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Communications with English
Bachelor of Arts (Honours)
Course Details
CAO Code | AU312 |
---|---|
Level | 8 |
Duration | 3 Years |
CAO Points | 307 (2024) |
Method of Delivery | On-campus |
Campus Locations | Donegal – Letterkenny |
Mode of Delivery | Full Time |
Course Overview
This new degree addresses current demands for expertise in the fast-changing world of communication. The programme emphasises the importance of English for effective communication. Through the study of English, fundamental skills are acquired and enhanced which are then transferable to either teaching or communications in the multimedia environment. This degree programme will prepare graduates for a variety of career opportunities including the capacity to teach English both at second level and as a foreign language and to contribute to strategic communications within the public and private sector, all types of media and the creative industries. Successful graduates of this degree programme will acquire advanced English skills in literature, theatre, film and creativity while holding applied communication skills, including writing and interpersonal skills, to enable quality written and verbal communications through various media and outlets.
Course Details
Year 1
Semester | Module Details | Credits | Mandatory / Elective |
---|---|---|---|
1 |
Critical Thinking SkillsThe aim of this module is to develop the learners' critical thinking and reflection skills to enhance their academic performance and to enable them to respond creatively and critically to the complex and evolving contexts of the communications environment. Learning Outcomes 1. Identify key concepts in critical thinking such as reason, argument, premise, conclusion, valid, fallacy, cognitive bias, and paradox |
05 | Mandatory |
1 |
Introduction to SociologyThe module offers a general overview of the discipline of sociology suitable both for those who have some experience in the subject and for those with no experience of studying sociology before. Its primary objective is to initiate students to sociological thinking, which encourages us to look beyond our personal experiences and see the social structures which affect our lives. While focusing on foundational sociological theories and concepts, this module also provides students with a foundation in key analytical and critical-thinking skills, and places both a theoretical and an applied emphasis on language and communication and the ways in which they both shape and are shaped by the structures of society. Learning Outcomes 1. Identify the concerns of social science disciplines. |
05 | Mandatory |
1 |
Introduction to English Literature and Writing SkillsThis module aims to act both as a foundation in the study of English Literature and to introduce learners to the fundamental structures of writing, to prepare students to write both in creative and academic contexts. This will be achieved by introducing students to texts from key periods of English Literature. Students will also understand basic grammar principals that will enable them to write coherent sentences, paragraphs and ultimately larger pieces of academic and creative works. They will recognise the structural differences between different academic (e.g. essays, reports and literature reviews) and creative (journalism and prose) types, and understand the importance of reading and research when approaching academic assignments. Finally students will be introduced to the main linguistic concepts (Phonetics, Phonology, Morphology, Syntax, Semantics, and Pragmatics) to inform and develop their writing style. Fundamentally, this module is designed to equip students with the stylistic and critical knowledge and skills needed to progress and succeed in this literature programme, by examining a variety of texts across different genres. Learning Outcomes 1. Understand the different literary styles, and be able to clearly discuss their development; |
05 | Mandatory |
1 |
Foundation in Communication StudiesThis module is focused on the fundamental processes of communication, including barriers to communication and the effect of cultural norms on communication. The nature, principles and essential characteristics of communication are examined, alongside some linguistic theories on how and why we communicate as we do. Since the key to effective communication is mutual understanding, the importance of individual and social perception is also investigated. Together with the above, an emphasis on the practical development of applied skills such as presentation skills, listening skills and assertiveness skills will enable learners to operate more effectively in their own personal and professional communication. Learning Outcomes 1. Understand the communication process and its components. |
10 | Mandatory |
1 |
Communications & Creative ProcessThis module emphasizes the need for students to utilise the creative process in all areas of their practice. It requires the development of significant research, writing and presentation skills, and challenges students to constantly justify their creative decisions in a rigorous and professional manner. Learning Outcomes 1. Through exercises and discussions, demonstrate each stage of the Creative Process |
05 | Mandatory |
2 |
The NovelThis module focuses on the genre of the novel as a means of examining the main currents of literature from 1800 to the present day from a variety of critical, linguistic and cultural perspectives. The learner will engage with a range of literary texts, from the more classic or 'canonical' – such as the Victorian novel – to the lesser-known to the more contemporary. In doing so, it will traverse a broad swathe of geographical, social and cultural ground, including postcolonial and 'world' literature in English. The student will be encouraged to draw upon knowledge of the historical, biographical, cultural, political, social and linguistic contexts, as and where appropriate, to meaningfully engage with the ways in which literature can capture the breadth and depth of the human experience. Learning Outcomes 1. Demonstrate detailed knowledge of a range of prose fictions from the period of 1800 to nowadays. |
10 | Mandatory |
2 |
Introduction to TEFLThis module is designed to develop an analytical approach to the native language, raising awareness of the four key language skills (speaking, listening, reading and writing), for which the Common European Framework of Reference for Languages is an important measuring tool. The module introduces the learner to language teaching methodologies and materials. Learning Outcomes 1. Assess language skills and levels of proficiency in English, using the Common European Framework of Reference for Languages. |
05 | Mandatory |
2 |
Intercultural CommunicationsThis module will introduce students to the theories concerning the diversity of cultural mindsets. It will consider the impact of culture on communication and will encourage in the student the development of intercultural sensitivity. Students will maintain a diary charting this development. Learning Outcomes 1. Display an understanding of the basic theories of intercultural communication. |
05 | Mandatory |
2 |
Introduction to Criminal JusticeThis module is designed to introduce students to the main principles and theories of criminal justice and to the principal institutions and participants within the criminal justice system. It is also designed to encourage the student to reflect upon the respective roles and perspectives of the various actors within the system and to provoke examination of the 'justness' of the system. Learning Outcomes 1. Explore the aims and values of Criminal Justice. |
05 | Mandatory |
2 |
Communication AnalysisThis module examines communications across the arts, sciences, humanities, business, and industry. Students will discover how media and communications both influence and are influenced, thereby developing a critical understanding of media and content development. It will enable students to critically evaluate how messages are communicated and adapted in a 24-hour, instant-media world, amidst an evolving technological environment. Students will learn how to analyse and develop communication strategies, and how to understand audiences, messages, and data across multi-media platforms. Students will engage with real-world case studies and participate in reviews and discussions, both individually and as part of a group. The module facilitates the development of competencies in communication, content-creation, critical evaluation and analysis, all of which are essential transferrable skills. Learning Outcomes 1. Explain the key theories in developing a communications strategy |
05 | Mandatory |
Year 2
Semester | Module Details | Credits | Mandatory / Elective |
---|---|---|---|
1 |
Shakespeare & the RenaissanceThis module provides the learner with a theoretical analysis and appreciation of Shakespearian literary works within their social, cultural and historical context. It involves an appraisal of the English Literary Renaissance period as a foundation to understanding the writings of William Shakespeare. The learner will analyse various Shakespearian plays in relation to plot, character and literary devices, and also focus on close reading and literary analysis of a key play. This module will also assess Shakespeare's legacy and examine contemporary adaptations and performances. Learning Outcomes 1. Examine the key historical, cultural, and social factors which influenced Shakespeares writings |
10 | Mandatory |
1 |
Introduction to Creative WritingThis module aims to introduce learners to the necessary skills and techniques used to produce written creative works. This will include developing skills in pre-writing and idea generation, writing, editing, critiquing, and proofreading, as well as developing a basic understanding of how to present creative works according to industry standards. It will also present students with the opportunities to critique and be critiqued in a constructive and supportive environment. Finally, it aims to assist learners to find their unique voice in writing, so they can continue to develop their craft upon module completion. Learning Outcomes 1. Demonstrate knowledge and understanding of the skills and techniques necessary to complete written tasks across a variety of genres (prose fiction and non-fiction, poetry, and drama). |
10 | Mandatory |
1 |
Content Design & DevelopmentThis module provides the learner with the skills to design and develop content that will resonate with a variety of audiences. In this module learners will engage with techniques in the areas of: strategy development, audience profiling, designing a creative brief and responding to that brief with a content plan. Learners will engage with a real world case study where they will apply the techniques that they have learned to create compelling content. Through a variety of individual and group work learners will use both theory and practice to understand the processes used to design and develop compelling content for social and digital media. Learning Outcomes 1. Demonstrate an understanding of technologies used in the capture, design, and production of digital content |
05 | Mandatory |
1 |
Digital CitizenshipThis module will provide learners with a comprehensive overview of Digital Citizenship which explores the norms of appropriate, respectful, and responsible behaviour with regard to the use of digital technologies. This will include learning to use a range of digital technologies effectively, positively, and critically in order to avoid disadvantaging the self and others. Digital citizenship includes appropriate online etiquette, literacy in how digital technologies work and how to use them, an understanding of ethics and related law, knowing how to stay safe online, and advice on related health and safety issues such as predators and the permanence of data. The module draws on the skills of effective communication to practice forms of social participation that are respectful of human rights and dignity through the responsible use of technology. Learning Outcomes 1. Analyse key issues in digital citizenship and reflect on their role in effective communication. |
05 | Mandatory |
2 |
RomanticismThis module involves a theoretical analysis of key writers during the British Romantic period and illustrates how the writings of this time were shaped by various political, social and cultural events. It analyses the characteristics of the Romantic literary age and involves close reading and appraisal of a range of Romantic poets, prose writers and novelists. Learners will assess and synthesise the attributes of this period using key texts and also examine Romanticism within the writings of various European and American writers. Learning Outcomes 1. Examine Romanticism within its political, social, and cultural context. |
05 | Mandatory |
2 |
TEFL Techniques and AssessmentThis module expands on the Introduction to TEFL and involves reviewing effective assessment methods and incorporating the most appropriate types of assessment for all four language skills. Learners will also study effective methods of grammar instruction. Differences between teaching young learners and adults will be identified and practices. Upon completing this module, learners will have evaluated the use of multimedia in the classroom and gain insights into various TEFL application & relevant career prospects. Learning Outcomes 1. Evaluate learner assessments and tests in the various key language skills. |
05 | Mandatory |
2 |
Media and Communications LawThe module will provide learners with a comprehensive overview of the legal landscape pertaining to the media, focusing on the role of the media, the often conflicting rights of freedom of expression and privacy, the interaction between the media and the courts, and examining contemporary issues in media law. Learning Outcomes 1. Describe and critically discuss the history and development of the media and its role in the 21st century; |
10 | Mandatory |
2 |
20th Century & Contemporary Irish WritingThis module introduces students to a range of twentieth-century and contemporary Irish writers, including poets and dramatists from the Northwest of Ireland. Learners will engage with a selection of works drawn from poetry, short stories, novels and related genres, examining the choice of theme, form, and imagery and how they reflect social and cultural change. The emphasis on writers local to this area enables students to see the parallels and contrasts between local literary outout and the wider Irish literary canon, encouraging a renewed appreciation of the creativity, wisdom, humour and humanity inherent in contemporary Irish literature. Learning Outcomes 1. Analyse a selection of 20th century and contemporary Irish works |
10 | Mandatory |
Year 3
Semester | Module Details | Credits | Mandatory / Elective |
---|---|---|---|
1 |
Alternative Dispute ResolutionThis module focuses on the various alternative dispute resolution mechanisms which are now available and encouraged as alternatives to the court system while developing an ability to discriminate between the options and determine the most appropriate option in a given scenario. Peractical experience in both negotiation and mediation form an integral part of module . Learning Outcomes 1. Enumerate and describe the alternative dispute resolution mechanisms. |
10 | Mandatory |
1 |
Research MethodsThe aim of the module is to critically understand the issues related to the design, methodological and implementation issues relating to research with the humanities. Learning Outcomes 1. Source scholarly articles from a variety of databases. |
05 | Mandatory |
1 |
Film StudiesThe module aims to familiarise the learners with the history of cinema, how it was developed from a technological curiosity to the globalised entertainment business it is today. The module will focus on the analysis of films over a wide historical frame. Learning Outcomes 1. Demonstrate knowledge of conceptual vocabulary used in the study of film, by being able to define and use terms appropriate to cinematic genres and techniques. |
05 | Mandatory |
1 |
Irish Drama and TheatreThis module introduces the learner to the history of theatre from the Greek classical period to contemporary drama and will include both a theoretical and practical approach to the study of theatre and drama. It will examine theatrical genres, styles and forms, and place particular emphasis on the Irish Literary Revival and Modern and Postmodern Irish theatre. Learners will engage in close textual reading and analysis of selected plays within the context of the literary work's historical and cultural context. Learning Outcomes 1. Demonstrate an understanding of the evolution of theatre from ancient Greece to the present day. |
10 | Mandatory |
2 |
Capstone Project: Applied Communications/ CreativityIn this module learners will integrate methodological decisions into an applied research project. Learners will collaborate with industry and gain first-hand experience of the issues involved in conducting a research project for an industry partner. They will develop transferable skills in research design, analysis and report writing. The project will relate to either applied communications or the creative industries. Learning Outcomes 1. Synthesise relevant literature in the form of a literature review |
20 | Mandatory |
2 |
Emerging Technologies & InfluencesThis module examines the emerging technologies and implications for communications. In this highly dynamic landscape, learners will consider the major influences and trends for the future. This will include exploring which platforms are on the rise, the power of influencers and cultural, political perspectives. Learning Outcomes 1. Identify and describe emerging technologies |
10 | Mandatory |
Progression
Follow up programmes elsewhere include:
Completion of this programme does not guarantee admission to a Professional Master of Education (PME) programme.
Master’s degrees in institutes and universities at home and abroad.
Download a prospectus
Entry Requirements
Leaving Certificate Entry Requirement | 6 subjects at O6/H7 |
QQI/FET Major Award Required | Any |
Additional QQI/FET/ Requirements | 3 Distinctions |
Fees
Total Fees EU: €3000
This annual student contribution charge is subject to change by Government. Additional tuition fees may apply. Click on the link below for more information on fees, grants and scholarships.
Total Fees Non-EU: €12000
Subject to approval by ATU Governing Body (February 2025)
Further information on feesProfessional Accreditation
Graduates of this programme may wish to qualify as English teachers and the programme has been designed to meet the requirements of the Teaching Council to teach English which as of the 1st of January 2023 requires the study of Drama, Poetry and Fiction and may include Composition and Writing Skills, Film, Theatre and Media Studies. curricular-subject-requirements.pdf
Careers
Career Pathways
The main employers are:
Advocacy
Arts Management
Community Organisations
Creative Leadership
Cultural Tourism
Educational institutions
Event Promotion
Public Relations
Publishing
Speech Writing
Training & Facilitation
Graduate Careers
Graduate careers typically include:
Brand Strategist
Copywriter
Digital strategist
English teacher
Journalist/Reporter
Managing editor
Marketing Coordinator
News anchor
Public relations specialist
Social media manager
Teaching English as a foreign language
Further Information
Contact Information
Department of Law, Public Service and Education
Bronagh Heverin
Head of Department
T: +353(0)74 918204
E: bronagh.heverin@atu.ie
Law, Public Service & Education