Applied Brand Strategy and Identity

Postgraduate Certificate

Course Details

Course Code	LL_DABSI_S
Level	9
Duration	1 year
Credits	30
Method of Delivery	Online
Campus Locations	Donegal – Letterkenny
Mode of Delivery	Part Time

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Course Overview

This programme will enable you to design, develop and manage strategically led and visually coherent brand communication campaigns.

The programme has a practical focus where you will apply an understanding of brand strategy and design to your own professional practice or business context.

Course Details

Year 1

Semester	Module Details	Credits	Mandatory / Elective
1	Applied Brand Strategy This module focuses on the strategy that underpins and directs contemporary brand development. Learners will apply their understanding of various elements of brand strategy to a real-world scenario. Learning Outcomes 1. Design a holistic brand communication strategy 2. Propose the most appropriate positioning for a brand 3. Devise a clear brand proposition and messaging to resonate with an audience 4. Analyse and define a clear brand personality 5. Apprise the voice and tone of a brand 6. Plan brand communication campaigns over multiple touchpoints/channels	10	Mandatory
1	Applied Brand Identity This module introduces learners to the principles and components of brand identity strategy and design. Learners will develop an understanding of semiotics, typography, image and colour in brand identity and graphic language. Learning Outcomes 1. Implement research and creative process in brand identity design 2. Create a range of unique solutions in response to a brief 3. Recognise the role of semiotics in visual communication, applying this to brand identity design 4. Visually interpret and communicate a brand strategy in the design of a brand identity 5. Evidence discernment in the application of typography, image and colour systems 6. Create a graphic language and apply it effectively to a range of brand communication 7. Devise a coherent set of Brand Guidelines	10	Mandatory
2	Applied Website Design & Development This module focuses on the planning, design and development of websites. Learners will follow a design process to understand and define strategy, consider navigation and visual elements including typography, colour, image, language and build and publish a website online. Learning Outcomes 1. Apply various elements of website design to create effective solutions for screen 2. Employ a thorough process to create, test and iterate design solutions 3. Utilise typographic design and visual hierarchy to guide a user 4. Apply basic understanding of HTML & CSS 5. Critique design solutions against best practice 6. Employ best practice in the soft prototyping of a website/app 7. Build an interactive website that is responsive across multiple screen sizes	10	Mandatory

Recommended Study Hours per week

3 hours online ‘contact’ per module, as well as a recommended 5 hours self-directed learning.

Examination and Assessment

Assessments will involve presentations, submission of projects and small exercises.

On-Campus Attendance Requirement

No attendance required.

Download a prospectus

Postgraduate Prospectus Online, Flexible & Professional Development Prospectus

Entry Requirements

An Honours Degree (min 2:2) in related discipline or equivalent. Candidates who do not have an Honours degree but have significant relevant experience may also be eligible for consideration via Recognition of Prior Learning (RPL).

The programme is comprehensive. Today, strategy is King. Without bones, a body would crumble. Without strategy, a brand crumbles. Students will definitely experience how to connect a strategy to design. What colours should they use to reflect a particular strategy? What shapes? What fonts? What type of imagery? What type of illustrative style? How do I reflect the brand strategy personality? All of which is covered is this programme proposal. Each module has in-depth structures designed to guide but also challenge the students. The course covers everything that is required to develop a substantial brand, which I find extremely impressive.
Clive Connaughton , Turas Branda

Fees

Total Fees EU: €2500

Further information on fees

Careers

Graduate careers include roles such as Brand Strategist, Creative Director, Design Director, Design or Marketing Manager, Team Leader, Senior Designer, and Self-Employed professional.

The main employers typically include brand design studios, marketing departments, SMEs, the tech sector, and self-employment opportunities.

Further Information

Application Closing Date

Tuesday, January 7th, 2025.

Start Date

January 2025

Who Should Apply?

This course is suitable for people who want to move in to a career in design. They may want to gain a deeper insight in to how brands are developed, and to apply an understanding of brand to their own business context. They may also want to better understand how to brief and work with designers and learn how to design and build a fully functional website.