Marketing and Sales
Bachelor of Business
Sonraí an Chúrsa
Cód CAO | AU503 |
---|---|
Céim | 7 |
Fad ama | 3 Years |
Pointí CAO | 251 (2024) |
Modh Seachadta | On-campus |
Suímh campais | Galway City – Dublin Road |
Modh Seachadta | Lánaimseartha |
Socrúchán oibre | Tá |
Forbhreathnú Cúrsa
Developed with business and marketing experts, these degrees cultivate creative talent and skills in research, digital proficiency, data analysis, ethics, and strategic thinking. They prepare students for careers as marketing and sales professionals in the digital age.
This degree develops students’ creativity through practical project work, group work and continuous assessment and numerous other skills leading to an exciting marketing or management career. It is for students with an interest in digital business, social media marketing, market research and buyer behaviour. Students taking this course do not have to have studied business previously.
Students who do well in marketing and sales tend to have good analytical skills, enjoy dealing with people, can be creative, have an aptitude for IT, are self-motivated and work well in a team environment.
Sonraí an Chúrsa
Bliain 1
Seimeastar | Sonraí an Mhodúil | Creidmheasanna | Éigeantach / Roghnach |
---|---|---|---|
Year |
Principles of EconomicsThe module provides students with a thorough understanding of economics at an introductory level. The module is aimed at teaching students how to think as an economist, and how to construct and critically assess economic models. The first half of the module covers the principles of microeconomics and shows how they can be applied to real-life situations and economic policy. The second half develops a framework for understanding macroeconomic events and macroeconomic policy. The emphasis throughout the year is to demonstrate the usefulness of economics as an analytical tool for thinking about real world problems. Torthaí Foghlama 1. Demonstrate knowledge and understanding of the basic principles of microeconomics and macroeconomics 2. Apply relevant knowledge and understanding of economic theory to contemporary economic issues and debates 3. Demonstrate analytical, graphical and numerical skills to address economic problems. 4. Utilise and solve simple economic models that explain economic behaviour and phenomena |
10 | Mandatory |
Year |
Fundamentals in Financial and Management AccountingThis module introduces students to the concepts of financial and management accounting. Students apply the principles of double-entry bookkeeping, which underpins the financial accounts. The concept of controls is introduced through the bank reconciliation process. Students prepare accounts for sole-traders, and are introduced to ratio analysis. The management accounting element introduces students to the principles of product & marginal costing, Cost volume profit and budgeting. These principles are applied in a variety of scenarios. Torthaí Foghlama 1. Apply double entry accounting system to individual & nominal accounts, extract a trial balance and prepare final accounts for a sole trader 2. Distinguish between capital and revenue expenditure & apply principles to different scenarios 3. Evaluate different business formats from an accounting perspective 4. Evaluate differences between the bank statement and the nominal bank account & prepare the bank reconciliation & correcting entries 5. Analayse the performance of a business using ratio analysis 6. Explain the role of management accounting within an organization and the requirements for management information. 7. Classifycostsaccording to their function, nature and behaviour. 8. Calculate product cost using traditional absorption costing 9. Apply the principles ofcost-volume-profit analysis and interpret the results. 10. Prepare and present functional budgets and a cash budget for planning and control purposes. 11. Consider ethical issues in accounting |
10 | Mandatory |
1 |
Computer ApplicationsThe aim of this course is to provide the students with the skills to produce Word documents which incorporate text, graphics and appropriate formatting in a business context, and to use formulae, common functions, formatting, sorting, and charts in Excel to produce spreadsheets applicable to the business environment. Practical hands on application of Excel, Word and PowerPoint, these are skills that are applicable to any working environment by enhancing productivity, enable communication, facilitate data management and support a wide range of personal, educational and business activities. The collaborative nature of the skills attained demonstrate the adherence to sustainable development. Torthaí Foghlama 1. Demonstrate the ability to use MS Word, MS Excel and MS PowerPoint in a way that is aligned to how the software is applied in the business environment. 2. Create, design, and produce professional documents using Microsoft Word. 3. Build a business relevant spreadsheet and demonstrate formatting techniques, presentation styles, theuse of basic functions and formulas, using Microsoft Excel. 4. Create and design a PowerPoint presentation. |
05 | Mandatory |
1 |
Management Principles and Business EnvironmentThis is a foundation course in the study of management. It explores the discipline of management by focusing initially on the definition, role, skills and functions of management. Management theory, both classical and modern, is examined; in addition there is a strong focus on the business environment, as well as the modern trends in management, including lean manufacturing. It concludes with an assessment of the ethical responsibilities of business to society. Torthaí Foghlama 1. Recognise the role that businesses play in a modern economy and the role of the manager in managing an organisation. |
05 | Mandatory |
1 |
Academic and Professional Skills (SC:BS)The aim of this module is to develop academic and professional development skills for student success in higher education and beyond. This module combines online learning activities and small group workshops to focus on areas such as academic writing and integrity, creative thinking, problem-solving, time management, communications, group work, technology, innovation and presentation skills. Torthaí Foghlama 1. Apply appropriate tools and principles to optimise the learning experience. 2. Develop self-reflection practices for individual and group-work activities. 3. Recognise different information sources and apply the principles of academic integrity. 4. Assess a variety of professional communication practices and digital tools and apply to problem-solving. 5. Consider how the chosen discipline has a responsibility to wider society. |
05 | Mandatory |
1 |
Cultural Studies: IrelandOn successful completion of this module the learner should know, understand and/or be able to demonstrate the specificity of Ireland's rich cultural heritage: linguistic, literary and musical culture in terms of Ireland's varied contributions to contemporary international culture . Drawing on the past to inform the present, insights into Ireland's musical, literary, linguistic and filmic heritage will form a unique introduction for the learner on this rich and varied subject bearing in mind the United Nations Developmental Goals of inclusively, cultural and societal sustainability. Torthaí Foghlama 1. Understand and explain the specificity of Ireland’s linguistic, literary and musical culture 2. Demonstrate the presence of the past’ in Ireland’s varied contributions to contemporary international culture . 3. Form informed insights into the specifically cultural aspects of Ireland’s heritage |
05 | Elective |
2 |
Principles of MarketingThe aim of this module is to provide students with an overview of the key concepts of marketing and the function of marketing in a business. Among the areas covered are the changing marketing landscape, creating and capturing customer value, analysing the marketing environment, understanding consumer and business buyer behaviour Torthaí Foghlama 1. Demonstrate an introductory understanding of the key concepts and frameworks of marketing. 2. Explain the key challenges and emerging trends in marketing theory and practice. 3. Apply basic principles of marketing to well-defined situations. 4. Explainmarketing’s role in business. |
05 | Mandatory |
2 |
SustainabilityThis module aims to develop student awareness of current and emerging sustainability issues in the international business context. The tensions between shareholder and stakeholder perspectives are also explored. The module is focused primarily on the international business context and underpinned by the United Nations (UN) Sustainable Development Goals. This module highlights the responsibility of business to develop strategies that create economic, social, and ecologic value. This comprises three sections: the first element focusses on understanding sustainability within the business context; the second part focusses on current sustainability issues; and the last part concentrates on the internal and external stakeholders. Torthaí Foghlama 1. Demonstrate an understanding of sustainability within a contemporary business context. 2. Contrast different theorieswhich inform howdecisions are made in the international business context. 3. Discuss sustainability strategies that respond to current and emerging sustainability issues. 4. Apply a stakeholder-orientated approach which creates economic, social and ecologic value. 5. Develop communication strategies with internal and external stakeholders to support sustainable action. |
05 | Mandatory |
2 |
Fundamentals of EntrepreneurshipThis module aims to provide the learner with a basic understanding of the role of Entrepreneurs and the importance of entrepreneurial behaviour. It introduces the learner to the entrepreneurial mind-set, opportunity recognition, business models, the nature of entrepreneurship and the entrepreneurial process giving a solid grounding on how to turn ideas into viable businesses which contributes to the economy by fostering job creation, innovation and problem-solving techniques. Torthaí Foghlama 1. Discuss the role of entrepreneurs and the entrepreneurial mind-set in business 2. Discuss the entrepreneurial process 3. Explain how entrepreneurial behaviour can affect organisational success or failure 4. Explain the supports in place for entrepreneurs and small businesses in Ireland 5. Explore a range of contemporary issues in the field of entrepreneurship including sustainability |
05 | Mandatory |
2 |
World Cultures and EtiquetteAs the world becomes increasingly globalised, there is a risk that modern citizens may no longer recognise and value crucial societal differences that are implicit to other's cultures. This module aims to implement a practice of recognising and valuing cultural differences, so students are equipped to communicate respectfully around the world. Torthaí Foghlama 1. Recogniseand value cultural differences. 2. Identify and implementethical cross-cultural communication practices. 3. Promote and advocate for inclusivity. 4. Develop sustainable capabilities to adapt one’s behaviour toa variety of cultural settings. |
05 | Elective |
Year |
Academic WritingThis module provides students with a broad range of skills required in third-level academic writing. It enables students to understand what constitutes good academic writing and to recognise the importance and value of attaining good academic writing skills. Simultaneously, it provides them with those skills. The module is conducted as a structured balance of theory and practice, with theoretical tuition supplemented by guided practical application. The module is assessed by means of continuous assessment. Torthaí Foghlama 1. Recognise and utilise a range of forms of sentence structure. 3. Structure and sequence text logically. 5. Apply a range of proofreading skills. 6. Implement skills of style and tone appropriate to a range of academic writing tasks. 7. Devise,write and revise a report. 8. Plan, write and edit an academic essay. |
10 | Elective |
Year |
French Language and Culture 1(CEFR A1.1) This module offers students the opportunity to learn French from beginner's level. The module will also enhance understanding of the cultural and contextual environment of the target language. This module develops communicative language skills and adopts an action-oriented approach to teaching and learning. Upon successful completion of this module students are deemed to have reached A1 Level of the Common European Framework. Torthaí Foghlama 1. Identify, when people speak slowly and clearly, familiar words/phrases/conversations and concrete information (e.g., about him/herself, family, school, hobbies or surroundings) 3. Interact, ask, and answer basic questions on predictable areas of immediate need and familiar topics (e.g., everyday life, family, school). 4. Produce short, elementary written sentences, complete easy forms. 5. Recognise social and cultural aspects of France and French-speaking countries introduced in the module. |
10 | Elective |
Year |
German Language and Culture 1(CEFR A1.1) This module offers students the opportunity to learn German from beginner's level. The module will also enhance understanding of the cultural and contextual environment of the target language. This module develops communicative language skills and adopts an action-oriented approach to teaching and learning. Upon successful completion of this module students are deemed to have reached A1 Level of the Common European Framework. Torthaí Foghlama 1. Identify, when people speak slowly and clearly, familiar words/phrases/conversations and concrete information (e.g., about him/herself, family,school, hobbies or surroundings) |
10 | Elective |
Year |
Spanish Language and Culture 1This module offers learners the opportunity to study Spanish from beginner's level. The module delivery will focus on a student-centred, active learning approach. Learners will develop communicative skills, including oral comprehension and production, written comprehension and production, interaction and mediation. Upon successful completion of this module, learners are deemed to have reached A1.1 Level of the Common European Framework of Reference for Languages (CEFR). Torthaí Foghlama 1. Identify when people speak slowly and clearly familiar words/phrases/conversations and concrete information (e.g., about him/herself, family, school, hobbies or surroundings). 2. Distinguish familiar names, words, notices, and simple sentences in short texts (e.g., visual adverts, social media texts, leaflets). 3. Interact, ask, and answer basic questions on predictable areas of immediate need and familiar topics (e.g., everyday life, family, school). 4. Produce short, elementary written sentences, complete easy forms. 5. Recognise social and cultural aspects of Spain and Spanish-speaking countries introduced in the module |
10 | Elective |
Year |
Gaeilge Language and Culture 1Set at CEFR level B1.1, this lower intermediate course aims to build on the language competencies of learners who have studied Irish to Leaving Certificate or an equivalent standard. The course will also enhance understanding of the social, cultural and literary context of the language. Torthaí Foghlama 1. Reception: Listening. Understand the main points of clear speech on familiar matters regularly encountered in work, college and leisure, and media content concerning current affairs or topics of personal interest. 2. Reception: Reading. Understand texts that consist mainly of high frequency, every-day or job related language, and the description of events, feelings and wishes in personal communication. 3. Spoken Interaction/Production. Deal with most situations likely to arise while interacting in an Irish-speaking environment. Enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life. Connect phrases in a simple way in order to describe experiences, events and aspirations. Give brief explanations for opinions and plans. Narrate a story and givereactions to the plot of a book or film. 4. Written and Online Interaction/Production. Interact in relation to experiences and events, impressions and feelings, having prepared in advance. Ask for and give simple clarifications, and respond to questions and comments in some detail. Write straightforward connected text on topics that are familiar or of personal interest. 5. Mediation: Text/Concept/Communication. Convey information given inclear, well-structured informational texts on subjects that are familiar or of current interest. Help define a task in basic terms, invite others to contribute their views and ask appropriate questions to checkunderstanding. Facilitate shared communication between people. 6. Engage with selected aspects of Irish language culture at a level commensurate with learning outcomes 1-6 above. |
10 | Elective |
Bliain 2
Seimeastar | Sonraí an Mhodúil | Creidmheasanna | Éigeantach / Roghnach |
---|---|---|---|
1 |
Management Information SystemsThis module introduces key concepts in information systems, with practical lab based exercises using relevant business applications. Learners will also delve into the technical aspects of computer networks, the Internet, and emerging technologies like disruptive innovations and cloud computing. Torthaí Foghlama 1. Analyse current information and communications technologies (ICTs) and apply them to business problems. 2. Classify security risks to personal and business information and identify appropriate controls systems. 3. Collaborate using internet technologies and cloud systems. 4. Differentiate typical computer network implementations 5. Account for the implementation of the Internet 6. Manage and analyse business data using desktop applications. |
05 | Mandatory |
1 |
Business CommunicationsThis module introduces students to the principles of Business communications. It will enable students to develop key communication skills, oral, non-verbal and written to assist them to communicate effectively in business settings. Students will be able to identify, communication patterns that lead to effective communication; patterns that create barriers to good communication, and explore strategies to reduce or eliminate barriers to effective communication. The module also examines the changing role of business communications in the Digital Age. Torthaí Foghlama 1. select and apply specific communication skills to meet the demands of the business micro and macroenvironment |
05 | Mandatory |
1 |
Human Resource ManagementHuman Resource Management (HRM) is the first of two modules in Human Resource Management. The other is Human Resource Development (HRD). Both modules aim to provide an overview of the essential areas of HRM. It will be taught in lectures and small classes with an emphasis on the practical operation of HRM in workplaces. Torthaí Foghlama 1. Outline the fundamental processes in HRM, the theoretical models underpinning HRM, and describe the historical development of HRM. 2. Outline Human Resource Planning and its contribution to the successful functioning of an organisation, and explain the process of recruitment andselection. 3. Explain the links between employee induction, turnover and retention and how a strategic approach to their management can increase the potential overall competitiveness and success of the organisation |
05 | Mandatory |
1 |
Applied Marketing and SalesThis module is designed to apply marketing and sales theory to a variety of business environments. Emphasis will be placed on understanding the stages of the selling process. In addition, students will be able to evaluate the importance of sustainability marketing in a modern business context. This module will develop students' transferable skills and competencies. Torthaí Foghlama 1. Explorethe marketing environment in which a range of consumer goods, services and industrial companies operate and make sales. 2. Examine the marketing and sales theories relevant to organisations. 3. Prepare and deliver a sales presentation including negotiating, closing the sale and following-up with customers. 4. Explain the marketing planning process that integrates with a companys overall strategy. 5. Explain the importance of sustainablemarketingto customers and sellers. |
05 | Mandatory |
1 |
Advanced Management AccountingThis module exposes the student to management accounting principles in relation to materials, labour, marginal and absorption costing systems and decision making . Once an understanding of the principles has been achieved, they will be applied in a variety of scenarios. Torthaí Foghlama 1. Apply the accounting treatment for materials, labour and overheads 3. Apply and evaluate the principles of marginal and absorption costing. |
05 | Elective |
1 |
Business Start UpThis module aims to provide students with the fundamental skills and capabilities required for setting up a business. Torthaí Foghlama 1. Explain the fundamental role of entrepreneurship and the main characteristics of entrepreneurs 2. Explore the elements involved in identifying product or service opportunities 3. Create a Business Model Canvas feasibility study, appreciate the importance of business planning and the relevance of the external environment 4. Explain thedifferent types of business ownership and their associated legal forms 5. Understand therole played by core business functionsin setting up a business |
05 | Elective |
2 |
Advanced Financial AccountingThis module is an exciting and challenging accounting module which follows on from Fundamentals in Financial and Management Accounting. The module builds on knowledge and expertise from Fundamentals in Financial and Management Accounting and learners progress from preparing accounts for sole traders to preparation of accounts for partnerships and companies. This module has a practical and applied focus. Torthaí Foghlama 1. Prepare draft partnership and limited company accounts |
05 | Elective |
2 |
Statistics for BusinessThis module is intended to provide students with an introduction to a range of basic quantitative, statistical, analytic and computational skills and techniques which are of relevance in the business environment. Torthaí Foghlama 1. Calculate statistical data and represent this diagrammatically. 2. Apply mathematical functions and equations in the solving of business problems 3. Use time series modelling and regression analysis to identify data trends and to make business forecasts. 4. Calculate expectation and probability to solve practical business problems. |
05 | Mandatory |
2 |
Applied MacroeconomicsThis module builds on the foundations of macroeconomics. In applied macroeconomics, the economy will be analysed in the long-run (the classical model) and the short-run (keynesian model). In these models, we examine national output, the level of unemployment and the price level and show how government policies such as stabilisation policies or investment policies affect the macroeconomy. Case studies will be a feature of the module to take account of current developments. Students will identify, act on, and evaluate their professional and personal actions with the knowledge and appreciation of interconnections among economic, environmental, and social perspectives. Torthaí Foghlama 1. Describe and distinguish between the Keynesian and Classical schools of economic thought. 6. Students will identify, act on, and evaluate their professional and personal actions with the knowledge and appreciation of interconnections among economic, environmental, and social perspectives. |
05 | Mandatory |
2 |
Organisational BehaviourThis module provides students with a detailed understanding of human behaviour in organisations. Organisational behaviour seeks to understand, explain and predict individual, group and organisational behaviour in the workplace. To do this, it borrows heavily from sociology, psychology and to a lesser extent anthropology. Topics covered include, among others, personality, perception, group dynamics and organisational development. Torthaí Foghlama 1. Explain the scope of study in the fields of Behavioural Science and Organisational Behaviour. |
05 | Mandatory |
2 |
Human Resource DevelopmentHuman Resource Development (HRM) is the second of two modules in Human Resource Management. The other is Human Resource Management (HRM). Both modules aim to provide an overview of the essential areas of HRM. It will be taught in lectures and small classes with an emphasis on the practical operation of HRM in workplaces. Torthaí Foghlama 1. Explain Performance Management and its associated processes including, interalia, coaching |
05 | Mandatory |
2 |
Family BusinessFamily businesses often outperform nonfamily businesses. One of the primary sources of success for business-owning families is their focus on ensuring continuity of both the business and the family. Enterprise Ireland has identified this area as particularly important in the West of Ireland and this module addresses many of the challenges associated with planning for family/small business and ownership continuity or succession planning. Torthaí Foghlama 1. Assist in developing a vision to grow a family/small business in the Irish and International markets. 2. Explain succession planningand hownext generationowners/leaders can preserve and enhance thefamilybusiness. 3. Analyse the range of ownership and leadership options to prepare owners and leaders for meeting an identified vision |
05 | Elective |
Year |
Business Law and Legal Studies This module will give students an introduction into the area of the Irish legal process, legal research methods, EU law, contract, commercial, tort, employment and company law. Torthaí Foghlama 1. Explain and apply the principles of Irish Law and the legal process. 2. Explain the role and functions ofthe EU Institutions and apply the principles of EU Law. |
10 | Mandatory |
Year |
French Language and Culture 2This course offers students the opportunity to continue with a foreign language at level A1.2 and A2.1. The course will hone understanding of the cultural and contextual environment of the target language. It will further prepare students who wish to avail of international placement opportunities or of the Erasmus year abroad. Torthaí Foghlama 1. Listening reception: Can understand phrases and the highest frequency vocabulary related to areas of most immediate personal relevance (e.g. very basic personal and family information, shopping, local geography, employment) and can catch the main point in short, clear, simple messages and announcements. 2. Reading reception: Can read very short, simple texts. Can find specific, predictable information in simple everyday material such as advertisements, prospectuses, menus and timetables and can understand short simple personal letters. 3. Written and online interaction & production:Can engage in basic social interaction, expressing feelings, actions, needs and responding to comments with thanks, apology, or answers to questions. Can complete simple transactions (e.g., ordering goods), can follow simple instructions and collaborate in a shared task. Can write a series of simple phrases or sentences linked with ‘and’, ‘but’,’because’, etc. 4. Spokeninteraction & production: Can communicate in simple and routine tasks requiring a simple and direct exchange of information on familiar topics and activities (e.g., family, other people, living conditions, educational background, present/recent job). Can handle very short social exchanges, even though may not be able to keep the conversation going. 5. Mediation: Can convey the main point(s) involved in short, simple texts on everyday subjects of immediate interest (e.g., personal wants and needs), provided these are expressed clearly in simple language. Can collaborate in simple, practical tasks, asking what others think, making suggestions and understanding responses. Can indicate understanding, agreement and can recognise disagreement. 6. Cultural aspects will be included in listening reception, reading reception, spoken interaction & production, written and online interaction & production, and mediation. |
10 | Elective |
Year |
German Language and Culture 2This module offers students the opportunity to continue with a foreign language at A1.2 or A2.1 level. The course will hone understanding of the cultural and contextual environment of the target language. During the year, students will undertake individual and group tasks to develop their competencies in spoken and written production as well as their ability to interact in the target language. This module will prepare students who wish to avail of international placement opportunities or the Erasmus year abroad. Upon successful completion of this module students will be progressing towards achieving Level A2 within the Common European Framework of Reference. Torthaí Foghlama 1. Identify phrases and the highest frequency vocabulary related to areas of most immediate personal relevance (e.g. basic personal and family information, eating out, local geography, the environment and employment) and catch the main point in short, clear, simple messages and announcements. 2. Select and find specific, predictable information in simple everyday material such as advertisements, prospectuses, menus, and timetables and understand short simple personal letters. 3. Reproduce a series of simple linked phrases or sentences on areas of most immediate personal relevance and respond to comments with thanks or apology. 4. Communicate orally during routine tasks requiring a simple and direct exchange of information on familiar topics and activities (e.g., family, other people, living conditions, educational background, the environment and employment). 5. Translate short, simple texts on everyday subjects of immediate interest (e.g., personal wants and needs), provided these are expressed clearly in simple language. |
10 | Elective |
Year |
Spanish Language and Culture 2This module will build on learners elementary knowledge of the structure and vocabulary of the language. It will hone an understanding of the cultural and contextual environment of the target language. It will further prepare learners who wish to avail of international placement opportunities or of the Erasmus semester in Spain. The emphasis will be on improving communication and comprehension. There will be greater focus on grammar, conversational expressions and vocabulary in order to continue to consolidate comprehension and communication skills. Upon successful completion of this module, learners are deemed to have reached A1.2 Level of the Common European Framework of Reference for Languages (CEFR). Torthaí Foghlama 1. Identifyphrases and the highest frequency vocabulary related to areas of most immediate personal relevance (e.g.basic, personal and family information,eatingout,local geography,the environment andemployment)and catchthe main point in short, clear, simple messages and announcements. 2. Selectand find specific, predictable information in simple everyday material such as advertisements, prospectuses,menus,and timetables and understand short simple personal letters. 3. Reproducea series of simple linked phrases orsentences onareas of most immediate personal relevanceand respond to comments with thanksor apology. 4. Communicateorallyduringroutine tasks requiring a simple and direct exchange of information on familiar topics and activities (e.g.family, other people, living conditions, educational background,the environment andemployment). 5. Translateshort, simple texts on everyday subjects of immediate interest (e.g.personal wants and needs), provided these are expressed clearly in simple language. |
10 | Elective |
Year |
Gaeilge Language and Culture 2This year long module covers the language syllabus at CEFR level B1.2 and offers learners the opportunity to continue their study of Irish at lower intermediate/intermediate level. The course will also further enhance understanding of the social and cultural context of the language and will incorporate the study of Irish language media and film. Torthaí Foghlama 1. Reception: Listening: Demonstrate an understanding of the main points of clear speech on familiar matters, media programmes on current affairs or topics of personal or professional interest when delivery is relatively slow and clear. 2. Reception: Reading : Show comprehension of texts that consist mainly of high frequency, including descriptions of events and feelings. 3. Oral Interaction/Production : Deal with a range of situations while interacting in an Irishspeaking environment, extemporise on familiar topics, rationalise, explain, opine and narrate. 4. Written and Online Interaction/Production :Write simple connected text on familiar and personal topics, describe experiences and impressions. 5. Mediation: Text/Concept/Communication: Convey information given inclear, well-structured informational texts on subjects that are familiar or of current interest. Help define a task in basic terms, invite others to contribute their views and ask appropriate questions to checkunderstanding. Facilitate shared communication between people. 6. Show increasing responsibility for selfdirected learning. 7. Demonstrate a critical understanding of selected works of literature, film and media. |
10 | Elective |
Bliain 3
Seimeastar | Sonraí an Mhodúil | Creidmheasanna | Éigeantach / Roghnach |
---|---|---|---|
1 |
Digital BusinessBusiness is digital. Digital business drives business and societal change worldwide, and has led to the creation, destruction, and transformation of businesses. This module is to develop an e-strategy for a digital business and use digital components for business and industry. Students will know how the digital components will impact business and identify how to combine these to develop business online. Torthaí Foghlama 1. Demonstrate knowledge of the components required for an ebusiness. 2. Demonstrate knowledge of keyissues facing an e-business keeping in mind business trends and success stories 3. Create an ebusiness strategy 4. Create an online presence for an e-business using a leading contemporary content management platform |
05 | Mandatory |
1 |
Marketing and Sales ManagementThis marketing and sales management module focuses on the development, implementation and management of a marketing and sales strategy to achieve business objectives. Students will recognise the breadth and interdependencies of marketing and sales functions. Torthaí Foghlama 1. Analysehow the marketing and sales interface works synergistically to achieve business objectives 2. Apply appropriate theory to solving practical marketing and sales management problems 3. Develop a strategic marketing plan 4. Develop a sales plan 5. Describe how to manage marketing andsales team to deliver on business key performance indicators |
05 | Mandatory |
1 |
Market ResearchThe overall objective of this course is to examine market research as a tool for providing information for marketing and business decision-making. It provides an overview of the practice of research and why market research is needed. It looks at the research process, describes and classifies different types of data and methodologies and shows their use in context. Its aim is to equip students with the knowledge and ability to conduct and use market research in their future careers. Torthaí Foghlama 1. Explain the essential steps of the market research process. 2. Distinguish between secondary and primary data, and quantitative and qualitative data. 3. Assess the strengths and weaknesses of different research designs and research methods. 4. Conduct secondary data research and develop a primary data collection plan, demonstrating level-appropriate competence in academic writing and presentation. 5. Explain and apply the ethical requirements when conducting market research. |
05 | Mandatory |
1 |
Financial ManagementThis module covers many broad areas of Finance and Financial Management with a particular focus on how to deal with business challenges such as identifying appropriate sources of finance, evaluating investments, interpreting financial statements and managing working capital. Having an appropriate knowledge of Financial Management is valuable across all sectors of business, regardless of whether students choose to work in Finance, Marketing, Human Resources, IT or other disciplines. By having a strong knowledge of financial management, students will be able to contribute and add value both within a business context and also on a personal level. Torthaí Foghlama 1. Discuss the role and purpose of financial management. 4. Evaluate capital investment projects by collating and presenting relevant information and by using appropriate methods such as Pay-back Period, Accounting Rate of Return, Net Present Value & Internal Rate of Return. 6. Discuss contemporary issues in financial management such as ESG reporting(Environmental, Social & Governance),and consider the ethical role of finance professionals. |
05 | Elective |
1 |
Project ManagementThe aim of the module is to provide students with a fundamental understanding of professional project management as well as the development of key skills and capabilities in the application of key concepts, frameworks and techniques to projects. Torthaí Foghlama 1. Explain the role of the project manager and examine the key causative factors/reasons for project success/failure. 2. Develop professional project management competencies in selection, initiation, scoping, scheduling, resourcing, costing, report writing and auditing of projects. 3. Structure and manage projects through respective project life cycle phases – in particular utilising of the [PMBOK] project management framework. 4. Develop individual, team, people and problem-solving competencies by being an active member of a project management team. 5. Explain and apply key project management concepts, standards, analytical methods and key software tools. |
05 | Elective |
1 |
French Language and Culture 3ASet at CEFR level A2.2, this lower intermediate course aims to build on the language competencies of learners who have studied French to A2.1 level or an equivalent standard.The course will also enhance understanding of the social and cultural context of the language. Torthaí Foghlama 1. Reception: Listening. Understand the main points of clear speech on familiar matters regularly encountered in work, college and leisure, and media content concerning current affairs or topics of personal interest. 2. Reception: Reading. Understand texts that consist mainly of high frequency, every-day or job related language, and the description of events, feelings and wishes in personal communication. 3. Spoken Interaction/Production. Deal with most situations likely to arise while interacting in an French-speaking environment. Enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life. Connect phrases in a simple way in order to describe experiences, events and aspirations. Give brief explanations for opinions and plans. Narrate a story and givereactions to the plot of afilm. 4. Written and Online Interaction/Production. Interact in relation to experiences and events, impressions and feelings, having prepared in advance. Ask for and give simple clarifications, and respond to questions and comments in some detail. Write straightforward connected text on topics that are familiar or of personal interest. 5. Mediation: Text/Concept/Communication. Convey information given inclear, well-structured informational texts on subjects that are familiar or of current interest. Help define a task in basic terms, invite others to contribute their views and ask appropriate questions to checkunderstanding. Facilitate shared communication between people. |
05 | Elective |
1 |
German Language and Culture 3ASet at CEFR level A2 + this course aims to build on the language competencies of learners who have studied German to A2.1 or an equivalent standard. The course will also enhance understanding of the social and cultural context of the language. During the year, students will undertake individual and group tasks to develop their competencies in spoken and written production as well as their ability to interact in the target language and broaden their knowledge of German culture and society. Upon successful completion of this module students will be progressing towards achieving Level A2 within the Common European Framework of Reference. Torthaí Foghlama 1. Understand instructions, announcements and messages about familiar everyday activities and hobbies provided the delivery is slow and clear. 2. Extract information from a range of texts that consist mainly of high frequency every-day language on topics such as family life, employability, travel and holidaying, shopping, popular culture, and the environment. 3. Exchange basic information by text message, by email or in short letters and write about everyday aspects of their immediate environment e.g., people, places, a job, or study experience. 4. Communicate orally, at an appropriate level, on familiar topics in predictable everyday situations. 5. Use simple language to provide an approximate translation of short texts on familiar and everyday themes. |
05 | Elective |
1 |
Spanish Language and Culture 3ASet at CEFR level A2+, this module aims to build on the language competencies of learners who have studied Spanish to A1.2 or an equivalent standard. The module will also enhance understanding of the social and cultural context of the language. During the year, learners will undertake individual and group tasks to develop their competencies in spoken and written production as well as their ability to interact in the target language and broaden their knowledge of Spanish culture and society. Upon successful completion of this module, learners will be progressing towards achieving Level A2 within the Common European Framework of Reference (CEFR). Torthaí Foghlama 1. Understandinstructions, announcements and messagesaboutfamiliar everyday activitiesand hobbiesprovidedthe delivery is slow and clear. 2. Extract information from a range of texts that consist mainly of high frequency, everyday language on topicssuch as family life, employability, travel and holidaying, shopping, popular culture, and the environment. 3. Exchange basic information by text message, by email or in short lettersand write about everyday aspects of theirimmediateenvironmente.g.people, places, a job,or study experience. 4. Communicate orally, at an appropriate level, on familiar topics in predictable everyday situations. 5. Use simple languageto provide an approximate translation of short textson familiar and everyday themes. |
05 | Elective |
1 |
Gaeilge Language and Culture 3AThe first of two modules that cover the syllabus at CEFR level B2.1, this course offers learners the opportunity to continue their study of Irish at intermediate level. The course will also further enhance understanding of the social, cultural and literary context of the language and will incorporate the study of Irish language media and film. Torthaí Foghlama 1. Demonstrate an understanding of extended speech, lectures and TV programmes provided the topic is reasonably familiar. |
05 | Elective |
1 |
Cultural Studies: IrelandOn successful completion of this module the learner should know, understand and/or be able to demonstrate the specificity of Ireland's rich cultural heritage: linguistic, literary and musical culture in terms of Ireland's varied contributions to contemporary international culture . Drawing on the past to inform the present, insights into Ireland's musical, literary, linguistic and filmic heritage will form a unique introduction for the learner on this rich and varied subject bearing in mind the United Nations Developmental Goals of inclusively, cultural and societal sustainability. Torthaí Foghlama 1. Understand and explain the specificity of Ireland’s linguistic, literary and musical culture 2. Demonstrate the presence of the past’ in Ireland’s varied contributions to contemporary international culture . 3. Form informed insights into the specifically cultural aspects of Ireland’s heritage |
05 | Elective |
2 |
Digital MarketingDigital marketing can refer to all marketing efforts that occur on the Internet. Participants will immerse themselves in marketing technology (MarTech) landscape, email marketing, insight into web analytics, understanding their audience, keywords and search engine optimisation (SEO). The aim of this module is to develop students' knowledge and understanding of digital marketing. Students will learn how to take a systematic approach to developing digital marketing strategies and will develop practical skills in implementing these strategies. Torthaí Foghlama 1. Identity and understand the impact of digital technology on the practice of marketing keeping in mind marketing trends and techniques. 2. Describe the essential elements of a digital marketing strategy to achieve businessobjectives. 3. Apply the steps involved in developing a digital marketing campaign and engage with various web and social media analyticaltools 4. Create a publishing platform to build an online web presence with integrated data collection and links to social media. 5. Implement best practice search engine optimisation techniquesby improving your visibility across search including digital/social advertisements |
05 | Mandatory |
2 |
Integrated Marketing CommunicationsThis module will give the student a chance to learn about and participate in planning integrated marketing communication strategies and tactics. The students will gain the knowledge and insight necessary to use marketing communication tools and to develop a marketing communications plan. Torthaí Foghlama 1. Examine the components of integrated marketing communications and their relationship to other elements of the marketing mix. 2. Evaluate the importance of managing brand image and its contribution to integrated marketing communications plans. 3. Analyse the planning process involved in integrated marketing communications. 4. Evaluate a range of marketing communications tools. 5. Prepare an integrated marketing communications programme utilising a mix of marketing communications tools and appropriate media. 7. Appraisethe impact of new technologies on marketing communications. |
05 | Mandatory |
2 |
Consumer BehaviourThis module provides an overview of consumer behaviour in contemporary society. It focuses on the study of the decision-making processes involved in the purchasing and consumption of products, services, experiences and ideas. The aim of the module is to explain how understanding of consumer behaviour is central to customer satisfaction and, consequently, essential to any successful marketing strategy. Torthaí Foghlama 1. Discuss the basic concepts, theories and models which apply to the field of consumer behaviour and their implications for marketing strategy. 2. Outline and analyse the decision-making processes that individuals undertake in the acquisition, consumption and disposal of goods, services, experiences and ideas. 3. Evaluate the role played by the various factors that affect buying behaviour and consumption. 4. Appraise marketing strategies and tactics that derive from theories in buyer behaviour. 5. Reflect on and interpret their own buying behaviour and consumption values, perceptions and actions and evaluate the consequences of their own actions and of collective consumer actions in our global society. |
05 | Mandatory |
2 |
Critical ThinkingTo develop the students' understanding and capacity for creative, analytical and critical thinking. Torthaí Foghlama 1. critically analyse, evaluate and interpret information in a variety of contexts; 2. use relevant evidence to construct valid, sound and logical arguments; 3. choose effective arguments to enhance and optimise the individual’s decision making and problem solving abilities; and 4. apply critical thinking skills to contemporary business issues. |
05 | Elective |
2 |
Ireland in the Global EconomyThis module encourages students to identify their own economic and political preferences within a broad economic and political framework. It then considers a range of economic policy issues in an Irish context with a particular focus on the role of economics in public policy making. Torthaí Foghlama 1. Form a political view based on a broad economic and political framework |
05 | Elective |
2 |
French Language and Culture 3BSet at CEFR level B1.1, this lower intermediate course aims to build on the language competencies of learners who have studied French to A2.2 level or an equivalent standard.The course will continue to enhance understanding of the social and cultural context of the language. Torthaí Foghlama 1. Understand the main points of clear standard speech on familiar matters regularly encountered in work, leisure. 2. Understand texts that consist mainly of high frequency everyday or job-related language. 3. Deal with most situations likely to arise whilst travelling in an area where the language is spoken. 4. Write connected text on topics which are current or of personal interest, offer reasons and explanations. 5. Demonstrate autonomy in learning. 6. Interact in a multi-cultural environment. |
05 | Elective |
2 |
German Language and Culture 3BSet at CEFR level A2 + this course aims to build on the language competencies of learners who have studied German to A2.1 or an equivalent standard. The course will also enhance understanding of the social and cultural context of the language. During the year, students will undertake individual and group tasks to develop their competencies in spoken and written production as well as their ability to interact in the target language and broaden their knowledge of German culture and society. Upon successful completion of this module students are deemed to have reached A2 Level of the Common European Framework. Torthaí Foghlama 1. Understand instructions, announcements and messages about familiar everyday activities and hobbies provided the delivery is slow and clear. 2. Extract information from a range of texts that consist mainly of high frequency every-day language on topics such as family life, employability, travel and holidaying, shopping, popular culture, and the environment. 3. Exchange basic information by text message, by email or in short letters and write about everyday aspects of their immediate environment e.g., people, places, a job, or study experience. 4. Communicate orally, at an appropriate level, on familiar topics in predictable everyday situations. 5. Use simple language to provide an approximate translation of short texts on familiar and everyday themes. |
05 | Elective |
2 |
Spanish Language and Culture 3BSet at CEFR level A2+, this module aims to build on the language competencies of learners who have studied Spanish to A2.1 or an equivalent standard. The module will also enhance understanding of the social and cultural context of the language. During the year, learners will undertake individual and group tasks to develop their competencies in spoken and written production as well as their ability to interact in the target language and broaden their knowledge of Spanish culture and society. Upon successful completion of this module, learners will be progressing towards achieving Level A2 within the Common European Framework of Reference (CEFR). Torthaí Foghlama 1. Understandinstructions, announcements and messagesaboutfamiliar everyday activitiesand hobbiesprovidedthe delivery is slow and clear. 2. Extract information from a range of texts that consist mainly of high-frequency, everyday language on topicssuch as family life, employability, travel and holidaying, shopping, popular culture, and the environment. 3. Exchange basic information by text message, by email or in short lettersand write about everyday aspects of theirimmediateenvironmente.g.people, places, a job,or study experience. 4. Communicate orally, at an appropriate level, on familiar topics in predictable everyday situations. 5. Use simple languageto provide an approximate translation of short textson familiar and everyday themes. |
05 | Elective |
2 |
Gaeilge Language and Culture 3BThe second of two modules covering the syllabus at CEFR level B2.1, this course offers learners the opportunity to continue their study of Irish at intermediate level. The course will also further enhance understanding of the social, cultural and literary context of the language and incorporate the study of Irish language media and film. Torthaí Foghlama 1. Demonstrate further understanding of extended speech, lectures and TV programmes provided the topic is reasonably familiar. |
05 | Elective |
2 |
World Cultures and EtiquetteAs the world becomes increasingly globalised, there is a risk that modern citizens may no longer recognise and value crucial societal differences that are implicit to other's cultures. This module aims to implement a practice of recognising and valuing cultural differences, so students are equipped to communicate respectfully around the world. Torthaí Foghlama 1. Recogniseand value cultural differences. 2. Identify and implementethical cross-cultural communication practices. 3. Promote and advocate for inclusivity. 4. Develop sustainable capabilities to adapt one’s behaviour toa variety of cultural settings. |
05 | Elective |
Year |
Work PlacementThis module will enable the learner to gain practical work experience in a marketing and sales role in an organisation. Students will work 350 hours at their placement. This time is in addition to the work placement preparation on their CV and interview skills, as well as their weekly assessment logs while on placement and final presentation and report on their assessment. The work placement module is 10 ECTS and completed with 25 ECTS in other modules in both semester 1 and 2 in that stage. The module will develop the learner professionally and personally and equip them with the skills, knowledge and relevant business experience to give them insight to and enable them to plan for and achieve their career goals. Torthaí Foghlama 1. Plan for work placement by identifying placement opportunities, preparing cv, cover letters , linkedin profile and demonstrating interview skills. 2. Apply the transferable skills they have learned on their programme thus far. 4. Enhance their interpersonal, communication and presentation skills. 5. Work effectively individually as well as part of a team. 6. Organise their workload and set priorities. 7. Demonstrate improved self-motivation in carrying out assigned tasks. |
10 | Mandatory |
Year |
Digital Content: Design and CreationThis module aims to empower students with practical design and digital content creation skills to research, design, produce and evaluate an ePortfolio of digital artefacts. Torthaí Foghlama 1. Analyse design principles and the process of digital media production. 2. Appraise the colour wheel and how to use it to choose colours for a project. 3. Categorise type and justify type contrasts and categories used as part of a design portfolio. 4. Compile and enhance images using image editing tools and present the results to an audience using presentation software and storytelling. 5. Create and edit video and audio clips using video editing and sound editing software. 6. Research, design, produce and evaluate an e-Portfolio of digital artefacts, including audio, text, graphics, video and animation. 7. Create, synthesise and present information effectively through various media platforms. |
10 | Mandatory |
Dul chun cinn
Upon successfully completing Year 3, (Level 7) students can then apply internally for Year 4 (Level 8).
Download a prospectus
Riachtanais Iontrála
Leaving Certificate Entry Requirement | 5 subjects at O6/H7 |
QQI/FET Major Award Required | Any |
Additional QQI/FET/ Requirements | None |
Testimonial
“I particularly liked the hands on module where you could put into practice what you had learned in the lectures. The best example of this was Enterprise Development. Although it was challenging, it was a fantastic experience.
The fantastic thing about ATU Galway City campus is the location itself. Based on the outskirts of the city, there is anything and everything a student might want to do any day of the week. Galway is full of life, with activities and festivals going on all year round for everyone to enjoy. I have never met anyone who did not love Galway and after having lived here myself, all I can say is I would highly recommend it to everyone!”
Sam O’Neill
Táillí
Total Fees EU: €3000
This annual student contribution charge is subject to change by Government. Additional tuition fees may apply. Click on the link below for more information on fees, grants and scholarships.
Total Fees Non-EU: €12000
Subject to approval by ATU Governing Body (February 2025)
Tuilleadh eolais faoi tháillíGairmeacha
This course provides attractive career opportunities in the expanding marketing and sales professions.
Marketing management
Sales and selling
Customer service and support
Digital and on-line marketing
Marketing communications and public relations
Market research
Further Information
Eolas Teagmhála
Department of Enterprise & Technology
Lorna Moynihan
Programme Chair
T: + 35391742371
E: lorna.moynihan@atu.ie
Dr Meghann Drury-Grogan
Head of Department
T: +353 (0) 917 42898
E: Meghann.Drury-Grogan@atu.ie
Enterprise & Technology