Digital Marketing and Emerging Technology in Sport

Certificate

Course Details

Course Code	GA_SDMTG_N09
Level	9
Duration	1 semester
Credits	15
Method of Delivery	Online
Campus Locations	Galway City – Dublin Road
Mode of Delivery	Part Time

How to Apply

Digital Marketing and Emerging Technology in Sport

How to Apply

Course Overview

Digital technology continues to have a profound transformative impact on our experience of sport as fans, athletes, officials, members and administrators.

This course offers a deep dive into the SportsTech world with particular emphasis on digital tools for sports marketing and engagement, and the impact of emerging technologies in sporting contexts such as smart stadia, ticketing, performance measurement and participation monitoring.

Students will learn to design and implement digital and social media marketing strategies and assess the technologies which support relationship management in various sporting contexts.

The course also equips learners with the knowledge and tools to evaluate emerging technologies for sports business, participation and performance and challenges them to consider novel development opportunities in these domains.

Course Details

Year 1

Semester	Module Details	Credits	Mandatory / Elective
2	Digital Marketing and Engagement for Sport This module will equip students with a comprehensive understanding of digital marketing technologies and their application to promote and generate revenue streams in sporting organisations. Students will learn how digital technology is driving customer engagement across numerous channels/platforms and providing excellent customer experience is a prerequisite for organisations. Learning Outcomes 1. Design and implement Digital and Social Media Marketing strategies. 2. Evaluate the role of digital technology in Customer Experience 3. Critically assess Marketing technology platforms 4. Evaluate the role of emerging technology in marketing 5. Critically assess the importance of relationship management in sports marketing	10	Mandatory
2	Emerging Technologies in Sport In this module, students will explore the impact advanced computing, networks, mobile applications, the Internet of Things (IoT), artificial intelligence, immersive experiences (augmented reality (AR) and virtual reality (VR)) and Web 3 are having on sports business, performance, and participation. Students will gain the knowledge and skills to critique and evaluate new technological solutions in sporting contexts such as smart stadia, ticketing, performance measurement and participation monitoring. Students will also critique and evaluate the validity and accuracy of new technologies against existing, more established methods. Learning Outcomes 1. Identify and describe recent technological advances in sport, and applications in sports business, performance and participation. 2. Critically evaluate the functionality and applicability of a range of emerging technologies, including an evaluation of the advantages and disadvantages of these technologies from the point of view of the end user and/or analyst. 3. Evaluate the validity and accuracy of new technologies against more established methods, through reviewing published literature and appropriate statistical testing. 4. Examine future trends in digital innovations and technologies in sport, understanding how continued advances will impact on sports business, performance and participation.	05	Mandatory

Recommended Study Hours per week

This short part time course will be delivered completely online with high levels of peer interaction.
There are up to 6 hours of live online lectures per week for 12 weeks with additional independent learning and coursework of up to 10 hours.

Examination and Assessment

The certificate is examined 100% on continuous assessment.
This typically consists of a mix of project work and activities which build an Eportfolio for the student such as the creation of multi-media digital resources, project work in digital marketing strategy and emerging technologies for the sports sector.

On-Campus Attendance Requirement

The course is delivered completely online with optional attendance at 1-2 in-person workshops or industry engagement events in the course of the semester.
Note: Check programme Examination and Assessment requirements, as they may involve examinations to be taken on campus.

Progression

Graduates may opt to pursue Masters opportunities at ATU in the future.

Download a prospectus

Postgraduate Prospectus Online, Flexible & Professional Development Prospectus

Fees

Total Fees EU: €1200

Further information on fees

Further Information

Who Should Apply?

This course is designed for professionals working in or seeking a career in sports marketing, sports administration or the sports technology and Esports industry.

The award is suitable for those seeking state of the art digital marketing skills, enabling them to reach new audiences and rethink the experience they provide for fans and customers.

It is also aimed at product developers across the sports domain who need a broad and in-depth knowledge of trends and innovations in the SportsTech landscape.

It offers a unique professional development opportunity which is university certified at post-graduate level (15ECTS) and can be used to contribute to further study in ATU or other institutions internationally.