Learners will engage with a complete user experience design development process to prototype stage, which will include research gathering towards defined objectives, followed by a user centric approach to ideation, iteration and implementation towards an MVP (Minimal Viable Product)/soft prototype.

1. Engage professionally in a collaborative environment
2. Display research and data-gathering capabilities by creating personas and scenarios
3. Produce a complete set of UX design documentation, including functional and design specifications, wireframes and application flow charts
4. Design a MVP (Minimal Viable Product)/soft prototype that demonstrates a user- centric approach in its design and development
5. Evidence design thinking methods through project work
6. Display competencies in disruptive pivotal thinking

The aim of this module is to provide learners with a detailed understanding of the impact of digital media on consumer behaviour. This understanding will enhance learner's digital marketing skillset, allowing them to create and maintain a customer-centric digital presence.

1. Critically evaluate the digital marketing activities of the firm from a consumer behaviour perspective
2. Display the ability to adopt a customer-oriented perspective in digital marketing
3. Recommend how the digital marketing presence of the firm can be enhanced in line with target markets
4. Display the importance of content marketing in digital environments
5. Critically evaluate and make recommendations for enhancing the customer experience online
6. Evidence the importance of monitoring and measuring consumer behaviour online

In this module learners will evaluate the key issues pertaining to innovation and new product & service development, they will devise a strategic view on new product/ service development and product/ service planning and develop a strategic orientation towards the value of creating competitive advantage through people.

1. Assess the contextual influences on innovative management
2. Critically assess a new product/ service development process
3. Evaluate the complexities involved in new product/ service development
4. Appraise the challenging nature of managing innovation to create value
5. Critically assess the role of people management in maintaining a culture of innovation.

The aim of the module is to critically understand the design, methodological and implementation issues in research in your field of study. Specifically, the module aims to: facilitate the learner in the evaluation and the design of a research plan. The learner will develop an in-depth knowledge of the tools and techniques of research and an appreciation of which research approaches are appropriate in a given set of circumstances.

1. Write and present a research proposal that clarifies their research topic, approach, strategy and research questions.
2. Construct a literature review in a specified sub-field of your field of study and to draw material into a collective whole.
3. Identify and evaluate multiple sources of data and realise the limits and appropriate uses of findings.
4. Use appropriate methodological techniques to conduct primary and secondary research.
5. Write, present and defend material that articulates ideas, insights, analysis, policy and best practice to peer and practitioner audiences.

This module focuses on the principles and elements of UI design for digital products and services. User interface design encompasses navigation, typography, colour, icon, language and motion to create clear and engaging design for screen. Using paper prototyping, wireframes and soft prototyping tools, learners will explore and apply the principles and elements of UI design in the creatation of two high-fideltity UI prototypes.

1. Evaluate creative solutions through analysis of best practice contemporary design
2. Employ a thorough design process to create, test and iterate design solutions
3. Justify design decisions in the development of a website/app prototype
4. Design effective user-centered navigational flows
5. Apply various principles and elements of UI design to create effective solutions for screen
6. Create a clear visual hierarchy that helps guide users around a screen
7. Compile a coherent design system

UX environments for both production and consumption is constantly in flux. This module examines current and possible future trends in the industry and introduces these new technologies to the student.

1. Reflect on technological change in the industry
2. Analyse current trends in technology and distribution channels
3. Adopt a creative approach to utilise new opportunities within the field
4. Experiment and interact with current technologies
5. Discuss new developments in a knowledgeable manner

This module facilitates self-critical evaluation in the workplace and develops the learner's use of tools for self-reflection and peer-based learning Learners will evaluate and reflect on their innovation capabilities. Peer-to-peer learning is a key component of this module, which leans on the Action Learning methodology.

1. Display the ability to be self-critical in their work environment
2. Reflect on their own learning and act accordingly
3. Provide evidence of their development as an innovator and leading initiatives/change through a portfolio of work-based activities
4. Provide evidence of their development as an innovator through reflection