Digital Media and Marketing

Master of Science

Sonraí an Chúrsa

Course Code	GA_BDMGC_V09
Céim	9
Fad ama	1 or 2 years
Creidmheasanna	90
Modh Seachadta	Online or On-campus
Suímh campais	Mayo
Modh Seachadta	Lánaimseartha, Páirtaimseartha

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Forbhreathnú Cúrsa

This Masters programme is available for students to study full-time over 1 year or part-time over 2 years.

Classical marketing theory and professional practice are challenged continuously by revolutionary digital and marketing technologies in contemporary organisational environments.

The aim of this structured Master of Science in Digital Media and Marketing is to develop participants’ expertise and scholarship within the rapidly evolving professional discipline of strategic digital media and marketing.

The applied curriculum in this Masters programme, integrates at its core, the technological instruments which have changed the professional practice of the marketing discipline fundamentally.

Lecturer-student engagement on this programme will lead to the development of an interactive community of learners and researchers, with contributions to content, generated not only by the lecturing team, but by students.

The fast-paced field of digital media and MarTech as applied to the profession of marketing, requires this kind of participant interaction, enabling participants to gain maximum benefit from new knowledge generation in this discipline.

See our brochure for more.

International students can check out the FAQs about this programme here (PDF, 450KB).

Uaireanta Staidéir Molta in aghaidh na seachtaine

It is recommended that students should allow for a minimum of 6 to 8 hours per week for self-study in addition to attendance of live online lectures.

Scrúdú agus Measúnú

100% continuous assessment.

Riachtanas Tinrimh ar an gCampas

This programme is not on campus; the programme is delivered online. However, there is a weekly online live attendance requirement as follows: 2 x lunchtime hours and 1 x evening hour. There is also a monthly live online attendance requirement as follows: 2 days per month (full days from 9am to 5pm) for the months of January-May, and September-December.

Download a prospectus

Réamheolaire Iarchéime Online, Flexible and Professional Development Prospectus

Riachtanais Iontrála

Candidates must hold a level 8 Bachelor (Honours) degree with a minimum grade classification of H2.2 or equivalent in Marketing, IT/Computing, Business or cognate area.
Candidates who do not meet this entry criterion will be considered for entry to the programme under a formalised process of recognition of prior learning (RPL).

Selection

Applications are ranked in order of merit.

English Language Requirements will be as determined by ATU and as published in the Access, Transfer and Progression code.

The current requirements are as follows:

Non- EU applicants who are not English speakers must have a minimum score of 6.5 (with a minimum of 6.0 in each band) in the International English Language Testing System (IELTS) – Academic
EU applicants who are not English speakers are recommended to have a minimum score of 6.5 (with a minimum of 6.0 in each band) in the International English Language Testing System (IELTS) Academic or equivalent

Recognition of Prior Learning may be used to gain access to this programme in accordance with ATU’s Recognition of Prior Learning policy. For more information on the RPL policy, please visit https://www.myexperience.ie/about/how-rpl-works/

Táillí

Total Fees EU: €7200

Total Fees Non-EU: €14000

Subject to approval by ATU Governing Body (February 2025).

Tuilleadh eolais faoi tháillí

Gairmeacha

Currently 68,000 Irish jobs are directly linked to those employing digital skills and tools with approximately one in seven Irish people (13.5% of the adult population) making a supplementary income on the internet.

The digital economy represents 6% (12.3bn) of GDP and it is expected to grow to 7.9% (21.4bn) by 2020. (Department of communications, Climate Action & Environment, 2016).

Programme chair Dr Janine McGinn says the demand for this course, in particular MarTech (marketing technology) skills, is well documented in reports such as the recently published Digital Health Index which finds that a mere 5% of small businesses possess web sales abilities despite 59% of customers saying online purchases are important to them.

Also, 75% of SMEs struggle to use software and apply digital skills to improve business productivity, analyse customer data, and promote an online presence.