Delivery | On-campus |
Campus Locations | Donegal – Letterkenny |
Mode of Delivery | Full Time |
Work placement | Yes |
Course Overview
The aim of this Tourism & Hospitality degree is to develop the operational skills of a graduate to work within the tourism sector. This programme is experiential in nature and combines practical classes, field trips and work experience all of which will equip a graduate to work in the area of tourism and hospitality both here in Ireland and around the world.A focus of the programme is on the operational side of hospitality management where students focus on subject areas such as bar and restaurant operations, beverage management, rooms division management and culinary skills. Students of this programme will also enhance their digital skills to work in the sector. These subjects are further complemented with more tourism and discipline specific subjects such as guiding and Tourism Destination Development.
Course Details
Year 1
Semester | Module Details | Credits | Mandatory / Elective |
---|---|---|---|
1 |
Bar OperationsThe aim of the programme is to give the learner the knowledge, skills, and competences necessary to become professional in bar and beverage service in the hotel and licensed trade industry. A general introduction to beverage knowledge and appreciation as appropriate to professional service and sales of beverages in the hospitality industry is achieved. Learning Outcomes 1. Identify and assess the determinants of a variety of alcoholic and non-alcoholic beverage service operations |
05 | Mandatory |
1 |
Restaurant OperationsTo provide learners with the knowledge, skills and competencies to enable them to operate in a professional manner within a food and beverage service operation. In addition, learners will also be provided with a comprehensive introduction to the food service industry, in a national and international context. Learning Outcomes 1. Identify and discuss the key concepts and organisational structure of the food service industry and its environment |
05 | Mandatory |
1 |
IT & Study SkillsThe aim of this module is to support the learner in their transition to third level education by reinforcing and developing the key academic skills, strategies and independent learning essential for study at this level. In addition to developing competent IT skills, the value of personal and professional development planning will also be addressed. Learning Outcomes 1. Identify individual learning styles, including approaches to independent learning, and apply learning strategies, group work and study that coincide with learning preferences |
10 | Mandatory |
1 |
Principles of Marketing for Tourism and HospitalityThis module will introduce students to the foundations and principles of marketing and their practical application. On completion, students will have the ability to recognise the importance of the marketing function within the tourism and hospitality industry. Learning Outcomes 1. Explain the concepts of the marketing mix and the utility of segmentation, targeting and positioning |
05 | Mandatory |
1 |
Introduction to the Tourism IndustryThis module will provide learners with a comprehensive introduction to the concepts, components and current context of the Tourism and Hospitality Sector. Learning Outcomes 1. Examine the key concepts, components and classifications of the hospitality and tourism industry |
05 | Mandatory |
2 |
Beverage Management, Mixology and WinesThe aim of the programme is to give the learner the knowledge, skills and competences necessary to become professionals in the Beverage industry. Learning Outcomes 1. Discuss the current popularity and trends for Irish whiskey/ International whiskey, Gins, Vodkas, Craft Beers, Coffee & Cocktails/ Mock- tails in the Irish and International market, & how entrepreneurship has played a Pivotal role in their development |
10 | Mandatory |
2 |
Professional Business CommunicationsThe aim of this module is to introduce learners to a variety of communication techniques and media and to encourage learners to become more effective, innovative and flexible communicators in formal and informal environments. Learning Outcomes 1. Describe the fundamental principles of communications and the components of the communications process acknowledging their importance in communicating effectively |
10 | Mandatory |
2 |
Rooms Division ManagementThis module will provide learners with the skills, knowledge, and competencies to enable them to develop and exhibit an understanding of functions and procedures associated with hotel reception and the accommodation department with due regard to professionalism and customer care, using a property management system efficiently and effectively. This module will also provide learners with the knowledge and competencies related to the sustainable facilities management of hospitality properties within the rooms division sector of a hotel. Learning Outcomes 1. Evaluate the operational aspect of the accommodation and ancillary services in the room divisions department |
10 | Mandatory |
Year 2
Semester | Module Details | Credits | Mandatory / Elective |
---|---|---|---|
1 |
Management & Organisational BehaviourThe aim of this module is to introduce learners to the theory and principles of management and organisationalbehavior and to develop learners’ skills to equip them for the practice of management. This module examines therelationship & social dynamics between individuals, management, and groups by exploring the complexities of human behaviour in organisation and the workplace. Topics such as organisation structure; leadership; organizational culture; power; and managing conflict will be investigated. Learning Outcomes 1. Interpret the theories and functions of management |
05 | Mandatory |
1 |
HR & Hospitality LawThis module will introduce learners to key concepts in a variety of areas of law and Human Resource management relevant to the hospitality industry context. This includes an introduction to the Irish and EU legal systems, key case law and legislation in the areas of contract, employment and company law. The legal part of the module will provide a necessary basis to best practice in Human Resource management. Additionally, it will examine the key challenges and current trends in the area of people management in the hospitality industry. Learning Outcomes 1. Identify and discuss the structure and jurisdiction of the Irish and European legal systems |
10 | Mandatory |
1 |
Financial Accounting for HospitalityTo introduce learners to principles and application of budgeting and cost control theories and techniques that will contribute to organisational effectiveness within the Tourism and Hospitality Sector. To develop the learner’s understanding of pricing methodologies and procedures for profitable operation in within the industry. Learning Outcomes 1. Discuss and apply the main accounting conventions and qualitative characteristics of financial information |
05 | Mandatory |
1 |
Food & Beverage Cost ControlThis module will introduce learners to cost control theory and will explore the techniques required to effectively manage costs in food and beverage operations. Planning and control functions which assist food and beverage organisations to reduce costs, increase efficiency and maximise profit are examined. Learning Outcomes 1. Identify and classify the key elements of cost and the concept of profit |
05 | Mandatory |
1 |
Digital Marketing SkillsThis module provides a thorough understanding of social media marketing within the hospitality sector. Students will learn to create and manage engaging content across various social media platforms. The course includes practical skills in video creation and editing and covers the use of tools like Canva. The module blends theoretical knowledge with hands-on experience, making it ideal for those aiming to excel in digital marketing for hospitality. Learning Outcomes 1. Examine the key elements of a hospitality companies’ online presence |
05 | Mandatory |
2 |
Restaurant ManagementTo provide learners with advanced knowledge, skills and competencies to enable them to operate in a supervisory role within a variety of dining environments, in addition to demonstrating the importance of professional etiquette and inclusive teamwork. Learning Outcomes 1. Identify and assess the determinants of a variety of food service operations |
10 | Mandatory |
2 |
Culinary SkillsThis module will introduce learners to the fundamentals of professional culinary skills, including basic practical cookery, menu planning and HACCP guidelines. Learning Outcomes 1. Demonstrate basic culinary principles and skills |
05 | Mandatory |
2 |
Events ManagementThis module introduces students to the main principles and practices in the contemporary events industry Learning Outcomes 1. Identify a range of event types and the key characteristics of events |
05 | Mandatory |
2 |
Staff Training & DevelopmentThe aim of this module is to provide the learner with the concepts and principles which underpin training and development practices within the hospitality sector. This module will integrate both coaching and mentoring techniques, which will assist learners to analyse and communicate staff training management concepts that can be utilised within a training environment. Learning Outcomes 1. Evaluate the contribution that training, and development can make to organisational success through training and coaching policy. |
10 | Mandatory |
Year 3
Semester | Module Details | Credits | Mandatory / Elective |
---|---|---|---|
1 |
Work PlacementThis module is designed to provide learners with an opportunity to apply theory to practice and to gain valuable practical experience in the tourism sector. In gaining industry experience, learners can enhance their skills and competence in the workplace. Furthermore, it prepares the learner to appreciate the changing nature of work and to adapt to the needs of an individual employer. This syllabus should be read in conjunction with the Faculty of Business Work Placement Guidelines Learning Outcomes 1. Apply the knowledge and skills acquired on their programme to date to a working environment. |
30 | Mandatory |
2 |
Tourism Destination DevelopmentThis module will provide learners with the knowledge to examine the key concepts in sustainable destination planning and development. Learning Outcomes 1. Assess critical concepts of sustainable destination management. |
10 | Mandatory |
2 |
Tourism and PolicyThis module introduces students to the policies and strategies of key pan-national tourism development stakeholders e.g. UN Tourism and explores how such policies impact EU and Irish tourism policy formation. On completion, students will be able to examine the rationale, approach, and impact of tourism policy on tourism regions. Learning Outcomes 1. Investigate the rationale for tourism policy. |
10 | Mandatory |
2 |
Website PerformanceThe aim of this module is to advance the learners acumen of what it takes for a business to be effectively harnessing the benefits of their website. The main factors that need to be considered in the performance of a website will be discussed and learners will enhance their skillset in this area. After completion of this module, the learner will be able to apply theory and practice and will have a newfound thinking around the capabilities of a good website strategy. Learning Outcomes 1. Recognise the importance of search marketing |
10 | Mandatory |
Download a prospectus
Entry Requirements
Leaving Certificate Entry Requirement | 5 subjects at O6/H7 |
QQI/FET Major Award Required | Any |
Additional QQI/FET/ Requirements | None |
Fees
Total Fees EU: €3000
This annual student contribution charge is subject to change by Government. Additional tuition fees may apply. Click on the link below for more information on fees, grants and scholarships.
Further information on feesCareers
Career Pathways
The main employers are:
Hospitality Businesses
Hotels
Tourism Businesses
Graduate Careers
Graduate careers typically include:
Club/Resort Manager
Conference & Banqueting Manager
Conference & Events Executive
Event Coordinator
Food & Beverage Sales Executive
Rooms Division Manager
Sales & Marketing Executive
Tour Guide
Further Information
Contact Information
Department of Tourism and Sport
Nicola Dunnion
Head of Department
T: +353 (0)74 9186645
E: nicola.dunnion@atu.ie
Tourism & Sport