An Introduction to Marketing - Digital Badges

INDIVIDUAL DIGITAL BADGE TITLES:          

1. Introduction to Marketing Concepts
2. Introduction to Digital Marketing
3. Introduction to Marketing Research
4. Introduction to Services Marketing

ASSESSMENT OVERVIEW: It is necessary to complete and pass a "course assessment quiz" at the end of each course to obtain the digital badge for that course.  The course assessment quiz is a multiple choice quiz.

DURATION: Each course takes approximately 2 hours to complete.  The learner can start and resume the course whenever suits.

COST: Free, using open free courses  freecourses.atu.ie.

WHAT IS IT?

These courses introduce the learner to some of the main concepts and terminology within marketing.  There are four distinct courses: Introduction to Marketing Concepts, Introduction to Digital Marketing, Introduction to Marketing Research and an Introduction to Services Marketing.  If a student completes all four courses, they also earn a Milestone badge.

Introduction to Marketing Concepts  gives the learner an insight into marketing terminology, the evolution of marketing concepts, what marketing communications and the promotional mix are, changes in marketing and the different types of marketing.

Introduction to Digital Marketing gives the learner an insight into what digital marketing is and how it differs from traditional marketing, digital audiences and segmentation, the process of planning a digital marketing campaign, some of the digital marketing tools available and legal and ethical considerations.

Introduction to Marketing Research will introduce the learner to some of the main concepts and terminology related to marketing research, the need for marketing research, the different research methods available, the importance of ethics in research and the marketing research process.

Introduction to Services Marketing introduces the main areas of services marketing.  The learner will get an understanding of what services marketing is and why it is important. They will learn about different services marketing terminology, characteristics of services marketing, what the extended marketing mix is and how service delivery may breakdown and be recovered.

WHY DO IT? The learner will gain a digital badge(s) in a specific marketing area.  The digital badge can be shared digitally and added to one's CV.  The knowledge gained will help with career progression and potential future studies.

WHO IS IT FOR?  These courses are for anyone who wishes to learn some of the main concepts and terminology within the field of marketing.  The courses will give you an introduction to some areas in the broad subject area of marketing.  The courses may be useful for business owners, employees whose remit now expands into marketing and students who are interested in the field of business and possibly a career in marketing.  Overall, it is for anyone who wishes to expand their knowledge in this area.   

HOW IS IT DELIVERED?  These courses are self-directed.  Therefore, the learner will follow the content online at a time that suits them. The assessment knowledge checks are built into the online courses.  There is not a time deadline to complete any of the courses which gives the learner flexibility to choose a time that suits them.   While the courses are not delivered live, if a learner has a query, they can email queries to a dedicated academic who will revert back as soon as possible (marketingbadge.sligo@atu.ie). 

BADGE DETAILS The individual badge and the overall milestone badge are validation of the achievement of successfully completing the courses.  Learners will be invited to claim their badge by accessing their Course Completion Certificate at the end of the course having successfully completed the mid course knowledge checks and the course assessment quiz. The badges can be shared digitally and used to display new technical skills in this subject area.