This module introduces learners to essential digital marketing theories and practices. Students will explore key digital marketing channels, gaining insights into relevant tools and best practices associated with each channel. By the end of the module, learners will have a solid foundation in digital marketing, equipping them to effectively navigate the digital landscape and implement successful approaches to marketing that align with contemporary trends and consumer behaviour.

1. Explain the manner in which marketing has been impacted by digital media
2. Explain how traditional and digital media differ
3. Recognise the impact of consumer behaviour on digital marketing
4. Discuss the various digital marketing channels and outline their uses for business
5. Examine the relationship between various digital marketing channels
6. Develop digital marketing content
7. Employ best practice in the examination of digital marketing channels
8. Apply relevant tools in the examination of digital marketing channels

Macroeconomics introduces the learner to the basic principles of Macroeconomic Theory. The module considers the structure and functioning of a modern macroeconomy, particularly with respect to the relationship between the various sectors. Current indicators and forecasts of macroeconomic performance are examined including both soft and hard sources. The learner is introduced to the role and influence of economic policy, both fiscal and monetary, national and international.

1. Describe the operations of the macroeconomy.
2. Demonstrate the basic macroeconomic models e.g. the circular flow of income, equilibrium national income, the multiplier etc.
3. Describe and analyse current and projected economic performance.
4. Identify the effects on the economy of changes in macroeconomic variables.
5. Describe the role and influence of economic policy.

This module gives students an understanding of the concept of a transformation system as a collection of processes and the need to manage the flow of work-inprogress (WIP) through a transformation system to meet delivery commitments.

1. Explain the input-transformation-output process, process hierarchy, and operations.
2. Explain different levels of operations performance.
3. Identify and explain different processes and layout types and apply different process design techniques.
4. Explain that the lead-time of processes is determined by work content and ineffective time and can be analyzed using various types of flow process charts.
5. Carry out line-balancing exercises using precedence tables and interpret the solution.
6. Explain the concept of method study and work measurement and apply the relevant techniques for job design.

The aim of this module is to help students apply marketing theory in a practical matter, use analytical tools and formulate marketing plans for real-life situations

1. Develop the marketing mix elements for a company and start to integrate them
2. Perform a competitive analysis
3. Perform a customer analysis
4. Describe various marketing planning alternatives
5. Recognise the differing marketing needs of varying companies
6. Develop a marketing plan for an organisation

This module is designed to introduce learners to the concept of communications processes. It will facilitate learners to think strategically about communications. Learners will be explore communication theory and ways to develop their practical, written and presentation communication skills. There will be a strong focus on skills-based learning. Learners will be given the opportunity to reflect on and master the first principles in business communication and to learn to operate communications more efficiently for personal and professional development.

1. Communicate ideas clearly and in various formats of business writings
2. Write effectively in an evidence-based manner and in an academic style appropriate to the discipline of business.
3. Practice effective oral communication especially in conducting formal business presentations.
4. Demonstrate effective communication as an individual and in a group environment.
5. Demonstrate confidence in handling interpersonal interactions.

The purpose of this module is to provide students with a clear understanding of the role, function and basic principles of financial accounting and an introduction to fundamentals of management accounting. They also develop the ability to prepare financial statements for basic reporting entities in accordance with International Financial Reporting Standards (IFRSs) and/or UK and Irish GAAP.

1. Discuss the regulatory environment governing financial reporting
2. Prepare financial statements, to include adjustments for bad debt write offs and provisions, depreciation charges, accruals, prepayments for a sole trader and a company
3. Calculate and account using double entry for year-end adjustments (bad debt write offs and provisions, depreciation charges, accruals, prepayments)
4. Preparation of cash flow statements
5. Prepare a set of accounts from incomplete records
6. Calculate accounting ratios and explain how the use of ratios can help in analysing the profitability, liquidity, efficiency and capital structure of businesses
7. Identify and quantify material and labour resources consumed in production and calculate the cost of producing a product or providing a service using absorption costing principle

Learners will develop an understanding of the various social media marketing platforms available to marketers in this module. Students are exposed to the stages of social media campaign development, and will develop sample content, and learn how to monitor and measure success on social media. Learning is classroom based and knowledge is applied in weekly lab classes.

1. Explain the role of social media in an ever evolving digital era
2. Discuss the manner in which social media may be categorised
3. Contrast the most popular social media platforms and outline their uses for business
4. Apply segmentation and targeting in the context of social media
5. Present the stages of a social media marketing campaign
6. Produce social media content

The Basic Business Statistics 2 module deepens students understanding of quantitative data analysis, covering the basics of probability, the normal distribution, sampling, correlation and regression, and their business applications. Students will learn key statistical concepts, conduct basic analyses, and interpret findings. By the end, they will be able to explain statistical terminology, apply essential statistical methods, and communicate results effectively.

1. Describe and discuss key terminology and basic statistical concepts
2. Identify why managers should understand basic statistical methods
3. Conduct basic statistical analysis of data
4. Interpret and communicate the results of statistical analyses
5. Discuss the uses and limitations of statistical analysis

This module provides a foundational introduction to business information systems and applications. It gives the learner an insight into the central concepts within the field of IT management systems and provides an awareness of the role played by IS in achieving competitive advantage in the provision of information, goods and services.

1. Evaluate and discuss contemporary and emerging trends in technology and the impact it has on firms, industries, and society.
2. Classify, select and apply suitable tools to support personal and business productivity in a digitally supported environment.
3. Explain the importance of information within the organisation
4. Work effectively as an individual and in teams/groups and engage in group discussion & presentation of study & research findings.
5. Examine the importance of understanding what it means to be part of a digital society.
6. Practically understand and apply management theory and concepts to real-world business cases.
7. Practically understand and apply ICT tools in the presentation of data
8. Apply spread sheet tools such as formulas, functions, lookups and data modelling to improve business & management decision-making.