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Innovation Meets Tradition: Belleek Pottery’s Digital Leap with ATU
Belleek Pottery, one of Ireland’s most historic and renowned pottery manufacturers, has successfully completed a groundbreaking digital transformation project in collaboration with WiSAR Lab, Atlantic Technological University (ATU). This initiative, funded by the InterTradeIreland Innovation Boost programme, has not only enhanced Belleek’s operational efficiency but also strengthened cross-border industry-academic collaboration.
Belleek Pottery, one of Ireland’s most historic and renowned pottery manufacturers, has successfully completed a groundbreaking digital transformation project in collaboration with WiSAR Lab, Atlantic Technological University (ATU). This initiative, funded by the InterTradeIreland Innovation Boost programme, has not only enhanced Belleek’s operational efficiency but also strengthened cross-border industry-academic collaboration.
Leveraging ATU’s expertise in computing and digital systems, Belleek Pottery has integrated cutting-edge technologies into its business operations. The project focused on enhancing data management, automating essential processes, and advancing the company’s digital infrastructure. By replacing outdated systems with a fully integrated platform, Belleek has improved operational efficiency, refined inventory management, and strengthened supply chain performance.
“Founded in 1857, Belleek Pottery is deeply rooted in Ireland’s cultural and commercial heritage. In today’s fast-changing and challenging business environment, it’s crucial for us to continuously evolve our processes to ensure the company’s success and preserve its legacy,” said Raymond Wallace, IT Manager at Belleek Pottery. “The funding from InterTradeIreland as well as the support from ATU has been instrumental in modernising our operations, making them more efficient and scalable for future growth. This project is a testament to the power of cross-border collaboration and the innovation potential within the region.”
A key project milestone was transitioning to a modern cloud system, replacing outdated software and improving data integration at Belleek. Advanced APIs, automated shipping, and a Shopify-based e-commerce platform were also introduced, enabling real-time stock updates and streamlined order management.
“This project has provided ATU with an invaluable opportunity to apply research and academic expertise to real-world business challenges,” said Dr Kevin Meehan, Principal Investigator at WiSAR Lab, ATU Donegal.
“Working with Belleek Pottery has not only strengthened industry-academic ties but has also enriched our curriculum, offering students hands-on experience in digital transformation.”
The initiative has driven significant business growth, enhancing Belleek’s partnerships with major global retailers. The investment in digital infrastructure is expected to drive sustained growth, with sales projected to increase by 40% over the next three years.
Lisa McManus, the Innovation Boost Project Manager, has also been retained as Belleek’s Integration Project Manager, ensuring that the expertise gained remains within the company.
Encouraged by the success of this collaboration, both Belleek Pottery and ATU are exploring future opportunities to drive innovation and digital transformation. “This project exemplifies how innovation and tradition can work hand in hand,” Dr Kevin Meehan concluded. “Belleek Pottery has not only modernised its operations but also set a new standard for digital transformation in heritage industries. We are excited to see how this momentum continues to drive change and create new opportunities for the future.”
Joanne Deighan, Programme Manager at InterTradeIreland, highlighted the importance of the InterTradeIreland Innovation Boost Programme, saying: “Collaboration with partners across the island fosters meaningful advancements, improving processes, refining products, and enhancing services. The partnership between Belleek Pottery and ATU has had a lasting impact and created exciting new opportunities for future growth.”
About InterTradeIreland
InterTradeIreland is the all-island economic development agency. InterTradeIreland connects and helps businesses across the island to trade cross-border, collaborate, innovate and attract investment. They also identify opportunities for North-South collaboration that accelerate economic growth and help deliver shared policy priorities.
With 25 years’ experience of working alongside businesses of every size in every county on the island, InterTradeIreland’s trade, innovation and entrepreneurship pathways help businesses to access funding, advice, experts and networks across the island to maximise exports, productivity and growth. To date InterTradeIreland have supported over 57,000 businesses and generated €1.8bn/£1.6bn in business development value.
