Digital Strategy for Business
Certificate
Sonraí an Chúrsa
Course Code | GA_BDSBG_S09 |
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Céim | 9 |
Fad ama | 1 year |
Creidmheasanna | 10 |
Modh Seachadta | Online |
Suímh campais | Galway City – Dublin Road |
Modh Seachadta | Páirtaimseartha |
Forbhreathnú Cúrsa
This Postgraduate Certificate in Digital Strategy for Business at Level 9 teaches cutting edge digital media and digital transformation knowledge and strategy.
It is aimed at those involved at mid and senior levels of enterprise and industry, so that they can be involved in debates around current trends in technology related to digital entrepreneurship, innovative technologies, and enterprise development. As a series of Masterclasses and forum discussions, this certificate will open up a forum for discussions about technology innovations and interrogate potential for technology and strategy adoption and implementation.
Professionals and entrepreneurs in the digital media teaching and learning, enterprise and/or marketing field will be interested in this programme. It comprises a series of masterclasses from specialists in the fields of digital media strategy, digital enterprise, digital communications and marketing. It aims to provide participants with cutting edge knowledge and techniques for practical implementation in their working and professional environments.
Sonraí an Chúrsa
Bliain 1
Seimeastar | Sonraí an Mhodúil | Creidmheasanna | Éigeantach / Roghnach |
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Year |
Digital Strategy Masterclass for BusinessThis module is aimed at professionals and entrepreneurs in the digital media teaching and learning, enterprise and/or marketing field. It comprises a series of masterclasses from experts and specialists in the fields of digital media, digital enterprise, digital communications and marketing. The module aims to provide participants with cutting edge knowledge and techniques for practical implementation in their working and professional environments. The masterclasses will be provided not only by module facilitators but also by global experts and practitioners in the field. This module was developed in response to increasing demand for digital media strategy optimisation for enterprise and societal organisations. Torthaí Foghlama 1. Designa series of practical analytical techniques to market a product or service. 2. Systematically conduct research for the purposes of consumer digital monitoring and analysis and digital media strategy optimisation. 3. Determine and articulate the optimum digital strategy to launch or promote aproduct, service or societal initiative to a target international audience. 4. Articulate an ethical and legally compliant digital strategy. 5. Develop and communicate a digital technologybrief to optimise digital strategy. |
10 | Mandatory |
Uaireanta Staidéir Molta in aghaidh na seachtaine
Scrúdú agus Measúnú
Riachtanas Tinrimh ar an gCampas
Dul chun cinn
Graduates from this Level 9 certificate can continue their education and progress on, to other academic postgraduate Level 9 programmes and subsequently, if eligible, to doctoral programmes or professional qualifications in strategy, digital media, marketing, data analysis; research etc.
Download a prospectus
Riachtanais Iontrála
Entry requirement is a Level 8 Bachelor (Honours) degree with minimum grade classification of H2.2 or equivalent in Marketing, IT/Computing, Science, Business, Graphic Design, Communications, or cognate area. Candidates who do not meet this entry criteria will be considered for entry to the programme under a formalised process of Recognition of Prior Learning (RPL). This RPL process will be conducted to determine applicant eligibility, in line with approved marks and standards. Candidates with three years or more relevant professional work experience and who do not have the required entry requirement will be provided ample opportunity to apply for entry via RPL.
Táillí
Total Fees EU: €950
This is an HCI Pillar 3 Course with Additional Places via Higher EducationE 4.0
Tuilleadh eolais faoi tháillíFurther Information
Cé Ba Chóir Iarratas a Dhéanamh?
This programme is aimed at those involved at mid and senior levels of enterprise and industry, so that they can be involved in debates around current trends in technology related to digital entrepreneurship, innovative technologies, and enterprise development.
Eolas Teagmhála
Admissions Office
Enterprise & Technology