This module will explore the management of the macroeconomy and how policy decisions can be made to achieve desirable economic goals. A review of introductory macroeconomic theory and the principles of economics will give the student an understanding of the context in which the policy issues arise. Students will develop an understanding of national and international macroeconomic issues and how they are managed and/or mismanaged.

1. Discuss the principles of economics and connect their relevance to macroeconomic policy.

2. Classify economies according to their type of economic systems and construct an argument as to what type of economic system is most socially and economically desirable.

3. Measure and analyse economic growth anddecline cycles and determine the causes of booms and recessions.

4. Evaluate the benefits of international trade and analyse the effect of protectionism on the international trading system.

5. Interpret fiscal policy and examine the effect that taxation and government expenditure have on the public finances.

The objective will be to provide an introductory, comprehensive, well-structured and cutting-edge treatment of business strategy, covering key questions about contemporary organisations operating in both the private and public sector. The aim will be to enable the learner to derive maximum value from the teaching and learning of organisational business strategy through the development of theoretical concepts and analytical frameworks.

1. Appreciate the significance of the key concepts associated with strategy and strategic intent within the modern organisation

2. Differentiate between the various frameworks required to gain an understanding of the external environment and non-market aspects of the environment

3. Demonstrate how analytical models are used to evaluate an organisation’s resources, capabilities and core competences

4. Critically analyse the importance of governance, social responsibility and good corporate citizenship in the modern business organisation

5. Read referred to online material with a strategic emphasis from academic journals and magazines

This module aims to provide an appreciation of the professional practice of marketing that includes an understanding of the impact of sustainable marketing and ethical marketing practice including the value of corporate social responsibility. There is a clear focus on creating an awareness and reflection on the role and status of marketing practice in contemporary society. Students will gain an insight into the role of a Marketer in society through corporate social responsibility and engagement in the community while appreciating their ethical responsibilities. Ultimately this may assist the development of best practice marketing skills.

1. Explorethe core concepts of Sustainable Marketing, Ethical Marketing Practice and Marketing and Society

2. Appreciate the role of corporateengagement in the community as part of a Marketing strategy

3. Analyse, design, implement and evaluate an ethical approach to Marketing

4. Debate and assess the impact of Marketing and Society

5. Critique the interrelationship between Community Engagement, Ethical Marketing Practice and Marketing and Society

This module provides skills in analytical comprehension of marketing management theory and critical skills in evaluating, formulating and interpreting marketing policy. It develops the critical evaluation skills of students in the application of marketing strategies to real life situations. The importance of gathering marketing intelligence will allow the student to explore the process of marketing decision-making, and, the use of case studies, lecturers, presentations, role play and discussion will enable the student to apply marketing theory to a wide range of problems.

1. Discussthe role of marketing to the organisation, including corporate social responsibility (CSR) equality, diversity & inclusion (EDI) and sustainability

2. Illustrate how effective marketing strategies and plans can be developed in a dynamic marketplace
3. Critically evaluate the importance of gathering and interpreting marketing intelligence for evidence based decision-making

4. Evaluate the role of customer relationship, customer experience and segmentation in the marketing process

5. Apply marketing theories, models and practices in real life scenarios

Customer experience management is a key management objective. Because customers interact with firms through myriad touch points in multiple channels and media, and customer experiences are more social in nature the result is more complex journeys. Change is required to build inter-connected processes that integrate the organisation, the brand and the customer. Customers want simple solutions to their problems as well as optimised and personalised experiences. Greater customer engagement with organisations requires a shift in thinking and practices towards customer experience management and co-creation. This requires the building of new management processes and organisational capabilities in order to deliver exemplary experiences. This module builds on the marketing information students would have obtained in previous years to allow an holistic approach to creating positive customer experiences in all organisations.

1. Evaluate the core concepts of customer-centricity and customer experience management.

2. Apply mapping tools to customers journeys andidentifykey touch points as part of the Customer Experience Framework.

3. Ensure that all customer experience processes are inter-connected from the website to customer engagement with the organisation.

4. Evaluate the role of staff in Customer Experience Management.

5. Create a Customer Experience Management Strategy for an organisation incorporating best practice while conidering the future role of technology in CX and articulating how investment can benefit an orgnaisation’s profit and growth.

The student will develop a knowledge and understanding of the financial management methods for analysing the benefits of various sources of finance, appraising sustainable capital investment opportunities, appreciate the importance of good working capital management and apply management accounting techniques for business planning and control.

1. Assess nature and purpose of accounting, describe the relationship between management accounting and financial accounting and evaluate the role of the finance function within a business.

2. Prepare projected financial statements for a business and interpret their significance for decision-making purposes.
3. Apply the main techniques used in the appraisal of capital expenditure decisions and interpret the results.
4. Evaluatethe sources of financeavailable and appraise the suitability of the different sources in the context of an organisation’s size and financial requirements.
5. Assessthe working capital needs of different organisations and evaluate the importance of good working capital management.

The aim of the course is to provide students with a practical demonstration of how digital technologies and social media tools are changing business strategies and tactics across different industries. It will also combine digital, online and offline marketing campaigns which are changing the way both customers and businesses communicate with each other.

1. Demonstrate and critically evaluate the importance of Digital and Social Media tools in business
2. Devise, construct and publish using online tools and applications as a means of effective communication medium
3. Measure and analyse visitor traffic to your online presence to continuously develop and improve your digital and social media
4. Construct a digital and social media strategy plan for a business

This module is designed to develop the student's people management skills in a variety of professional people management contexts. It will provide the student with a solid grounding in current theory and practice, specifically in the areas of emotional intelligence, self awareness and interviewing skills. In addition students will actively develop their self awareness and personal reflective skills, and their expertise and skills in interviewing practice.

1. Discuss the roleof people management skills in successful organisations.

2. Critically evaluatecurrent theory and practice in relation to the role of emotional intelligence and self awareness in effective people management

3. Formulate creative and effective strategies and solutions with regard to people management issues.
4. Critically assess one’s own people management skills and identify strategies to improve and develop them.
5. Develop and effectively conduct a 20 minute interview in relation to a business related scenario

The student will comprehend critical understanding of international marketing theory and will demonstrate knowledge necessary to operate in a global marketing environment.

1. Demonstrate understanding of international market expansion
2. Evaluate the role of culture on global marketing effectiveness

3. Assess what constitutes global marketing environmental analysis
4. Synthesise the role and impact of global competition

5. Critically evaluate the need for international selling skills
6. Debate and discuss the impact of contemporary global issues

This module aims to introduce students to the integral role of digital media within the strategy of an organisation. The module should lead to an appreciation and understanding of digital as the industry goes through a radical paradigm shift. Through this module, learners will have the opportunity to develop a more holistic mindset toward the formulation and implementation of marketing strategy. The module recognises that, driven by the digital revolution, every element of brand engagement is changing, turning traditional marketing on its head. The module aims to demystify social media and examine how it can be harnessed to shape consumer decision-making in predictable ways.

1. Critically evaluate a number of key readings on Digital and Social Media
2. Demonstrate an understanding of the contribution of digital within a contemporary business environment.
3. Demonstrate the role of digital in an Irish SME. This will be achieved through a project.
4. Appraise and understand how the digital age is disrupting the traditional marketing framework. This will be acheived through indepth case studies.
5. Interpret and recommend digital marketing management decisions in the context of industry analaysis, competitive strategy and strategic capability.

This module builds on the previous years of language studies and equips the student with linguistic skills to communicate in French at CEFR Level B2. The module develops the student's appreciation of and sensitivity to cultural, social and economic issues relevant to Francophone societies. It also develops the student's individual capacity to carry out independent research in French.

1. consolidate progress toCEFR Level B2 and those who have spent a semester/year abroad in the country where the target language is spoken may be working towards Level C1

2. communicate and interpretthe main ideas of complex texts on both concrete and abstract topics, including technical discussion in his/her field of specialisation

3. manage communication witha degree of fluency and spontaneity (higher in those who have lived in a country in which Frenchis spoken) which makes regular interaction with native speakers quite possible without strain for either party

4. produce clear, detailed text on a wide range of subjects and explain a viewpoint on a topical issues giving the advantages and disadvantages of various options
5. assess and appraise various historical, political and social issues relevant to Franceand start to acquire an awareness of other countries across the globe where Frenchis spoken

This module builds on the previous years of language studies and equips the student with linguistic skills to communicate competently in German at CEFR Level A2 (basic user) while progressing to B1 level. The module develops the student's appreciation of and sensitivity to cultural, social and economic issues relevant to German-speaking societies. It also develops the student's individual capacity to carry out independent research in German.

1. consolidate progress at CEFR Level A2. Students who have spent a semester / year abroad in a German speaking environment will be encouraged to progresstowards CEFR Level B1.

2. communicate and interpret themain ideas of clear standard information covering anincreased range of subjects regularly encountered in education, employment, social situations and travel.

3. Express correct responses with increasing fluency and some spontaneity in a broad range of everyday situations likely to arise while travelling or living in a German speaking area.

4. Summarise material, and independently compose connected text on topics relevant to everyday personal and professional life, and to social and leisure activities, while beginning to include experiences,events, dreams, hopes and ambitions, and briefly giving reasons and explanations for opinions and plans.

5. independently use a range of contemporary media resources to explore and evaluate information on German cultures and societies, and to relay this information in the form of a class paper or oral presentation.

This module builds on the previous years of language studies and equips the student with linguistic skills to communicate competently in Spanish at CEFR Level B1 (independent user). The module develops the student's appreciation of and sensitivity to cultural, social and economic issues relevant to Spanish-speaking societies.

1. Perform with increased confidence at CEFR Level B1. Students who have spent a semester / year abroad in a German speaking environment will be encouraged to initiate progression towards CEFR Level B2.

2. OVERALL READING COMPREHENSION Can read with a large degree of independence, adapting style and speed of reading to different texts and purposes, and using appropriate reference sources selectively. Has a broad active reading vocabulary, but may experience some difficulty with low-frequency idioms.

3. OVERALL SPOKEN PRODUCTION Can give clear, detailed descriptions and presentations on a wide range of subjects related to his/her field of interest, expanding and supporting ideas with subsidiary points and relevant examples.

4. OVERALL WRITTEN PRODUCTION Can write clear, detailed texts on a variety of subjects related to his field of interest, synthesising and evaluating information and arguments from a number of sources.

5. AUDIO-VISUAL RECEPTION: Can understand most TV news and current affairs programmes. Can understand documentaries, live interviews, talk shows, plays and the majority of films in the standard form of the language.

Building on the material from Macroeconomics 1 for Bachelor of Business L8, the student will explore the macroeconomic challenges that economies face and learn how best these challenges can be overcome. The student will use the theoretical framework to apply economic theory to modern economies with which they are familiar.

1. Discuss the causes, consequences and potential solutions to inflation.
2. Analysethe labour market and the challenge unemployment poses for the macro-economy.

3. Analyse monetary policy and demonstrate an understanding on how interest rates are determined.
4. Apply, through the use of case study analysis, a knowledge of macroeconomic challenges posed for individuals, governments and society.
5. Discuss the concept of sustainability and socially responsible economic policies.

The primary aim will be to build upon the business strategy 1 module and further develop the learner's appreciation of strategic thinking and application. The objective will be to place the learner at the vanguard of strategic thought that shapes the behaviour of the modern organisation. This module will provide a detailed, comprehensive and in-depth treatment of business strategy, covering key questions about contemporary organisations operating in both the private and public sectors. Such an approach enables the learner to derive maximum value from the teaching and learning of business strategy through the provision of concepts and analytical frameworks. This pedagogical process will encourage the development of critical appraisal skills as the learner develops an integrated view of the organisation and the operating environment.

It will explore how organisations add value to their assets through the effective implementation of plans and investigate the shifting economic fortunes of global organisations after an extremely challenging period, the rapid adoption of subjects like environmental sustainability, data analytics, technology, emerging media platforms and the increasing power of particular economies in the developed world.

1. Provide comprehensive coverage of the directional growth strategies including organic development, mergers and acquisitions and strategic alliances

2. Explore evaluative, control and implementation approaches in the main areas of strategic management and the decision-making process and how they assist organisations add value to their assets through the development of effective strategy

3. Appreciate the significance of core areas like corporate governance, ethical behaviour, social responsibility and green sustainability

4. Investigate both rational and creative approaches to maintaining an entrepreneurial and innovative culture through the development of effective programmes

5. Understand referred to online material with a strategic emphasis from academic journals and magazines

This module will provide students with a comprehensive knowledge of marketing planning theory to develop skills in critically evaluating, formulating and interpreting marketing policy. It focuses on the major issues associated with the effective implementation of marketing strategies and develops the critical evaluation skills of students in the application of marketing strategies to real life scenarios. There is a focus on tactical/marketing mix strategies in shaping the marketing offering.

1. Critically evaluate the competitive environment
2. Apply marketing theories and models in shaping the market offering, including product strategy andpricing strategy
3. Critically assess the role of marketing channels
4. Design and manage integrated marketing communications
5. Apply marketing theories, models and practices in real life case studies

This subject aims to provide an understanding and appreciation of the marketing profession, continuous professional development and marketing in practice. Topics include professional marketing practice, contemporary issues in marketing and relationship marketing. Students are prepared for the workplace and learn how to engage professionally. Emphasis is placed on presentation, interpersonal and interview skills. The module is layered to consider the individual, the role of marketing, the organisation and the profession. This is key to learn how to deliver best practice.

1. Appraise key aspects of professional marketing practice
2. Synthesisethe role of relationship management to marketing practice

3. Demonstrate the need for continuous professional development

The application of innovative customer experience technologies is the emphasis of this module. It requires the student to work as part of a team in a PBL context. The aim is to develop a critical appreciation of modern technologies used in the management of the customer experience and the application of those technologies in a real life scenario. The student will focus on the use of innovative technologies for the purposes of improving the customer's overall experience. It is based on obtaining both a strategic and operational mind-set to deliver excellent customer experiences consistently. It is incorporating the theory into the practice. The module allows the student to be creative and innovative, to look behind the technologies that help to meet and exceed customer expectations, to challenge their own ideas and to justify all decisions they make.

1. Create a brand for the project team and idea

2. Work as part of a team

3. Incorporate the application of innovative technologiesinto theorganisations customersystems

4. Evaluate the appropriateness of various innovative technologies for the purposes of customer experience excellence

5. Appraisethe inter-connectedness of all customer experiences

The student will develop their ability to analyse and interpret the financial statements of varying organisations with a particular focus on the annual reports of Public Limited Companies, gaining knowledge and understanding of how they are financed, the cost of finance, the differing capital structures, the financial objectives and the need to focus on ethics, environmental, social and good governance.

1. Describethe contents of the income statement, the statement of financial position and the cash flow statement for a limited company.
2. Analyse and interpretcorporate financial statements.
3. Calculatethe financial gearing for an organisation anddemonstrate a clear understanding of the elements contributing to the capital structure decision.
4. Appraise the financial performance, financial position and investment potential of a selected public limited company
5. Appraise the ethical, social, environmental and governance for a selected public limited company

This module will enable learners to develop skills in the area of digital creative design for business. This will include using Industry Standard Applications and templates. The skills being developed will have crossover benefits for the delivery of electronic and print media.

1. Develop techniques to create sophisticated images in a flexible fashion, with more control over the quality and impact of the final image
2. Apply the principles of desgin to projects
3. Demonstrate fundamental concepts in web design & apply these to the development of a website
4. Describe web site hosting features & types of hosting offered by companies

This module is designed to develop the student's people management skills in a variety of professional people management contexts. It will provide the student with a solid grounding in the current theory and practice of negotiation and coaching in addition to development of practical skills and expertise in negotiation and coaching practice.

1. Analyse the roleof negotiation skills in effective people managementin successful organisations.

2. Critically evaluate the current theory and practice of coaching ineffective people management.

3. Formulate creative and effective strategies and solutions with regard to people management issues.
4. Design, deliver and implement an effective negotiation strategy related to a people management scenario.
5. Design and deliver an effective coaching initiative related to a people management scenario

The student will comprehend critical understanding of global marketing practice and will demonstrate the skills necessary to maximise global marketing success.

1. Critique skills necessary to design international marketing research

2. Evaluate the issues around global product marketing
3. Formulate an effective approach to global brand development
4. Synthesiseglobal price considerations

5. Debate the key elements of effective global distribution
6. Design an integrated approach to integrated global marketing communications

This subject aims to develop an appreciation for the practice of strategic sales management. The student will learn to integrate knowledge, skills and competencies from sales management in order to add strategic value to different business offerings.

1. Appreciate the theoretical concepts and themes of strategic sales and sales management.

2. Develop a sales culture with a marketing orientation within an organisation.

3. Appraise the development of the sales team.

4. Comprehend the management issues in developing and maintaining a sales strategy

5. Explore the contemporary issues of strategic sales and sales management.

This module illustrates how 'the Internet of things' has fundamentally changed the business environment. The module highlights the importance of digital acceptance and indeed championing by the C suite, looking in-depth at such key areas as ROI, Digitising the Consumer Decision Journey, Branding, the Marketing Mix and the Digital Value Chain. Demonstrating that many companies are still treating digital as an addendum rather than an integral part of strategy, the module highlights that those companies who do so, do so at their peril.

1. Critically evaluate a number of key readings on Digital and Social Media.
2. Demonstrate an understanding of the integral role of digital in overall strategy.
3. Understand how to measure the ROI of Social Media Marketing and be able to illustrate this.
4. Appreciate the role of the Digital Consumer Journey in defining consumer touch points .
5. Demonstrate the role of Digital on key strategic frameworks such as the value chain.
6. Critically evaluate the role of digital in the marketing mix, paying particular attention to branding in the digital world.

This module, like that of the previous Semester, consolidates skills at CEFR Level B2. The level of linguistic and cultural knowledge acquired will enable confident interaction with native speakers of the language in everyday and basic professional situations. In addition, the student should feel enabled to further his/her language skills after graduation from this programme whether through travel, work or further studies.

1. perform confidently at CEFR Level B2 and those who have spent a semester/year abroad in a Francophone countrymay be working towards Level C1

2. Summarise and interpret the main ideas of complex texts on both concrete and abstract topics, including technical discussion in his/her field of specialisation

3. communicate with a degree of fluency and spontaneity (higher in those who have lived in a Francophone country) which makes regular interaction with native speakers quite possible without strain for either party

4. produce clear, detailed text on a wide range of subjects and explain a viewpoint on a topical issues giving the advantages and disadvantages of various options
5. Assess and appraise various historical, political and social issues relevant to Franceand start to acquire an awareness of other countries across the globe where Frenchis spoken

This module consolidates skills at CEFR Level A2 and continues progress towards CEFR Level B1. The level of linguistic and cultural knowledge acquired will enable more confident interaction with native speakers of the language in everyday and in basic professional situations. In addition, the student should feel enabled to further her/his language skills after graduation from this programme whether through travel, work or further studies.

1. perform confidently at CEFR Level A2(basic user) and continue progress towards CEFR Level B1. Students who have spent a semester / year in a German-speaking environment will be encouraged towards CEFR Level B2.

2. summarise and interpret the main ideas in more complex texts on topics pertainingboth to everyday life and to professional activity,including limited technical discussion on topics relevant to the spheres of Business and Marketing.

3. communicate with a degree of fluency and spontaneity (higher in those who spent time in a German-speaking environment) which makes regular conversation with native speakers quite possible without strain for either party, and where the learner feels confident to ask for clarification or assistance.

4. produce clear, more detailed text on a relatively wide range of subjects of interest to the learner and explain viewpoints ontopical issues giving the advantages and disadvantages of various options; begin to read independently to expand linguisticknowledge on topics of personal and professional interest.

5. examine and present current topics of social and cultural interest using a range of contemporary media; compare and contrast with her/ his own society, and relay this information in the form of a class paper or oral presentation.

This module as in the previous Semester consolidates skills at CEFR B1 and in addition initiates progression towards CEFR Level B2. The level of linguistic and cultural knowledge acquired will enable confident interaction with native speakers of the language in everyday and in basic professional situations. In addition, the student should feel enabled to further her/his language skills after graduation from this programme whether through travel, work or further studies.

1. Perform confidently at CEFR Level B1 (independent user) and begin to progress towards CEFR Level B2. Students who have spent a semester / year in a Spanish-speaking environment will be encouraged to continue progression towards CEFR Level B2.

2. OVERALL READING COMPREHENSION Can read with a large degree of independence, adapting style and speed of reading to different texts and purposes, and using appropriate reference sources selectively. Has a broad active reading vocabulary, but may experience some difficulty with low-frequency idioms.

3. OVERALL SPOKEN PRODUCTION Can give clear, detailed descriptions and presentations on a wide range of subjects related to his/her field of interest, expanding and supporting ideas with subsidiary points and relevant examples.

4. OVERALL WRITTEN PRODUCTION Can write clear, detailed texts on a variety of subjects related to his field of interest, synthesising and evaluating information and arguments from a number of sources.

5. AUDIO-VISUAL RECEPTION: Can understand most TV news and current affairs programmes. Can understand documentaries, live interviews, talk shows, plays and the majority of films in the standard form of the language.