This module introduces learners to essential digital marketing theories and practices. Students will explore key digital marketing channels, gaining insights into relevant tools and best practices associated with each channel. By the end of the module, learners will have a solid foundation in digital marketing, equipping them to effectively navigate the digital landscape and implement successful approaches to marketing that align with contemporary trends and consumer behaviour.

1. Explain the manner in which marketing has been impacted by digital media
2. Explain how traditional and digital media differ
3. Recognise the impact of consumer behaviour on digital marketing
4. Discuss the various digital marketing channels and outline their uses for business
5. Examine the relationship between various digital marketing channels
6. Develop digital marketing content
7. Employ best practice in the examination of digital marketing channels
8. Apply relevant tools in the examination of digital marketing channels

Macroeconomics introduces the learner to the basic principles of Macroeconomic Theory. The module considers the structure and functioning of a modern macroeconomy, particularly with respect to the relationship between the various sectors. Current indicators and forecasts of macroeconomic performance are examined including both soft and hard sources. The learner is introduced to the role and influence of economic policy, both fiscal and monetary, national and international.

1. Describe the operations of the macroeconomy.
2. Demonstrate the basic macroeconomic models e.g. the circular flow of income, equilibrium national income, the multiplier etc.
3. Describe and analyse current and projected economic performance.
4. Identify the effects on the economy of changes in macroeconomic variables.
5. Describe the role and influence of economic policy.

This module gives students an understanding of the concept of a transformation system as a collection of processes and the need to manage the flow of work-inprogress (WIP) through a transformation system to meet delivery commitments.

1. Explain the input-transformation-output process, process hierarchy, and operations.
2. Explain different levels of operations performance.
3. Identify and explain different processes and layout types and apply different process design techniques.
4. Explain that the lead-time of processes is determined by work content and ineffective time and can be analyzed using various types of flow process charts.
5. Carry out line-balancing exercises using precedence tables and interpret the solution.
6. Explain the concept of method study and work measurement and apply the relevant techniques for job design.

The aim of this module is to help students apply marketing theory in a practical matter, use analytical tools and formulate marketing plans for real-life situations

1. Develop the marketing mix elements for a company and start to integrate them
2. Perform a competitive analysis
3. Perform a customer analysis
4. Describe various marketing planning alternatives
5. Recognise the differing marketing needs of varying companies
6. Develop a marketing plan for an organisation

This module is designed to introduce learners to the concept of communications processes. It will facilitate learners to think strategically about communications. Learners will be explore communication theory and ways to develop their practical, written and presentation communication skills. There will be a strong focus on skills-based learning. Learners will be given the opportunity to reflect on and master the first principles in business communication and to learn to operate communications more efficiently for personal and professional development.

1. Communicate ideas clearly and in various formats of business writings
2. Write effectively in an evidence-based manner and in an academic style appropriate to the discipline of business.
3. Practice effective oral communication especially in conducting formal business presentations.
4. Demonstrate effective communication as an individual and in a group environment.
5. Demonstrate confidence in handling interpersonal interactions.

The purpose of this module is to provide students with a clear understanding of the role, function and basic principles of financial accounting and an introduction to fundamentals of management accounting. They also develop the ability to prepare financial statements for basic reporting entities in accordance with International Financial Reporting Standards (IFRSs) and/or UK and Irish GAAP.

1. Discuss the regulatory environment governing financial reporting
2. Prepare financial statements, to include adjustments for bad debt write offs and provisions, depreciation charges, accruals, prepayments for a sole trader and a company
3. Calculate and account using double entry for year-end adjustments (bad debt write offs and provisions, depreciation charges, accruals, prepayments)
4. Preparation of cash flow statements
5. Prepare a set of accounts from incomplete records
6. Calculate accounting ratios and explain how the use of ratios can help in analysing the profitability, liquidity, efficiency and capital structure of businesses
7. Identify and quantify material and labour resources consumed in production and calculate the cost of producing a product or providing a service using absorption costing principle

Learners will develop an understanding of the various social media marketing platforms available to marketers in this module. Students are exposed to the stages of social media campaign development, and will develop sample content, and learn how to monitor and measure success on social media. Learning is classroom based and knowledge is applied in weekly lab classes.

1. Explain the role of social media in an ever evolving digital era
2. Discuss the manner in which social media may be categorised
3. Contrast the most popular social media platforms and outline their uses for business
4. Apply segmentation and targeting in the context of social media
5. Present the stages of a social media marketing campaign
6. Produce social media content

The Basic Business Statistics 2 module deepens students understanding of quantitative data analysis, covering the basics of probability, the normal distribution, sampling, correlation and regression, and their business applications. Students will learn key statistical concepts, conduct basic analyses, and interpret findings. By the end, they will be able to explain statistical terminology, apply essential statistical methods, and communicate results effectively.

1. Describe and discuss key terminology and basic statistical concepts
2. Identify why managers should understand basic statistical methods
3. Conduct basic statistical analysis of data
4. Interpret and communicate the results of statistical analyses
5. Discuss the uses and limitations of statistical analysis

This module provides a foundational introduction to business information systems and applications. It gives the learner an insight into the central concepts within the field of IT management systems and provides an awareness of the role played by IS in achieving competitive advantage in the provision of information, goods and services.

1. Evaluate and discuss contemporary and emerging trends in technology and the impact it has on firms, industries, and society.
2. Classify, select and apply suitable tools to support personal and business productivity in a digitally supported environment.
3. Explain the importance of information within the organisation
4. Work effectively as an individual and in teams/groups and engage in group discussion & presentation of study & research findings.
5. Examine the importance of understanding what it means to be part of a digital society.
6. Practically understand and apply management theory and concepts to real-world business cases.
7. Practically understand and apply ICT tools in the presentation of data
8. Apply spread sheet tools such as formulas, functions, lookups and data modelling to improve business & management decision-making.

This module provides learners with a knowledge of current trends and developments in human resource management and employee relations. The module examines the theories and concepts of managing talent in an ever changing workplace and aims to equip learners with a working knowledge and understanding of areas including talent acquisition, retention, performance and progression. The module familiarises learners with the main players in employee relations and enables learners to appreciate the dynamics of employee relations in a wider business context.

1. Discuss the context of HRM and evolving approaches to managing human resources in a changing workplace
2. Discuss the emerging human resource and employee relations issues in transitioning to a new world of work
3. Differentiate challenges and opportunities pertaining to the acquisition and retention of talent in the workplace
4. Apply theories and concepts relevant to managing, engaging and developing talent in organisations
5. Determine techniques and theories utilised to consider performance and compensation
6. Assess the current context of employee relations and the employment relationship
7. Describe the factors that impact on stable employee relations and the mechanisms that exist to facilitate positive employee relations
8. Identify the key issues underpinning the management of the employee experience and employee wellbeing.

This module will provide the learner with an understanding of the key principles and practices of organisational behaviour. It will provide an insight into the key dynamics of individual and group behaviour and their impact on the organisation. It seeks to explain and predict individual, group and organisational behaviour in the workplace. Key techniques and proceses to improve efficiencies and effectiveness are examined from the perspective of managers and employees.

1. Examine the key factors influencing human behaviour in the workplace
2. Discuss individual perspectives on perception, attitude, personality and motivation and their application in the workplace
3. Differentiate between groups and teams in the workplace and explain how organisations can benefit from the use of effective teams in the workplace
4. Recognise the key differences between management and leadership and evaluate the implications of leadership style in the organisation.
5. Identify the key sources of conflict in the workplace and consider alternative ways in which conflict can be managed and resolved

This module is designed to provide the learner with an introduction to entrepreneurship and innovation, to consider the entrepreneurial mind-set and skills and the benefits that these can bring to future employment. This module introduces areas of entrepreneurship and the tools, techniques and would assist in the formation of a new business.

1. Describe the characteristics of entrepreneurs and the various types of entrepreneurs
2. Describe the theory and practices pertaining to entrepreneurship and innovation
3. Describe and discuss the innovation process
4. Examine the key processes of developing an idea and starting a new business
5. Discuss the supports available to entrepreneurs and innovators in Ireland

This module explores legal principles in Irish employment law, contract law, common law rights and duties and consumer law with a particular emphasis on the business context and e- commerce. It also introduces free movement of goods and consumer protection at national and EU level and the concept of tort law and the duty of care as it pertains to the workplace.

1. Consider key concepts in employment law and basic health and safety obligations in Irish law with respect to the impact on businesses of the duties and responsibilities arising from business relationships.
2. Appraise the nature, influence and impact of consumer law on the business world including consideration of both Irish and EU law.
3. Apply key concepts in contract law assessing their relevance to the business world.
4. Investigate the concept of professional negligence as a tort (civil wrong) and ways in which it affects business relationships.
5. Apply Irish law to a workplace scenario.

Introduction to history, principles, and processes associated with digital media and designing for digital media with emphasis on production and communication. Learners examine and evaluate current and emerging technologies, while designing and creating multimedia projects that address customer needs and resolve problems. This module will enable learners to successfully and ethically perform and interact in a digital society.

1. Define digital media and explore the evolution of technology in communication.
2. Access the impact that digitally mediated technologies have on communications and describe how the use of digital technologies, communication tools and the internet impact on everyday communications.
3. Utilise written, oral and visual communication skills to communicate information and ideas about digital media
4. Employ technology and digital media tools (video, sound, photo, text) to connect, interact and think collaboratively and creatively.
5. Describe the techno-cultural discourse surrounding digital media technologies and practice.
6. Evaluate ethical and legal aspects of working with digitally mediated communication.

This module is concerned with applying entrepreneurial thinking and skills in the corporate environment. This module seeks to foster an understanding of how employees can act as intrapreneurs by identifying opportunities for innovation, leading change, and developing new products, processes, or services from within. The student will appraise current innovation and intrapreneurship practice to understand the impact of formulating new intrapreneurship strategies and understand the importance of continuously creating value for an organisation.

1. Analyse the theories pertaining to intrapreneurship
2. Describe the characteristics of intrapreneurship
3. Discuss the barriers to and enablers of successful innovation and intrapreneurship strategies
4. Discuss sustainable working practices in a range of organisational contexts, demonstrating an ability to think entrepreneurially
5. Describe the concept of corporate culture and its role in fostering a climate of corporate entrepreneurship and innovation

The Service and Operations Management aims to provide students with an understanding of operations in a range of industry contexts. Learners will discuss key concepts related to operations management and the differences between managing service versus manufacturing operations. Students will apply techniques and methods related to productivity, forecasting, planning and control, capacity management, requirements planning and queuing models.

1. Compare and apply different productivity measurement models.
2. Compare and apply different forecasting methods.
3. Analyse the role of loading, sequencing, scheduling and controlling in meeting customers service expectations and carry out sequencing and scheduling exercises.
4. Analyse and calculate design capacity, effective capacity, and utilization and perform bottleneck analysis.
5. Explain capacity planning level and apply aggregate planning techniques.
6. Describe the role of closed-loop materials and capacity requirements planning and carry out simple exercises.
7. Describe single- and multi-channel queuing models and explain the relevance of variation in arrival and processing patterns and carry out modelling exercises on arrival times using appropriate probability distributions.
8. Use appropriate queuing formulas to determine and assess single-channel and multi-channel queue behaviour.

This module will embrace an action learning model where the learner will have the opportunity to act and reflect on their progress. It will focus on self-awareness and relationship management. Developing an individual personal and professional development plan is the keystone to this module. Career choice and the application process are investigated with inputs from professions such as recruitment specialists and career advisers. It provides learners with a set of personal and professional skills to maximise their potential and excel within a dynamic working environment.

1. Take ownership of their own personal and professional development
2. Critically reflect on their own skills and capabilities and develop self-awareness, self-knowledge and an understanding of the requirements of a working environment.
3. Investigate, recognise, and reflect on interests, skills, aptitudes, personality and moral values as they relate to professional life
4. Identify a variety of professions available, sources of information and job hunt approaches and strategies.
5. Strengthen the learners teamwork and group work abilities
6. Employ appropriate behaviours for effective relationship management.
7. Design effective strategies for influencing outcomes in a range of environments.

The Work Based Learning module provides an experiential learning context which consolidates programme learning outcomes and integrates the programme modules. The focus is on the application of learning to real work issues. It is designed to provide the learner with the opportunity to complete a relevant project for an organisation (public, private or voluntary). An organisation, in consultation with the learner will identify an issue within the organisation that merits investigation and draws upon a wide range of specialised or conceptual information in order to formulate a response appropriate to that issue.

1. Undertake self-directed study
2. Apply academic knowledge and skills gained in modules completed previously
3. Describe the host organisation, its aims, ethos, business model
4. Evidence critical thinking and problem solving skills by researching a specific business issue
5. Interact professionally with co-workers and managers
6. Produce, present and discuss material that articulates ideas, insights, analysis
7. Assess process and actions

This module is designed to introduce the learner to the enterprise development process with a special emphasis on developing a business plan in order to exploit identified opportunities. The module will be of value for students who aspire to establishing their own business and/or who are interested in business development in an established organisation.

1. Undertake self-directed study
2. Integrate key business disciplines by apply knowledge and skills gained in modules completed previously e g management, marketing, accounting, etc
3. Identify and investigate the viability of a new business venture
4. Interpret primary and secondary market research carried out for a new venture proposal
5. Design a plan to operationalise a business model
6. Develop an effective financial plan for a new business proposal
7. Develop a business plan in relation to a new venture proposal
8. Assess process and actions

Learners will engage with the user experience design development process through a combination of lectures and practical workshops. This module assists learners to evaluate models in the areas of design thinking, open innovation and developing an entrepreneurial mindset. Learners will develop an appreciation on the importance of understanding user experience.

1. Demonstrate and apply design thinking methodology.
2. Demonstrate strategic insights into innovation theory and be able to apply it to an organisational setting
3. Evaluate the importance of user experience in the digital age.
4. Adopt a customer-oriented perspective by developing user personas
5. Illustrate how behavioural economics is relevant to businesses in particular decision making and marketing.
6.
Identify and evaluate the user scenarios and their journey