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Sustainable Tourism and Event Management
Certificate
Course Details
| Course Code | SG_BSUSU_N09 |
|---|---|
| Level | 9 |
| Duration | 1 semester |
| Credits | 15 |
| Method of Delivery | Online |
| Campus Locations |
Sligo
Galway City – Dublin Road |
| Mode of Delivery | Part Time |
Course Overview
Make your mark on the world. Choose sustainable tourism and event management.
As a destination, Ireland is a world leader in terms of tourism and events. But in a changing world, we need to revisit and redefine how we deliver tourism and events, not just in Ireland, but globally. We all know why sustainability is important. With the ATU online Certificate in Sustainable Tourism and Event Management, you will learn how to embrace and embed sustainability in your tourism and event organisations and at a broader destination level.
This online programme is unique with its focus on both the tourism and event industries. These industries are at the core of who we are as people, and we are looking forward to working with learners who are passionate about tourism and events and creating unforgettable experiences.
With the increasing legislation and consumer demands for more ethical and sustainable practices, all destinations and organisations need to upskill to respond to these developments. As we work together to achieve sustainable development goals in 2030 and beyond, this programme will equip you with the skills and knowledge to become a leader in the exciting world of sustainable tourism and event management.
The online programme is designed to fit the needs of busy and aspiring leaders in tourism and event organisations. We will support those in public sector roles, or the private sector, be they individuals, organisations or destinations who are striving to be leaders in their sustainability journey. Together, we will learn about developing sustainable tourism and event experiences, minimise environmental impact, and create events that leave a positive impact.
Industry Experts, Real-world Projects, and a Global Perspective:
The programme will be delivered by faculty members who are industry leaders in sustainability, tourism and event management.
Real-world projects will allow you to apply your knowledge in a practical setting to benefit your own organisation, research interest or destination.
We will adopt a global perspective that prepares you for a career anywhere in the world.
You’ll gain expertise in:
Strategic Planning and Policy
Measuring and monitoring tourism and event impacts
Sustainable Experiential and Engagement Marketing
Irelands tourism and hospitality sector is central to the vitality of the Irish economy and accordingly, to address skills shortage issues further development of third-level courses is required. Managing, monitoring and measurement are key leadership competencies required to steer the tourism and event industries at this time of change as businesses, society and customers demand sustainable futures.
The Certificate in Sustainable Tourism & Event Management is part of the suite of postgraduate Tourism and Event Management programmes offered by ATU. This suite of programmes consists of:
The MSc in Sustainable Tourism & Event Management can be completed online in 2 years part-time. Learners who have completed the two certificates/postgraduate certificate can choose to complete a dissertation or capstone project to achieve their masters qualification.
The Postgraduate Certificate in Sustainable Tourism & Event Management can be completed online over 1 academic year (2 semesters).
The Certificate in Sustainable Tourism & Event Management and the Certificate in Sustainable Tourism & Event Measuring and Monitoring can each be completed part-time online over 1 semester.
This suite of programmes allows the learner to tailor their own learning path – learners can choose to register for the MSc in Sustainable Tourism & Event Management from the start of their studies or to progress from a Certificate to PG Certificate and then onto the Masters, as suits their learning needs. Please refer to the individual webpages for further details on each programme.
The aim of this online Certificate in Sustainable Tourism & Event Management and its associated programmes is to provide learners with the knowledge, skills, and competencies in sustainable tourism and event management to facilitate them to take on senior leadership and management positions in tourism and event management, small and medium enterprises (SMEs), and public and local authorities.
This programme will enable graduates to work as members of a team around sustainable destination management, consultancy, and innovation in the field of sustainable tourism and event management.
The suite of programmes will also provide a postgraduate qualification in sustainable tourism and event management that will contribute to lasting national and regional economies. The program will meet the demand of the industry to measure, monitor and report on sustainable tourism indicators while transitioning to net-zero destinations.
Tourism is Irelands biggest indigenous industry and there are many and varied career opportunities, both in Ireland and internationally, at all management levels in a wide range of tourism and events-related organisations. Therefore, the learner profile for this award is expected to be those working in or towards a management/business role looking to upskill with the aim of personal development and improving the effectiveness and efficiency of their sustainable tourism and event management competencies.
In addition to industry professionals, this programme is also intended for suitable graduates progressing from the undergraduate level who wish to focus on tourism and event management. This course will allow learners to develop relevant skills and knowledge that can help unlock their potential when they proceed to the next stage of their careers.
Features and benefits of the course:
Flexible part-time study – the programme is delivered online in the evenings allowing you to fit your studies around work and other commitments. Live lectures are recorded and you can access all module material at any time from wherever you are in the world.
Tailor your learning – Learners can progress from the two single semester certificates, and the PG certificate onto the Masters or enrol directly on the Masters programme from the beginning of their studies.
As an online student on the Certificate in Sustainable Tourism & Event Management (1 semester part-time) you will have a maximum of 3 hours of lectures per week plus additional time to dedicate to your own reading and projects as required.
There will be workshops and destination visits to see how the knowledge you are acquiring in class can be applied in industry.
Practical implementation of concepts that provide graduates with the knowledge and skills to identify sustainable solutions and opportunities.
Develop an understanding of the latest and most appropriate theories relevant to the domain.
Course Details
Year 1
| Semester | Module Details | Credits | Mandatory / Elective |
|---|---|---|---|
| 1 |
Sustainable Tourism and Events Impact ManagementThis module is designed to provide the students with the key concepts and issues of importance in assessing and managing the impacts of tourism and events. It aims to develop the student's capacities to assess the impacts on living destinations with the key concepts and philosophies of sustainable management as a tool to combat these impacts. It explains the foundations of sustainable development, the United Nations Sustainable Development Goals (UNSDG), and sustainable tourism internationally and in Ireland. It develops a critical awareness of economies, marketing, certification and management of sustainable tourism. Learning Outcomes 1. Critically evaluate the economic, environmental, and socio-cultural impacts of tourism and events |
05 | Mandatory |
| 1 |
Strategic Planning and Policy for Tourism and Event ManagementThis module will develop a critical understanding of strategic policy development and planning approaches for tourism and event management organisations. It will advance capacities for strategic thinking and problem-solving within the industry including DMC's (Destination Management Companies), and the MICE (Meetings, Incentives, Conferences, and Exhibitions) sectors. Strategic policy development and planning for tourism and event management is critically explored, which is underpinned by environmental, economic, and socio-cultural sustainability values encompassing relevant stakeholder consensus. Learning Outcomes 1. Critically evaluate the strategic tourism and event planning and policy development process |
05 | Mandatory |
| 1 |
Sustainable Experiential and Engagement MarketingThis module aims to provide students with an understanding of the linkages between sustainability and experiential and engagement marketing. It explores how experiential and engagement marketing can be utilised to encourage more sustainable consumption and positively impact organisational performance. Students will assess contemporary marketing and sustainability theory, which will be applied in practical scenarios. Throughout the module, students will critically review, discuss and reflect on experiential and engagement marketing from the perspective of sustainability. Traditional and digital marketing approaches will be considered, supporting students to complete an applied strategic marketing plan for a specific destination/organisation. Learning Outcomes 1. Critically evaluate sustainable experiential and engagement marketing and its significance in today’s marketing landscape. |
05 | Mandatory |
Recommended Study Hours per week
The taught module will typically have 1-hour live lecture on one evening per week. Students will be expected to engage in an additional 4 to 6 hours of independent learning each week for each module.
Typically, there will also be face-to-face workshops twice in the semester but details of these will be highlighted at the start of the academic year.
Typically, there will also be face-to-face workshops twice in the semester but details of these will be highlighted at the start of the academic year.
Examination and Assessment
On this programme, assessments have adopted an industry and applied focus that lends itself to a 100% continuous assessment strategy for all modules. There are no final exams on the programme. This approach also supports students to directly apply their learning to their organisations or destinations to solve relevant industry issues. This assessment strategy will be supported by the planned workshops/destination visits/field trips where students will see real problems that must be addressed by the sector.
On-Campus Attendance Requirement
Although the programme is fully online, in-person face-to-face workshops will be held for students. The date of these workshops will be confirmed at the start of the academic year but there will be one to two face-to-face workshops during the semester. These workshops aim to build connections, morale and cohesion between the students and for students to get to know the programme team. The content of the workshops will also provide useful practical case studies that can be used during the programme.
Progression
When you complete the Postgraduate Certificate in Sustainable Tourism & Event Management the learner can decide to proceed to study for the Master of Science in Sustainable Tourism & Event Management and / or a PhD at ATU.
The Postgraduate Certificate in Sustainable Tourism & Event Management is part of the suite of postgraduate Tourism and Event Management programmes offered by ATU. This suite of programmes consists of:
The MSc in Sustainable Tourism & Event Management can be completed online in 2 years part-time. Learners who have completed the two certificates/postgraduate certificate can choose to complete a dissertation or capstone project to achieve their masters qualification.
The Postgraduate Certificate in Sustainable Tourism & Event Management can be completed online over 1 academic year (2 semesters).
The Certificate in Sustainable Tourism & Event Management and the Certificate in Sustainable Tourism & Event Measuring and Monitoring can each be completed part-time online over 1 semester.
This suite of programmes allows the learner to tailor their own learning path – learners can choose to register for the MSc in Sustainable Tourism & Event Management from the start of their studies or to progress from a Certificate to PG Certificate and then onto the Masters, as suits their learning needs. Please refer to the individual webpages for further details on each programme.
Download a prospectus
Entry Requirements
Candidates must hold a Level 8 Bachelor of Business degree with a minimum grade classification of H2.2 in tourism, event, hospitality, business, marketing, or other related business discipline.
Candidates who do not meet the H2.2 performance standard in a Level 8 award will be required to apply through ATUs Recognition of Prior and Experiential Learning (RPEL) process.
Discounted / Part-Funded Places through the National Organic Training Skillnet (NOTS):
There is a limited number of funded places for eligible participants in the Republic of Ireland who can avail of a 35% cost reduction on course fees through our funding partners National Organic Training Skillnet. Please go to https://nots.ie/events/sustainable-tourism-event-management-atu/ and sign up through NOTS to avail of their special funded rate for these programmes.
Careers
Become a leader in the future of tourism and events. Make a difference while creating unforgettable experiences.
This programme is designed to enhance a learner’s career prospects in the tourism and events management industry.
Employment opportunities are available in the private or public sector and learners may decide to pursue entrepreneurial initiatives for self-employment. Graduates in tourism and events are much sought after, and the skills developed are transferable internationally and from one aspect of the industry to another.
This requires the learner to study tourism and event management modules throughout the programme. The outcomes of the programme will provide the student with knowledge and skills for performing effectively at a high level in the sector. While the programme will be of interest to a wide and varied audience in tourism, event management and business fields, the specific career and career advancement opportunities that the award would support include at a minimum:
Sustainable Tourism Officer
Tourism Sustainability Manager
Sustainability Communications Officer
Sustainability & Climate Action Consultant
Sustainability Policy Specialist
Destination Marketing Director
Experiential Marketing Specialist
Marketing Events Manager
PR & Events Executive
Event Production Specialist
Venue Operations Manager
Green event planner
Further Information
Who Should Apply?
The learner profile for this award is expected to be those working in or towards a management/business role looking to upskill with the aim of personal development and improving the effectiveness and efficiency of their sustainable tourism and event management competencies. In addition to industry professionals, this programme is also intended for suitable graduates progressing from the undergraduate level who wish to focus on tourism and event management. This course will allow learners to develop relevant skills and knowledge that can help unlock their potential when they proceed to the next stage of their careers.
Contact Information
Admissions Office
T: 353 (0) 71 931 8511
E: admissions.sligo@atu.ie
Department
Marketing, Tourism & Sport
