English
Gaeilge
Digital Transformation for Sport
Certificate
Sonraí an Chúrsa
| Course Code | GA_SDTSG_N09 |
|---|---|
| Céim | 9 |
| Fad ama | 1 semester |
| Creidmheasanna | 15 |
| Modh Seachadta | Online |
| Suímh campais | Galway City – Dublin Road |
| Modh Seachadta | Páirtaimseartha |
Forbhreathnú Cúrsa
Digital technology has revolutionised how we approach sport and physical activity in recent years, and the rapid pace of change is set to continue.
In this course students will gain the knowledge and skills to audit the digital readiness of sports organisations, to identify opportunities to transform and to address the barriers or challenges to digital change. Students will also critically review trends and innovations in the global SportsTech industry.
There is a very practical focus on how leaders and organisations can develop effective digital strategies which impact culture and encourage a ‘digital mindset’.
Sonraí an Chúrsa
Bliain 1
| Seimeastar | Sonraí an Mhodúil | Creidmheasanna | Éigeantach / Roghnach |
|---|---|---|---|
| 1 |
Digital Transformation for SportDigital Transformation for Sport is about leveraging digital technology to revolutionise the sports industry. The integration of digital technologies into all areas of sports, fundamentally changes how sports organisations operate and deliver value to stakeholders, including fans, athletes, and sponsors, and by making sports more accessible, engaging, and efficient. This module is an introduction to key concepts of digital transformation in sport in terms of people, processes and technology. It will equip students with the knowledge and skills to audit the different phases of digital transformation in a sporting context, identify potential opportunities for and barriers to digital change. Torthaí Foghlama 1. Critically assess the digital and technological landscape in sport and physical activity at global and local levels. |
10 | Mandatory |
| 1 |
Leading Digital Transformation in SportIn this module, students will develop the expertise required to lead digital change within sporting organisations. With input from industry leaders and peers, students will focus on developing realistic, feasible and sustainable digital and change management strategies within the sports industry. Torthaí Foghlama 1. Assess digital transformation skills and competencies of oneself and others. |
05 | Mandatory |
Uaireanta Staidéir Molta in aghaidh na seachtaine
This short part time course will be delivered completely online with high levels of peer interaction.
There are up to 6 hours of live online lectures per week for 12 weeks with additional independent learning and coursework of up to 10 hours.
There are up to 6 hours of live online lectures per week for 12 weeks with additional independent learning and coursework of up to 10 hours.
Scrúdú agus Measúnú
The certificate is examined 100% on continuous assessment.
This typically consists of a mix of submissions and activities which build an Eportfolio for the student such as a problem statement and project pitch, an environmental assessment, a strategic plan report, the creation of multiple multi-media digital resources.
This typically consists of a mix of submissions and activities which build an Eportfolio for the student such as a problem statement and project pitch, an environmental assessment, a strategic plan report, the creation of multiple multi-media digital resources.
Riachtanas Tinrimh ar an gCampas
The course is delivered completely online with optional attendance at 1-2 in person workshops or industry engagement events in the course of the semester.
Note: Check programme Examination and Assessment requirements, as they may involve examinations to be taken on campus.
Note: Check programme Examination and Assessment requirements, as they may involve examinations to be taken on campus.
Download a prospectus
Riachtanais Iontrála
Level 8 Bachelor (Hons) degree H2.2 or equivalent. Evidence of English Language Proficiency (IELTS). Option for Recognition of Prior Learning according to ATU policy.
Further Information
Cé Ba Chóir Iarratas a Dhéanamh?
The course is aimed at sports professionals and leaders managing the digital evolution of their organisations and for the sportstech innovators designing solutions to meet their needs.
This programme of study will afford professionals working in sports organisations the time and frameworks to reflect on the digital needs of their department, and the tools to identify, plan and implement meaningful change in processes and efficiency. It is ideal for professionals seeking to progress in managerial roles.
For sportstech innovators, the course provides a deep dive into the sports and active living digital landscape equipping them with the insight to develop better products for this market and reflect on the digital processes within their company.
It offers a unique professional development opportunity which is university certified at post-graduate level (15ECTS) and can be used to contribute to further study in ATU or other institutions internationally.
The course is suitable for international applicants and aims to build a community of professionals in this emerging area.
Application Closing Date
15th August 2025
Start Date
September 2025
Eolas Teagmhála
Admissions Office
Department
Sport Exercise & Nutrition Science
