Fashion Design with Promotion
Bachelor of Arts
Sonraí an Chúrsa
Cód CAO | AU232 |
---|---|
Céim | 7 |
Fad ama | 3 Years |
Pointí CAO | 235 (2024) |
Modh Seachadta | On-campus |
Suímh campais | Donegal – Letterkenny |
Modh Seachadta | Lánaimseartha |
Socrúchán oibre | Tá |
Forbhreathnú Cúrsa
Our Bachelor of Arts in Fashion with Promotion is a creative and innovative course tailored to equip you with the skills to pursue a career in the exciting world of fashion and related areas. It has the perfect blend of creativity and practical hands-on experience to ensure you succeed.
Few creative industries are as varied, constantly evolving and as creatively pure as the fashion world. The world’s leading designers are some of the most famous names and faces in the art world. This three-year course harnesses your creative talents with your business instincts, honing your flair for fashion to lay the foundation for a successful career.
The course is concept-driven, where you’ll have the opportunity to explore your creative strengths – with a fashion design project in each of the three years that you will bring to life through the mediums of photography and film.
Graduates go on to have careers in renowned fashion houses, as well with the world’s best known retailers – in roles that include becoming a Visual PR Consultant, Visual Merchandiser, Fashion Photographer or Illustrator.
Sonraí an Chúrsa
Bliain 1
Seimeastar | Sonraí an Mhodúil | Creidmheasanna | Éigeantach / Roghnach |
---|---|---|---|
1 |
Visual EnquiryThis module aims to develop the students creativity and visual awareness. Students will discover how practical tasks relate to contemporary design practice- Graphics, Film, Fashion and Animation. Module tasks and projects will encourage learners to think creatively, and experience a range of tools, materials and processes. Practical tasks and projects will involve theme-based investigation, design reference, observational and analytical recording. Torthaí Foghlama 1. Observe and record information using a variety of media |
10 | Mandatory |
1 |
Communications & Creative ProcessThis module emphasises the need for students to utilise the creative process in all areas of their practice. It requires the development of significant research, writing and presentation skills, and challenges students to constantly justify and communicate their creative decisions in a rigorous and professional manner. Students will apply the creative process to a brief that addresses a non-discipline-specific challenge. Students will be asked to communicate through frequent written and oral rationales for their decisions, and they will participate in self, peer, and mentor assessment activities. Class activities will include group work. Torthaí Foghlama 1. Through exercises and discussions, demonstrate each stage of the Creative Process |
05 | Mandatory |
1 |
Photography FundamentalsThis module introduces learners to the fundamental principles of photography. Students will learn the basic functions of DSLR cameras. Through a series of practical projects learners will develop technical and visual skills in relation to Photography. Torthaí Foghlama 1. Operate a digital camera |
05 | Mandatory |
1 |
Art & Design History 1This module explores key movements in the development of art, design and visual culture from the 19th & early 2oth centuries. It explores the complex factors that shaped visual culture as it embraced modernity and the radical pioneers whose innovative work would prove to be critical to this evolution. A wide variety of visual practices will be examined to provide a comprehensive insight into the creative arts as they emerged in the Modern era. Torthaí Foghlama 1. Distinguish and explain key movements in the history of art, design and visual culture in the 19th & early 20th centuries |
05 | Mandatory |
1 |
Fashion FundamentalsThis module serves as an introduction to the practical exploration of fundamental sewing and construction skills within the discipline of fashion design. Through practical exercises students will learn basic sewing and pattern cutting skills which they will develop throughout the course. Students will develop their sewing skills from an introduction to both domestic, industrial sewing and overlocking machines, through to making complex samples for core garment features including a collar, pockets etc. Torthaí Foghlama 1. Demonstrate basic sewing skills using a sewing machine |
05 | Mandatory |
2 |
Fashion Design & Development 1This module introduces the learner to the design development process, the learner will understand how creative investigation will inspire and contribute to the design process journey from research through to the end concept. The learner will engage in self-reflection of their work and the critique of the work of others. The learner will be introduced to pattern drafting techniques and advance their sewing skills. Torthaí Foghlama 1. Record their theme using mixed media to explore line, shape, pattern colour and texture |
10 | Mandatory |
2 |
Fashion Illustration & Presentation DesignThis module introduces students to the fundamentals of drawing, beginning with life drawing and leading to exploration of an individual fashion illustration style. Alongside exploring how the form and fashion design is presented on the figure, it also demonstrates how design concepts, mood boards and fashion illustrations can best be communicated to an industry standard. Torthaí Foghlama 1. Undertake exercises that represent the principles of fashion drawing and illustration 3. Produce images / patterns using mark making techniques |
10 | Mandatory |
2 |
Photography – StudioDuring the module the student will apply their basic skills and develop their technical and visual skills. The student will engage in project work, developing skills in studio lighting and awareness of photographic genres. Torthaí Foghlama 1. Assemble work within a project brief deadline. |
05 | Mandatory |
2 |
Art & Design History 2This module explores key movements in the development of art, design and visual culture from the 1940s until the present day. It assesses the impact of consumerism and popular culture on the arts as well as the challenges to Modernism that emerged at this time. The role of the media in shaping cultural expression and the expansion of the language and forms of the visual arts will also be studied. Finally, contemporary visual culture will be examined and the impact of globalisation and digital technologies will be introduced. Torthaí Foghlama 1. Distinguish and explain key movements in the history of art, design and visual culture in the 20th & 21st centuries |
05 | Mandatory |
Bliain 2
Seimeastar | Sonraí an Mhodúil | Creidmheasanna | Éigeantach / Roghnach |
---|---|---|---|
1 |
Fashion Flats & Pattern CuttingThis module will introduce the learner to the technical skills required, to meet the challenges of todays fashion world; to create, produce, illustrate and communicate technical drawing and technical specification information quickly and effectively while retaining creativity. The learner will be introduced to Adobe Illustrator and will build on their knowledge of Adobe Photoshop and print design for fashion. The learner will work with more advanced pattern drafting and garment construction techniques, culminating in the creation of complete garments. Torthaí Foghlama 1. Illustrate technical fashion flats |
15 | Mandatory |
1 |
Fashion Sustainability & InnovationThis module encourages an awareness of fabrics and finishes in a broader fashion context and informs the student of the endless possibilities that fabrics, finishes and innovtion offer the design process with regards to drape, usability, aesthetics and physical performance. It also explores how to engage with a responsible, ethical and sustainable fashion practice. Torthaí Foghlama 1. Present exercises that evidence a basic knowledge of fibres, fabrics, construction and properties |
05 | Mandatory |
1 |
Fashion History 1This module explores the history of fashion from ancient times to the early 20th Century and the cross-cultural currents which shaped its evolution and reception. It examines changing fashion practices from the impact of the Industrial Revolution and subsequent mass production to the advent of haute couture and the influence of the renowned fashion houses. The arrival of department stores, film and photography, the growth of fashion publishing and the burgeoning fashion industry will also be analysed. Torthaí Foghlama 1. Identify significant historic fashions from early civilizations to the twentieth century recognising the cultural, economic, and societal contexts that shaped it |
05 | Mandatory |
1 |
Video Recording & EditingThis module examines the recording of video and editing techniques. Learners will employ video capture techniques, set up shots and use basic moving camera techniques. They will edit their video using a variety of cutting techniques and publish a finished short film. Torthaí Foghlama 1. Plan a series of shots |
05 | Mandatory |
2 |
Fashion Design & Development 2This module allows the learner to consider their direction as a designer. The learner will design a marketable fashion product which should evidence innovation, style and a consideration for a target audience. The learner will also create a block pattern for the trouser and explore design modifications to create their own trouser design. Torthaí Foghlama 1. Interpret a theme and develop innovative design solutions in a fashion sketchbook |
15 | Mandatory |
2 |
Photography – Post ProcessingThe student will learn and use appropriate digital software for image and video processing, editing and manipulation. They will be able to manipulate and prepare files for print, video and online media. Torthaí Foghlama 1. Edit and process files for production. |
05 | Mandatory |
2 |
The History of Fashion and Fashion PromotionThis module examines the evolution of the fashion industry since the Second World War, from the ‘make do and mend’ of the immediate post-war years to the couturiers of Paris and beyond. It considers the new fashion priorities ushered in by the emergence of youth culture in the 1960s, the changing role of women, and the rise of consumerism which changed purchasing and promotion of fashion. This will all be framed by the social, political, and economic contexts of each decade and movement up to the present day. Torthaí Foghlama 1. Edit and process files for production. |
05 | Mandatory |
2 |
Social Media PromotionLearners will develop the ability to apply social media campaign strategies to promote a brand. Learners will apply their understanding and skills in the creation of a social media campaign to reach and influence a target audience . Torthaí Foghlama 1. Develop a cover image and profile identity for a brand across social media channels |
05 | Mandatory |
Bliain 3
Seimeastar | Sonraí an Mhodúil | Creidmheasanna | Éigeantach / Roghnach |
---|---|---|---|
1 |
Accessory & Menswear DesignThis module explores menswear design and accessory design. Accessory designers evolved from specialist craftspeople to become style leaders in the twenty-first century and this module presents an opportunity for students to experiment with this fast growing area of design. Students will also construct a menswear jacket, to gain an insight into this subtly complex area and the challenges of pattern drafting and garment construction for menswear. Torthaí Foghlama 1. Draft, modify and cut a pattern for a menswear garment |
10 | Mandatory |
1 |
Graphic Design for Fashion PromotionLearners will develop the ability to apply the fundamental principles of identity design. Learners will apply their understanding and skills, in the creation of a brand identity and branded collateral such as labels, packaging, and exhibition materials. Torthaí Foghlama 1. Apply fundamental design skills in brand identity. |
05 | Mandatory |
1 |
Fashion MarketingMarketing plays a critical role in today's fashion industry, and it informs many of the strategic and creative decisions involved in design, product development and management. The fashion industry is highly competitive and designers need knowledge of how the market operates. This module introduces the fundamental principles of marketing theory and illustrates how they may be applied to the student's own fashion concept. Torthaí Foghlama 1. Discuss the marketing mix and how it is relevant within the fashion environment |
05 | Mandatory |
1 |
Video Post ProductionThis module aims to develop the students skills in fashion video promotion through editing, post production and publishing techniques. Torthaí Foghlama 1. Use editing and compositing techniques to enhance their video productions. |
05 | Mandatory |
1 |
Work PlacementThis module provides learners with the opportunity to apply the skills gained from the programme within a work environment. Learners can choose to work within the areas of fashion design, fashion buying, business or promotion for fashion and have the opportunity to reflect critically on their own work practices. The placement is 80 hours (2 weeks) and can be undertaken at a time best suited to the provider and the student. If it is not possible for a student to complete a placement, a client brief will be agreed. Torthaí Foghlama 1. Work effectively in a professional work situation |
05 | Mandatory |
2 |
Fashion ProjectThis module develops the learner's ability to create a substantial body of self-directed work related to a self-proposed brief, for which they will design a niche capsule range for an identified market. In this unit, students will draw upon the summation of knowledge and skill acquired during the course to date, extending their potential contextual and technical abilities in preparation for their progression to a level 8 course or to employment. Torthaí Foghlama 1. Formulate and defend creative responses to a self-directed brief |
15 | Mandatory |
2 |
Costing & SourcingThis module encourages the learner to develop an awareness of the process for sourcing garment manufacturing. Students identify sourcing partners that suit their planned range and cost the production of a final piece. Students will also learn about technical specification packs and how to prepare the information required. Torthaí Foghlama 1. Calculate costs and apply to a garment costing |
05 | Mandatory |
2 |
Contemporary TheoryThis module critically examines the intersections between visual culture and digital media and the extent to which media form is shaping communication and creative production. It interrogates the cultural and theoretical conditions that have given rise to digital behaviours that both challenge cultural orthodoxies and unleash new creative possibilities for practitioners and audiences. Torthaí Foghlama 1. Articulate a thorough understanding of the historical, theoretical, and cultural conditions that shape creative production and reception in the digital age |
05 | Mandatory |
2 |
Personal Promotion & Professional PracticeThis module offers learners the opportunity to ‘think forward’ about their future career, clarifying Issues relating to professional practice, the industry and employment opportunities. The learner will coordinate their self-promotion and the promotion of their design work in a coherent and professional manner appropriate for perspective employers, clients and media. Torthaí Foghlama 1. Recognise the characteristics of their industry and demonstrate knowledge of industry sectors and structures |
05 | Mandatory |
Download a prospectus
Riachtanais Iontrála
Leaving Certificate Entry Requirement | 5 subjects at O6/H7 |
QQI/FET Major Award Required | Any |
Additional QQI/FET/ Requirements | None |
Táillí
Total Fees EU: €3000
This annual student contribution charge is subject to change by Government. Additional tuition fees may apply. Click on the link below for more information on fees, grants and scholarships.
Total Fees Non-EU: €12000
Subject to approval by ATU Governing Body (February 2025)
Tuilleadh eolais faoi tháillíGairmeacha
Career Pathways
The main employers are:
Fashion houses
Independent Designer/Maker
Retail
Graduate Careers
Graduate careers typically include:
E-Tailer
Fashion Advertising & Marketing advisor
Fashion Illustrator
Fashion Photographer
Fashion Stylist
Visual Merchandiser
Visual PR Consultant
Further Information
Eolas Teagmhála
Department of Design & Creative Media
Lorna Ross
Head of Department
T: +353 (0)74 9186135
E: lorna.ross@atu.ie
Design & Creative Media