In this module learners will develop an understanding of the potential in the tourism sector, of various social media platforms available to connect with customers, increase sales and drive website traffic. They develop various elements of a good social media strategy including developing content for this platform, listening to followers and analyzing results.

1. Discuss the key elements of a social media marketing strategy, using a recognised planning model
2. Evaluate the social media presence of a tourism or hospitality company and formulate recommendations for improvement.
3. Construct an email campaign for a tourism or hospitality organisation
4. Develop a content marketing plan
5. Assess the key tools used in supporting, managing and measuring a social media marketing campaign
6. Utilise basic social media content creation skills for a tourism or hospitality company.
7. Evaluate new social media opportunities in the context of strategic objectives in the tourism and hospitality sector.

This module will explore how to publish a well-designed, high-performing and optimized tourism website, that is aligned with business goals. It will examine how to use a website for insight, tracking, measurement, and data capture using metrics and tools. Legal and ethical issues will be examined as well as the use advertising as part of a marketing campaign.

1. Evaluate search engine marketing opportunities in the context of strategic objectives in the tourism and hospitality sector.
2. Evaluate a companys online performance, using data analytics, and make recommendations for improvement.
3. Contrast the various opportunities for online advertising in the tourism context.
4. Apply current best practice and demonstrate strong practical skills in common digital marketing tools such as SEO and CRO in the tourism and hospitality industry.
5. Evaluate the legal and ethical implications of conducting business on-line.
6. Apply practical skills of effectively using a content management system for updates and SEO

The focus of this module is on the application of learning to real work issues. Work based learning involves reflection on practice and learning from the experience. This module provides an opportunity for the learner to relate academic theory to the workplace, it introduces the learner to the concepts of learning for and from their work organisation. The learner will identify an issue within their work organisation that merits investigation and draw upon a wide range of specialised or conceptual information in order to formulate an appropriate response to that issue. This module requires the learner to complete a reflective learning portfolio using techniques and tools such as critical incidence analysis and reflective logs.

1. Work independently on a research project
2. Apply academic knowledge and skills to specific tourism/hospitality industry situations.
3. Describe the work organisation, its aims, business model and operating environmental.
4. Evidence critical thinking and problem-solving skills by researching a specific business issue.
5. Interpret and report research findings.
6. Analyse and evaluate personal competency development by undertaking a reflective learning portfolio.