Basic Introduction to both bookkeeping principles and financial accounting. Students will gain an insight into the fundamental basics of Financial Accounting.

1. Discuss the relationship between bookkeeping and accounting

2. Prepare books of original entry and post transactions to ledgers and extract trial balance
3. Identify and prepare basic Income Statement and Statement of Financial Position

4. Demonstrateknowledge of key financial accounting terminology and indicators for a business

The aim of this module is to provide the learner with practical experience of popular business application software. The module is primarily practical-based and prepares the pupil for effective work in a business environment. The student is taught using various strategies, including direct and indirect instruction and independent study. The undergraduate is provided with multiple ways of accessing resources and demonstrates skills acquired in a variety of ways.

1. utilize the Internet and search the Web effectively

2. use an Email client efficiently

3. generate compelling Presentations

4. create various types of Word Processing documents

5. produce a complex Spreadsheet

The objective of this module is to give the student a broad overview of the structure of the Irish legal system and how it operates. An introduction will also be given to the European legal system. The student will be provided with an understanding of the basic principles of contract law and tort law which are essential in the commercial environment. It is intended that this module will create an awareness of where legal expertise may need to be sought.

1. Trace the development of the Irish legal system, identifying the sources of law and their relative positions of authority within that system;

2. Explore the composition and jurisdiction of the Irish court systemincluding judicial independence and the significance ofprecedent;

3. Apply the fundamental principles of contract law and tort law to facilitate informed decisions in the commercial environment;
4. Recognise key factors which will influence decision making within a complex legal environment;
5. Demonstrate the ability to cooperate and work effectively with peers.

This subject will demonstrate critical appreciation of event planning and management conceptually being able to apply this within the industry setting.

The subject is theory based & addresses fundamental aspects of event management theory & legislation crucial to working in the event sector.

1. Demonstrate an awareness of event management & develop a critical appreciation of event design & planning

2. Display knowledge of systems & processes of event management and monitoring while interpreting key concepts & applications to run successful events

3. Analyse, interpret, monitor and recommend actions for the successful financial management of events
4. Assess innovations, trends and future development associated with event management

The module will provide the learner with an understanding of the fundamental concepts of tourism and how it is organised and managed using Ireland as a case study. It examines consumer behaviour and motivating factors associated with travel and tourism. It explores the key components of the tourism product offering and experience(s), focusing on Ireland as a destination example.

1. Demonstrate an understanding of key tourism concepts and practices.

2. Identify thekey stakeholders associated with the tourist destination, using Ireland as a case study

3. Assess consumer behaviour with regard to tourism and discuss relevant motivational theories

4. Evaluate the components of the tourism product, focusing specifically on the key characteristics of the Irish tourism product offering and experience

For small and medium sized (SME) businesses, that dominate the tourism sector, a small increase in customer retention rates can result in reduced marketing costs, increased sales and higher profits. The practice of relationship marketing and customer relationship management (CRM) has a positive effect on customer retention and market share. This module considers the fundamentals of services marketing theory, focusing on the development of long term mutually beneficial customer relationships.

1. Comprehend why and how a tourism organisation should develop an integrated approach to developing and maintaining a service culture.

2. Appreciate the importance of building customer loyalty, retention marketing, customer relationship management and customer retention strategies.

3. Identify the expanded role of the tourist / customer as a partial employee, co-creator and influencer of other customer experiences and purchasing decisions.

4. Describe the service recovery process and how it successfully addresses service failure and builds customer loyalty.

This module will build on the language skills acquired in Semesters 1 and 2, and initiate progression towards CEFR Level B1. The module will foster increasing independence in the use of the language in authentic, everyday situations, with emphasis on gaining confidence in speaking and listening. An awareness of French culture and society will develop in tandem with the student's developing language skills. Contemporary media, authentic text, video clips and film will be used.

1. performat CEFR Level A2 and progress towards Level B1.

2. with appropriate assistance identify and interpret the main points of clear standard input on familiar matters regularly encountered in work, college, leisure, etc..

3. Role-play, with adequate preparation, aspects of his/her background, immediate environment and matters in areas of immediate need; deal with principal situations likely to arise whilst travelling in an area where the language is spoken.

4. compose simple connected text on topics which are familiar or of personal interest and implement a level of grammatical accuracy appropriate to the level.

5. demonstrate increased awareness of Francophonecultural life through completion of a project, presentation, video blog or podcast.

This module will build on the language skills acquired in Semesters 1 and 2, and initiate progression towards CEFR Level A2. The module will foster increasing independence in the use of the language in authentic everyday situations, with emphasis on gaining confidence in speaking and listening. An awareness of German culture and society will develop in tandem with the student's developing language skills. Contemporary media, written text, video clips and film will be used.

1. initiate progress towards CEFR Level A2.

2. Identify and interpret correctly without assistance frequently used expressions related to immediate familiar situations: family, education, interests etc

3. role-playusingelementary languagemost situations likely to arise whilst travelling in an area where the language is spoken

4. compose with guidance simple written text on topics which are familiar or of personal interest

5. demonstrateincreased cultural insight into German societies by engaging with contemporary media platforms.

This module will build on the language skills acquired in Semesters 1 and 2, and initiate progression towards CEFR Level A2. The module will foster increasing independence in the use of the language in authentic everyday situations, with emphasis on gaining confidence in speaking and listening. An awareness of Spanish culture and society will develop in tandem with the student's developing language skills. Contemporary media, written text, video clips and film will be used.

1. Initiate progress towards CEFR Level A2.

2. OVERALL READING COMPREHENSION Can read with a large degree of independence, adapting style and speed of reading to different texts and purposes, and using appropriate reference sources selectively. Has a broad active reading vocabulary, but may experience some difficulty with low-frequency idioms.

3. OVERALL SPOKEN PRODUCTION Can reasonably fluently sustain a straightforward description of one of a variety of subjects within his/her field of interest, presenting it as a linear sequence of points.

4. OVERALL WRITTEN PRODUCTION Can write straightforward connected texts on a range of familiar subjects within his field of interest, by linking a series of shorter discrete elements into a linear sequence.

5. AUDIO-VISUAL RECEPTION: Can follow a TV commercial or a trailer for or scene from a film, understanding what the actors are talking about, provided that the images are a great help in understanding and the delivery is clear and relatively slow.

The aim of this subject is for students to develop a knowledge of cost accounting and cost behaviour and apply this to managerial decision making problems and budgeting.

1. Identify ways in which costs can be classified and forecast costs for future periods.
2. Explain the terminology used in cost accounting and calculate the cost of producing a product or providing a service.
3. Perform calculations and manipulate data for break even analysis.
4. Apply contribution analysis to managerial decision making situations.
5. Describe the budgetary process in an organisation and prepare functional, cash and incremental budgets

This module introduces the student to the basic concepts of microeconomics and to provide them with the ability to understand the behaviour of firms and markets.

1. Have an appreciation of the discipline of economics and why it is relevant to business

2. Analyse and calculate how changes to prices, income and substitutes affect demand

3. Explain how the firm decides how much to produce

4. List and explain the various formsof market structures

This module will build on the knowledge acquired in Business Law 1.

The student will be introduced to some of the core principles and concepts of health and safety legislation which are essential in the commercial environment. During the module these principles will be applied in a theoretical and practical way to both the workplace and tourism related events. It is intended that this module will create an awareness of where expertise may need to be sought.

1. Explain the key legislation in relation to Health and Safety in Ireland;

2. Describe the obligations on employers, employees and event organisersin relation to Risk Assessments and Safety Statements;

3. Recognisethe role played by the Health and Safety Authority;

4. Apply the fundamental principles of Health and Safety legislationto a tourism or leisure related event;

5. Demonstrate the ability to cooperate and work effectively with peers.

This module introduces the learner to the concepts of management theory and practice. It will explore the various theories of management and their application to the ways in which people manage. It allows the learner to take a comprehensive look at the functions, tasks and tools of management. The module will draw on examples from Business in Practice.

1. Describe the main principles of management.

2. Outline the role of management theory in today’s changing business climate.

3. Explaintheforces in the business environment andtheir impact onorganisations.
4. Examine the roles, skills,characteristics of competent managersand, the key challenges managers facein management today.

5. Describe the key functions of management in terms of planning, organising, leading, staffing and controlling.

Tourism and travel are among the world's largest industry sectors. Its historic development will be traced and key factors influencing its continued development today and into the future will be explored. This module will focus on the primary sectors of the tourism and travel industries including accommodation, visitor attractions, travel distribution as well as travel sub-sectors including aviation, cruise and land-based transport.

1. Describe the historical development of travel and the tourism industry and identify the key factors influencing its continued development

2. Identify the relevance and importance of the various key components of the travel and tourism industry and appreciate the role of these sectors and sub-sectors within the industry

3. Comprehend and assess the main operating and economic characteristics of accommodation, visitor attractions, travel distribution, aviation, cruise and land-based transport services

4. Evaluate the major influences on the sectors and explain the major trends within the industry

This module aims to provide an overview of the current state of knowledge in the area of experiential tourism marketing. Hedonistic forms of tourism consumption, has led researchers to re-consider traditional marketing theory in specific sectors such as the arts / cultural offerings and in tourism. In addition to its tangible benefits, tourism experiences are sold for the sensations, feelings, and psychological benefits they deliver. This module aims to balance the utilitarian, tangible aspects of service delivery with the experiential perspective.

1. Compare and contrast traditional and experiential marketing theory.

2. Identify the five dimensions of the new tourist and explore the key principles of experience design.

3. Examine the role of theming and of local actors as key influencing factors in the experience-scape.

4. Examine the influence of authenticity in tourism marketing and understand the implications of authenticity for promotion purposes.

This module expands on the range of skills attained in Semester 3 so that the student should be equipped to perform at CEFR Level A2. Insight into German-speaking cultures and societies continues in tandem with the student's developing language skills. Contemporary media, authentic text, video clips and film will be used. This module also serves as preparation for those students who may choose to spend one or two Semesters studying at an Erasmus partner institution in Germany during Year 3.

1. perform with increasing conficence at CEFR Level A2

2. recall and use without assistance frequently used expressions related to immediate familiar situations: family, education, social life, interests etc.

3. Employ and role-play situations which arelikely to arise whilst travelling in an area where the language is spoken.

4. compose with greater confidence and independence simple written text on topics which are familiar and of personal/professional interest.

5. use and reference contemporary media platforms to explore and report on the cultures and traditions of German speaking societies.

This Module expands on the range of skills attained in Semester 3 so that the student should be equipped to perform at CEFR Level B1.Insight into Francophone culture and society continues in tandem with the student's developing language skills. Contemporary media, authentic text, video clips and film will be used. This module also serves as preparation for those students who may choose to spend one or two Semesters studying at an Erasmus partner institution in France during Year 3.

1. perform, with increasing confidence atCEFR Level B1.

2. recognise the main points of clear standard input on familiar matters.

3. produce and construct simple connected text on topics which are familiar or of personal interest with grammatical accuracy appropriate to the Level

4. demonstrate an ability to handlemost situations likely to arise whilst travelling in an area where the language is spoken and initiate conversations.

5. demonstrate increased insight into French cultural life through completion of a presentation, video blog or podcast

This module expands on the range of skills attained in Semester 3 so that the student should be equipped to perform at CEFR Level A2. Insight into Spanish-speaking cultures and societies continues in tandem with the student's developing language skills. Contemporary media, authentic text, video clips and film will be used. This module also serves as preparation for those students who may choose to spend one or two Semesters studying at an Erasmus partner institution in Spain during Year 3.

1. Perform confidently at CEFR Level A2

2. OVERALL READING COMPREHENSION Can read with a large degree of independence, adapting style and speed of reading to different texts and purposes, and using appropriate reference sources selectively. Has a broad active reading vocabulary, but may experience some difficulty with low-frequency idioms.

3. OVERALL SPOKEN PRODUCTION Can reasonably fluently sustain a straightforward description of one of a variety of subjects within his/her field of interest, presenting it as a linear sequence of points.

4. OVERALL WRITTEN PRODUCTION Can write straightforward connected texts on a range of familiar subjects within his field of interest, by linking a series of shorter discrete elements into a linear sequence.

5. AUDIO-VISUAL RECEPTION: Can follow a TV commercial or a trailer for or scene from a film, understanding what the actors are talking about, provided that the images are a great help in understanding and the delivery is clear and relatively slow.

The student will develop a knowledge and understanding of the financial management methods for analysing the financial position of a business, accessing appropriate sources of finance and appraising capital investment opportunities.

1. Describe the role of the financial manager in an organisation in meeting the needs ofall stakeholders.

2. Calculate accounting ratios and prepare a report analysing the financial position and performance of an organisation.

3. Identify and apply a range of investment appraisal techniques and interpret the results.
4. Discuss the importance of, and prepare calculations in relation to working capital management.
5. Identify and appraise the principle sources of finance available to a business.

This subject aims to introduce the concept of Entrepreneurship to the Student and take the student through the process of starting a business, from considering self-employment, to initial idea generation, through to the practicalities of start-up.

1. Identify the principal personality traits and characteristics associated with entrepreneurship and examine their own suitability to become an entrepreneur.
2. Identify suitable conditions for the development of an enterprise culture and be familiar with the sources of assistance in an Irish context.
3. Explore creativity from a startup business perspective, explorethe tools used to generate ideas for a potential business and the stages involved in writing a feasibilty study and a business plan

4. Identify the advantages and disadvantages of different legal structures available to start-ups and the stages of growth a new business may go through

5. Write a marketing plan for a proposed enterprise and identify the types and sources of assistance available to startups

This module aims to introduce the general business student, in Marketing, Sport and/or Tourism, to key people management processes and practices in organisations. It will provide them with the knowledge required to effectively lead teams and manage people in the workplace. It will include key aspects of managing people such as leadership, resourcing, learning and development, performance management, equality, diversity and inclusion.

1. Discussthe central role of the professsional manager in leading teamsat work.

2. Evaluate and recommend appropriaterecruitment and selection methods for your sector.

3. Investigate and recommend appropriate employee performance management and appraisal processes for your sector.

4. Discuss grievance and disciplinary procedures and how to effectively use these procedures in managing people in the workplace.

5. Demonstrate an understanding of the importance of equality, diversity and inclusion in effective team leadership

This module is designed to provide the students with the key concepts and issues of importance in assessing and managing the impacts of tourism. It aims to develop the student's capacities to assess the impacts of tourism and provide students with the key concepts and philosophies of sustainable tourism as a tool to manage these impacts. It explains the foundations of sustainable tourism internationally and in Ireland. It develops a critical awareness of economies, marketing, certification and management of sustainable tourism.

1. Examine the economic impacts of tourism
2. Examine the environmental impacts of tourism
3. Examine the social impacts of tourism
4. Discuss strategies to manage the impacts of tourism

Effective preparation & planning are critical to a successful event.

This module examines the idea generation/development/ implementation & evaluation of the process needed when planning an event .

It is hoped that at the completion of the module the student will have an appreciation of all aspects of planning an event while implementing all legal requirements in Ireland.

1. Examine various feasibility methodologies for sucessful event preparation

2. Discuss all the aspects of the planning process

3. Describe the implementation process & contingency plans

4. Interpret the evaluation process andthe event post analysis

This module aims at providing a theoretical and practical understanding of marketing communications, particularly in relation to creative strategy, planning and execution. Students will have a comprehensive knowledge of all marketing communications and branding strategies relevant to the tourism industry. It will focus on online and digital marketing communications tools and techniques that are increasingly evident within the tourism and related industry sectors.

1. Explainhow traditional and online promotionalactivities can be integrated in effective marketing communications.

2. Identify and critiquethe new media trends influencing tourism promotions, with particular emphasis on online marketing communications.

3. Demonstrate how the role of advertising, corporate image and brand management can be used as part of an organisation’s marketing strategy.

4. Evaluate the role and valueof PR and sponsorship, sales promotion, direct response marketing and trade shows to the promotional activities of organisations operating within the tourism and travel industries.

This module builds on skills acquired in Semesters 1-4. The student should perform confidently at CEFR Level B1 and initiate progression towards CEFR Level B2. Use of text-based and contemporary media will be selected to reflect the student's increasing linguistic competence and intercultural awareness.

1. progress towards achieving competence at CEFR Level B2.

2. Apply more complex text on topics which relate to their field of specialisation.

3. produce detailed texts on subjects relating to both their personal interests and their chosen area of study.

4. express and defend a viewpoint on topics relating to their field of interest and current affairs and interact with some fluency and spontaneity with native speakers.

5. designa project or make an oral presentation, video blog or podcast on a topic which relates to their field of specialisation.

This module builds on skills acquired in Semesters 1-4. The student should perform confidently at CEFR Level A2 and begin to progress towards CEFR Level B1. Use of text-based and contemporary media will be selected to reflect the student's increasing linguistic competence and intercultural awareness.

1. perform confidently at CEFR Level A2 and progress towards CEFR Level B1

2. with appropriate assistance respond to the mainpoints of clear standard input on familiar matters regularly encountered in work, school, leisure etc.

3. prepare and compose simple, connected text on topics which are familiar or of personal interest and implement a level of grammatical accuracy appropriate to the Level

4. describe in simple terms, and with adequate preparation, aspects of his/her background, immediate environment and matters in areas of immediate need; conductconversations and role-playswith focus on awareness of good accent and intonation;dramatise situations likely to arise whilst travelling in an area where the language is spoken.

5. plan, design and presenta project, presentation or video blog or podcast on German Cultural life in language appropriate to the relevant level which

This module builds on skills acquired in Semesters 1-4. The student should perform confidently in Spansih at CEFR Level A2 and begin to progress towards CEFR Level B1. Use of text-based and contemporary media will be selected to reflect the student's increasing linguistic competence and intercultural awareness.

1. Perform confidently at CEFR Level A2 and progress towards CEFR Level B1

2. OVERALL READING COMPREHENSION Can read with a large degree of independence, adapting style and speed of reading to different texts and purposes, and using appropriate reference sources selectively. Has a broad active reading vocabulary, but may experience some difficulty with low-frequency idioms.

3. OVERALL WRITTEN INTERACTION Can convey information and ideas on abstract as well as concrete topics, check information and ask about or explain problems with reasonable precision. Can write personal letters and notes asking for or conveying simple information of immediate relevance, getting across the point he/she feels to be important

4. OVERALL WRITTEN PRODUCTION Can write straightforward connected texts on a range of familiar subjects within his field of interest, by linking a series of shorter discrete elements into a linear sequence.

5. AUDIO-VISUAL RECEPTION: Can follow many films in which visuals and action carry much of the storyline, and which are delivered clearly in straightforward language. Can catch the main points in TV programmes on familiar topics when the delivery is relatively slow and clear.

This module addresses the area of research methodology and its application to business. The module considers the most common forms of research methods and analysis techniques used in Business & Social Sciences. The purpose of the module is to ensure learners are familiar with appropriate research theory and techniques. It will enable learners to conduct independent research into an area of academic interest relevant to business.

1. Understand the role of research in business

2. Comprehend the concepts of research philosophy and research design
3. Conducta literature review
4. Differentiate between quantitative and qualitative research techniques
5. Evaluatedata collection and analysis techniques.

This subject will demonstrate critical appreciation of event planning and management practically being able to apply this within the industry setting.

The students taking this module get an opportunity to showcase their event management skills and gain credit for practically delivering an event over the duration of the semester.

1. Demonstrate an awareness of applying event management in real life situationsand develop a critical appreciation of applying event design and planning

2. Display practical knowledge of systems and processes of event management and monitoring
3. Interpret key concepts and applications of successful marketing while being able to analyse, interpret, monitor and recommend practical actions for the successful financial management of events

4. Assess innovations, trends and future development associated with practical event management

Tourism destinations increasingly recognise the need to manage the impacts of tourism on both the natural environment and host community .To compete effectively, destinations must also deliver exceptional experiences and excellent value to visitors. Destination management incorporates a strategic and sustainable model of tourism development, to ensure the viability and integrity of individual tourism destinations now and in the future.

1. Comprehend concept of destination management and role of DMO’s in developing strategic approach to destination development.

2. Evaluatethe significance of stakeholders and need for a consensus approach to tourism destination management.

3. Examine the concept of resilience and the need for tourism crisis / disaster management in managing a destination.

4. Identify the principles of Tourist Area Life-Cycle model (TALC) and evaluate its role in positioning / repositioning and branding tourism destinations.

This subject aims to provide the student with broader skills and knowledge of the working environment for a minimum of 12 weeks. Furthermore, it will allow the learner an opportunity to apply theoretical tourism and event management knowledge to practical situations and to enhance the student's knowledge and awareness of the working environment to allow students of the Institute to acquire professional experience in the Tourism and Event Management industry early in their careers.

1. Plan and prepare for the placement and actively participate in recruitment and interview practices.

2. Relate relevant theory to a work environment and develop a business report on the host company and a designated topic relating to the host companys activities.

3. work co-operatively with people from different backgrounds/cultures thus promoting the value of team work in an organisation
4. Apply knowledge of child protection issues pertinent to the work environment.
5. Operate professionally and constructively within a multidisciplinary team environment within allocated responsibility demonstrating competence, leadership and autonomy.

This module is available for 30 ECTS credits of a semester abroad of learning where the student is required to attend modules of academic study in a relevant host/partner College/University/Institute. A learning agreement is used to identify a variety of modules and group of educational components offered by the Erasmus partner, preferably in cognate fields to match their existing programme. All teaching and assessment will be carried out in and by the host College/University/Institute.

1. Have developed intellectual flexibility through approaching their academic discipline from another perspective.

2. Have an increased awareness of, and sensitivity to other cultural customs, normsandpracticesin the host country/institute.

3. Use the experience of differenteducation culture and exposure to new teaching and learning methods to prepare them better for employment or further studyand be able to outline the benefits of same.

4. Utilise a range of personal development qualities and skillsincluding cross-cultural communicationand problem-solving skills in a range of familiar and unfamiliar situations.

5. Have developed a range of self-management and life-long learning skills including time management, adaptability, confidence, independence and enterprise.