This module introduces learners to essential digital marketing theories and practices. Students will explore key digital marketing channels, gaining insights into relevant tools and best practices associated with each channel. By the end of the module, learners will have a solid foundation in digital marketing, equipping them to effectively navigate the digital landscape and implement successful approaches to marketing that align with contemporary trends and consumer behaviour.

1. Explain the manner in which marketing has been impacted by digital media
2. Explain how traditional and digital media differ
3. Recognise the impact of consumer behaviour on digital marketing
4. Discuss the various digital marketing channels and outline their uses for business
5. Examine the relationship between various digital marketing channels
6. Develop digital marketing content
7. Employ best practice in the examination of digital marketing channels
8. Apply relevant tools in the examination of digital marketing channels

Macroeconomics introduces the learner to the basic principles of Macroeconomic Theory. The module considers the structure and functioning of a modern macroeconomy, particularly with respect to the relationship between the various sectors. Current indicators and forecasts of macroeconomic performance are examined including both soft and hard sources. The learner is introduced to the role and influence of economic policy, both fiscal and monetary, national and international.

1. Describe the operations of the macroeconomy.
2. Demonstrate the basic macroeconomic models e.g. the circular flow of income, equilibrium national income, the multiplier etc.
3. Describe and analyse current and projected economic performance.
4. Identify the effects on the economy of changes in macroeconomic variables.
5. Describe the role and influence of economic policy.

This module gives students an understanding of the concept of a transformation system as a collection of processes and the need to manage the flow of work-inprogress (WIP) through a transformation system to meet delivery commitments.

1. Explain the input-transformation-output process, process hierarchy, and operations.
2. Explain different levels of operations performance.
3. Identify and explain different processes and layout types and apply different process design techniques.
4. Explain that the lead-time of processes is determined by work content and ineffective time and can be analyzed using various types of flow process charts.
5. Carry out line-balancing exercises using precedence tables and interpret the solution.
6. Explain the concept of method study and work measurement and apply the relevant techniques for job design.

The aim of this module is to help students apply marketing theory in a practical matter, use analytical tools and formulate marketing plans for real-life situations

1. Develop the marketing mix elements for a company and start to integrate them
2. Perform a competitive analysis
3. Perform a customer analysis
4. Describe various marketing planning alternatives
5. Recognise the differing marketing needs of varying companies
6. Develop a marketing plan for an organisation

This module is designed to introduce learners to the concept of communications processes. It will facilitate learners to think strategically about communications. Learners will be explore communication theory and ways to develop their practical, written and presentation communication skills. There will be a strong focus on skills-based learning. Learners will be given the opportunity to reflect on and master the first principles in business communication and to learn to operate communications more efficiently for personal and professional development.

1. Communicate ideas clearly and in various formats of business writings
2. Write effectively in an evidence-based manner and in an academic style appropriate to the discipline of business.
3. Practice effective oral communication especially in conducting formal business presentations.
4. Demonstrate effective communication as an individual and in a group environment.
5. Demonstrate confidence in handling interpersonal interactions.

The purpose of this module is to provide students with a clear understanding of the role, function and basic principles of financial accounting and an introduction to fundamentals of management accounting. They also develop the ability to prepare financial statements for basic reporting entities in accordance with International Financial Reporting Standards (IFRSs) and/or UK and Irish GAAP.

1. Discuss the regulatory environment governing financial reporting
2. Prepare financial statements, to include adjustments for bad debt write offs and provisions, depreciation charges, accruals, prepayments for a sole trader and a company
3. Calculate and account using double entry for year-end adjustments (bad debt write offs and provisions, depreciation charges, accruals, prepayments)
4. Preparation of cash flow statements
5. Prepare a set of accounts from incomplete records
6. Calculate accounting ratios and explain how the use of ratios can help in analysing the profitability, liquidity, efficiency and capital structure of businesses
7. Identify and quantify material and labour resources consumed in production and calculate the cost of producing a product or providing a service using absorption costing principle

Learners will develop an understanding of the various social media marketing platforms available to marketers in this module. Students are exposed to the stages of social media campaign development, and will develop sample content, and learn how to monitor and measure success on social media. Learning is classroom based and knowledge is applied in weekly lab classes.

1. Explain the role of social media in an ever evolving digital era
2. Discuss the manner in which social media may be categorised
3. Contrast the most popular social media platforms and outline their uses for business
4. Apply segmentation and targeting in the context of social media
5. Present the stages of a social media marketing campaign
6. Produce social media content

The Basic Business Statistics 2 module deepens students understanding of quantitative data analysis, covering the basics of probability, the normal distribution, sampling, correlation and regression, and their business applications. Students will learn key statistical concepts, conduct basic analyses, and interpret findings. By the end, they will be able to explain statistical terminology, apply essential statistical methods, and communicate results effectively.

1. Describe and discuss key terminology and basic statistical concepts
2. Identify why managers should understand basic statistical methods
3. Conduct basic statistical analysis of data
4. Interpret and communicate the results of statistical analyses
5. Discuss the uses and limitations of statistical analysis

This module provides a foundational introduction to business information systems and applications. It gives the learner an insight into the central concepts within the field of IT management systems and provides an awareness of the role played by IS in achieving competitive advantage in the provision of information, goods and services.

1. Evaluate and discuss contemporary and emerging trends in technology and the impact it has on firms, industries, and society.
2. Classify, select and apply suitable tools to support personal and business productivity in a digitally supported environment.
3. Explain the importance of information within the organisation
4. Work effectively as an individual and in teams/groups and engage in group discussion & presentation of study & research findings.
5. Examine the importance of understanding what it means to be part of a digital society.
6. Practically understand and apply management theory and concepts to real-world business cases.
7. Practically understand and apply ICT tools in the presentation of data
8. Apply spread sheet tools such as formulas, functions, lookups and data modelling to improve business & management decision-making.

The core objectives of Financial Reporting 1 are the preparation of the full financial statements for a single company or partnership and the principal consolidated financial statements for a simple group, whilst consolidating previous skills in double entry book-keeping. Coverage of a wide range of accounting standards is implicit in these objectives.

1. Produce accounts of partnerships, branches, and clubs & societies, and understand the specifics of the accounting treatment used in their preparation
2. Explain the purpose of financial reporting and outline the generally accepted accounting principles underlying the preparation of financial statements.
3. Explain and where applicable contrast/evaluate the allowable accounting treatment (s) contained in a range of IAS/IFRS and apply these in the preparation of the financial statements of a limited company including cash flow statements
4. Outline the key differences in accounting treatment for any transaction examinable should local GAAP (UK & Ireland) be applied.
5. Illustrate the accounting treatment that applies to the issue and redemption of shares in a limited company
6. Evaluate and distinguish between the various interpretative and analytical techniques used in reviewing financial statements
7. Apply the correct accounting treatment in preparing consolidated statements of financial position and statement of comprehensive income for simple groups

The purpose of this module is to provide students with an understanding of the nature and scope of management accounting and financial management. It will allow learners to apply techniques to aid decision making at the individual and organisational level.

1. Describe the role of the management accountant and assess how this contributes to the attainment of organisational goals.
2. Apply costing principles, methods and techniques to determine product and service costs.
3. Apply cost-volume-profit (CVP) analysis and interpret the results.
4. Prepare and interpret budgets and standard costs.
5. Calculate and interpret appropriate variances.
6. Explain the role and purpose of the financial management function.
7. Appraise capital investments both financially and non-financially.
8. Compare personal financial products.

The key objective of this module is to develop learners competence in using computerised accounting software to produce accurate, professional and well-presented accounting information employing an appropriate range of accounting procedures.

1. Use an integrated accounting system
2. Demonstrate an understanding of double entry bookkeeping and the competence to apply this understanding using an integrated accounts package
3. Demonstrate on going ability to interpret and process both routine and non-routine transactions
4. Generate and review a range of routine and non-routine accounting reports for management purposes
5. Analyse and interpret reports in order to process corrections

This module will provide the learner with an understanding of the key principles and practices of organisational behaviour. It will provide an insight into the key dynamics of individual and group behaviour and their impact on the organisation. It seeks to explain and predict individual, group and organisational behaviour in the workplace. Key techniques and proceses to improve efficiencies and effectiveness are examined from the perspective of managers and employees.

1. Examine the key factors influencing human behaviour in the workplace
2. Discuss individual perspectives on perception, attitude, personality and motivation and their application in the workplace
3. Differentiate between groups and teams in the workplace and explain how organisations can benefit from the use of effective teams in the workplace
4. Recognise the key differences between management and leadership and evaluate the implications of leadership style in the organisation.
5. Identify the key sources of conflict in the workplace and consider alternative ways in which conflict can be managed and resolved

The purpose of this module is to provide students with the knowledge and skills to apply management accounting techniques to numeric and qualitative information for planning, decision making and control purposes.

1. Apply decision making techniques to evaluate various courses of actions available to businesses
2. Apply variable/fixed cost analysis in multiple product contexts to break-even analysis and product mix decision making
3. Assess business performance from both a financial and non-financial viewpoint, incorporating human resource issues
4. Determine product and service costs using different techniques and be able to critically appraise these techniques
5. Apply learning curves in forecasting future costs
6. Calculate and interpret basic and advanced variances in relation to materials, labour, overheads and sales
7. Evaluate and apply alternative approaches to budgeting.

This module provides a comprehensive interpretation of The Companies Acts 2014 and relevant case law, facilitating the application of the law to various scenarios. Key areas include the procedural requirements for companies, management of a corporation, members' rights and responsibilities, dealing with insolvency, and issues around corporate governance.

1. Analyse the advantages, disadvantages and consequence of incorporation, and both draft and interpret the required documentation.
2. Evaluate the contractual capacity of a corporation and the legal protections available to third parties.
3. Identify the rights and responsibilities of members and advise as to legal remedies.
4. Evaluate the different mechanisms for raising capital and the rules of capital maintenance.
5. Appraise the effectiveness of corporate governance regulations and compare and contrast the different corporate governance regimes in the world.
6. Analyse the powers and duties of company directors and the consequences of misconduct
7. Examine the nature and consequences of company and personal insolvency.

This subject introduces learners to the subject of taxation and provides the core knowledge of the underlying principles and major technical areas of taxation, as they affect the activities of individuals and businesses. Learners are introduced to the rationale behind and the functions of the tax system. The syllabus then considers the separate taxes of Income Tax and Corporation Tax such as income tax from self-employment, employment and investments; the corporation tax liability of individual companies and groups of companies; the social insurance and universal social charges of both employed and self-employed persons.

1. Explain & compute the Income Tax payable by Individuals, both employed and self employed
2. Explain the terms Residence, Domicile and Ordinary Residence and their relevance to Income Tax
3. Advise clients on the application of the Irish Income Tax System and the procedures in place for dealing with the Revenue Commissioners
4. Explain & compute the CT payable by Companies
5. Assess the implications of the different rates of CT on various transactions
6. Explain and advise on the relevance of a Companies Tax Residence
7. Describe and apply the relevant tax legislation with respect to sub-contractors, including the operation of RCT