This module will introduce the learner to the technical skills required, to meet the challenges of todays fashion world; to create, produce, illustrate and communicate technical drawing and technical specification information quickly and effectively while retaining creativity. The learner will be introduced to Adobe Illustrator and will build on their knowledge of Adobe Photoshop and print design for fashion. The learner will work with more advanced pattern drafting and garment construction techniques, culminating in the creation of complete garments.

1. Illustrate technical fashion flats
2. Communicate the technical information required for the construction of a garment with Spec & Measurement sheets
3. Prepare a template with technical information to brief a pattern for print
4. Experiment with colour, shape and scale to create a range of aesthetically pleasing print designs
5. Manage a design development process for print design solutions
6. Draw and repeat patterns designs for fabric using Adobe Illustrator and Photoshop.
7. Use software to enhance fashion flats illustrations and assemble a mood board
8. Create block patterns and modify to in accordance with their own design
9. Design and create a garment modified from the block pattern

This module encourages an awareness of fabrics and finishes in a broader fashion context and informs the student of the endless possibilities that fabrics, finishes and innovtion offer the design process with regards to drape, usability, aesthetics and physical performance. It also explores how to engage with a responsible, ethical and sustainable fashion practice.

1. Present exercises that evidence a basic knowledge of fibres, fabrics, construction and properties
2. List properties and appropriateness of use for researched fabrics
3. Discuss the sustainability issues and implications of fabric choices, lifestyle choices and ethical production.
4. Identify surface decoration and fabric manipulation techniques
5. Discuss smart textiles and their potential application
6. Apply comprehension from lectures, tutorials and independent research to inform the students fashion fabric choices

This module explores the history of fashion from ancient times to the early 20th Century and the cross-cultural currents which shaped its evolution and reception. It examines changing fashion practices from the impact of the Industrial Revolution and subsequent mass production to the advent of haute couture and the influence of the renowned fashion houses. The arrival of department stores, film and photography, the growth of fashion publishing and the burgeoning fashion industry will also be analysed.

1. Identify significant historic fashions from early civilizations to the twentieth century recognising the cultural, economic, and societal contexts that shaped it
2. Demonstrate competency in evaluating the cultural issues surrounding significant developments in the world of fashion
3. Identify and utilise relevant research materials
4. Apply comprehension from lectures, tutorials, and independent research to individual work
5. Evidence an awareness of standard academic formats and conventions as per module guidelines

This module examines the recording of video and editing techniques. Learners will employ video capture techniques, set up shots and use basic moving camera techniques. They will edit their video using a variety of cutting techniques and publish a finished short film.

1. Plan a series of shots
2. Demonstrate static and basic moving camera techniques
3. Edit their shots to create a coherent narrative
4. Interpret their footage and use appropriate cutting techniques
5. Export a final cut

This module allows the learner to consider their direction as a designer. The learner will design a marketable fashion product which should evidence innovation, style and a consideration for a target audience. The learner will also create a block pattern for the trouser and explore design modifications to create their own trouser design.

1. Interpret a theme and develop innovative design solutions in a fashion sketchbook
2. Use research to inform the design development and target audience (exploring learners individual design identity)
3. Source and suggest materials that are suitable for the product/design
4. Draft a paper pattern and construct a toile and trouser garment
5. Assemble a fashion garment/product appropriate for the targeted audience
6. Design and illustrate a co-ordinating fashion range
7. Work with advanced sewing techniques for garment construction
8. Research folder with sewing techniques and pattern samples

The student will learn and use appropriate digital software for image and video processing, editing and manipulation. They will be able to manipulate and prepare files for print, video and online media.

1. Edit and process files for production.
2. Use appropriate software for post-production.
3. Understand and value post processing workflow.
4. Choose appropriate formats for processed content.

This module examines the evolution of the fashion industry since the Second World War, from the ‘make do and mend’ of the immediate post-war years to the couturiers of Paris and beyond. It considers the new fashion priorities ushered in by the emergence of youth culture in the 1960s, the changing role of women, and the rise of consumerism which changed purchasing and promotion of fashion. This will all be framed by the social, political, and economic contexts of each decade and movement up to the present day.

1. Edit and process files for production.
2. Use appropriate software for post-production.
3. Understand and value post processing workflow.
4. Choose appropriate formats for processed content.

Learners will develop the ability to apply social media campaign strategies to promote a brand. Learners will apply their understanding and skills in the creation of a social media campaign to reach and influence a target audience .

1. Develop a cover image and profile identity for a brand across social media channels
2. Present branded content effectively on-line
3. Apply best marketing practices in social media publishing
4. Exploit digital campaign techniques to engage an audience and drive potential customers
5. Define content optimization, monitoring and analysis of consumers
6. Develop a branded digital campaign using appropriate social media channels

This module explores menswear design and accessory design. Accessory designers evolved from specialist craftspeople to become style leaders in the twenty-first century and this module presents an opportunity for students to experiment with this fast growing area of design. Students will also construct a menswear jacket, to gain an insight into this subtly complex area and the challenges of pattern drafting and garment construction for menswear.

1. Draft, modify and cut a pattern for a menswear garment
2. Assemble a toile for a menswear garment
3. Construct a menswear jacket
4. Develop creative design solutions in response to an accessory brief
5. Conceptualise and create a fashion solution for an accessory
6. Formulate a stylistic solution for garment manipulation or garment construction
7. Evidence an advanced capacity for self-directed learning and problem solving

Learners will develop the ability to apply the fundamental principles of identity design. Learners will apply their understanding and skills, in the creation of a brand identity and branded collateral such as labels, packaging, and exhibition materials.

1. Apply fundamental design skills in brand identity.
2. Create brand identity for a specified client and target audience.
3. Apply branding across a range of media, formats and materials.
4. Make informed, inventive and appropriate choices of materials to develop visual styling and branding.
5. Develop an appropriate online shop presence for a brand.
6. Present finished work to a professional standard orally and visually.

Marketing plays a critical role in today's fashion industry, and it informs many of the strategic and creative decisions involved in design, product development and management. The fashion industry is highly competitive and designers need knowledge of how the market operates. This module introduces the fundamental principles of marketing theory and illustrates how they may be applied to the student's own fashion concept.

1. Discuss the marketing mix and how it is relevant within the fashion environment
2. Apply the principles of market segmentation within the fashion world
3. Use research and analysis to gather market and trend intelligence
4. Demonstrate a knowledge of consumer behaviour

This module aims to develop the students skills in fashion video promotion through editing, post production and publishing techniques.

1. Use editing and compositing techniques to enhance their video productions.
2. Colour correct and grade their footage.
3. Use LUTs to emulate film or add a look to their footage.
4. Add music and sound to their productions.
5. Add titles/credits/interstitials to their footage
6. Export their projects in high quality for broadcast or web.

This module provides learners with the opportunity to apply the skills gained from the programme within a work environment. Learners can choose to work within the areas of fashion design, fashion buying, business or promotion for fashion and have the opportunity to reflect critically on their own work practices. The placement is 80 hours (2 weeks) and can be undertaken at a time best suited to the provider and the student. If it is not possible for a student to complete a placement, a client brief will be agreed.

1. Work effectively in a professional work situation
2. Apply theory and knowledge to the professional environment
3. Interact professionally with work colleagues and clients
4. Reflect on their own learning and act accordingly
5. Develop a personal record, logging the actions necessary when completing tasks relevant to the work placement

This module develops the learner's ability to create a substantial body of self-directed work related to a self-proposed brief, for which they will design a niche capsule range for an identified market. In this unit, students will draw upon the summation of knowledge and skill acquired during the course to date, extending their potential contextual and technical abilities in preparation for their progression to a level 8 course or to employment.

1. Formulate and defend creative responses to a self-directed brief
2. Create original and effective solutions to the brief
3. Develop and present a creative strategy for promotion
4. Use organisational skills to manage the project effectively
5. Present a cohesive design collection for a proposed audience/client
6. Demonstrate a development in pattern cutting, sewing and garment construction.
7. Develop creative work with professionalism, using relevant research and development techniques throughout.
8. Work independently, critique their own work and engage pro-actively with discussions and group critiques.

This module encourages the learner to develop an awareness of the process for sourcing garment manufacturing. Students identify sourcing partners that suit their planned range and cost the production of a final piece. Students will also learn about technical specification packs and how to prepare the information required.

1. Calculate costs and apply to a garment costing
2. Discuss key aspects of costing
3. Manage a critical path
4. Create a technical specification pack
5. Grade a pattern for a garment.
6. Demonstrate an understanding of the process for sourcing fashion
7. Demonstrate an understanding of how to deal with a client

This module critically examines the intersections between visual culture and digital media and the extent to which media form is shaping communication and creative production. It interrogates the cultural and theoretical conditions that have given rise to digital behaviours that both challenge cultural orthodoxies and unleash new creative possibilities for practitioners and audiences.

1. Articulate a thorough understanding of the historical, theoretical, and cultural conditions that shape creative production and reception in the digital age
2. Formulate a personal perspective on current visual culture practises informed by a variety of critical frameworks
3. Manage significant independent research demonstrating engagement with the wide contextual domain of contemporary visual culture pertinent to their research
4. Construct findings based on critical appraisal of key texts and sources
5. Write a cogent research proposal evidencing thorough research and demonstrating knowledge of their field of study

This module offers learners the opportunity to ‘think forward’ about their future career, clarifying Issues relating to professional practice, the industry and employment opportunities. The learner will coordinate their self-promotion and the promotion of their design work in a coherent and professional manner appropriate for perspective employers, clients and media.

1. Recognise the characteristics of their industry and demonstrate knowledge of industry sectors and structures
2. Identify employment opportunities including freelance/self-employment possibilities
3. Develop a professional approach to the promotion of themselves and their work in preparation for employment
4. Design and create self-promotional materials showcasing their work for exhibition
5. Plan a fashion event, working as a team with peers and stakeholders

This module allows the student to experience the pace of working in the creative industries through working on a variety of live industry and competition project briefs. Learners will demonstrate their skills and identify their strengths in their chosen field.

1. Pitch and present project work to a professional standard
2. Engage with industry standard and high profile competition briefs to produce professional standard project work
3. Critique design solutions against best practice in order to develop innovative design solutions
4. Justify use of medium, material and/or platform for a design solution
5. Integrate their knowledge and application of industry led production pipelines
6. Exercise critical judgement in utilising appropriate production techniques
7. Engage with industry practitioners

In this module students of Film and Animation will initiate the conception, research and development of a project proposal, which will form the basis for their major project. Graphic and UX design will use advanced skills to interrogate how communication is evolving in the age of connected devices and social media. Fashion with Promotion will explore a range of technical advancement and social conscience which now inform the industry.

The module affords students the opportunity to investigate the historical, theoretical, technical and cultural frameworks shaping their chosen field of study. They will be expected to seek out exemplars of professional practices and reflect on their own practice, and personal objectives for enhancing future progression.

1. Demonstrate enhanced critical, conceptual, and technical skills in the generation and progression of a self-initiated project
2. Explore and analyse the work of industry experts and practitioners
3. Express systematic understanding of current practices within their chosen field
4. Manage comprehensive independent research demonstrating engagement with the wide contextual domain of their chosen field
5. Apply advanced presentation skills through active participation in peer-to-peer critiques

Learners will propose, research and write a 6,000 word dissertation on an area of visual culture identified in consultation with the tutor. This will normally have been developed and presented as an initial proposal in semester 6. The dissertation must be the candidate’s own work and show evidence of significant independent research and a thorough knowledge of their field of study.

1. Select, evaluate and manage independent research demonstrating substantial engagement with the relevant contextual domain for their area of study
2. Articulate an advanced understanding of the historical, theoretical, and cultural concepts relevant to the dissertation topic
3. Formulate a personal perspective on design practise informed by a variety of critical frameworks
4. Construct findings informed by critical appraisal of pertinent texts and sources
5. Write a cogent dissertation demonstrating thorough compliance with departmental conventions on academic writing

This module follows on from the Pre-Production Process module and pushes the learner into full production of an individual Major project in their chosen field of study. This module allows the learner to apply their creative and technical skills in the production of a substantial body of work.

1. Formulate a self-initiated design brief
2. Produce an advanced body of work demonstrating creativity, innovation and skill
3. Master a range of production techniques relevant to their chosen field of study
4. Demonstrate the limitations of production tools and technologies in their chosen field of study
5. Exercise critical judgement in utilising a range of skillsets to realise professional standard work
6. Work independently, critique their own work and engage pro-actively with group critiques and discussions
7. Exercise appropriate judgement in dealing with and mitigating production problems and risks

The creative industries, a sector founded on creative endeavour and creative enterprise, are the subject of theoretical and policy debate within Ireland and internationally. They provide employment opportunities to many graduates. This module encourages students to explore how creativity operates at a personal and organisational level and to become familiar with the employment landscape. Students work across disciplines to gain insights into the creative industries and their specific place within them.

1. Discuss creativity theory in relation to themselves and to creative enterprise
2. Assess the challenges facing the creative entrepreneur
3. Analyse the characteristics of the creative enterprise
4. Engage with businesses operating within the creative industries