Learners will engage with a complete user experience design development process to prototype stage, which will include research gathering towards defined objectives, followed by a user centric approach to ideation, iteration and implementation towards an MVP (Minimal Viable Product)/soft prototype.

1. Engage professionally in a collaborative environment
2. Display research and data-gathering capabilities by creating personas and scenarios
3. Produce a complete set of UX design documentation, including functional and design specifications, wireframes and application flow charts
4. Design a MVP (Minimal Viable Product)/soft prototype that demonstrates a user- centric approach in its design and development
5. Evidence design thinking methods through project work
6. Display competencies in disruptive pivotal thinking

The aim of this module is to provide learners with a detailed understanding of the impact of digital media on consumer behaviour. This understanding will enhance learner's digital marketing skillset, allowing them to create and maintain a customer-centric digital presence.

1. Critically evaluate the digital marketing activities of the firm from a consumer behaviour perspective
2. Display the ability to adopt a customer-oriented perspective in digital marketing
3. Recommend how the digital marketing presence of the firm can be enhanced in line with target markets
4. Display the importance of content marketing in digital environments
5. Critically evaluate and make recommendations for enhancing the customer experience online
6. Evidence the importance of monitoring and measuring consumer behaviour online

In this module learners will evaluate the key issues pertaining to innovation and new product & service development, they will devise a strategic view on new product/ service development and product/ service planning and develop a strategic orientation towards the value of creating competitive advantage through people.

1. Assess the contextual influences on innovative management
2. Critically assess a new product/ service development process
3. Evaluate the complexities involved in new product/ service development
4. Appraise the challenging nature of managing innovation to create value
5. Critically assess the role of people management in maintaining a culture of innovation.

The aim of the module is to critically understand the design, methodological and implementation issues in research in your field of study. Specifically, the module aims to: facilitate the learner in the evaluation and the design of a research plan. The learner will develop an in-depth knowledge of the tools and techniques of research and an appreciation of which research approaches are appropriate in a given set of circumstances.

1. Write and present a research proposal that clarifies their research topic, approach, strategy and research questions.
2. Construct a literature review in a specified sub-field of your field of study and to draw material into a collective whole.
3. Identify and evaluate multiple sources of data and realise the limits and appropriate uses of findings.
4. Use appropriate methodological techniques to conduct primary and secondary research.
5. Write, present and defend material that articulates ideas, insights, analysis, policy and best practice to peer and practitioner audiences.

This module focuses on the principles and elements of UI design for digital products and services. User interface design encompasses navigation, typography, colour, icon, language and motion to create clear and engaging design for screen. Using paper prototyping, wireframes and soft prototyping tools, learners will explore and apply the principles and elements of UI design in the creatation of two high-fideltity UI prototypes.

1. Evaluate creative solutions through analysis of best practice contemporary design
2. Employ a thorough design process to create, test and iterate design solutions
3. Justify design decisions in the development of a website/app prototype
4. Design effective user-centered navigational flows
5. Apply various principles and elements of UI design to create effective solutions for screen
6. Create a clear visual hierarchy that helps guide users around a screen
7. Compile a coherent design system

UX environments for both production and consumption is constantly in flux. This module examines current and possible future trends in the industry and introduces these new technologies to the student.

1. Reflect on technological change in the industry
2. Analyse current trends in technology and distribution channels
3. Adopt a creative approach to utilise new opportunities within the field
4. Experiment and interact with current technologies
5. Discuss new developments in a knowledgeable manner

This module facilitates self-critical evaluation in the workplace and develops the learner's use of tools for self-reflection and peer-based learning Learners will evaluate and reflect on their innovation capabilities. Peer-to-peer learning is a key component of this module, which leans on the Action Learning methodology.

1. Display the ability to be self-critical in their work environment
2. Reflect on their own learning and act accordingly
3. Provide evidence of their development as an innovator and leading initiatives/change through a portfolio of work-based activities
4. Provide evidence of their development as an innovator through reflection

The module is designed to allow learners to learn through reflecting on the experience of working in a relevant work place, and subsequently articulating what of value, they are learning in the process. This module focuses on developing significant and critical work based learning and research. The approach recognises the relationship between theory and business practice, and enhances the use of User Experience (UX) in practice. The module creates an environment in which participants can engage in knowledge development based on the ‘work’ context. Applied project work and sharing of real life experiences will form a richness of learning through the process referred to as ‘Apply and Learn’. This is essentially an applied module with rigorous theoretical underpinnings. It will enable learners to understand the wider implications of their academic work and to reflect on how their experience has informed their knowledge regarding their academic practice. The module requires learners to make explicit links between academic theories or concepts and their experiences in an applied setting. They have to critically evaluate an academic theory or concept in relation to the applied setting they are undertaking work in. They learn how their academic studies can be of use when working in an applied setting and in this way the module covers issues of employability and focuses the learners’ awareness towards their transferable skills while relating them to their knowledge gained so far from academic credit. The module also seeks to provide an underpinning for developing as a competent reflective practitioner in industry.

Each learner is required to spend 12 weeks (full time) in work placement. The nature of the work experience should be in a relevant industry. Mock interviews will be arranged for those with less experience of the sector.

1. Source and critically evaluate research literature and evidence.
2. Construct a paper in a manner that articulates reflection, planning, creativity and best practice.
3. Apply and evaluate theory and knowledge acquired from the programme into the working environment
4. Develop skills and competence in the work place including inter alia personal and team working skills.
5. Critique reflective practice theory and practice
6. Apply reflective practice by documenting in a learning log work undertaken, skills attained and learning acthe work placement.
7. Engage in secondary critical reflection, analysing own reflections in peer learning context.
8. Behave competently and professionally in sourcing employment in the appropriate industry.
9. Consolidate learning through the application of theory to practice, critical self-reflection and peer learning.

The Dissertation provides participants with an opportunity to apply the concepts, methods and techniques that have been studied in the Research methods and Academic writing modules (if applicable). The learner will demonstrate that they critically understand issues relating to the design, planning, writing and subsequent implementation of a level nine dissertation.

1. Write, present and defend a research approach, analysis and conclusions/recommendations.
2. Construct a comprehensive literature review in a specified sub-field of User Experience Design & Applied Innovation and synthesise material into a collective whole.
3. Source and evaluate multiple sources of data and realise the limits and appropriate uses of such data.
4. Evaluate appropriate methodological approaches and adopt the necessary approach suitable to the topic being researched.
5. Consider legal and ethical issues pertinent to research in this area.
6. Write, present and defend material that articulates ideas, insights, analysis, policy and best practice to peer and practitioner audiences.
7. Produce a comprehensive Dissertation which complies with all the rules and conventions of academic writing including referencing and presentation.
8. Display evidence of independent research skills throughout the Dissertation process.
9. Defend Dissertation at viva voce with supervisor