This module (the first of two) introduces students to the key theories, concepts and ideas underpinning individual behaviour in organisations and how this knowledge may be applied in organisational settings.

1. Describe various personality dimensions that are responsible for individual differences in the workplace.

2. Explain perceptionand perceptual factors and the role perception plays in organisational settings.

3. Examine motivation theory and explore the application of motivation theory in the workplace.

4. Discuss the role of attitudes and job satisfaction in modern workplaces.

5. Describe different leadership styles in organisations.

This module introduces the student to the basic concepts of microeconomics and to provide them with the ability to describe the behaviour of firms and markets.

1. Explain the role of scarcity,opportunity cost and cost/benefit analysis in economic decision-making.

2. Explain and illustrate how supply and demand concept will affect prices in market economies

3. Define, describe and calculate elasticity of demand and supply.

4. Identify the factors of production and their associated costs.Calculate the profit maximising position for a firm

5. Distinguish between the economic outcomes associated with perfect competition, monopolistic competition, oligopoly and monopoly

This module will allow students on the BBS(Hons) Ab-initio programme to develop new and existing skills and knowledge and to continue transitioning to a third level, student-centered learning style where the emphasis is on problem-solving using a range of relevant mathematical methods.

1. Use TIME SERIES ANALYSIS to support quantitative analysis and forecasting
2. Use correlation and regression techniques to determine the nature and strength of relationships in bi-variate data sets
3. Use probability distributions to estimate population parameters from sample statistics to specified significance levels.
4. Use statistical inference to test hypotheses.
5. Solve a range of practical business related problems using the techniques and methods learned earlier.

The objective of this module is to give the student a broad overview of the structure of the Irish legal system and how it operates. An introduction will also be given to the European legal system. The student will be provided with an understanding of the basic principles of contract law and tort law which are essential in the commercial environment. It is intended that this module will create an awareness of where legal expertise may need to be sought.

1. Trace the development of the Irish legal system, identifying the sources of law and their relative positions of authority within that system;

2. Explore the composition and jurisdiction of the Irish court systemincluding judicial independence and the significance ofprecedent;

3. Apply the fundamental principles of contract law and tort law to facilitate informed decisions in the commercial environment;
4. Recognise key factors which will influence decision making within a complex legal environment;
5. Demonstrate the ability to cooperate and work effectively with peers.

The aim of this module is to introduce students to the principles and techniques of management accounting including their application in business situations.

1. Explain the nature of cost and management accounting and differentiate from financial accounting

2. Identify and quantify material and labour resources consumed in production

3. Evaluatethe cost of producing aproduct or providing a service using absorption costing principles

4. Communicate information individually or in teams using written, visual and numerical forms

Europe presents a complex but an always increasing opportunity network for business activity. In this module students will acquire the skill to do a PESTEL/ PESTELE analysis to analyse a business and the European environment in which it operates. They will learn about the relationship between business and the political institutions, policies and regulations of the European Union and the challenges of the post BREXIT business environment. There is a practical Business Simulation to bind theory and practice. Current issues will feature prominently to encourage engagement with present day problems.

1. Identify the key stepping stones in the creation, development and challenges of the European Union integration process and impact onIreland and Irish business, 1973 – 2021

2. Describe the key EU Institutional players which set the rules and agenda of the European Business Environment

3. Use the PESTLE framework to analyse a business and its trading environment in Europe

4. Simulateapolicy and decision-making negotiation on a business topicthrough a Business Simulation ( European/EU) meeting

5. Source and interpret information relevant to the syllabus content

This module will build on the language skills acquired in Semesters 1 and 2, and initiate progression towards CEFR Level A2. The module will foster increasing independence in the use of the language in authentic everyday situations, with emphasis on gaining confidence in speaking and listening. An awareness of German culture and society will develop in tandem with the student's developing language skills. Contemporary media, written text, video clips and film will be used.

1. initiate progress towards CEFR Level A2.

2. Identify and interpret correctly without assistance frequently used expressions related to immediate familiar situations: family, education, interests etc

3. role-playusingelementary languagemost situations likely to arise whilst travelling in an area where the language is spoken

4. compose with guidance simple written text on topics which are familiar or of personal interest

5. demonstrateincreased cultural insight into German societies by engaging with contemporary media platforms.

This module will build on the language skills acquired in Semesters 1 and 2, and initiate progression towards CEFR Level B1. The module will foster increasing independence in the use of the language in authentic, everyday situations, with emphasis on gaining confidence in speaking and listening. An awareness of French culture and society will develop in tandem with the student's developing language skills. Contemporary media, authentic text, video clips and film will be used.

1. performat CEFR Level A2 and progress towards Level B1.

2. with appropriate assistance identify and interpret the main points of clear standard input on familiar matters regularly encountered in work, college, leisure, etc..

3. Role-play, with adequate preparation, aspects of his/her background, immediate environment and matters in areas of immediate need; deal with principal situations likely to arise whilst travelling in an area where the language is spoken.

4. compose simple connected text on topics which are familiar or of personal interest and implement a level of grammatical accuracy appropriate to the level.

5. demonstrate increased awareness of Francophonecultural life through completion of a project, presentation, video blog or podcast.

This module will build on the language skills acquired in Semesters 1 and 2, and initiate progression towards CEFR Level A2. The module will foster increasing independence in the use of the language in authentic everyday situations, with emphasis on gaining confidence in speaking and listening. An awareness of Spanish culture and society will develop in tandem with the student's developing language skills. Contemporary media, written text, video clips and film will be used.

1. Initiate progress towards CEFR Level A2.

2. OVERALL READING COMPREHENSION Can read with a large degree of independence, adapting style and speed of reading to different texts and purposes, and using appropriate reference sources selectively. Has a broad active reading vocabulary, but may experience some difficulty with low-frequency idioms.

3. OVERALL SPOKEN PRODUCTION Can reasonably fluently sustain a straightforward description of one of a variety of subjects within his/her field of interest, presenting it as a linear sequence of points.

4. OVERALL WRITTEN PRODUCTION Can write straightforward connected texts on a range of familiar subjects within his field of interest, by linking a series of shorter discrete elements into a linear sequence.

5. AUDIO-VISUAL RECEPTION: Can follow a TV commercial or a trailer for or scene from a film, understanding what the actors are talking about, provided that the images are a great help in understanding and the delivery is clear and relatively slow.

The aim of this module is to provide the learner with the advanced technology skills required to work in a business environment. Practically, the student will learn how to construct a problem-based spreadsheet and create an informational website. The student will acquire an understanding of the theoretical aspects of the business environment.

1. Implement a complex spreadsheet from a text-based scenario.

2. Produce a web site that incorporates various forms of media.

3. Acquire a knowledge of the theoretical aspects of the business environment.

This module should provide students with an introductory understanding of macroeconomy. It will help the student to discuss the main macroeconomic challenges that exist.

1. Examine the main macroeconomic indicators such as GDP, unemployment and inflation.

2. Define Fiscal and Monetary Policy and explain the effects of both on national income.

3. Assess the performance of the Irish economy.

4. Examine the impact of inflation and unemployment on an economy.

The purpose of this module is to build on students knowledge to the principles and techniques of management accounting including their application in business situations. The focus will be in areas of planning and decision-making.

1. Compare and contrast product unit costs from traditional absorption costing versus Activity Based Costing (ABC)

2. Identify the procedures involvedin the preparation of functional and cash budgets

3. Appreciateappropriate techniques of cost and management accounting to short-term decision-making situations

4. Communicate information individually or in teams using written, visual and numerical forms

In this module the learner will build on the knowledge acquired in Business Law 1. They will be introduced to some of the core principles and concepts which are essential in the commercial environment, including commercial contracts, employment law, consumer law and insurance. The learner will also be introduced to the area of property law, including landlord and tenant law and commercial leases. It is intended that this module will create an awareness of where legal expertise may need to be sought.

1. Apply the fundamental principles ofemploymentlaw andequality law to facilitate informed decisions in the commercial environment;
2. Discuss the significance of various business activities such as marketing, franchising,agency, insurance and banking in a commercial setting;

3. Distinguish between the various forms ofbusiness organisation;

4. Examine legislation and case law in relation to consumer law and property law;

5. Demonstrate the ability to cooperate and work effectively with peers.

The objective of this module is to build upon 'Principles of Marketing 1' and further develop the learner's understanding of the discipline and appropriate applications. The mission will be to position the learner at the vanguard of marketing thinking that shapes company behaviour. This module will provide a detailed, comprehensive and in-depth treatment of multiple topics, covering key questions about contemporary organisations operating in both the private and public sector.

This pedagogical process will enable the learner to derive maximum value from teaching and learning through the provision of key concepts and analytical frameworks. Such an approach will encourage the development of critical appraisal skills as the learner constructs an integrated view of the discipline and the operational environment. It will highlight how organisations add value to their assets through the development of effective marketing planning and strategy. The module will explore the shifting economic fortunes of organisations recovering in a post-pandemic world and the rapid adoption of topics like environmental sustainability, data analytics, technology, emerging media platforms and the growing influence of particular economies in the developed world.

1. Appreciate the shifting communications model process and the benefits of integrated marketing communications in communicating and creating customer value

2. Explain why businesses use distribution channels and discuss the contribution which these various channels make to organisational success

3. Appraise the general principles governing the management of services and the additional marketing considerations that the service encounter requires e.g. service quality and differentiation

4. Discuss how the international trade system and different economic, political-legal and cultural environments affect an organisations marketing decisions and how companies adapt their marketing mixes for entering different markets

5. Demonstrate how the digital age is affecting both the marketer and consumers and how companies have responded to improved technologies and new media with business strategies

6. Critically evaluate the principles of socially responsible behaviour, explain the role of ethics to good corporate citizenship and be aware of societal criticisms of the discipline

7. Understand referred to online material with a marketing emphasis from academic journals and magazines

This module is designed to help the student develop a conceptual understanding of Organisational Behaviour theories. Its goal is to provide the student with skills to put these ideas and theories into practice. Key techniques and processes to improve efficiency and effectiveness are fully examined from the perspective of managers, workers and society in general.

1. Describe how groups and teams function effectively in the workplace.

2. Identify ways in which conflict can be handled in business organisations.

3. Assess methods to manage organisational change.

4. Explain how diversity can be managed and equality maintained in businesses.

5. Manage and maintain ahealthy workplace.

This module explores the development and practice of the European Union. Contemporary challenges in European Societies around for example climate change, ageing populations, digital revolutions, will be the focus for practical exercises, simulations and short role-play. The workings of the EU become clear through debate and negotiation in simulated EU Institutional meetings. This will allow students to analyse critically the issues facing this unique experiment in cooperation between European States. This will be an engaging way to learn about the European Union.

1. Relate the significant points in the development of co-operation between states in Europe today, leading to an EU of 27states.

2. Identify the main institutions of the European Union and explain how they are structured, how they function, how they relate to one another and how they fit into the policy and decision- making process of the European Union.

3. Review the relationship between the EU and its citizens

4. Describe key policy fields of the EU and the principles of the EU process

5. Source and interpret information relevant to the syllabus content and read and write cogently using the vocabulary and concepts used in this module

This module expands on the range of skills attained in Semester 3 so that the student should be equipped to perform at CEFR Level A2. Insight into German-speaking cultures and societies continues in tandem with the student's developing language skills. Contemporary media, authentic text, video clips and film will be used. This module also serves as preparation for those students who may choose to spend one or two Semesters studying at an Erasmus partner institution in Germany during Year 3.

1. perform with increasing conficence at CEFR Level A2

2. recall and use without assistance frequently used expressions related to immediate familiar situations: family, education, social life, interests etc.

3. Employ and role-play situations which arelikely to arise whilst travelling in an area where the language is spoken.

4. compose with greater confidence and independence simple written text on topics which are familiar and of personal/professional interest.

5. use and reference contemporary media platforms to explore and report on the cultures and traditions of German speaking societies.

This Module expands on the range of skills attained in Semester 3 so that the student should be equipped to perform at CEFR Level B1.Insight into Francophone culture and society continues in tandem with the student's developing language skills. Contemporary media, authentic text, video clips and film will be used. This module also serves as preparation for those students who may choose to spend one or two Semesters studying at an Erasmus partner institution in France during Year 3.

1. perform, with increasing confidence atCEFR Level B1.

2. recognise the main points of clear standard input on familiar matters.

3. produce and construct simple connected text on topics which are familiar or of personal interest with grammatical accuracy appropriate to the Level

4. demonstrate an ability to handlemost situations likely to arise whilst travelling in an area where the language is spoken and initiate conversations.

5. demonstrate increased insight into French cultural life through completion of a presentation, video blog or podcast

This module expands on the range of skills attained in Semester 3 so that the student should be equipped to perform at CEFR Level A2. Insight into Spanish-speaking cultures and societies continues in tandem with the student's developing language skills. Contemporary media, authentic text, video clips and film will be used. This module also serves as preparation for those students who may choose to spend one or two Semesters studying at an Erasmus partner institution in Spain during Year 3.

1. Perform confidently at CEFR Level A2

2. OVERALL READING COMPREHENSION Can read with a large degree of independence, adapting style and speed of reading to different texts and purposes, and using appropriate reference sources selectively. Has a broad active reading vocabulary, but may experience some difficulty with low-frequency idioms.

3. OVERALL SPOKEN PRODUCTION Can reasonably fluently sustain a straightforward description of one of a variety of subjects within his/her field of interest, presenting it as a linear sequence of points.

4. OVERALL WRITTEN PRODUCTION Can write straightforward connected texts on a range of familiar subjects within his field of interest, by linking a series of shorter discrete elements into a linear sequence.

5. AUDIO-VISUAL RECEPTION: Can follow a TV commercial or a trailer for or scene from a film, understanding what the actors are talking about, provided that the images are a great help in understanding and the delivery is clear and relatively slow.

This subject aims to introduce the concept of Entrepreneurship to the Student and take the student through the process of starting a business, from considering self-employment, to initial idea generation, through to the practicalities of start-up.

1. Identify the principal personality traits and characteristics associated with entrepreneurship and examine their own suitability to become an entrepreneur.
2. Identify suitable conditions for the development of an enterprise culture and be familiar with the sources of assistance in an Irish context.
3. Explore creativity from a startup business perspective, explorethe tools used to generate ideas for a potential business and the stages involved in writing a feasibilty study and a business plan

4. Identify the advantages and disadvantages of different legal structures available to start-ups and the stages of growth a new business may go through

5. Write a marketing plan for a proposed enterprise and identify the types and sources of assistance available to startups

The student will develop a knowledge and understanding of the financial management methods for analysing the financial position of a business, accessing appropriate sources of finance and appraising capital investment opportunities.

1. Describe the role of the financial manager in an organisation in meeting the needs ofall stakeholders.

2. Calculate accounting ratios and prepare a report analysing the financial position and performance of an organisation.

3. Identify and apply a range of investment appraisal techniques and interpret the results.
4. Discuss the importance of, and prepare calculations in relation to working capital management.
5. Identify and appraise the principle sources of finance available to a business.

This subject builds on the basic principles of Economics to introduce the student to the Irish Economy as an open economy.

It looks at managing the economy from both a Fiscal and a Monetary perspective, the role and impact of exchange rates and the implications of Economic and Monetary Union for Ireland.

1. Identify and explain the main elements of National Income Accounting and differentiate between Fiscal and Monetary Policy
2. Discuss the difference between Classical and Keynesian economics and demonstrate Keynesian theory of demand management.

3. Understand the role of a Central Bank and explain how interest rates are set
4. Understand how Foreign Exchange Markets work and the factors that influence exchange rates
5. Assess the performance of Europe’s EMU.

This module will provide students with a comprehensive knowledge of marketing management theory to develop skills in critically evaluating, formulating and interpreting marketing policy. There will be a focus on strategic analysis, planning, implementation and control, through the use of various tools and techniques, to lead to success in a dynamic marketplace. The importance of gathering marketing intelligence will allow the student to explore the process of marketing decision-making, and the use of case studies, lectures, presentations, role play and discussion will enable the student to apply marketing theory to a wide range of problems.

1. Illustrate the role of marketing practice in modern business
2. Show critical, analytical and diagnostic skills within the overall marketing framework and apply marketing theories, models and practices in real life scenarios

3. Analyse the market, develop strategies, deliver and manage successful marketing programmes regardless of size of organisation, type of business activity and business orientation.
4. Critically evaluate the importance of gathering and interpreting marketing intelligence
5. Evaluate the role of customer relationships, customer experience, brands and segmentation in the marketing process

The key objective of this module is to enhance people management skills in a working environment. The module aims to introduce learners to the main areas that an employer should, or in most cases, are legally obliged to attend to with regard to the employment and management of people. It examines processes, practices, and procedures associated with people management and administration with particular focus on recruitment and training.

1. Differentiate between HRM models
2. Apply succession planning techniques
3. Employ recruitment and selection techniques
4. Conduct a training event

Lobbying at the EU level has increased substantially. This module explores the 'who', 'what', and 'why' of lobbying and representation at EU level. We will examine the key players – the EU Institutions, Trade Associations, Regional Governments, Non- Governmental Organisations and Business Groups. What strategies and influence do these actors exert on the policy and decision-making process of the EU?

Simulated EU Commission, Parliament and/or Council of Ministers meetings are practical exercises to examine the reality of lobbying and how it impacts the democratic process.

1. Appraise the European Union as being ‘different’ from conventional international organisations

2. Identify and evaluate the EU decision-making and channels of influence

3. Appreciate the different approaches of lobby groups stemming from geographical origin, type and size of organisation and thus exhibiting particular preferences, resources and lobbying styles

4. Identify and appraise the activities of lobbyists and pressure groups working in Brussels

5. Prepare and defend a position for a simulated EU Commission or Council of Ministers meeting

6. Analyse and appraise a lobbying strategy document of a Brussels based interest group

This course will examine the strategic importance of good supply chain design, planning and operation for organisations. It focuses on the improvement of enterprise and supply chain performance by coordinating information and material flows, managing supplier relations and logistics, and forming strategic alliances with partners. It will provide students with the abilities to critically evaluate the strategic importance of effective supply chain management and the various approaches, opportunities and challenges supply chains face in modern organisations.

1. Explain the strategic importance of supply chain management and the various approaches to supply chain design, planning and operation

2. Explainthecentral role of the customer in the supply chain and the importance of strategic alignment with other organisational functions in delivering customer value

3. Evaluate performance objectives in the supply chain and describe how supply chains compete in terms of time, cost, quality and sustainability

4. Explain the need to coordinate processes, the opportunities and techniques for collaboration between partners within supply chains and the technology that enables this.

5. Discuss some of the more significant trends in supply chainmanagement at present such as Blockchain, sustainability and RFID technologies and assess the likely future development of supply chains

This module builds on skills acquired in Semesters 1-4. The student should perform confidently at CEFR Level A2 and begin to progress towards CEFR Level B1. Use of text-based and contemporary media will be selected to reflect the student's increasing linguistic competence and intercultural awareness.

1. perform confidently at CEFR Level A2 and progress towards CEFR Level B1

2. with appropriate assistance respond to the mainpoints of clear standard input on familiar matters regularly encountered in work, school, leisure etc.

3. prepare and compose simple, connected text on topics which are familiar or of personal interest and implement a level of grammatical accuracy appropriate to the Level

4. describe in simple terms, and with adequate preparation, aspects of his/her background, immediate environment and matters in areas of immediate need; conductconversations and role-playswith focus on awareness of good accent and intonation;dramatise situations likely to arise whilst travelling in an area where the language is spoken.

5. plan, design and presenta project, presentation or video blog or podcast on German Cultural life in language appropriate to the relevant level which

This module builds on skills acquired in Semesters 1-4. The student should perform confidently in Spansih at CEFR Level A2 and begin to progress towards CEFR Level B1. Use of text-based and contemporary media will be selected to reflect the student's increasing linguistic competence and intercultural awareness.

1. Perform confidently at CEFR Level A2 and progress towards CEFR Level B1

2. OVERALL READING COMPREHENSION Can read with a large degree of independence, adapting style and speed of reading to different texts and purposes, and using appropriate reference sources selectively. Has a broad active reading vocabulary, but may experience some difficulty with low-frequency idioms.

3. OVERALL WRITTEN INTERACTION Can convey information and ideas on abstract as well as concrete topics, check information and ask about or explain problems with reasonable precision. Can write personal letters and notes asking for or conveying simple information of immediate relevance, getting across the point he/she feels to be important

4. OVERALL WRITTEN PRODUCTION Can write straightforward connected texts on a range of familiar subjects within his field of interest, by linking a series of shorter discrete elements into a linear sequence.

5. AUDIO-VISUAL RECEPTION: Can follow many films in which visuals and action carry much of the storyline, and which are delivered clearly in straightforward language. Can catch the main points in TV programmes on familiar topics when the delivery is relatively slow and clear.

This module builds on skills acquired in Semesters 1-4. The student should perform confidently at CEFR Level B1 and initiate progression towards CEFR Level B2. Use of text-based and contemporary media will be selected to reflect the student's increasing linguistic competence and intercultural awareness.

1. progress towards achieving competence at CEFR Level B2.

2. Apply more complex text on topics which relate to their field of specialisation.

3. produce detailed texts on subjects relating to both their personal interests and their chosen area of study.

4. express and defend a viewpoint on topics relating to their field of interest and current affairs and interact with some fluency and spontaneity with native speakers.

5. designa project or make an oral presentation, video blog or podcast on a topic which relates to their field of specialisation.

This module provides the learner with an opportunity to develop an understanding of the conceptual and practical elements which are essential to the integrated nature of marketing communications. It also aims to provide the students with the tools required to develop an effective marketing communications plan for an organisation. The module examines the role and practice of marketing communications against the backdrop of contemporary and emerging issues such as new media formats, the role of digital technology and the ethical and regulatory concerns which prevail.

1. Create a Marketing Communications Plan for an organisation and understand the elements of the Marketing Communications mix

2. Demonstrate an understanding of the key players in the Irish Marketing Communications environment and the importance of Brand Management

3. Design a brochure, write a press release and consider publicity in relation to event management and public consultation processes.

4. Understand how on-line communications, Direct marketing, Sponsorship, Sales Promotion, Corporate Identity Development may be integrated intothe Marketing communications plan

5. Understand the benefits and importance of Exhibitions and trade fairs

The aim of this module is to enable students to interpret the financial results of a developing company, distinguish between profitability and liquidity, appreciate the need for financial planning and report to management on business performance.

1. Discuss the layout of financial statements and the terminology used.
2. Interpret the financial statements of a small business using ratio analysis
3. Discuss the crucial importance of cash to a business and prepare basic cash flow statement.
4. Apply the main principles of management accounting for planning, controlling and short term decision making.
5. Report to management on the financial performance of an organisation.

The key objective of this module is to enhance people management skills in a working environment. The module aims to introduce learners to the main areas that an employer should or in most cases, are legally obliged to attend to, with regard to the employment and management of people. It examines processes, practices, and procedures associated with HR management and administration with particular focus on performance management and employee relations.

1. Execute performance review and reinforce performance standards
2. Describe and evaluate consequences and contexts of employee reward
3. Describe and assess employeerelations procedures
4. Conduct negotiations at an elementary level

The primary objective of the work placement is to provide the student with broader skills and knowledge of the working environment. Furthermore, it will allow the learner, during a minimum of 15 weeks placement, an opportunity to apply theoretical knowledge to practical situations and to enhance the student's awareness of the working environment.

1. Design resume and identify work opportunities

2. Communicate in written and verbal formats
3. Relate relevant theory to a work environment
4. Review career choices in the light of their own aspirations, experience, abilities and available options

5. Use prior learning in a work environment or in a work related project
6. Evaluate work experience as a key aspect of personal development in the form of a reflective journal
7. Complete a report reflecting on work activities

This module captures the GPA for the student semester abroad. The student takes a variety of modules in Business and Marketing worth 30 ECTS credits. Modules may include French Language, French Culture, Human Resources, Finance, Web Publishing, Green IT – Green Economy, Marketing & Web Marketing, Customer Relationship Management, Retail Management and Strategic Marketing.

1. Learning outcomes as per IUT2 approved schedules mapped to the learning requirements of approved programmes.

The aim of this module is to equip learners with the skills and competencies necessary to complete a Level 8 Dissertation.

1. Explain and articulate the nature academic research

2. Demonstrate an ability to complete a literature review

3. Critique, evaluate and design appropriate research methodology

4. Explain the need for research ethics and identify potential ethical issues

5. Develop a relevant business research dissertation proposal

This module is designed to help students appreciate the world of electronic commerce, (eCommerce), appreciate its strategic value to an economy/business, identify the factors underpinning the sector and analyse its different eCommerce models.

Students will also examine the legal aspect of eCommerce and its many ethical considerations.

1. Identify the strategic value of eCommerceto the economy/businesses

2. Comprehend the driving forces underpinning eCommerce

3. Identify the key components of an eCommerce Model and Strategy
4. Differentiate between the different eCommerce models, B2B, B2C and B2G etc and analyse theirapplication

5. Recognise and evaluate the ethical and legalissues surrounding eCommerce

The objective of this module is to provide a comprehensive overview of strategy, discussing key strategic issues facing contemporary organisations operating across a range of sectors. The learner will be positioned at the vanguard of strategic thinking that shapes practice in the modern organisation. The aim is to enable the learner to derive maximum value from the teaching and learning of strategy through the provision of key concepts and analytical frameworks. This pedagogical path will stimulate critical appraisal skills as the learner constructs an integrated strategic view of the organisation and its operating environment as well as understanding the important skills and competencies of strategic leaders.

1. Demonstrate a theoretical understanding of thestrategic management process and key concepts of strategic intent within the modern organisation.

2. Complete a comprehensive analysis of an organisation’s external environment and identify the key drivers of change and disruption toitsecosystem.

3. Evaluate an organisation’s resources, capabilities and core competences using a range of analytical frameworks.

4. Discuss and assess an organisation’s culture/subcultures using appropriate diagnostic tools.

This module builds on the previous years of language studies and equips the student with linguistic skills to communicate competently in German at CEFR Level A2 (basic user) while progressing to B1 level. The module develops the student's appreciation of and sensitivity to cultural, social and economic issues relevant to German-speaking societies. It also develops the student's individual capacity to carry out independent research in German.

1. consolidate progress at CEFR Level A2. Students who have spent a semester / year abroad in a German speaking environment will be encouraged to progresstowards CEFR Level B1.

2. communicate and interpret themain ideas of clear standard information covering anincreased range of subjects regularly encountered in education, employment, social situations and travel.

3. Express correct responses with increasing fluency and some spontaneity in a broad range of everyday situations likely to arise while travelling or living in a German speaking area.

4. Summarise material, and independently compose connected text on topics relevant to everyday personal and professional life, and to social and leisure activities, while beginning to include experiences,events, dreams, hopes and ambitions, and briefly giving reasons and explanations for opinions and plans.

5. independently use a range of contemporary media resources to explore and evaluate information on German cultures and societies, and to relay this information in the form of a class paper or oral presentation.

This module builds on the previous years of language studies and equips the student with linguistic skills to communicate in French at CEFR Level B2. The module develops the student's appreciation of and sensitivity to cultural, social and economic issues relevant to Francophone societies. It also develops the student's individual capacity to carry out independent research in French.

1. consolidate progress toCEFR Level B2 and those who have spent a semester/year abroad in the country where the target language is spoken may be working towards Level C1

2. communicate and interpretthe main ideas of complex texts on both concrete and abstract topics, including technical discussion in his/her field of specialisation

3. manage communication witha degree of fluency and spontaneity (higher in those who have lived in a country in which Frenchis spoken) which makes regular interaction with native speakers quite possible without strain for either party

4. produce clear, detailed text on a wide range of subjects and explain a viewpoint on a topical issues giving the advantages and disadvantages of various options
5. assess and appraise various historical, political and social issues relevant to Franceand start to acquire an awareness of other countries across the globe where Frenchis spoken

This module builds on the previous years of language studies and equips the student with linguistic skills to communicate competently in Spanish at CEFR Level B1 (independent user). The module develops the student's appreciation of and sensitivity to cultural, social and economic issues relevant to Spanish-speaking societies.

1. Perform with increased confidence at CEFR Level B1. Students who have spent a semester / year abroad in a German speaking environment will be encouraged to initiate progression towards CEFR Level B2.

2. OVERALL READING COMPREHENSION Can read with a large degree of independence, adapting style and speed of reading to different texts and purposes, and using appropriate reference sources selectively. Has a broad active reading vocabulary, but may experience some difficulty with low-frequency idioms.

3. OVERALL SPOKEN PRODUCTION Can give clear, detailed descriptions and presentations on a wide range of subjects related to his/her field of interest, expanding and supporting ideas with subsidiary points and relevant examples.

4. OVERALL WRITTEN PRODUCTION Can write clear, detailed texts on a variety of subjects related to his field of interest, synthesising and evaluating information and arguments from a number of sources.

5. AUDIO-VISUAL RECEPTION: Can understand most TV news and current affairs programmes. Can understand documentaries, live interviews, talk shows, plays and the majority of films in the standard form of the language.

The module provides an introduction to big data analytics for all business professionals. The module will equip the student with the necessary skills, tools, methods and knowledge to critically analyse data in the specific areas of marketing, human resources, finance, and operations.

1. Understand the role of business analytics in business
2. Understand how data is used to describe, explain, and predict customer behavior.
3. Understand how data is used to make soft-skill decisions about recruiting and talent development.
4. Understand how data is used to improve existing operations.
5. Understand how data is used in assessing financial performance and forecasting events

This module is designed to provide the student with a solid grounding in the current theory and practice relating to employee resourcing and talent planning. In addition, students will develop practical skills in recruitment planning, advertising, and selection interviewing.

1. Illustrate and analyse key developments in the business environment and their significance for workforce planning and resourcing.

2. Devise a recruitment and/or retention plan for a position in an organisation.

3. Describe and assessthe role of employer branding in employee resourcing and talent planning

4. Conduct an interview usingbest practice selection interviewing techniques

5. Examine contemporary challenges in employee resourcing and talent planning.

The Industrial Relations module is designed to help the student develop a conceptual understanding of industrial relations theories and institutions. Key techniques and processes to improve efficiency and effectiveness are fully examined from the perspective of managers, workers and trade unions.

1. Identify key elements in industrial relations
2. Evaluate the nature of dispute resolution and wage setting institutions

3. Determine the historical advancement of trade unions and employer associations in Ireland
4. Appraise collective industrial relations law

The student will comprehend critical understanding of international marketing theory and will demonstrate knowledge necessary to operate in a global marketing environment.

1. Demonstrate understanding of international market expansion
2. Evaluate the role of culture on global marketing effectiveness

3. Assess what constitutes global marketing environmental analysis
4. Synthesise the role and impact of global competition

5. Critically evaluate the need for international selling skills
6. Debate and discuss the impact of contemporary global issues

This module aims to introduce students to the integral role of digital media within the strategy of an organisation. The module should lead to an appreciation and understanding of digital as the industry goes through a radical paradigm shift. Through this module, learners will have the opportunity to develop a more holistic mindset toward the formulation and implementation of marketing strategy. The module recognises that, driven by the digital revolution, every element of brand engagement is changing, turning traditional marketing on its head. The module aims to demystify social media and examine how it can be harnessed to shape consumer decision-making in predictable ways.

1. Critically evaluate a number of key readings on Digital and Social Media
2. Demonstrate an understanding of the contribution of digital within a contemporary business environment.
3. Demonstrate the role of digital in an Irish SME. This will be achieved through a project.
4. Appraise and understand how the digital age is disrupting the traditional marketing framework. This will be acheived through indepth case studies.
5. Interpret and recommend digital marketing management decisions in the context of industry analaysis, competitive strategy and strategic capability.

This module introduces students to the theories of investing, from individual equities up to investment portfolios. Theories will be put into practice through the creation of a virtual portfolio throughout the module. The module will further explore concepts such as market efficiency, behavioural finance and ethical investing.

1. Analyse the differences between investment asset classes with respect to volatility and return

2. Examine the concepts underlying the pricing of financial assets

3. Critically assess financial theories and models

4. Evaluate the concept of market efficiency and assess sources of inefficiency

5. Construct an optimal portfolio using relevant portfolio theories

This module aims to provide the students with an introduction to the theory, principles of risk and risk management and to appraise current risk management thinking.

1. Explain the origins and key concepts relating to risk management
2. Discuss the main risk management standards
3. Outline the concepts of enterprise risk management
4. Describe the main approaches to risk identification
5. Explain the main approaches to the analysis and evaluation of risk

The aim of this module is to enable students develop a comprehensive appreciation of aspects of financial management, including the methods for analysing capital investment opportunities and the interrelationships that exist between the various areas of finance.

1. Discuss the role of the finance function within a corporation including the objectives of and influences on financial decisions.
2. Understand the need for financial planning through preparation and use of projected financial statements.

3. Analyse and interpret the financial statements of a corporation through the use of financial ratios.

4. Understand the importance of investment decisions and appraise capital investment decisions through the use of appropriate techniques.

5. Identify the main sources of finance for a business including the advantages and disadvantages associated with each.

Customer experience management is a key management objective. Because customers interact with firms through myriad touch points in multiple channels and media, and customer experiences are more social in nature the result is more complex journeys. Change is required to build inter-connected processes that integrate the organisation, the brand and the customer. Customers want simple solutions to their problems as well as optimised and personalised experiences. Greater customer engagement with organisations requires a shift in thinking and practices towards customer experience management and co-creation. This requires the building of new management processes and organisational capabilities in order to deliver exemplary experiences. This module builds on the marketing information students would have obtained in previous years to allow an holistic approach to creating positive customer experiences in all organisations.

1. Evaluate the core concepts of customer-centricity and customer experience management.

2. Apply mapping tools to customers journeys andidentifykey touch points as part of the Customer Experience Framework.

3. Ensure that all customer experience processes are inter-connected from the website to customer engagement with the organisation.

4. Evaluate the role of staff in Customer Experience Management.

5. Create a Customer Experience Management Strategy for an organisation incorporating best practice while conidering the future role of technology in CX and articulating how investment can benefit an orgnaisation’s profit and growth.

This course seeks to provide students with a thorough understanding of the debates associated with issues of work motivation, pay equity, performance management, the systems of performance pay; and the options and issues facing managers. It encourages students to form a critical understanding of contemporary debates by providing an overview of the alternative approaches by drawing on a wide range of case studies to demonstrate the theories.

1. Critically assess the contribution of motivation and psychologicaltheory to performance, engagement and reward management

2. Critically analysethe purposes and benefits of performance & reward management to improve organisational performance.

3. Demonstrate the ability to conduct performance planning and review interview.

4. Describe & critically evaluate the role of line managers inmanaging performance.
5. Evaluate contemporary developments in performance management.

This objective of this module is to build upon the theory introduced in Strategic Management 1 and further develop the learner's appreciation of strategic thinking and application. It aims to provide the student with the skills and knowledge required to demonstrate an in-depth understanding of the key issues involved in strategy development, evaluation and implementation. The pedagogical process will encourage the development of critical appraisal and effective decision-making skills as the learner identifies how organisations increase the value of their assets using relevant ESG criteria through the design of agile and sustainable strategies.

1. Evaluate the strategic options available to an organisation based on an analysis of its strategic position.

2. Comprehend business-level, corporate and diversification strategies through case studies and real-life illustrations.

3. Appraise various directional growth strategies including organic development, mergers, acquisitions and strategic alliances as well as specific internationalisation options.

4. Apply evaluation and selection models techniques required for effective strategicdecision-making.

5. Critically assess the importance of environmental, social and governance (ESG) criteria and mechanismsin effective strategy implementation.

The objective of this module is for the students to build fully operational e-commerce sites. This will be completed as group projects using open source software, like WordPress and WooCommerce.

1. Produce a Business Plan

2. Understanding the development life cycle and the need for Project Management in the context ofeCommerce

3. Implement Online Marketing, specifically SEO marketing

4. Appreciate Legal requirements / consumer rights, online payment methods andOnline Security, paying special attention to eCommerce Security issues

5. Construct an eCommerce Web site

The dissertation aims to facilitate the student in drawing together the vicarious aspects of the taught course with the academic skills developed. Through engaging in a particular area of critical study, they are expected to relate the conclusions to their own field of expertise.

The process is designed to develop the skills and expertise required to facilitate the continued professional development of the student and provide them with a level of expertise which could be appealing to prospective employers.

1. Develop research instrument(s) based on the proposal which was outlined in Semester One
2. Collect and input the data appropriately
3. Demonstrate originality in the application of knowledge and a practical understanding of what can be inferred from the data
4. Develop analytical and interpretative skills by drawing conclusions from the research
5. Present research in the form of a dissertation in which the research findings are communicated clearly, concisely and effectively

This module as in the previous Semester consolidates skills at CEFR B1 and in addition initiates progression towards CEFR Level B2. The level of linguistic and cultural knowledge acquired will enable confident interaction with native speakers of the language in everyday and in basic professional situations. In addition, the student should feel enabled to further her/his language skills after graduation from this programme whether through travel, work or further studies.

1. Perform confidently at CEFR Level B1 (independent user) and begin to progress towards CEFR Level B2. Students who have spent a semester / year in a Spanish-speaking environment will be encouraged to continue progression towards CEFR Level B2.

2. OVERALL READING COMPREHENSION Can read with a large degree of independence, adapting style and speed of reading to different texts and purposes, and using appropriate reference sources selectively. Has a broad active reading vocabulary, but may experience some difficulty with low-frequency idioms.

3. OVERALL SPOKEN PRODUCTION Can give clear, detailed descriptions and presentations on a wide range of subjects related to his/her field of interest, expanding and supporting ideas with subsidiary points and relevant examples.

4. OVERALL WRITTEN PRODUCTION Can write clear, detailed texts on a variety of subjects related to his field of interest, synthesising and evaluating information and arguments from a number of sources.

5. AUDIO-VISUAL RECEPTION: Can understand most TV news and current affairs programmes. Can understand documentaries, live interviews, talk shows, plays and the majority of films in the standard form of the language.

This module, like that of the previous Semester, consolidates skills at CEFR Level B2. The level of linguistic and cultural knowledge acquired will enable confident interaction with native speakers of the language in everyday and basic professional situations. In addition, the student should feel enabled to further his/her language skills after graduation from this programme whether through travel, work or further studies.

1. perform confidently at CEFR Level B2 and those who have spent a semester/year abroad in a Francophone countrymay be working towards Level C1

2. Summarise and interpret the main ideas of complex texts on both concrete and abstract topics, including technical discussion in his/her field of specialisation

3. communicate with a degree of fluency and spontaneity (higher in those who have lived in a Francophone country) which makes regular interaction with native speakers quite possible without strain for either party

4. produce clear, detailed text on a wide range of subjects and explain a viewpoint on a topical issues giving the advantages and disadvantages of various options
5. Assess and appraise various historical, political and social issues relevant to Franceand start to acquire an awareness of other countries across the globe where Frenchis spoken

This module consolidates skills at CEFR Level A2 and continues progress towards CEFR Level B1. The level of linguistic and cultural knowledge acquired will enable more confident interaction with native speakers of the language in everyday and in basic professional situations. In addition, the student should feel enabled to further her/his language skills after graduation from this programme whether through travel, work or further studies.

1. perform confidently at CEFR Level A2(basic user) and continue progress towards CEFR Level B1. Students who have spent a semester / year in a German-speaking environment will be encouraged towards CEFR Level B2.

2. summarise and interpret the main ideas in more complex texts on topics pertainingboth to everyday life and to professional activity,including limited technical discussion on topics relevant to the spheres of Business and Marketing.

3. communicate with a degree of fluency and spontaneity (higher in those who spent time in a German-speaking environment) which makes regular conversation with native speakers quite possible without strain for either party, and where the learner feels confident to ask for clarification or assistance.

4. produce clear, more detailed text on a relatively wide range of subjects of interest to the learner and explain viewpoints ontopical issues giving the advantages and disadvantages of various options; begin to read independently to expand linguisticknowledge on topics of personal and professional interest.

5. examine and present current topics of social and cultural interest using a range of contemporary media; compare and contrast with her/ his own society, and relay this information in the form of a class paper or oral presentation.

This module will provide students with the skills to solve real business problems using generally accepted practices in the field of statistics and business analytics.

1. Explore data sets and select appropriate statistical methods for business analysis problems.

2. Perform calculations for measures of correlation and regression.
3. Effectively use hypothesis tests for decision making.
4. Utilise computer software in the solution of statistical problems.

This module examines the nature of employee relations, incorporating conflict resolution strategies, collective bargaining, dealing with disputes; negotiating and monitoring employee behaviour.

1. Utilise conflict resolution strategies
2. Negotiate at advanced level
3. Differentiate between bargaining levels, scope and units
4. Devise and implement involvement and participation practices
5. Designgrievance and disciplinary procedures

This subject aims to introduce students to the key ideas of Human Resource Management as a strategic component of business activity and to develop their capacities to think and act strategically. A general management focus rather than a functional HRM focus is adopted.

1. Discuss the nature of strategy and the role of HRM in the strategic management process.
2. Analyse the role and practice of HRM at the strategic level.Examine the way HR strategy affects business viability and competitive advantage across the phases of the industry life cycle.

3. Assesstheoretical frameworks and principles that can help firms to manage individuals more effectively, including building a workforce & employee voice.

4. Examine HR Strategy in service, manufacturing, multidivisional & multinational settings

5. Evaluate business scenarios and propose relevant HR responses to deal with the issues involved

This subject aims to provide students with a firm grounding in the current theory and practice of employee learning and talent development. In addition, students will develop practical skills in coaching, learning design, delivery and evaluation, and talent development.

1. Evaluate a range of theories & concepts related to individual & organisational learning.

2. Create a talent development plan.

3. Create and deliver a learning event for a business-related topic

4. Conduct, observe and provide feedback for a one to one business coaching session.

5. Describe and critically evaluate the role of evaluation within learning and talent development.

The student will comprehend critical understanding of global marketing practice and will demonstrate the skills necessary to maximise global marketing success.

1. Critique skills necessary to design international marketing research

2. Evaluate the issues around global product marketing
3. Formulate an effective approach to global brand development
4. Synthesiseglobal price considerations

5. Debate the key elements of effective global distribution
6. Design an integrated approach to integrated global marketing communications

This module illustrates how 'the Internet of things' has fundamentally changed the business environment. The module highlights the importance of digital acceptance and indeed championing by the C suite, looking in-depth at such key areas as ROI, Digitising the Consumer Decision Journey, Branding, the Marketing Mix and the Digital Value Chain. Demonstrating that many companies are still treating digital as an addendum rather than an integral part of strategy, the module highlights that those companies who do so, do so at their peril.

1. Critically evaluate a number of key readings on Digital and Social Media.
2. Demonstrate an understanding of the integral role of digital in overall strategy.
3. Understand how to measure the ROI of Social Media Marketing and be able to illustrate this.
4. Appreciate the role of the Digital Consumer Journey in defining consumer touch points .
5. Demonstrate the role of Digital on key strategic frameworks such as the value chain.
6. Critically evaluate the role of digital in the marketing mix, paying particular attention to branding in the digital world.

The aim of this module is to enable students to develop a comprehensive appreciation of aspects of financial management including the implications of different capital structures for organisations and the importance of establishing policies for the efficient management of the individual elements of working capital.

1. Identify a company’s capital structure and understand the implications of possible debt-equity mixes.

2. Calculate the weighted average cost of capital for a business and appreciate the conditions where it is appropriate to use this.

3. Understand the importance of dividends and discuss the factors to be considered by organisations in establishing a dividend policy
4. Identify the main elements of working capital in an organisation and the importance of developing policies to efficiently manage these elements.

5. Understand the relationship between investment risk and return

This module explores investment strategies in both the fixed income and alternative investment sectors. Students will learn about bond pricing and investment strategies and also how derivative instruments can be used for hedging risk, or speculative purposes. This module builds on learning from "Investments – Portfolio Analysis" and it will be assumed that the student is familiar with concepts and theories covered in that module.

1. Calculate bond prices, yields and duration

2. Explore investment management strategies for fixed income security portfolios

3. Differentiate between various derivative instruments and demonstrate how they can be used to hedge against risk

4. Explainhow derivative instruments facilitate a different approach to risk management in various arena

5. Model and implement trading positions using derivative instruments

The purpose of this module is to develop students knowledge of the tools and techniques of managing risk in the modern business environment – to include financial and non-financial corporations. In this module students will develop their knowledge of the risk management function as well as the principal risk management instruments and strategies. Students will learn how to identify key risks that exist and emerging risks across industries and create appropriate risk management strategies.

1. Explain how risk treatment fits into the risk management cycle
2. Evaluate the strategies that can be employed to manage threats and opportunities, and the means by which risk control mechanisms may be prioritised
3. Learn to identify risk across industries and create appropriate preparatory and coping strategies

4. Compare and contrast available forms of risk financing

5. Explain the nature, framework and workings of the insurance,reinsurance and captive industry.

The application of innovative customer experience technologies is the emphasis of this module. It requires the student to work as part of a team in a PBL context. The aim is to develop a critical appreciation of modern technologies used in the management of the customer experience and the application of those technologies in a real life scenario. The student will focus on the use of innovative technologies for the purposes of improving the customer's overall experience. It is based on obtaining both a strategic and operational mind-set to deliver excellent customer experiences consistently. It is incorporating the theory into the practice. The module allows the student to be creative and innovative, to look behind the technologies that help to meet and exceed customer expectations, to challenge their own ideas and to justify all decisions they make.

1. Create a brand for the project team and idea

2. Work as part of a team

3. Incorporate the application of innovative technologiesinto theorganisations customersystems

4. Evaluate the appropriateness of various innovative technologies for the purposes of customer experience excellence

5. Appraisethe inter-connectedness of all customer experiences