This module will provide learners with an introduction to the founding concepts of marketing theory. The learner will be introduced to the pillars of marketing strategy, along with an introduction to digital marketing tools. The module will culminate in the application of these skills by the learner through an applied project.

1. Identify with the key elements for developing an effective marketing strategy
2. Assess the relevance of the various communication tools with respect to target audience and message content
3. Apply the principles of digital marketing from strategy to execution
4. Explain how social media tools can be utilised and measured in a marketing context
5. Demonstrate marketing skills through planning and executing a marketing project

This module introduces learners to core principles, processes and elements of design. Learners will develop an understanding of a user-centered design process, visual building blocks of effective design along with an understanding of narrative.

1. Create a graphic language and apply it successfully across of range of touchpoints
2. Apply the User Experience (UX) Design process to understand users and develop well thought through user experiences
3. Apply various aspects of UI Design to create effective solutions for screen.
4. Demonstrate basic typographic design skills
5. Utilise core design principles to create an effective presentation
6. Create a storyboard and animatic