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International Tourism Management
Bachelor of Business (Honours)
Course Details
CAO Code | AU628 |
---|---|
Level | 8 |
Duration | 4 Years |
CAO Points | 281 (2024) |
Method of Delivery | On-campus |
Campus Locations | Galway City – Dublin Road |
Mode of Delivery | Full Time |
Work placement | Yes |
Course Overview
This is a four year honours degree in International Tourism Management, with two accredited work placements.
This degree prepares graduates for many of the business roles available in the tourism industry in Ireland and internationally today. Students develop skills at both operational and supervisory management levels.
This course also develops students’ entrepreneurial skills to facilitate new business start-ups. In today’s economic climate, these skills will prove invaluable upon graduation.
The integrated work placements in Year One and Year Two allow students to experience first hand the challenges, demands and rewards of working in this exciting and ever-changing industry.
At the end of year one, there is a ten-week mandatory work placement in an approved Irish tourism business, organised by the ATU Links office in conjunction with the student. If students are considering an international career, the College would encourage students to study an international language during their two years of study and to complete their international placement in a location that supports the development of the language.
Field Trip Destinations include:
Inis Mór, Aran Islands
Connemara and the Oughterard Heritage Walk
Walking and food tour of Galway city
Dublin – Guinness Storehouse, Jameson Distillery, Airbnb, etc.
Walking Tour of Limerick & King John’s Castle
Clonmacnoise, Lough Boora, and Newgrange
The Burren & the Cliffs of Moher
On occasion students will be asked to contribute towards the cost of bus hire, visitor attraction admission, guides, etc.
The college has extensive international links with hotels, tourism organisations, educational organisations and many hotel college associations such as the Association of European Hotel & Tourism Schools (AEHT) and the Council for Hotel, Restaurant and Institutional Education (CHRIE). In addition, links with EU and American colleges also open up exciting possibilities for periods of exchange study and work.
The inclusion of the Fáilte Ireland Certified Regional and National Guiding Certificates greatly enhance the employability of graduates of the programmes. In addition, students will learn to use the Galileo international travel booking system, used by tour operators across the globe.
Course Details
Year 1
Semester | Module Details | Credits | Mandatory / Elective |
---|---|---|---|
Year |
Introduction to the Hotel, Hospitality and Tourism IndustryThis module will introduce learners to the tourism, hotel and hospitality industries on a national and international level. The aim is to develop an understanding of the learner's role in the world's largest industry. Learning Outcomes 1. Demonstrate knowledge of the tourism, hotel and hospitality industries. |
10 | Mandatory |
Year |
Industry SkillsThis module introduces students to bar, restaurant and accommodation operations and the skill sets required to work in any of these areas. Food, beverage, and accommodation are fundamental aspects of the tourism, hospitality and event industries. Essential skills are developed within this module in a practical environment to allow students to develop their skills in preparedness for employment in any of these areas and to understand the importance of these three essential areas in the context of event planning. Learning Outcomes 1. Demonstrate with competence and creativity practical skills in bar and restaurant service 2. Demonstrate an ability to organise as well as carry out the servicing of different categories of guest rooms to the standard required by a commercial establishment. |
10 | Mandatory |
Year |
Information and Digital TechnologiesThis course focuses on advancing students' abilities with personal computing devices and Information Communication Technology tools. It provides practical and theoretical understanding of word processing, presentation software, spreadsheets, database applications, and various other productivity tools and services. Learning Outcomes 1. Demonstrate competence in managing personal computing devices, manipulate file systems in a networked/cloud based storage solution/environment using efficient and relevant web-based resources. |
05 | Mandatory |
Year |
Essentials of BusinessThe aim of this module is to introduce learners to core business principles and their applications within a hospitality, tourism and culinary environments. It explores the fundamentals of organisational behaviour, the role of communication and customer care, principles of business maths and accounting and the significance of economics within these industries. Learning Outcomes 1. Define the factors that contribute to effective communication. 2. Analyse the skills necessary for the successful practice of written, oral, nonverbal communication and social media. 3. Describe the concept of customer service and customer care. 4. Demonstrate knowledge of the fundamentals of organisational behaviour in hospitality. 5. Explain fundamental economics concepts and their importance to businesses. 6. Apply basic maths calculations used in business analysis and accounting. 7. Examine the classification of financial record keeping, the process of double entry book-keeping and the extraction of a trial balance. 8. Identify the elements of financial statements and be able to prepare a basic final set of financial statements for a sole trader. |
10 | Mandatory |
1 |
Introduction to Event IndustryThe aim of the module is to introduce the learner to the theoretical and practical underpinnings of the planned event industry. This is achieved through developing the learners intellectual knowledge and understanding of the industry with key text and industry examples. The learners practical experience is realised by partaking in functional roles associated with employment in the industry. Learning Outcomes 1. Describe the history and tradition of planned events and the significant role of the event industry within society |
05 | Mandatory |
1 |
Academic and Professional Skills (SC:HC)This module aims to develop academic and professional development skills for student success in higher education and beyond. This module Learning Outcomes 1. Apply appropriate tools and principles to optimise the learning experience. |
05 | Mandatory |
1 |
Social Media FundamentalsThis module introduces students to a variety of online technologies, such as social media, web design, blogging, personal branding, artificial intelligence, researches the fast and ever-changing evolution in technologies and explores how a business can best use the optimum range of technologies available. Learning Outcomes 1. Critically evaluate and discern between the latest social media tools and technologies. 2. Build and manage a professional online presence through personal branding, effective networking and creating engaging blogs. 3. Deliberate usability and ethical issues relating to working ina digital landscape. 4. Use a variety of tools to measure and evaluate the online presence of a business. |
05 | Elective |
Year |
Spirits, Liqueurs and MixologyThe aim of this module is to provide the learner with an in-depth knowledge of spirits and liqueurs, with a specific focus on how production methods affect the characteristics of the products and help establish the traits of the spirit. The module will also give guidance on the use and service of spirits in a professional hospitality setting, facilitating the learner on providing informed and accurate recommendations to guests. Learning Outcomes 1. Identify the principles factors in distillations and maturation processes and how they influence spirits and liqueurs. 2. Explore the main types and styles of spirits and liqueurs 3. Recognise key equipment and principles involved in the storage and service of spirits and liqueurs 4. Develop and comprehend the key factors affecting flavour and aroma in spirits and liqueurs 5. Identify food matches in spirits and liqueurs to contribute to the harmonisation of a meal experience 6. Recognise the importance of spirit tourism in Ireland |
10 | Elective |
2 |
Introduction to Public RelationsThis module introduces public relations, its history and the development of public relations theory. It illustrates the variety of forms of public relations practice used by practitioners in Ireland and abroad. The module also highlights the interdependence of public relations and the media. It asks the student to consider how public relations should be practised in a variety of situations and contexts, meeting the practitioner's obligations including that to the environment and society. Learning Outcomes 1. Indicate the role, function and responsibilities of public relations 2. Identify the key characteristics of public relations, and the skills required of an effective public relations professional. 3. Describe and explain the role of in-house PR services and outsourced PR services. 4. Discuss the importance of public relations in enabling an organisation to develop and maintain mutually beneficial relationships with its stakeholders. 5. Outline the importance of the media in the practice of public relations including the key role the media plays in shaping public opinion. |
05 | Mandatory |
Year |
Spanish Language and Culture 1This module offers learners the opportunity to study Spanish from beginner's level. The module delivery will focus on a student-centred, active learning approach. Learners will develop communicative skills, including oral comprehension and production, written comprehension and production, interaction and mediation. Upon successful completion of this module, learners are deemed to have reached A1.1 Level of the Common European Framework of Reference for Languages (CEFR). Learning Outcomes 1. Identify when people speak slowly and clearly familiar words/phrases/conversations and concrete information (e.g., about him/herself, family, school, hobbies or surroundings). 2. Distinguish familiar names, words, notices, and simple sentences in short texts (e.g., visual adverts, social media texts, leaflets). 3. Interact, ask, and answer basic questions on predictable areas of immediate need and familiar topics (e.g., everyday life, family, school). 4. Produce short, elementary written sentences, complete easy forms. 5. Recognise social and cultural aspects of Spain and Spanish-speaking countries introduced in the module |
10 | Elective |
Year |
Gaeilge Language and Culture 1Set at CEFR level B1.1, this lower intermediate course aims to build on the language competencies of learners who have studied Irish to Leaving Certificate or an equivalent standard. The course will also enhance understanding of the social, cultural and literary context of the language. Learning Outcomes 1. Reception: Listening. Understand the main points of clear speech on familiar matters regularly encountered in work, college and leisure, and media content concerning current affairs or topics of personal interest. 2. Reception: Reading. Understand texts that consist mainly of high frequency, every-day or job related language, and the description of events, feelings and wishes in personal communication. 3. Spoken Interaction/Production. Deal with most situations likely to arise while interacting in an Irish-speaking environment. Enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life. Connect phrases in a simple way in order to describe experiences, events and aspirations. Give brief explanations for opinions and plans. Narrate a story and givereactions to the plot of a book or film. 4. Written and Online Interaction/Production. Interact in relation to experiences and events, impressions and feelings, having prepared in advance. Ask for and give simple clarifications, and respond to questions and comments in some detail. Write straightforward connected text on topics that are familiar or of personal interest. 5. Mediation: Text/Concept/Communication. Convey information given inclear, well-structured informational texts on subjects that are familiar or of current interest. Help define a task in basic terms, invite others to contribute their views and ask appropriate questions to checkunderstanding. Facilitate shared communication between people. 6. Engage with selected aspects of Irish language culture at a level commensurate with learning outcomes 1-6 above. |
10 | Elective |
Year |
German Language and Culture 1(CEFR A1.1) This module offers students the opportunity to learn German from beginner's level. The module will also enhance understanding of the cultural and contextual environment of the target language. This module develops communicative language skills and adopts an action-oriented approach to teaching and learning. Upon successful completion of this module students are deemed to have reached A1 Level of the Common European Framework. Learning Outcomes 1. Identify, when people speak slowly and clearly, familiar words/phrases/conversations and concrete information (e.g., about him/herself, family,school, hobbies or surroundings) |
10 | Elective |
Year |
French Language and Culture 1(CEFR A1.1) This module offers students the opportunity to learn French from beginner's level. The module will also enhance understanding of the cultural and contextual environment of the target language. This module develops communicative language skills and adopts an action-oriented approach to teaching and learning. Upon successful completion of this module students are deemed to have reached A1 Level of the Common European Framework. Learning Outcomes 1. Identify, when people speak slowly and clearly, familiar words/phrases/conversations and concrete information (e.g., about him/herself, family, school, hobbies or surroundings) 3. Interact, ask, and answer basic questions on predictable areas of immediate need and familiar topics (e.g., everyday life, family, school). 4. Produce short, elementary written sentences, complete easy forms. 5. Recognise social and cultural aspects of France and French-speaking countries introduced in the module. |
10 | Elective |
2 |
World Cultures and EtiquetteAs the world becomes increasingly globalised, there is a risk that modern citizens may no longer recognise and value crucial societal differences that are implicit to other's cultures. This module aims to implement a practice of recognising and valuing cultural differences, so students are equipped to communicate respectfully around the world. Learning Outcomes 1. Recogniseand value cultural differences. 2. Identify and implementethical cross-cultural communication practices. 3. Promote and advocate for inclusivity. 4. Develop sustainable capabilities to adapt one’s behaviour toa variety of cultural settings. |
05 | Elective |
Year 2
Semester | Module Details | Credits | Mandatory / Elective |
---|---|---|---|
Year |
International Tourism Geography and Travel TradeInternational Geography will provide an insight into the geography of Ireland and the rest of the world, complementing the technical knowledge of travel trade suppliers. Students will gain practical experience on a computer booking system used by travel agencies worldwide. Learning Outcomes 1. Identify the appeal of different destinations due to its geography and how it relates to tourism 2. Indicate the impact of geography on travel related decisions 3. Describe the geographic location of major travel and tourism hubs 4. Relate the current and future trends of travel geography to destinations 5. Use a GDS system effectively to process travel trade transactions |
10 | Mandatory |
Year |
Regional GuidingTo equip the student with the necessary knowledge and skills in researching and compiling comprehensive itineraries and guiding commentaries, as well as developing their communication and leadership skills to become a competent guide Learning Outcomes 1. Appreciate the factors which influence their effectiveness as guides. 5. Demonstrate the ability to carry out in-depth local research and compile informative and interesting guiding notes and itineraries 6. Demonstrate a knowledge of the key periods in Irish history, as they relate to the tourism industry 7. Critically assess heritage and cultural products from a potential tourism development and conservation perspective, and their furthersustainable development potential. 8. Exhibit an appreciation of the importance of health, safety and welfare in the planning and performance of any tour activity 9. Take responsibility for own professional development and or assist others in identifying their own professional development needs. 10. Demonstrate the skills of a guide to communicate and lead a tour group |
15 | Mandatory |
1 |
Financial AccountingThis module builds on the Essentials of Business module and is designed to increase the students understanding of financial accounting, financial analysis, budget preparation and cash management in the context of a sustainable business environment. Learning Outcomes 1. Discuss the importance of cash and card management, andprepare a bank reconciliation statement. 2. Analyse and interpret financial statements using ratio analysis. 3. Prepare a basic set of financial budgets in the servicesindustries. 4. Identify and evaluate the various sources of finance and investigate their appropriate uses in the services industries. |
05 | Mandatory |
1 |
Marketing PrinciplesThe aim of this module is to introduce the learner to the principles of marketing and to develop an understanding of the theory and application of marketing. Learning Outcomes 1. Explain the basic philosophy of marketing and the importance of customer satisfaction. 3. Discuss consumer buying behaviour. 4. Explain the concepts of segmentation, targeting and position. 5. Discuss the marketing mix (the 7 Ps) and the role it plays in an organisation. |
05 | Mandatory |
1 |
International Tourism Impacts and TrendsThis module builds on the previous learning of tourism and culminates in an overview of global, national and local issues pertaining to International tourism, the tourism product and the tourist. It provides scope to analyse and discuss the changes that are being experienced by this dynamic, complex and ever-changing industry. Learning Outcomes 1. Describe the current work of the organisations and agencies that are involved in tourism at an international level. |
05 | Mandatory |
2 |
Management PrinciplesThis module aims to provide an introduction to the principal ideas and developments in the theory and practice of management. Learning Outcomes 1. Identify the work of a manager 4. Explain the functions of management and their relevance to the service industry |
05 | Mandatory |
2 |
Business and Consumer LawThis module is intended to give the student a broad knowledge of the manner in which behaviour in society is regulated by legal principles. It will also provide the student with a knowledge of the principles of Irish law and increase the student's awareness of the need to consider legal consequences in the decision-making process and the application of legal principles in the world of business and commercial transactions. Learning Outcomes 1. Evaluate the overall sources, structure and administration of the legal system. |
05 | Mandatory |
1 |
Event ManagementThis module will introduce learners to the management knowledge and skills required in professional event management. Learning Outcomes 1. Describe the key management functions associated with planned events including administration, planning, human resources, finance and marketing. 2. Identify the main elements of event staging and logistics that are central to event management. |
05 | Elective |
1 |
Food for Health and WellbeingThis module investigates how a holistic approach to health is key to fully appreciating the importance of food for health and well-being. It also offers case-studies, experiential learning practices, and personal development techniques to broaden a students understanding of the role of food for health and well-being, as well as giving the student a meaningful experience of how to create food that is life-enhancing. This module explores how health shapes our relationship with food; The food we produce, the type of agriculture we favour, the way in which food is cooked and eaten and how we socially and culturally engage with food and food production. The module examines food and our minds, food and our body, food and our emotions. Learning Outcomes 1. Describe the meaning of health and how the definition of health shapes our relationship with food. 2. Identifythe role of food for health and well-being and how to createfood that is life-enhancing. 3. Associate good health with agriculture,food production methods andthe way in which food is cooked and eaten. 4. Analyse the impacts of food on our minds,our body and our emotions. |
05 | Elective |
2 |
Wedding PlanningThis course introduces the learner to the key principles and concepts to plan the perfect and organise a wedding from start to finish. This courseis broken down into manageable components to provide the learner with everything they need to know Learning Outcomes 1. Identify the fundamental components of wedding planning,consultancy and management 2. Explore the fundamentals of weddings, including historical and cultural foundations 3. Explore and understand the components concerning diversity and inclusively 4. Apply budgetary considerations to projects |
05 | Elective |
2 |
Workplace CultureThis module is designed to empower students to become self-aware of their personal health and well-being and how to work positively and creatively in a team. They will learn about the positive impacts of diet, exercise, stress management and mindfulness. It will detail potential negative occurrences if work/life balance is not maintained. This module explores the factors that contribute to a respectful working environment, embracing equality, diversity and inclusion. Learning Outcomes 1. Identify the factors contributing to good health and well-being for employees in their work environment 2. Understand the interconnectivity of many factors in the development of a positive workplace culture and examine factors that impact both negatively and positively on mental health. 3. Practice mindfulness and demonstrate techniques to manage stress 4. Develop creativity in a mindful environment |
05 | Elective |
Year |
Business Information ToolsThis module aims to develop student's skills in the area of spreadsheets, and database development. It will also focus on Event Management specific software and introduce students to website development. Learning Outcomes 1. Develop skills inadvanced spreadsheet techniques, and apply these skills to practical examples 2. Exchange and integrate datawith other programs 3. Extract data from a relational database. Understand advanced query techniques, and develop student skills in creating forms and reports. 4. Research current event software systems on the market, including purchasing considerations for future investment. 5. Competently operateEvent Management specific technology. 6. Design an industry related website, including related online apps 7. Learn about SEO techniques |
10 | Elective |
Year |
Gaeilge Language and Culture 2This year long module covers the language syllabus at CEFR level B1.2 and offers learners the opportunity to continue their study of Irish at lower intermediate/intermediate level. The course will also further enhance understanding of the social and cultural context of the language and will incorporate the study of Irish language media and film. Learning Outcomes 1. Reception: Listening: Demonstrate an understanding of the main points of clear speech on familiar matters, media programmes on current affairs or topics of personal or professional interest when delivery is relatively slow and clear. 2. Reception: Reading : Show comprehension of texts that consist mainly of high frequency, including descriptions of events and feelings. 3. Oral Interaction/Production : Deal with a range of situations while interacting in an Irishspeaking environment, extemporise on familiar topics, rationalise, explain, opine and narrate. 4. Written and Online Interaction/Production :Write simple connected text on familiar and personal topics, describe experiences and impressions. 5. Mediation: Text/Concept/Communication: Convey information given inclear, well-structured informational texts on subjects that are familiar or of current interest. Help define a task in basic terms, invite others to contribute their views and ask appropriate questions to checkunderstanding. Facilitate shared communication between people. 6. Show increasing responsibility for selfdirected learning. 7. Demonstrate a critical understanding of selected works of literature, film and media. |
10 | Elective |
Year |
French Language and Culture 2This course offers students the opportunity to continue with a foreign language at level A1.2 and A2.1. The course will hone understanding of the cultural and contextual environment of the target language. It will further prepare students who wish to avail of international placement opportunities or of the Erasmus year abroad. Learning Outcomes 1. Listening reception: Can understand phrases and the highest frequency vocabulary related to areas of most immediate personal relevance (e.g. very basic personal and family information, shopping, local geography, employment) and can catch the main point in short, clear, simple messages and announcements. 2. Reading reception: Can read very short, simple texts. Can find specific, predictable information in simple everyday material such as advertisements, prospectuses, menus and timetables and can understand short simple personal letters. 3. Written and online interaction & production:Can engage in basic social interaction, expressing feelings, actions, needs and responding to comments with thanks, apology, or answers to questions. Can complete simple transactions (e.g., ordering goods), can follow simple instructions and collaborate in a shared task. Can write a series of simple phrases or sentences linked with ‘and’, ‘but’,’because’, etc. 4. Spokeninteraction & production: Can communicate in simple and routine tasks requiring a simple and direct exchange of information on familiar topics and activities (e.g., family, other people, living conditions, educational background, present/recent job). Can handle very short social exchanges, even though may not be able to keep the conversation going. 5. Mediation: Can convey the main point(s) involved in short, simple texts on everyday subjects of immediate interest (e.g., personal wants and needs), provided these are expressed clearly in simple language. Can collaborate in simple, practical tasks, asking what others think, making suggestions and understanding responses. Can indicate understanding, agreement and can recognise disagreement. 6. Cultural aspects will be included in listening reception, reading reception, spoken interaction & production, written and online interaction & production, and mediation. |
10 | Elective |
Year |
German Language and Culture 2This module offers students the opportunity to continue with a foreign language at A1.2 or A2.1 level. The course will hone understanding of the cultural and contextual environment of the target language. During the year, students will undertake individual and group tasks to develop their competencies in spoken and written production as well as their ability to interact in the target language. This module will prepare students who wish to avail of international placement opportunities or the Erasmus year abroad. Upon successful completion of this module students will be progressing towards achieving Level A2 within the Common European Framework of Reference. Learning Outcomes 1. Identify phrases and the highest frequency vocabulary related to areas of most immediate personal relevance (e.g. basic personal and family information, eating out, local geography, the environment and employment) and catch the main point in short, clear, simple messages and announcements. 2. Select and find specific, predictable information in simple everyday material such as advertisements, prospectuses, menus, and timetables and understand short simple personal letters. 3. Reproduce a series of simple linked phrases or sentences on areas of most immediate personal relevance and respond to comments with thanks or apology. 4. Communicate orally during routine tasks requiring a simple and direct exchange of information on familiar topics and activities (e.g., family, other people, living conditions, educational background, the environment and employment). 5. Translate short, simple texts on everyday subjects of immediate interest (e.g., personal wants and needs), provided these are expressed clearly in simple language. |
10 | Elective |
Year |
Spanish Language and Culture 2This module will build on learners elementary knowledge of the structure and vocabulary of the language. It will hone an understanding of the cultural and contextual environment of the target language. It will further prepare learners who wish to avail of international placement opportunities or of the Erasmus semester in Spain. The emphasis will be on improving communication and comprehension. There will be greater focus on grammar, conversational expressions and vocabulary in order to continue to consolidate comprehension and communication skills. Upon successful completion of this module, learners are deemed to have reached A1.2 Level of the Common European Framework of Reference for Languages (CEFR). Learning Outcomes 1. Identifyphrases and the highest frequency vocabulary related to areas of most immediate personal relevance (e.g.basic, personal and family information,eatingout,local geography,the environment andemployment)and catchthe main point in short, clear, simple messages and announcements. 2. Selectand find specific, predictable information in simple everyday material such as advertisements, prospectuses,menus,and timetables and understand short simple personal letters. 3. Reproducea series of simple linked phrases orsentences onareas of most immediate personal relevanceand respond to comments with thanksor apology. 4. Communicateorallyduringroutine tasks requiring a simple and direct exchange of information on familiar topics and activities (e.g.family, other people, living conditions, educational background,the environment andemployment). 5. Translateshort, simple texts on everyday subjects of immediate interest (e.g.personal wants and needs), provided these are expressed clearly in simple language. |
10 | Elective |
Year 3
Semester | Module Details | Credits | Mandatory / Elective |
---|---|---|---|
1 |
Work Based Learning – Industry PlacementThe industry placement module provides learners with the opportunity to develop an awareness of the professional working environment, and to apply theoretical and practical knowledge gained during their studies. The purpose of reflection is to provide for the possibility of learning through experience. At the core of this module is the requirement for students to complete a professional work placement. The professional workload requirement for this module may differ for each discipline. Refer to the discipline specific handbook for specific details on the minimum professional workload. The aim of this module is for students to reflect on their placement and to review it under guidance from an academic mentor using a portfolio and presentation approach. Learning Outcomes 1. Reflect and analyse areas of learning that are important for effective professional standards and best practice. 2. Discuss the importance of teamwork as part of a management approach to improve quality and performance to meet customer 3. Identify how work is planned and organised at different levels within an organisation. 4. Reflect on the application of relevant skills and knowledge including the identification of strengths and weaknesses in a self reflective 5. Critically analyse the linkages between theory and the real-life, work based environment. 6. Assess personal growth and professional performance in the work environment, against personal learning objectives by engaging in a 7. Demonstrate oral and written communication skills. 8. Critically evaluate the placement experience and an ability to make informed recommendations and constructive suggestions for an |
30 | Mandatory |
2 |
National GuidingThis module will provide the learner with the relevant knowledge, skill and competence to provide tour management services for domestic and international tourists visiting and travelling in Ireland. This will include all travel and transfers within different tour contexts and niche tourism areas. Learners will be given the opportunity to participate on an overnight coach. Participation is mandatory. The requisite prior learning for this module is the successful completion of the Regional Guiding module. Learning Outcomes 1. Demonstrate specialist tour guiding and tour management skills and techniques along witha range of communication, information and customer care skills 2. Plan and relatethemed tour itineraries for use as a self-employed guide or working for an incoming tour operator 3. Conduct and managea national coach tour 4. Examine Contemporary issues relating to National Guiding 5. Explore the operation and organisation of tourism facilities and Infrastructure 6. Appraise digital media skills to enhance the tour experience, to promote potential products and services and to target potential customers 7. Communicate safety and environmental best practice |
10 | Mandatory |
2 |
Management AccountingThis module introduces the student to the concept of management accounting and its role in planning, control, and decision-making within the sustainable business environment. Learning Outcomes 1. Describe and illustrate the relationship between financial accounting andmanagement accounting. 2. Examine the nature of costs and apply the principles of accounting for overhead costs. 4. Appraise and interpret variance analysis techniques as part of the budgetary control process. 5. Evaluate capital investments proposals within an evolving sustainable business environment. |
05 | Mandatory |
2 |
Human Resource ManagementAn applied module, designed to give students Human Resource Management (HRM) tools with which to work with on a day-to-day basis either in an HRM department or as part of their managerial toolkit – approached from a 'how to' perspective. Learning Outcomes 1. Critically appraise alternative approaches to common Human Resource Management tasks undertaken by HR professionals or managers as part of their role. 2. Applyproven techniques to achieving short-term operational HR goals 3. Interpret the historical developments in people management and illustrate their influences on modern approaches. 4. Recognise statutory basics in relation to people management and be able to differentiate between actions which are legally acceptable and those that are not from a people management perspective. |
05 | Mandatory |
2 |
Services MarketingThe aim of this module is to develop knowledge of effective services marketing. It communicates the role of marketing within the management system and enables students to appreciate the differences between general marketing and the marketing of services. Learning Outcomes 1. Determine the central role of marketing within the service organisation. 2. Demonstrate knowledge of marketing theory and practice within a service organisation. 3. Apply analytical tools for market and marketing analysis. 4. Examine service marketing processes and their application. 5. Investigate the importance of market and marketing research and the methods of gathering data to gain insights. |
05 | Mandatory |
2 |
Tourism EconomicsA stand-alone module intended to introduce the importance of key micro and macroeconomic principles and concepts and align them with specific relevance to the international tourism and hospitality industries. The consequences for and motivations of all stakeholders in these international trades will be evaluated from an economic perspective. Learning Outcomes 1. Differentiate the central concepts underpinning economics, including scarcity and choice. 2. Evaluate how prices are established in a market system using supply and demand models, including the application of elasticities. 3. Analyse the structure of tourism and hospitality markets and the behaviour of firms supplying goods and services within them. 4. Interpret common macroeconomic indicators and evaluate the role played by national governments and the European Union in managing them. 5. Determine the macroeconomic prerequisites necessary for the growth of tourist related demand as well as how public and private investment within the sector impacts supply. 6. Assess the wider economic impacts tourism plays in destinations and their sustainability, with special reference to social/environmental externalities and the circular economic model. 7. Examine topical national and global economic issues as they pertain to the tourism and hospitality industries. |
05 | Mandatory |
2 |
Business IntelligenceThis module will introduce the student to various business intelligence tools and techniques used to extract, curate, and transform useful business performance data. Students will automate the retrieval, analysis, forecasting, manipulation, and creation of interactive, shareable data visualisations and dashboard-based insights. Learning Outcomes 1. Automate the retrieval and analysis of business performance data from various sources. 2. Transform and refine raw data into curated (structured) views. 3. Createmeaningful, inciteful, visualisations using curated views for actionable business insights. |
05 | Elective |
2 |
Train the TrainerThe aim of the module is to provide the necessary knowledge, skills and techniques to enable the learner to effectively train employees. Learning Outcomes 1. Explain the role of training in industry. 3. Effectively carry out group practical training to a structured lesson plan. 4. Conduct a training needs analysis and draft a training plan. |
05 | Elective |
2 |
French Language and Culture 3BSet at CEFR level B1.1, this lower intermediate course aims to build on the language competencies of learners who have studied French to A2.2 level or an equivalent standard.The course will continue to enhance understanding of the social and cultural context of the language. Learning Outcomes 1. Understand the main points of clear standard speech on familiar matters regularly encountered in work, leisure. 2. Understand texts that consist mainly of high frequency everyday or job-related language. 3. Deal with most situations likely to arise whilst travelling in an area where the language is spoken. 4. Write connected text on topics which are current or of personal interest, offer reasons and explanations. 5. Demonstrate autonomy in learning. 6. Interact in a multi-cultural environment. |
05 | Elective |
2 |
German Language and Culture 3BSet at CEFR level A2 + this course aims to build on the language competencies of learners who have studied German to A2.1 or an equivalent standard. The course will also enhance understanding of the social and cultural context of the language. During the year, students will undertake individual and group tasks to develop their competencies in spoken and written production as well as their ability to interact in the target language and broaden their knowledge of German culture and society. Upon successful completion of this module students are deemed to have reached A2 Level of the Common European Framework. Learning Outcomes 1. Understand instructions, announcements and messages about familiar everyday activities and hobbies provided the delivery is slow and clear. 2. Extract information from a range of texts that consist mainly of high frequency every-day language on topics such as family life, employability, travel and holidaying, shopping, popular culture, and the environment. 3. Exchange basic information by text message, by email or in short letters and write about everyday aspects of their immediate environment e.g., people, places, a job, or study experience. 4. Communicate orally, at an appropriate level, on familiar topics in predictable everyday situations. 5. Use simple language to provide an approximate translation of short texts on familiar and everyday themes. |
05 | Elective |
2 |
Gaeilge Language and Culture 3BThe second of two modules covering the syllabus at CEFR level B2.1, this course offers learners the opportunity to continue their study of Irish at intermediate level. The course will also further enhance understanding of the social, cultural and literary context of the language and incorporate the study of Irish language media and film. Learning Outcomes 1. Demonstrate further understanding of extended speech, lectures and TV programmes provided the topic is reasonably familiar. |
05 | Elective |
2 |
Spanish Language and Culture 3BSet at CEFR level A2+, this module aims to build on the language competencies of learners who have studied Spanish to A2.1 or an equivalent standard. The module will also enhance understanding of the social and cultural context of the language. During the year, learners will undertake individual and group tasks to develop their competencies in spoken and written production as well as their ability to interact in the target language and broaden their knowledge of Spanish culture and society. Upon successful completion of this module, learners will be progressing towards achieving Level A2 within the Common European Framework of Reference (CEFR). Learning Outcomes 1. Understandinstructions, announcements and messagesaboutfamiliar everyday activitiesand hobbiesprovidedthe delivery is slow and clear. 2. Extract information from a range of texts that consist mainly of high-frequency, everyday language on topicssuch as family life, employability, travel and holidaying, shopping, popular culture, and the environment. 3. Exchange basic information by text message, by email or in short lettersand write about everyday aspects of theirimmediateenvironmente.g.people, places, a job,or study experience. 4. Communicate orally, at an appropriate level, on familiar topics in predictable everyday situations. 5. Use simple languageto provide an approximate translation of short textson familiar and everyday themes. |
05 | Elective |
Year 4
Semester | Module Details | Credits | Mandatory / Elective |
---|---|---|---|
Year |
Applied Research ProjectThe Applied Research Project module enables and facilitates learners in the preparation, undertaking and realisation of a significant piece of industry-related research. Learners are provided with the knowledge, skills, instruction and guidance to pursue a research project, in consultation with their lecturer/supervisor, in the following distinct areas: a detailed business plan, a dissertation, an industry-focused market research project. Learning Outcomes 1. Identify the constituent aspects and elements of threemodes of applied research project, and thereflective, interpretativeand analytic skills intrinsic to them. 2. Conductmode-specific research in accordance with the theoretical underpinnings of business plan, dissertation, and market research. 3. Implementresearch methodologies and methods in a rigorous and ethical manner. 4. Apply critical evaluation knowledge and skills tosecondary and primary research. 5. Exhibit level-appropriate competence in academic writing, referencing, layout and presentation. |
10 | Mandatory |
Year |
International Study TourStudents will be given the opportunity to participate in one international field trip. Participation is mandatory. The type of field trip will vary depending on the specific discipline. Destinations will be selected based on international examples of good practice in industry. This is a year-long module and the trip will be planned for a specified time over that period. Learning Outcomes 1. Participate in an international field trip 2. Researchand assess the destination, event andactivities. 3. Compile and appraise pertinent information to enhance destinationknowledge. 4. Critically evaluatethe international study tour, prepare a comprehensive report/presentation. 5. Exhibit professionalism through engagement, communication and presentation. |
05 | Mandatory |
Year |
Strategic Industry Management SeminarsThe module will offer the learner an opportunity to study and analyse the issues associated with leading strategy implementation and change in organisations, involving individual and group reflection on topical strategic business issues and trends in the s ector. The module will demonstrate the interdependence of strategic planning and implementation, the challenges faced by management and the complexity associated with leading organisational change within an organisation. Learning Outcomes 1. Critically appraise how management leadership can adapt the organisation, its structure, resources and processes to enable effective strategy execution of implementation and change. 2. Evaluate knowledge and insights delivered by industry expertsin an analytical and critical manner on strategy implementation and change. 3. Apply conceptual reasoning to identifying, analysing, critiquing and disseminating knowledge presented in workshops and seminars. 4. Exhibit professionalism through engagement, communication and presentation. |
05 | Mandatory |
1 |
Sales and Marketing ManagementThe aim of this module is to develop knowledge of effective sales and marketing strategies. The module aims to evaluate key sales and marketing theories that enable learners to produce sales and marketing plans appropriate for industry. Learning Outcomes 1. Evaluate the sales and marketing activities of contemporary operations. 2. Assess the sales and marketing theories and practices relevant to managing organisations. 3. Critique complex marketing issues and develop critical thinking for the planning of sales and marketing strategies. 4. Develop sales and marketing plans that integrate with the overall management strategy. 5. Evaluate the important and pervasive role of sales and marketing in contemporary management. |
05 | Mandatory |
1 |
Tourism Policy, Planning and StrategiesProvide students with a comprehensive knowledge of Tourism policy, planning and the strategies being pursued by the Industry at global, European, national, regional and local level. Learning Outcomes 1. Analysethe stages involved in the Tourism Planning Process 2. Assess how tourism policy is formulated at local, regional, national, European and international levels. 3. Contrast theapproaches being adopted by the range of organisations involved in policy, planning and strategy. 4. Appraise Tourism policies, plans and strategies for selected destinations and regions. 5. Evaluate the impact of changing influences on tourism and hospitality organisations, and the strategies employed to deal with these changes. |
05 | Mandatory |
1 |
Tourism Transport ManagementThis module is designed to develop students knowledge of the relationship between transport, tourism and mobility, focusing on the various modes and types of transport. The module also examines how the transport sector is regulated at national and international level and discusses the impact of emissions policy on transport and tourism. Learning Outcomes 1. Investigate the relationship between transport, tourism and mobility 2. Reviewthe basic structure of tourism and transport industries 3. Examine the characteristics of transport networks and tourism flows 4. Critically analysetransport policy and planning and the role of transport authorities in relation to tourism in Ireland and internationally 5. Examine the future trends for transport and tourism |
05 | Mandatory |
1 |
Employee ResourcingA strategic view of people management ensuring that students are able to step back and consider both the strategic implications of people decision-making and the impacts of poor/effective people management strategies on all stakeholders both internally and externally Learning Outcomes 1. Formulate effective HR strategies meeting the specific needs of different business types. 2. Analyse the impact of good and bad people decision-making on a broad range ofstakeholders both internally and externally. 3. Investigate varied approaches to higher order activities and policy setting within an HR department. 4. Consider likely future trends in HR management based on a review of historical precedents and overarching current business trends which are likely to dominate into the future. |
05 | Elective |
1 |
Festival and Event ManagementThis module will provide the learner with the theoretical concepts to critically assess and evaluate event studies, event management and event tourism in an evolving environment. Learning Outcomes 1. Assess the key management function associated with planned events 2. Evaluate the nature, roles, meanings and impacts of festivals and planned events on society 3. Analyse the main stages of producing a planned event covering the whole process from creation to evaluation |
05 | Elective |
2 |
Performance Management and Decision MakingTo build on the knowledge base acquired in previous accounting modules, delivering to the students more advanced techniques that may be used in decision making in a sustainable hospitality environment. Learning Outcomes 1. Appraise and assess the role of management accounting in decision-makingwithinthe context of a sustainability focusedbudgetary framework, planning, and managing a business in the hospitality business environment. 2. Appraise cost volume profit relationships in a multi product scenario.. 3. Evaluate short term decision-making techniques from a sustainability perspective, including limiting factors and relevant costs,and the effect that scarce resources will have on decisions made. 4. Identify and evaluate uncertainty and risk in decision making and problem solving. 6. Critically evaluate the importance of effective working capital techniques in the areasof accounts receivable, inventory and cash. |
05 | Mandatory |
2 |
Sustainable Hospitality and Tourism ManagementThis module aims to inform students of the need for environmental management systems for all hospitality and tourism businesses. It will inform students how businesses can minimise their impact on the environment and reduce their carbon footprint. It will provide instruction for efficient and effective resource management, and the key requirement necessary to conduct a resource audit in Hospitality or Tourism related business. It will be closely aligned to the United Nations Sustainable Development Goals. Learning Outcomes 1. Investigate the potential environmental impacts of ahospitality ortourism business. 2. Critically analyse key performance indicators for sustainable tourism and hospitality operations 4. Review andcritically appraise theenvironmental management system in a selected hospitality or tourism business |
05 | Mandatory |
2 |
Destination and Resort ManagementThe aim of this module is to develop a knowledge of destination and resort management strategies. The module aims to evaluate the range of destination and resort concepts and contemporary issues that enable learners identify and evaluate critical factors in destination and resort planning, operation and management. Learning Outcomes 1. Evaluate a critical awareness of a range of resort and destination themes and locations 2. Develop a knowledge of the key concepts and issues in resort and destination planning and development 3. Critique relevantresort/destination marketing and brandingand develop critical thinking for the planning of destination and resort strategies. 4. Determine the key influences and trends in successful resort and destination operations 5. Assess the factors critical to sustainable destination and resort development |
05 | Mandatory |
2 |
Event Strategy and PolicyThis module aims to provide learners with the ability to critically analyse and evaluate event strategy and policy in order to understand the challenges and constraints which event managers face when planning and implementing strategies. The module integrates the application of individual key subject areas and focuses in particular on public and private policy relating to the event industry. Learning Outcomes 1. Assess the concepts and models of strategic environmental analysis and planning in relation to the event industry. 2. Evaluate the importance of a strategic approach to managing an organisation. 3. Contrast the role and nature of public and private policies as evidenced in the event industry. 4. Critically evaluate the current strategic and policy issues influencing the event industry. 5. Predict and gain further insights into the future direction of the event industry and related policy developments. |
05 | Elective |
2 |
Ethics and Corporate GovernanceTo provide students with a knowledge and understanding of: the nature, complexity and importance of ethical considerations in corporate decision making; fundamental concepts of ethical reasoning and approaches to resolving ethical dilemmas; the relationship and interaction between corporations and society; and, evolving issues and concerns relating to corporate behaviour and governance typically encountered in the business world. Learning Outcomes 1. Identify their personal values and articulate their own moral perspective. 2. Critically evaluate the relationship between corporations and society and ethical issues arising in a corporate context. 3. Comprehend and appreciate the forces shaping corporate behaviour and governance in a variety of organisational contexts. 4. Apply conceptual reasoning to identifying, analysing and resolving ethical dilemmas that they are likely to face in their professional careers. 5. Demonstrate a critical awareness of current issues, practices and future directions in corporate ethics and governance. 6. Present and critique moral arguments, and practice ethical problem solving. |
05 | Elective |
Year |
Web Design and Development with eCommerce IntegrationThe Web Design & eCommerce module will provide students with the skills required to design, develop and publish a professional, responsive website, taking into consideration both PC and Mobile solutions, with an integrated eCommerce solution. Students will familiarising themselves with the different open-source web authoring programmes available, changes in web design and development, and recognise the importance of establishing a mobile presence. Learning Outcomes 1. Use HTML and CSS as the basis of modern responsive website design. 2. Procure domain names and arrange hosting of dynamic websites with an attached database. 3. Demonstrate a knowledge of creating a professional website using free open-source software and building functionality. 4. Comprehend the importance of good design techniques and the tools available to aid. 5. Evaluate and appreciate the importance of Search Engine Optimisation (SEO) and website analytics. 6. Compare and source suitable e-commerce solutions available for a variety of different online commercial sales. 7. Design, develop and implement an added value e-commerce solution to a website. 8. Administer a customer-focusede-commerce storefront. |
10 | Elective |
Year |
Management ChallengeThis module is aimed at final year students who are engaged with industry challenges and competitions related to their programme. It is proposed that this will be an additional module for participating students, to recognise their efforts in extracurricular competitions and challenges. The module brings together in an applied manner the material from previous stages and the final year modules. Learning Outcomes 1. Prove in-depth knowledge of management theory and practical application. 2. Develop decision-making skills through the evaluation of alternative approaches. 3. Formulate enhanced communication skills – written, verbal and non-verbal. 4. Actively participate in management challenges in a professional manner and develop networking skills. 5. Develop self-directed learning skills and enhance global citizenship through participation in management challenges. |
05 | Elective |
Year |
Gaeilge Language and Culture 4This module offers learners the opportunity to continue their study of Irish at advanced intermediate level, corresponding with CEFR level B2.2. The course will also further enhance understanding of the social, cultural and literary context of the language. Learning Outcomes 1. Identify key ideas in extended speech, live or broadcast,on topics normally encountered in personal, social, academic or vocational life. 2. Summarise the main points froma wide range of written text types, including literary texts. 3. Interact orally in a fluent, accurate and effective manner on wide range of general, vocational and academic topics. 4. Write clear, detailed texts on a variety of subjects, including literature, in which information and arguments are evaluated. 5. Translate texts of moderate difficulty between English and Irish with reasonable accuracy. |
10 | Elective |
Year |
French Language and Culture 4Set at CEFR level B1.1/B1.2, this lower intermediate course aims to build on the language competencies of learners who have studied French to B1.1 level or an equivalent standard.The course will continue to enhance understanding of the social and cultural context of the language. Learning Outcomes 1. Reception: Listening.Understand the main points of clear speech on familiar and formal matters regularly encountered in work, college and leisure, and media content concerning current affairs or topics of personal interest. 2. Reception: Reading. Understand texts that consist mainly of high frequency, every-day or job related language, and the description of events, feelings and wishes in personal communication. 3. Spoken Interaction/Production. Deal with most situations likely to arise while interacting in an French-speaking environment. Enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life. Connect phrases in a simple way in order to describe experiences, events and aspirations. Give brief explanations for opinions and plans. Narrate a story and givereactions to the plot of afilm. Mention plans for the future. 4. Written and Online Interaction/Production. Interact in relation to experiences and events, impressions and feelings, having prepared in advance. Ask for and give simple clarifications, and respond to questions and comments in some detail. Write straightforward connected text on topics that are familiar or of personal interest. 5. Mediation: Text/Concept/Communication. Convey information given inclear, well-structured informational texts on subjects that are familiar or of current interest. Help define a task in basic terms, invite others to contribute their views and ask appropriate questions to checkunderstanding. Facilitate shared communication between people. |
10 | Elective |
Year |
German Language and Culture 4Set at CEFR level B1.1 (+) to B1.2 this course aims to build on the language competencies of learners who have studied German to A2 level or an equivalent standard. During the year, students will undertake individual and group tasks to develop their competencies in spoken and written production as well as their ability to interact in the target language and broaden their knowledge of German culture and society. The students will acquire skills that will assist them in sourcing and critically evaluating information about German-speaking cultures and creating spoken pieces and written texts in the target language, as well as life-long learning. Upon successful completion of this module students are deemed to have reached Level B1 of the Common European Framework. Learning Outcomes 1. Engage with and comprehend multi-modal texts and videos on familiar and formal matters regularly encountered in work and college and media content concerning current affairs (e.g. employability and the environment). 2. Scan texts to find relevant information in everyday material, such as newspapers, brochures, websites, and advertisements on familiar subjects. 3. Interact with a degree of fluency and spontaneity and give clear, detailed descriptions and presentations on topics that are familiar, of personal interest or pertinent to everyday life. 4. Produce straightforward connected text on topics that are familiar or of personal interest and maintain a high degree and consistent grammatical control of advanced structures in the target language; translate and review factual texts of an appropriate level from the target language. 5. Analyse and discuss the socio-economic environment in regions where the target language is spoken. |
10 | Elective |
Year |
Spanish Language and Culture 4Set at CEFR level B1.1 (+) to B1.2, this module aims to build on the language competencies of learners who have studied Spanish to A2 level or an equivalent standard. During the year learners will undertake individual and group tasks to develop their competencies in spoken and written production as well as their ability to interact in the target language and broaden their knowledge of Spanish and Latin American culture and society. Learners will acquire skills that will assist them in sourcing and critically evaluating information about Spanish-speaking cultures and creating spoken pieces and written texts in the target language. Upon successful completion of this module learners are deemed to have reached Level B1 of the Common European Framework of Reference (CEFR). Learning Outcomes 1. Engage with and comprehend multi-modal texts and videos on familiar and formal matters regularly encountered in work and college and 2. Scan texts to find relevant information in everyday material, such as newspapers, brochures, websites, and advertisements on familiar 3. Interact with a degree of fluency and spontaneity and give clear, detailed descriptions and presentations on topics that are familiar, of 4. Produce straightforward connected text on topics that are familiar or of personal interest and maintain a high degree and consistent 5. Analyse and discuss the socio-economic environment in regions where the target language is spoken. |
10 | Elective |
Progression
ATU Level 8 qualifications are recognised worldwide for postgraduate entry.
Download a prospectus
Entry Requirements
Leaving Certificate Entry Requirement | 6 subjects at O6/H7 |
QQI/FET Major Award Required | Any |
Additional QQI/FET/ Requirements | Three Distinctions |
Fees
Total Fees EU: €3000
This annual student contribution charge is subject to change by Government. Additional tuition fees may apply. Click on the link below for more information on fees, grants and scholarships.
Total Fees Non-EU: €12000
Subject to approval by ATU Governing Body (February 2025)
Further information on feesCareers
Graduates of this programme work in the following types of businesses:
Visitor attractions
Tourism agencies
Transport operators
Visitor information centres
Festival and event management
Hospitality operations in Ireland and overseas
Many graduates also set up and run their own successful tourism businesses as the course provides a foundation for developing entrepreneurial activities.
The inclusion of modern European languages will also aid students’ ability to travel as well as enhance employment opportunities.
Professional Accreditation
Fáilte Ireland Rural Guiding Certificate following successful completion of Year 2. Fáilte Ireland National Guiding Certificate after successfully completing Year 3 of the programme.
Further Information
Contact Information
Department of Heritage and Tourism, Languages and Humanities
Galway International Hotel School Office
E: gihs.galwaymayo@atu.ie
Diarmuid O’Conghaile
Head of Department
T: +353 (0) 94 2232
E: diarmuid.oconghaile@atu.ie
Heritage & Tourism; Humanities, Applied Languages & Communications