The aim of this module is to provide learners with an introduction to revenue management concepts and principles required in the operation of a modern Hospitality Enterprise. Learners will identify and apply practical application of theories of revenue management in case studies throughout the module.

1. Analyse the main concepts behind revenue management and evaluate how it can improve performance in services industries.
2. Assess and analysis current revenue management practices in the hospitality industry.
3. Evaluate the influence of the customer and of organisational culture on the RM process.
4. Compare and contrast the key elements of a manual / computerised revenue management system using excel and a PMS system.
5. Interpret relevant revenue management metrics and how they contribute to overall performance
6. Assess and evaluate the importance of a revenue management culture as an introduction to strategy implementation.
7. Analyse the key skills required for a revenue manager.

This module will enable learners to explore the concepts and application of revenue management in tourism enterprises as a strategic tool to improve overall business performance. The module will develop the learners understanding of applying revenue management techniques in the areas of rooms division, golf courses and spas, food outlets, conference and events.

1. Evaluate strategic management techniques and its potential benefit to the hospitality industry.
2. Validate the theory and practice of demand calculation, pricing and forecasting for revenue management implementation on a PMS system to include distribution channels.
3. Analyse and compare different management techniques used in the ancillary areas of the tourism enterprise.
4. Critically evaluate the influence of customer loyalty and of organisational culture on the revenue management process.
5. Compare and contrast the different distribution channels available and their application for tourism enterprises.
6. Analyse and interpret performance reports and present KPI to stakeholders.
7. Devise and implement a revenue management strategy for a tourism enterprise.

The focus of this module is on the application of learning to real work issues. Work based learning involves reflection on practice and learning from the experience. This module provides an opportunity for the learner to relate academic theory to the workplace, it introduces the learner to the concepts of learning for and from their work organisation. The learner will identify an issue within their work organisation that merits investigation and draw upon a wide range of specialised or conceptual information in order to formulate an appropriate response to that issue. This module requires the learner to complete a reflective learning portfolio using techniques and tools such as critical incidence analysis and reflective logs.

1. Work independently on an applied work-based project.
2. Apply academic knowledge and skills to specific tourism/hospitality industry situations.
3. Describe the work organisation, its aims, business model and operating environmental.
4. Evidence critical thinking and problem-solving skills by researching a specific business issue.
5. Interpret and report research findings.
6. Analyse and evaluate personal competency development by undertaking a reflective learning portfolio.