Business
Bachelor of Business (Honours)
Sonraí an Chúrsa
Cód CAO | AU301 |
---|---|
Céim | 8 |
Fad ama | 3 Years |
Pointí CAO | 287 (2024) |
Modh Seachadta | On-campus |
Suímh campais | Donegal – Letterkenny |
Modh Seachadta | Lánaimseartha |
Socrúchán oibre | Tá |
Forbhreathnú Cúrsa
The 3 year Bachelor of Business (Hons) degree equips graduates to succeed on the global business stage by enabling them to be forward thinking and have the capacity to act as catalysts for growth in organisations. This degree reflects the intrinsic need to develop the next generation of leaders who understand how to manage innovation and drive an organisation forward in the digital age.
*NEW* A one year optional work placement is available to students who have successfully completed 120 credits after Year 2 (min GPA 50%). The work placement will provide learners with the opportunity to gain valuable practical experience in business.
The programme positions graduates for careers in a diverse range of roles including Talent Management, Consultancy, Marketing, Business Development, Operations, Retail and Financial Services harnessing the skills to excel in today’s dynamic business environment.
From experiencing foundational business skills in Year 1 to advanced capabilities in Year 3, students will also have the opportunity to select from specialised areas including UX & Design Thinking, Decision Making Techniques, Project Management and Organisational Change to further enhance their knowledge based on their own preferences.The Bachelor of Business Hons Degree (AU301) meets the registration requirements set down in the Teaching Council [Registration] Regulations in respect of the curricular subject of ‘Business’. Contact the Teaching Council directly to confirm.
Sonraí an Chúrsa
Bliain 1
Seimeastar | Sonraí an Mhodúil | Creidmheasanna | Éigeantach / Roghnach |
---|---|---|---|
1 |
IT for BusinessThis skill-based module will provide students with an overview of the IT skills required to operate in the digital business world. Students will be proficient in accessing and utilising innovative learning tools as well as accessing on-line resources at LYIT (Letterkenny Institute of Technology). Torthaí Foghlama 1. Exhibit evidence of proficiencies in using LYIT on-line resources |
05 | Mandatory |
1 |
Business ManagementThis module will provide learners with a basic understanding of the key functions of modern managers and a basic understanding of the key skills required by modern managers. Torthaí Foghlama 1. Identify and describe the key functions of the modern manager |
10 | Mandatory |
1 |
Fundamentals of MarketingThe aim of this module is to introduce students to marketing fundamentals and terminology. It will emphasise the importance of marketing to an organisation and describe relationships between the company, the customer and competition. Torthaí Foghlama 1. Discuss the origins of marketing |
05 | Mandatory |
1 |
Business LawThis module will introduce learners to key concepts in a variety of areas of law relevant to the business context. This includes an introduction to the Irish legal system plus European Union law with an emphasis on the relevance of contract law, company law and employment law to the business world and a short exploration of business ethics Torthaí Foghlama 1. Identify and explain the sources of law within the Irish system including the relationships between them and the various processes, organisations and roles involved. |
05 | Mandatory |
1 |
Quantitative MethodsThe Quantitative Methods module introduces students to quantitative data analysis and its role in business. Students will begin by learning the basics of descriptive statistics and techniques for summarising and presenting data. Following this, students will further their knowledge by learning the foundations of inferential statistics, covering the basics of the normal distribution, sampling, hypothesis testing, correlation and regression, and their business applications. Torthaí Foghlama 1. Construct and interpret graphs to describe data |
05 | Mandatory |
2 |
Business in SocietyThis module focuses on the relationship between business and society. Learners will investigate the significance of business decisions, activities, and behaviour on society. Torthaí Foghlama 1. Describe the issues that affect the relationship between business and society |
05 | Mandatory |
2 |
MicroeconomicsThis module introduces learners to key concepts and models used to analyse the microeconomic problems and issues characteristic of contemporary market economies. Emphasis is given to market activity and the consequences this has for different groups within society. The module will allow students to understand the need for government intervention and regulation of market forces within a market economy. Torthaí Foghlama 1. Describe how scarcity of resources affects economic decision making. |
05 | Mandatory |
2 |
Business Information SystemsThis module provides a foundational introduction to business information systems and applications. It gives the learner an insight into the central concepts within the field of IT management systems and provides an awareness of the role played by IS in achieving competitive advantage in the provision of information, goods and services. Torthaí Foghlama 1. Evaluate and discuss contemporary and emerging trends in technology and the impact it has on firms, industries, and society. |
10 | Mandatory |
2 |
Accounting for BusinessThe key objective of this module is to enable learners to understand the accounting principles, concepts and conventions involved in the preparation of financial statements and develop the ability to interpret and evaluate financial statements as they apply to the business environment. Torthaí Foghlama 1. Outline the accounting principles, concepts, and conventions in relation to financial statements |
10 | Mandatory |
Bliain 2
Seimeastar | Sonraí an Mhodúil | Creidmheasanna | Éigeantach / Roghnach |
---|---|---|---|
1 |
HRM & Employee RelationsThis module provides learners with a knowledge of current trends and developments in human resource management and employee relations. The module examines the theories and concepts of managing talent in an ever changing workplace and aims to equip learners with a working knowledge and understanding of areas including talent acquisition, retention, performance and progression. The module familiarises learners with the main players in employee relations and enables learners to appreciate the dynamics of employee relations in a wider business context. Torthaí Foghlama 1. Discuss the context of HRM and evolving approaches to managing human resources in a changing workplace |
10 | Mandatory |
1 |
Organisational BehaviourThis module will provide the learner with an understanding of the key principles and practices of organisational behaviour. It will provide an insight into the key dynamics of individual and group behaviour and their impact on the organisation. It seeks to explain and predict individual, group and organisational behaviour in the workplace. Key techniques and proceses to improve efficiencies and effectiveness are examined from the perspective of managers and employees. Torthaí Foghlama 1. Examine the key factors influencing human behaviour in the workplace |
05 | Mandatory |
1 |
Introduction To Business Process ManagementThis module gives students an understanding of the concept of a transformation system as a collection of processes and the need to manage the flow of work-inprogress (WIP) through a transformation system to meet delivery commitments. Torthaí Foghlama 1. Explain the input-transformation-output process, process hierarchy, and operations. |
05 | Mandatory |
1 |
MacroeconomicsMacroeconomics introduces the learner to the basic principles of Macroeconomic Theory. The module considers the structure and functioning of a modern macroeconomy, particularly with respect to the relationship between the various sectors. Current indicators and forecasts of macroeconomic performance are examined including both soft and hard sources. The learner is introduced to the role and influence of economic policy, both fiscal and monetary, national and international. Torthaí Foghlama 1. Describe the operations of the macroeconomy. |
05 | Mandatory |
1 |
Digital MediaIntroduction to history, principles, and processes associated with digital media and designing for digital media with emphasis on production and communication. Learners examine and evaluate current and emerging technologies, while designing and creating multimedia projects that address customer needs and resolve problems. This module will enable learners to successfully and ethically perform and interact in a digital society. Torthaí Foghlama 1. Define digital media and explore the evolution of technology in communication. |
05 | Mandatory |
2 |
IntrapreneurshipThis module is concerned with applying entrepreneurial thinking and skills in the corporate environment. This module seeks to foster an understanding of how employees can act as intrapreneurs by identifying opportunities for innovation, leading change, and developing new products, processes, or services from within. The student will appraise current innovation and intrapreneurship practice to understand the impact of formulating new intrapreneurship strategies and understand the importance of continuously creating value for an organisation. Torthaí Foghlama 1. Analyse the theories pertaining to intrapreneurship |
05 | Mandatory |
2 |
Service & Operations ManagementThe Service and Operations Management aims to provide students with an understanding of operations in a range of industry contexts. Learners will discuss key concepts related to operations management and the differences between managing service versus manufacturing operations. Students will apply techniques and methods related to productivity, forecasting, planning and control, capacity management, requirements planning and queuing models. Torthaí Foghlama 1. Compare and apply different productivity measurement models. |
10 | Mandatory |
2 |
Personal & Professional DevelopmentThis module will embrace an action learning model where the learner will have the opportunity to act and reflect on their progress. It will focus on self-awareness and relationship management. Developing an individual personal and professional development plan is the keystone to this module. Career choice and the application process are investigated with inputs from professions such as recruitment specialists and career advisers. It provides learners with a set of personal and professional skills to maximise their potential and excel within a dynamic working environment. Torthaí Foghlama 1. Take ownership of their own personal and professional development |
05 | Mandatory |
2 |
Applied Learning – Work based LearningThe Work Based Learning module provides an experiential learning context which consolidates programme learning outcomes and integrates the programme modules. The focus is on the application of learning to real work issues. It is designed to provide the learner with the opportunity to complete a relevant project for an organisation (public, private or voluntary). An organisation, in consultation with the learner will identify an issue within the organisation that merits investigation and draws upon a wide range of specialised or conceptual information in order to formulate a response appropriate to that issue. Torthaí Foghlama 1. Undertake self-directed study |
10 | Elective |
2 |
Applied Learning -Enterprise Development ProjectThis module is designed to introduce the learner to the enterprise development process with a special emphasis on developing a business plan in order to exploit identified opportunities. The module will be of value for students who aspire to establishing their own business and/or who are interested in business development in an established organisation. Torthaí Foghlama 1. Undertake self-directed study |
10 | Elective |
2 |
User Experience & Design ThinkingLearners will engage with the user experience design development process through a combination of lectures and practical workshops. This module assists learners to evaluate models in the areas of design thinking, open innovation and developing an entrepreneurial mindset. Learners will develop an appreciation on the importance of understanding user experience. Torthaí Foghlama 1. Demonstrate and apply design thinking methodology. |
10 | Elective |
Bliain 3
Seimeastar | Sonraí an Mhodúil | Creidmheasanna | Éigeantach / Roghnach |
---|---|---|---|
1 |
Digital BusinessThe Digital Business module provides students an in-depth exploration of the integral role of Information Technology (IT) and Information Systems (IS) in shaping contemporary organisations. Students will examine the transformative impact of digital collaboration, Industry 4.0, and emerging technologies on the workplace and business practices. Additionally, they will gain practical experience in using software applications to support decision-making within an organisational context. Torthaí Foghlama 1. Discuss the role played by IS/IT in modern organisations. |
10 | Mandatory |
1 |
Applied EconomicsThis module considers the key aspects of micro and macro economics as they apply to real life business scenarios. Torthaí Foghlama 1. Describe the operations of the macroeconomy and its impact on business |
05 | Mandatory |
1 |
Financial ManagementThe aim of this module is to develop knowledge and understanding of financial statements, understand the way organisations finance their operations, plan and control cash flows, optimise their use of working capital, and allocate resources to capital expenditure projects Torthaí Foghlama 1. Calculate key ratios from financial statements and interpret their significance. |
05 | Mandatory |
1 |
Supply Chain ManagementThis module provides students with an understanding of the core concepts of Supply Chain Management. Topics include sustainability, supply chain structure and scope, performance targets, inventory control, risk management, and transportation modelling. The module covers processes, practices, and current trends in the field, equipping students with analytical skills to address supply chain challenges. Torthaí Foghlama 1. Analyse the nature of supply chains and networks, the nature of the out-sourcing decision, and the role and nature of the purchasing function in the integration of a companys supply network. |
10 | Elective |
1 |
Global MarketingThis module aims to develop an understanding of the cross-cultural issues relevant to marketing practice in the global environment. It addresses global issues and concepts pertaining to marketers of all levels of involvement. The Global Marketing module provides students with a knowledge of marketing strategies and practices in a global context. Torthaí Foghlama 1. Assess the implications of cultural differences and nuances across the areas of global marketing |
10 | Elective |
2 |
Strategic ManagementStrategy is increasingly important for businesses as they determine the path to follow in an increasingly difficult and dynamic environment. This module aims to provide the learners with the how, what and why of strategy development and to provide them with the ability to understand strategy at a pragmatic level. Torthaí Foghlama 1. Describe and discuss strategy terminology |
10 | Mandatory |
2 |
Innovation in OrganisationsWith the continuous market turbulence and the intensifying competition for customers, employees and other critical resources, the ability for organisations to be innovative is becoming essential. This module aims to equip students with an understanding of the role and significance of innovation within organisational contexts. This module aims to provide students with an understanding of the principles and processes of innovation within organisations. It also aims to cultivate a mindset that encourages creativity, problem-solving, and the development of innovative solutions to real-world organisational challenges, ultimately enhancing organisational performance and competitiveness. Torthaí Foghlama 1. Synthesise and critically discuss key theories, concepts and approached to managing innovation |
10 | Mandatory |
2 |
Decision Making TechniquesIn the Decision-Making Techniques module, students will explore the decision-making process and apply tools that can aid in managerial decision-making and problem identification. The module covers both qualitative and quantitative methods for analysing issues, providing valuable insights, and evaluating potential outcomes of various decisions. Students will learn to explain decision-making processes, identify problems and opportunities, use multi-attribute decision-making techniques, and apply creative and uncertainty-based problem-solving tools. Torthaí Foghlama 1. Explain the process of decision-making and its applications in management. |
05 | Elective |
2 |
Project ManagementThis module gives students an understanding of project characteristics and associated management techniques. Torthaí Foghlama 1. Describe and analyse the role and characteristics of projects in the context of strategy implementation. |
05 | Elective |
2 |
Organisational ChangeThe Organisational Change module equips learners with a comprehensive understanding of managing change within contemporary business environments. It provides learners with an in-depth understanding of the processes, theories, and practices associated with managing change By emphasising the multifaceted nature of organisational change, this module prepares participants to become effective agents of change, enabling them to navigate the complexities of transformation within organisations. Torthaí Foghlama 1. Classify and categorise organisational change. |
10 | Elective |
Download a prospectus
Riachtanais Iontrála
Leaving Certificate Entry Requirement | 6 subjects at O6/H7 |
QQI/FET Major Award Required | Any |
Additional QQI/FET/ Requirements | 3 Distinctions |
Testimonial
Looking back at the years I spent studying on the Business (Hons) degree programme at ATU Donegal, I can safely say that it was time well spent. Firstly, I received a top class business education from dedicated and inspiring lecturers who always sought out ways to enhance my development both personally and professionally. Secondly, the people I met along my journey made each day an exciting prospect as I looked forward to going to class, working on group projects, visiting organisations, and socialising with friends that I have made for life. Finally, the opportunities that have come my way since graduating with First Class Honours from this programme are a testament to the emphasis that is placed on providing students with the knowledge and skills necessary for their future career. Immediately after graduation I was awarded a scholarship from ATU Donegal to continue my studies through a Master of Business by Research. Now, the skills, knowledge, and confidence I’ve gained from studying on the Business (Hons) programme has enabled me to successfully apply for and be offered a scholarship to study a PhD in Business & Management at another University, something I could only have dreamed of before enrolling at ATU Donegal.
Conor McDaid , Masters by Research Scholar
Táillí
Total Fees EU: €3000
This annual student contribution charge is subject to change by Government. Additional tuition fees may apply. Click on the link below for more information on fees, grants and scholarships.
Total Fees Non-EU: €12000
Subject to approval by ATU Governing Body (February 2025)
Tuilleadh eolais faoi tháillíGairmeacha
Career Pathways
The main employers are:
Finance/Banking Industry
Multinationals
Public Sector
Retail Sector
SMEs
Social Enterprises
Graduate Careers
Graduate careers typically include:
Business Development
Management Consultancy
Marketing & Advertising
Operations
Self-employed
Talent Management
Further Information
Eolas Teagmhála
Department of Business Studies
Patricia Doherty
Head of Department
T: +353 (0)74 9186202
E: patricia.doherty@atu.ie
Business Studies