Organisations who are seeing success with agility are realigning their logistic and marketing tools and activities to supply chains and value streams which has an immediate impact in terms of identifying new market opportunities and reaching markets faster.

Organisations are now beginning to realise, that to continually provide customers the service level that they demand, the interface between logistics and marketing must be core to their operations, in order to enhance the speed, precision and flexibility of moving products and services faster to the marketplace, and as a consequence of this, sustaining and maintaining customer satisfaction. This is particularly important, especially as we find ourselves in a transitional period as a consequence of Brexit and post COVID-19.

Therefore, this module will demonstrate to learners the importance of using the tools of logistics and marketing in relation to reaching markets faster.

1. Assess the key roles that logisticsand marketingplays in an organisation.

2. Discuss the means by which an organisationcan create value through the interface betweenlogistics andmarketing.

3. Evaluate digital optionsthat canshape logisticsand marketingagility in the context of supply chain management.

4. Write, record, research and analyse material that will facilitate logisticsand marketingplanning for an organisation.

5. Apply knowledge and skills learnt inpractice, whileworking competentlyin a self-directed manner, individually, in peer-relationshipsand as a team member.

6. Reflect on the value of logisticsand marketingto an organisation.

7. Appraise the emerging trends in logisticsand marketingthat willhelp in identifying new and sustainable market opportunities.