This module is aimed at professionals and entrepreneurs in the digital media teaching and learning, enterprise and/or marketing field. It comprises a series of masterclasses from experts and specialists in the fields of digital media, digital enterprise, digital communications and marketing. The module aims to provide participants with cutting edge knowledge and techniques for practical implementation in their working and professional environments. The masterclasses will be provided not only by module facilitators but also by global experts and practitioners in the field.

This module was developed in response to increasing demand for digital media strategy optimisation for enterprise and societal organisations.

1. Designa series of practical analytical techniques to market a product or service.

2. Systematically conduct research for the purposes of consumer digital monitoring and analysis and digital media strategy optimisation.

3. Determine and articulate the optimum digital strategy to launch or promote aproduct, service or societal initiative to a target international audience.

4. Articulate an ethical and legally compliant digital strategy.

5. Develop and communicate a digital technologybrief to optimise digital strategy.