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Sport with Business
Bachelor of Business (Honours)
Course Details
Course Code | SG_BSPOR_K08 |
---|---|
Level | 8 |
Duration | 1 Year |
Credits | 60 |
Method of Delivery | On-campus |
Campus Locations | Sligo |
Mode of Delivery | Full Time |
Course Overview
This programme targets graduates of a Level 7 Sport/Business graduate and leads to a Level 8 qualification in one academic year. It combines sports-related modules with sound business practice/competencies.
In the past graduates have gone to a variety of settings including various businesses, sports teams and schools – and teaching.
Students have the opportunity to choose from a number of electives, based on where their interests lie including (among others):
Digital and Social Media for Business
Sport Pedagogy
Strength and Conditioning
Digital and Social Media for Business
Sport Pedagogy
Strength and Conditioning
The programme focuses on introducing the students to business and enterprise skills with opportunities for specific skill development in coaching, fitness instruction, personal training, education, exercise prescription and health.
Sport and physical activity is big business and this programme prepares you for a wide range of career opportunities ranging from sports development, health promotion, marketing, management to teaching, coaching and setting up your own business. We will equip you with the knowledge and professional skills and competencies required to work within the sports/fitness/leisure environment.
PROGRAMME OVERVIEW
The theoretical subjects will provide you with an understanding of the social and cultural factors which influence sport, while the business subjects will provide the necessary knowledge and skills in management, finance and computing to administer and manage in a commercial setting.You will have the ability to create, implement and evaluate fitness programmes in a commercial/community setting.
You will be introduced to a range of disciplines relevant to a sports/physical activity/fitness settings including personal fitness/teaching and coaching/health promotion. You will be able to inform the planning, implementation and evaluation of coaching programmes to a wide variety of population groups.
Students complete business modules in Macroeconomics, Business Strategy, People Management, Strategic Sports Development and Sports Marketing. Students also complete a supervised research thesis.
ADDITIONAL QUALIFICATIONS
You can also achieve these extra sports qualifications over the period your studies:
Level One and Two IHF Community Walking Leader
EQF Level 4 Personal Trainer
Royal Lifesaving Society National Pool Lifeguard Qualification (with Automated External Defibrillation)
Irish Water Safety Level 2 Swim teacher award
GAA – Foundation or level 1 awardIRFU – Lep (Leprechaun) Rugby award
Basketball Ireland – Introductory Basketball Award
REPs Ireland
REPs Ireland is a Register of Exercise Professionals. REPs Ireland accepts exercise professionals onto the professional register when they achieve qualifications and awards that meet industry standards & have been independently Quality Assured. ATU Sligo is registered as an approved provider reflecting the professional approach to our delivery.
Course Details
Year 1
Semester | Module Details | Credits | Mandatory / Elective |
---|---|---|---|
1 |
Macroeconomics 1 for Bachelor of Business L8This module will explore the management of the macroeconomy and how policy decisions can be made to achieve desirable economic goals. A review of introductory macroeconomic theory and the principles of economics will give the student an understanding of the context in which the policy issues arise. Students will develop an understanding of national and international macroeconomic issues and how they are managed and/or mismanaged. Learning Outcomes 1. Discuss the principles of economics and connect their relevance to macroeconomic policy. 2. Classify economies according to their type of economic systems and construct an argument as to what type of economic system is most socially and economically desirable. 3. Measure and analyse economic growth anddecline cycles and determine the causes of booms and recessions. 4. Evaluate the benefits of international trade and analyse the effect of protectionism on the international trading system. 5. Interpret fiscal policy and examine the effect that taxation and government expenditure have on the public finances. |
05 | Mandatory |
1 |
Business Strategy 1The objective will be to provide an introductory, comprehensive, well-structured and cutting-edge treatment of business strategy, covering key questions about contemporary organisations operating in both the private and public sector. The aim will be to enable the learner to derive maximum value from the teaching and learning of organisational business strategy through the development of theoretical concepts and analytical frameworks. Learning Outcomes 1. Appreciate the significance of the key concepts associated with strategy and strategic intent within the modern organisation 2. Differentiate between the various frameworks required to gain an understanding of the external environment and non-market aspects of the environment 3. Demonstrate how analytical models are used to evaluate an organisation’s resources, capabilities and core competences 4. Critically analyse the importance of governance, social responsibility and good corporate citizenship in the modern business organisation 5. Read referred to online material with a strategic emphasis from academic journals and magazines |
05 | Mandatory |
1 |
People Management Skills 1This module is designed to develop the student's people management skills in a variety of professional people management contexts. It will provide the student with a solid grounding in current theory and practice, specifically in the areas of emotional intelligence, self awareness and interviewing skills. In addition students will actively develop their self awareness and personal reflective skills, and their expertise and skills in interviewing practice. Learning Outcomes 1. Discuss the roleof people management skills in successful organisations. 2. Critically evaluatecurrent theory and practice in relation to the role of emotional intelligence and self awareness in effective people management 3. Formulate creative and effective strategies and solutions with regard to people management issues. |
05 | Mandatory |
1 |
Strategic Sport DevelopmentThis module provides a strategic perspective of sport development from community based programmes to performance sports pathways. Focusing on best practice models from around the world, the module aims to ensure that students can plan, organise and lead in a wide variety of settings. Learning Outcomes 1. Define, analyse and interpret strategic sport development in the context of national and local sports policy 2. Attain a critical appreciation of strategic management in a variety of sport development settings 3. Interpret international models of sport development 4. Develop the practical skills required for contributing to sport development in a community or school based setting 5. Understand and be able to critically evaluate the Irish Partnership model of sport development |
05 | Mandatory |
1 |
Research Methods in Sports StudiesThis subject will address the area of research methodology and its application to research allied to the leisure industry. A key question to be addressed in the module is 'how do we know what we know?' This module will provide students with some of the skills that researchers use to engage in and investigate social phenomena. This module will assist students in defining the research questions and research rationale and will explore ethical considerations. Learning Outcomes 1. Describe the different philosophies underpinning research methodologies.Appraise and justify the use of particular methodologies. 2. Explain the techniques of data collection and analysis associated with qualitative and quantitative methodologies 3. Evaluate a selected research topic and write aproposal related to thatresearch topic 4. Evaluate research based journal and Internet articles and demonstrate skills associated with academic writing and referencing. |
05 | Mandatory |
1 |
Strength and ConditioningThe module builds upon previous learning and practical experience in the area of fitness instruction. It aims to develop an understanding of the relationship between biomechanics and performance related injury. Fitness testing and programme design are key learning outcomes. In addition, participants will engage practically in advanced training methods. Delivery includes campus based practical workshops, lectures and some blended teaching and learning strategies. Note: Candidates taking this elective module must hold the EQF Level 3 Fitness Instructor Qualification (or equivalent) and have completed a module in nutrition at NFQ level 6/7. Learning Outcomes 1. Ethically plan and evaluatea fitness testing session. 2. Plan and demonstrate advanced training methods. 3. Review biomechanics in terms of core stability, energy transfer, and injury prevention. 4. Design and evaluateaperiodised sports specific resistance training programme. 5. Appraise the physiological adaptations to strength, speed and power training protocols. |
05 | Elective |
1 |
Sport PedagogyThis module will introduce sport pedagogy to develop further teaching and coaching skills building on related subjects of previous years. It will provide learners with the opportunity to experiment with a range of physical teaching skills, teaching and coaching styles and associated assessment techniques. This application of theory to practice is important for students considering a further career in sport education / coaching, sport development or education / teaching – primary and /or post primary school. In addition, students will be encouraged to engage in a critical process of reflective discussions and journal practice building a personal e-portfolio. This experience will help students use these skills in further studies or working in the educational system. Learning Outcomes 1. Identify and synthesise theoretical frames to support applicative sport pedagogy skills. 2. Demonstrate teaching principles to develop learning in an individual & group practical sport pedagogy project. 3. Design, construct and develop lesson plan resources for sport pedagogy. 4. Evaluate discussions and methods of sport pedagogy ine-portfolio reflections related to personal experience, reading, observations and future practice. |
05 | Elective |
2 |
People Management Skills 2This module is designed to develop the student's people management skills in a variety of professional people management contexts. It will provide the student with a solid grounding in the current theory and practice of negotiation and coaching in addition to development of practical skills and expertise in negotiation and coaching practice. Learning Outcomes 1. Analyse the roleof negotiation skills in effective people managementin successful organisations. 2. Critically evaluate the current theory and practice of coaching ineffective people management. 3. Formulate creative and effective strategies and solutions with regard to people management issues. |
05 | Mandatory |
2 |
Health PromotionFactors that determine the health of the individual and society be analysed. Students will source, interpret and apply health related literature from the current evidence base. Students will explore the practical aspects of planning and implementing health promotion interventions. Contemporary issues in health promotion will be explored. Learning Outcomes 1. Illustrate the concepts of health and principles of health promotion and apply to health topics and given population groups. 2. Critically interpret existing policy and the evidence base in terms of given health topics and population groups. 3. Assemble key processes involved in planning interventions and devise group work facilitation methods that can be used in HP activities in varied settings. 4. Examine various emerging and contemporary issues that impact on health promotion |
05 | Mandatory |
2 |
Sports MarketingThe factors that are impacting sport in a modern business environment such as globalisation and commercialisation are having a profound affect on the way that the classic marketing principles are now applied. This module examines the strategies activated by organisations in the marketing of sport and the investment and strategy deployed by business in marketing through sports. Learning Outcomes 1. Understandof the concepts and theories of sports marketing 2. Demonstrate the importance of marketing as a core component for all organisations involved in the business of sport. This includes ‘marketing through sports’ and ‘marketing of sports’ 3. Understand the dynamic nature of globalization and commercialization as they impact on the critical components of sports rights, sponsorship and branding in the strategic application of marketing through sports 4. Apply market segmentation and service principles to the marketing of sports as it relates to the participant, athlete, spectator, fan and general public 5. Illustrate the fundamentals of marketing research and ethical issues as they apply to sports marketing |
05 | Mandatory |
2 |
Capstone Project / DissertationCapstone Project /Dissertation – The goal is to put one's theoretical knowledge and research knowledge to practical test by carrying out an independent piece of research, (albeit guided with a supervisor) to produce a piece of research carried out in a safe ethical manner that makes a significant contribution to solving a problem and expanding the knowledge base in the specific discipline. Learning Outcomes 1. Applytheoretical and methodological understanding and skills into devising researchable ideas and specific research questions or hypotheses. 2. Conduct a focused review of the relevant literature. |
10 | Mandatory |
2 |
DanceThis module will introduce students to contemporary dance to gain experience in dance practice, develop further physical skills and related subjects of the previous years. It will provide learners to experiment range of dance practices, improvisation techniques and structures in dance composition. This application consider a fact that students are not professional dancers but learners and observers. Beside the acquiring physical abilities students will be encouraged to engage in a critical process of reflective discussions and journal practice. This experience will equip students to use these skills in future studies and/or in educational system. Learning Outcomes 1. Identify and synthesise theoretical frames to support them to practicedance skills andcompose choreography. 2. Embody and performpresented dance practices in development of physical and dance skills, kinetic expression and creativity. 3. Explore dance investigation and self-discovery process applying to improvisation structures and dance composition. 4. Collaboratively revise and create materials of dance practices to design, compose, develop and record variation of compositional methods and devices to interpretchoreography in performance. 5. Reflectively evaluate overall learning and compare one specific subjectof the theoretical framework with personal development/future practice. |
05 | Elective |
2 |
Personal Training PracticeThis module prepares the candidate for work as a professional, industry accredited personal trainer. Key knowledge skills will be examined in the areas of obesity theory, exercise prescription for special populations, exercise fatigue/recovery theory and physiological adaptations to exercise. In terms of practical skills application, the leaner will engage in motivational interviewing and design/deliver a tailored programme of exercise. This can be achieved through a mix of face to face and online fitness class delivered twice weekly, for a period of 6 weeks. An ongoing portfolio of work based upon engagement with a real client, will be prepared by the candidate. Note: Because this module has an embedded industry qualification, candidates must have completed the pre-requisite modules. Completing this module does not guarantee accreditation since 'industry specific' outcomes must be met which are outlined in the Syllabus/LTA. Learning Outcomes 1. Applymotivational interviewing (MI)techniques and critique performance. 2. Design and deliver an individualised programme of exercise. 3. Interpret current theory of fatigue and recovery strategies in relation to sports performance. 4. Compare acute and chronic physiological responses to specific training modes. 5. Appraise the needs of specific adultpopulations with regard to exercise prescription and evaluate the human and economic cost of obesity. |
05 | Elective |
Progression
Applicants may pursue a range of post-graduate opportunities including a one year taught Masters in Marketing or a Masters/Phd by research.Our graduates also have the opportunity to pursue a career in teaching through postgraduate studies. Other areas of further study open to you upon graduation include health promotion, marketing, management and sports psychology.
Download a prospectus
Entry Requirements
GARDA VETTING
You should note that all entrants to this course will be required to undergo vetting by the Garda Síochna. If you have a criminal conviction in Ireland or elsewhere, this may adversely impact on your ability to undertake a professional placement or to secure employment.
Successful applicants for this course will be required to undergo a medical evaluation. The purpose of the evaluation is to identify students with special exercise requirements. This information is strictly confidential and any offer made will not be withdrawn on the basis of medical information supplied.Hepatitis B vaccination will be required for work placement.
Testimonial
‘I really enjoy a number of elements of this course including the practical aspects where you consider sport not only for elite athletes but also sport in the wider community such as the the elderly and young people with disabilities. This has given me a completely different perspective on the value of sport in this context. I also enjoy the examination of the business aspects of sport through marketing, business technology and sports promotion.’
Jorja Kennedy , Donegal, Sport with Business student
Careers
Graduates will be able to pursue careers in a wide range of business and services sectors such as commercial leisure enterprises, public leisure and sporting enterprises, sports development roles in national governing bodies or local authorities, sports clubs, games promotion officers, personal coaching enterprise and community work.Through the incorporation of work-based projects and work placements, graduates will be work ready and able for integration in the workplace.Some will become self ‘starters and establish their own business in the fitness/physical activity ‘related field.
Further Information
Contact Information
Admissions Office
T: 353 (0) 71 931 8510
E: admissions@itsligo.ie
Marketing, Tourism & Sport