This module provides skills in analytical comprehension of marketing management theory and critical skills in evaluating, formulating and interpreting marketing policy. It develops the critical evaluation skills of students in the application of marketing strategies to real life situations. The importance of gathering marketing intelligence will allow the student to explore the process of marketing decision-making, and, the use of case studies, lecturers, presentations, role play and discussion will enable the student to apply marketing theory to a wide range of problems.

1. Discussthe role of marketing to the organisation, including corporate social responsibility (CSR) equality, diversity & inclusion (EDI) and sustainability

2. Illustrate how effective marketing strategies and plans can be developed in a dynamic marketplace
3. Critically evaluate the importance of gathering and interpreting marketing intelligence for evidence based decision-making

4. Evaluate the role of customer relationship, customer experience and segmentation in the marketing process

5. Apply marketing theories, models and practices in real life scenarios

This subject aims to introduce students to the key ideas of Human Resource Management as a strategic component of business activity and to develop their capacities to think and act strategically. A general management focus rather than a functional HRM focus is adopted.

1. Discuss the nature of strategy and the role of HRM in the strategic management process.
2. Analyse the role and practice of HRM at the strategic level.Examine the way HR strategy affects business viability and competitive advantage across the phases of the industry life cycle.

3. Assesstheoretical frameworks and principles that can help firms to manage individuals more effectively, including building a workforce & employee voice.

4. Examine HR Strategy in service, manufacturing, multidivisional & multinational settings

5. Evaluate business scenarios and propose relevant HR responses to deal with the issues involved

This course will examine the strategic importance of good supply chain design, planning and operation for organisations. It focuses on the improvement of enterprise and supply chain performance by coordinating information and material flows, managing supplier relations and logistics, and forming strategic alliances with partners. It will provide students with the abilities to critically evaluate the strategic importance of effective supply chain management and the various approaches, opportunities and challenges supply chains face in modern organisations.

1. Explain the strategic importance of supply chain management and the various approaches to supply chain design, planning and operation

2. Explainthecentral role of the customer in the supply chain and the importance of strategic alignment with other organisational functions in delivering customer value

3. Evaluate performance objectives in the supply chain and explain how supply chains compete in terms of time, cost, quality and sustainability

4. Explain the need to coordinate processes, the opportunities and techniques for collaboration between partners within supply chains and the technology that enables this.

5. Discuss some of the more significant trends in supply chainmanagement at present such as Blockchain, sustainability and RFID technologies and assess the likely future development of supply chains

This module will provide students with a comprehensive understanding of fundamental strategy concepts and frameworks, and their relevance for a contemporary organisation. It will provide students with the analytical and critical appraisal skills required to construct an integrated strategic view of an organisation and its external environment.

1. Articulate the key concepts associated with strategic planning, strategy implementation and strategic decision making in a contemporary organisation.
2. Apply strategy frameworks to gain an understanding of an organisation’s external environment.
3. Explain the resource based view of strategy and use appropriate models to evaluate an organisation’s resources, capabilities and core competences.
4. Identify and analyse the key drivers of strategic change, and critically evaluate change management models and theories.
5. Demonstrate an understanding of directional strategies including diversification, mergers, acquisitions and strategic alliances.
6. Critically analyse the importance of corporate governance, ethics and corporate social responsiblity in the modern business environment.

The student will develop a knowledge and understanding of the financial management methods for analysing the benefits of various sources of finance and capital investment opportunities, appreciate the importance of good working capital management and apply management accounting techniques for business planning and control.

1. Assess nature and purpose of accounting, describe the relationship between management accounting and financial accounting and evaluate the role of the finance function within a business.

2. Understandand evaluate the nature and content of financial statementsand how they are valuable in assessing an organisation’sfinancial health.

3. Prepare projected financial statements for a business and interpret their significance for decision-making purposes.

4. Apply the main techniques used in the appraisal of capital expenditure decisions and interpret the results.

5. Assessthe working capital needs of different organisations and evaluate the importance of good working capital management.

This module will provide students with a comprehensive knowledge of marketing planning theory to develop skills in critically evaluating, formulating and interpreting marketing policy. It focuses on the major issues associated with the effective implementation of marketing strategies and develops the critical evaluation skills of students in the application of marketing strategies to real life scenarios. There is a focus on tactical/marketing mix strategies in shaping the marketing offering.

1. Critically evaluate the competitive environment
2. Apply marketing theories and models in shaping the market offering, including product strategy andpricing strategy
3. Critically assess the role of marketing channels
4. Design and manage integrated marketing communications
5. Apply marketing theories, models and practices in real life case studies

This module will introduce students to the practical and theoretical world of e-commerce. Student will gain knowledge of the factors underpinning the e-commerce sector, the economic importance of e-commerce and its business models. It will introduce students into the legal and ethical framework surrounding of e-Commerce.

The practical element of the module will involve the students building fully operational e-commerce sites. This will be completed as group projects using open source software, like WordPress and WooCommerce.

1. Appreciatethe importance of the e-commerce business environment and the evolution of the sector

2. Identify the foundations of the various e-commerce business models and analyse the application of these models.

3. Derive a business plan and appreciate the value of project management.

4. Demonstrate how marketing, payment systems and security are used to support e-commerce

5. Be aware of the legal and ethicalissues concerning eCommerce
6. Construct an e-commerce solution for the business environment

The student will develop their ability to analyse and interpret the financial statements of varying organisations with a particular focus on the annual reports and accounts of Public Limited Companies. Students will gain knowledge and understanding of how companies are financed, the cost of finance, the different capital structures, the financial objectives and the need to focus on ethics, environmental, social and good governance.

1. Describethe contents of the annual report of a public company.

2. Evaluatethe sources of financeavailable and appraise the suitability of the different sources in the context of an organisation’s size and financial requirements.

3. Analyse and interpretcorporate financial statements.

4. Calculatethe financial gearing for an organisation anddemonstrate a clear understanding of the elements contributing to the capital structure decision.

5. Appraise the financial performance, financial position and investment potential of a selected public limited company

This module will provide the student with an understanding of the challenges and issues involved in macroeconomic management at national and international level. Students will be able to critically evaluate different economic systems and the policy options that may be pursued in the achievement of macroeconomic objectives. Students will evaluate the benefits of international trade and the role of exchange rates in the context of economic development and globalisation.

1. Identify the principles of economics and the discuss the roles of Fiscal and Monetary Policy in short run management of economic activity.

2. Discuss the challenges of inflation and unemployment.
3. Classify economic systems and construct an argument as to what type of economic system is most socially and economically desirable.
4. Evaluate the benefits of international trade and analyse the effect of protectionism on the international trading system.

5. Describe how foreign exchange markets work and discuss the international monetary system.