The student will develop a knowledge and understanding of the financial management methods for analysing the financial position of a business, accessing appropriate sources of finance and appraising capital investment opportunities.

1. Describe the role of the financial manager in an organisation in meeting the needs ofall stakeholders.

2. Calculate accounting ratios and prepare a report analysing the financial position and performance of an organisation.

3. Identify and apply a range of investment appraisal techniques and interpret the results.
4. Discuss the importance of, and prepare calculations in relation to working capital management.
5. Identify and appraise the principle sources of finance available to a business.

The aim of this module is to encourage student entrepreneurial behaviour and knowledge through engaging with the processes and challenges of creating, sustaining, and growing new and existing ventures. The module will take the student through the process of starting a business, from considering self-employment, to initial idea generation, through to the practicalities of start-up in the sports industry.

1. Identify the principal personality traits and characteristics associated with entrepreneurship and examine their own suitability to become an entrepreneur.

2. Explore the suitable conditions for the development of an enterprise culture and be familiar with the sources of assistance in an Irish context.

3. Examine the tools used to generate ideas for a potential business.

4. Evaluate the stages involved in developing a business plan and write a business plan for an enterprise.

5. Examine the processes and challenges of creating, sustaining, and growing new and existing ventures

This module aims to introduce the general business student, in Marketing, Sport and/or Tourism, to key people management processes and practices in organisations. It will provide them with the knowledge required to effectively lead teams and manage people in the workplace. It will include key aspects of managing people such as leadership, resourcing, learning and development, performance management, equality, diversity and inclusion.

1. Discussthe central role of the professsional manager in leading teamsat work.

2. Evaluate and recommend appropriaterecruitment and selection methods for your sector.

3. Investigate and recommend appropriate employee performance management and appraisal processes for your sector.

4. Discuss grievance and disciplinary procedures and how to effectively use these procedures in managing people in the workplace.

5. Demonstrate an understanding of the importance of equality, diversity and inclusion in effective team leadership

This subject aims to give an understanding and knowledge of the principles, concepts and tools employed by sports organisations and professionals when planning for sport and recreation.

1. gain an understanding of the processes, tools and characteristics of planning

2. explain the rationale for planning in a sports management context

3. demonstrate the systematic planning process employed in a market based feasibility study for a sports or leisure project

4. explain the process for achieving local sports and recreation strategy and the content it contains

5. able to describe application process for funding under thesports capitalprogramme

6. explain the principles and models employed in the strategic approach to sports facility provision

7. illustrate an annual training and competition plan for a performance based athlete or player

This module will equip the students with the necessary skills to create, edit and publish digital content. The students will also be able to analysis both business and sports performance data and present the results in an appropriate manner.

1. Capture, record, edit and publish digital content which can be published across a range of digital and social platforms.

2. Capture, analyse and present sports performance data through a number of different mediums includingvideo.

3. Differentiatethe various requirements and restrictions when publishing content on digital platforms.

4. Capture, analyse and present business relevant data using industry standard software.

Human nutrition as the base for human health and performance will be explored during this module. The dynamics of carbohydrate, lipid and protein metabolism will be reviewed. The role of vitamins, minerals and water in the context of human performance will be illustrated as well as optimal nutrition for exercise and human energy expenditure. Use of sports supplements will be explored against the backdrop of the World Anti Doping Agency Guidelines. Various nutritional strategies employed by sports athletes to gain a competitive edge will be discussed. In addition, the prevalence of disordered eating in the general and sporting population will be investigated. Blended learning technologies will be employed in the delivery and assessment of this module.

Important: Candidates wishing to pursue the embedded EQF Level 4 Personal Training Qualification upstream, must complete this elective module.

1. Describe the dynamics of carbohydrate, fat, and proteinmetabolism and hydration during physical activity.

2. Describe the concept of nutrition periodisation and conduct basic dietary analysis.

3. Recogniseriskfactors associated withdisordered eating.

4. Review the efficacy and risks associated with nutritional strategies employed by athletes.

Particular reference is paid to the Northwest of Ireland and its world class natural surfing resource. The culture of surfing and related lifestyle sports are examined. The module will provide an exploration into the physiological and psychological benefits that result from human interaction with the ocean and the natural environment. Students will develop an increased understanding of the ocean and complex dynamics that underlie the sport of surfing. The module has a practical water based component through which the fundamental skills involved in surfing are developed.

1. Explain the historical, technical and cultural concepts related to the sport of surfing.

2. Analyse oceanographic and meteorological forces which impact upon the sport of surfing
3. Demonstratethemotor and technical skillsrelated to the sport of surfing.

4. Describe trends and best practice within the surfing industry.

5. Identify and describethe role surfing can play in an individuals holistic development

This module aims to provide students with a detailed theoretical and practical knowledge of teaching swimming.

Eligible students will gain industry recognised qualification – Water Safety Ireland Level 2 Swim Teacher Certificate.

Prerequisite for certification: Students must hold an Assistant Swim Teacher certificate and have taught 15 sessions since their assistant swim teacher training.

1. Examine the fundamental principles of aquatics and report on anatomy and physiology as applied to aquatic activity.

2. Analyse the technical aspects of Freestyle, Backstroke, Breaststroke, Butterfly, Lifesaving backstroke and lifesaving sidestroke under the BLABT format.

3. Differentiatethe stages ofgrowth and development; its effect on swimmers and appropriate training focus/methods for each stage.

4. Review the acquisition of a skill, provide feedback to swimmers and base teaching practices on the ability of the swimmer

5. Show plans, schemes of work and deliver teaching classes for all age and ability groups using a variety of teaching methods.

Students preparing for a work placement in the service sector must be knowledgeable of the key customer care skills required. This module provides them with these practical soft skills.

Working in a service business means that an understanding of the characteristics of such organisations and their marketing challenges must be appreciated by the student.

This is a condensed module delivered intensely over a period of 4 weeks before students go on work placement.

1. Demonstrate and practice excellent customer care skills
2. Examine the importance of the employee in delivering high quality service
3. Employ a customer-centric approach to customer care

This subject aims to qualify the student with the skills and competencies required to coach e.g. GAA, rugby and basketball at underage or developmental level. The subject will be taught in conjunction the iCoach Kids study Guide and the relevant national governing body qualifications and within the context of the National Coaching Development Plan.

1. Demonstrate a knowledge, understanding and practical ability to coach/teach in the sports of GAA, football, rugby and basketball to young children

2. Demonstrate a knowledge of the skills and attributes required for coaching young children in team sports

3. Demonstrate safe practice when working with groups of children in an ethical, fun and stimulating environment

4. Coach the basic skills of GAA football, rugby and basketball with a view to teaching the core individual skills and allowing for progression

This subject aims to provide an opportunity for the student to spend a minimum of 12 weeks placement in a work environment which supports previous learning and is commensurate with the learning outcomes of the overall degree.

1. Plan and prepare effectively to successfully work in the sports business or education sector

2. Experience a real work situation in anappropriate work environment.
3. Apply basic practical skills to the work environment
4. Understand and appreciate the operational policy and procedure of relevant organisations
5. Assume greater responsibility in a related work environment
6. Recognise future career opportunities

This module is available for 30 ECTS credits of a semester abroad of learning where the student is required to attend modules of academic study in a relevant host/partner College/University/Institute. A learning agreement is used to identify a variety of modules and group of educational components offered by the Erasmus partner, preferably in cognate fields to match their existing programme. All teaching and assessment will be carried out in and by the host College/University/Institute.

1. Have developed intellectual flexibility through approaching their academic discipline from another perspective.

2. Have an increased awareness of, and sensitivity to other cultural customs, normsandpracticesin the host country/institute.

3. Use the experience of differenteducation culture and exposure to new teaching and learning methods to prepare them better for employment or further studyand be able to outline the benefits of same.

4. Utilise a range of personal development qualities and skillsincluding cross-cultural communicationand problem-solving skills in a range of familiar and unfamiliar situations.

5. Have developed a range of self-management and life-long learning skills including time management, adaptability, confidence, independence and enterprise.

This module will explore the management of the macroeconomy and how policy decisions can be made to achieve desirable economic goals. A review of introductory macroeconomic theory and the principles of economics will give the student an understanding of the context in which the policy issues arise. Students will develop an understanding of national and international macroeconomic issues and how they are managed and/or mismanaged.

1. Discuss the principles of economics and connect their relevance to macroeconomic policy.

2. Classify economies according to their type of economic systems and construct an argument as to what type of economic system is most socially and economically desirable.

3. Measure and analyse economic growth anddecline cycles and determine the causes of booms and recessions.

4. Evaluate the benefits of international trade and analyse the effect of protectionism on the international trading system.

5. Interpret fiscal policy and examine the effect that taxation and government expenditure have on the public finances.

The objective will be to provide an introductory, comprehensive, well-structured and cutting-edge treatment of business strategy, covering key questions about contemporary organisations operating in both the private and public sector. The aim will be to enable the learner to derive maximum value from the teaching and learning of organisational business strategy through the development of theoretical concepts and analytical frameworks.

1. Appreciate the significance of the key concepts associated with strategy and strategic intent within the modern organisation

2. Differentiate between the various frameworks required to gain an understanding of the external environment and non-market aspects of the environment

3. Demonstrate how analytical models are used to evaluate an organisation’s resources, capabilities and core competences

4. Critically analyse the importance of governance, social responsibility and good corporate citizenship in the modern business organisation

5. Read referred to online material with a strategic emphasis from academic journals and magazines

This module is designed to develop the student's people management skills in a variety of professional people management contexts. It will provide the student with a solid grounding in current theory and practice, specifically in the areas of emotional intelligence, self awareness and interviewing skills. In addition students will actively develop their self awareness and personal reflective skills, and their expertise and skills in interviewing practice.

1. Discuss the roleof people management skills in successful organisations.

2. Critically evaluatecurrent theory and practice in relation to the role of emotional intelligence and self awareness in effective people management

3. Formulate creative and effective strategies and solutions with regard to people management issues.
4. Critically assess one’s own people management skills and identify strategies to improve and develop them.
5. Develop and effectively conduct a 20 minute interview in relation to a business related scenario

This subject will address the area of research methodology and its application to research allied to the leisure industry. A key question to be addressed in the module is 'how do we know what we know?' This module will provide students with some of the skills that researchers use to engage in and investigate social phenomena. This module will assist students in defining the research questions and research rationale and will explore ethical considerations.

1. Describe the different philosophies underpinning research methodologies.Appraise and justify the use of particular methodologies.

2. Explain the techniques of data collection and analysis associated with qualitative and quantitative methodologies

3. Evaluate a selected research topic and write aproposal related to thatresearch topic

4. Evaluate research based journal and Internet articles and demonstrate skills associated with academic writing and referencing.

This module provides a strategic perspective of sport development from community based programmes to performance sports pathways. Focusing on best practice models from around the world, the module aims to ensure that students can plan, organise and lead in a wide variety of settings.

1. Define, analyse and interpret strategic sport development in the context of national and local sports policy

2. Attain a critical appreciation of strategic management in a variety of sport development settings

3. Interpret international models of sport development

4. Develop the practical skills required for contributing to sport development in a community or school based setting

5. Understand and be able to critically evaluate the Irish Partnership model of sport development

This module will introduce sport pedagogy to develop further teaching and coaching skills building on related subjects of previous years. It will provide learners with the opportunity to experiment with a range of physical teaching skills, teaching and coaching styles and associated assessment techniques. This application of theory to practice is important for students considering a further career in sport education / coaching, sport development or education / teaching – primary and /or post primary school. In addition, students will be encouraged to engage in a critical process of reflective discussions and journal practice building a personal e-portfolio. This experience will help students use these skills in further studies or working in the educational system.

1. Identify and synthesise theoretical frames to support applicative sport pedagogy skills.

2. Demonstrate teaching principles to develop learning in an individual & group practical sport pedagogy project.

3. Design, construct and develop lesson plan resources for sport pedagogy.

4. Evaluate discussions and methods of sport pedagogy ine-portfolio reflections related to personal experience, reading, observations and future practice.

The module builds upon previous learning and practical experience in the area of fitness instruction. It aims to develop an understanding of the relationship between biomechanics and performance related injury. Fitness testing and programme design are key learning outcomes. In addition, participants will engage practically in advanced training methods. Delivery includes campus based practical workshops, lectures and some blended teaching and learning strategies.

Note: Candidates taking this elective module must hold the EQF Level 3 Fitness Instructor Qualification (or equivalent) and have completed a module in nutrition at NFQ level 6/7.

1. Ethically plan and evaluatea fitness testing session.

2. Plan and demonstrate advanced training methods.

3. Review biomechanics in terms of core stability, energy transfer, and injury prevention.

4. Design and evaluateaperiodised sports specific resistance training programme.

5. Appraise the physiological adaptations to strength, speed and power training protocols.

This module is designed to develop the student's people management skills in a variety of professional people management contexts. It will provide the student with a solid grounding in the current theory and practice of negotiation and coaching in addition to development of practical skills and expertise in negotiation and coaching practice.

1. Analyse the roleof negotiation skills in effective people managementin successful organisations.

2. Critically evaluate the current theory and practice of coaching ineffective people management.

3. Formulate creative and effective strategies and solutions with regard to people management issues.
4. Design, deliver and implement an effective negotiation strategy related to a people management scenario.
5. Design and deliver an effective coaching initiative related to a people management scenario

Factors that determine the health of the individual and society be analysed. Students will source, interpret and apply health related literature from the current evidence base. Students will explore the practical aspects of planning and implementing health promotion interventions. Contemporary issues in health promotion will be explored.

1. Illustrate the concepts of health and principles of health promotion and apply to health topics and given population groups.

2. Critically interpret existing policy and the evidence base in terms of given health topics and population groups.

3. Assemble key processes involved in planning interventions and devise group work facilitation methods that can be used in HP activities in varied settings.

4. Examine various emerging and contemporary issues that impact on health promotion

The factors that are impacting sport in a modern business environment such as globalisation and commercialisation are having a profound affect on the way that the classic marketing principles are now applied. This module examines the strategies activated by organisations in the marketing of sport and the investment and strategy deployed by business in marketing through sports.

1. Understandof the concepts and theories of sports marketing

2. Demonstrate the importance of marketing as a core component for all organisations involved in the business of sport. This includes ‘marketing through sports’ and ‘marketing of sports’

3. Understand the dynamic nature of globalization and commercialization as they impact on the critical components of sports rights, sponsorship and branding in the strategic application of marketing through sports

4. Apply market segmentation and service principles to the marketing of sports as it relates to the participant, athlete, spectator, fan and general public

5. Illustrate the fundamentals of marketing research and ethical issues as they apply to sports marketing

Capstone Project /Dissertation – The goal is to put one's theoretical knowledge and research knowledge to practical test by carrying out an independent piece of research, (albeit guided with a supervisor) to produce a piece of research carried out in a safe ethical manner that makes a significant contribution to solving a problem and expanding the knowledge base in the specific discipline.

1. Applytheoretical and methodological understanding and skills into devising researchable ideas and specific research questions or hypotheses.

2. Conduct a focused review of the relevant literature.
3. Develop a realistic research design with specific research strategies.
4. Articulate concisely findings and conclusions in a written document which is informed by academic writing standards and justify conclusions by reference to evidence gathered and presented.

This module will introduce students to contemporary dance to gain experience in dance practice, develop further physical skills and related subjects of the previous years. It will provide learners to experiment range of dance practices, improvisation techniques and structures in dance composition. This application consider a fact that students are not professional dancers but learners and observers. Beside the acquiring physical abilities students will be encouraged to engage in a critical process of reflective discussions and journal practice. This experience will equip students to use these skills in future studies and/or in educational system.

1. Identify and synthesise theoretical frames to support them to practicedance skills andcompose choreography.

2. Embody and performpresented dance practices in development of physical and dance skills, kinetic expression and creativity.

3. Explore dance investigation and self-discovery process applying to improvisation structures and dance composition.

4. Collaboratively revise and create materials of dance practices to design, compose, develop and record variation of compositional methods and devices to interpretchoreography in performance.

5. Reflectively evaluate overall learning and compare one specific subjectof the theoretical framework with personal development/future practice.

This module prepares the candidate for work as a professional, industry accredited personal trainer. Key knowledge skills will be examined in the areas of obesity theory, exercise prescription for special populations, exercise fatigue/recovery theory and physiological adaptations to exercise. In terms of practical skills application, the leaner will engage in motivational interviewing and design/deliver a tailored programme of exercise. This can be achieved through a mix of face to face and online fitness class delivered twice weekly, for a period of 6 weeks. An ongoing portfolio of work based upon engagement with a real client, will be prepared by the candidate.

Note: Because this module has an embedded industry qualification, candidates must have completed the pre-requisite modules. Completing this module does not guarantee accreditation since 'industry specific' outcomes must be met which are outlined in the Syllabus/LTA.

1. Applymotivational interviewing (MI)techniques and critique performance.

2. Design and deliver an individualised programme of exercise.

3. Interpret current theory of fatigue and recovery strategies in relation to sports performance.

4. Compare acute and chronic physiological responses to specific training modes.

5. Appraise the needs of specific adultpopulations with regard to exercise prescription and evaluate the human and economic cost of obesity.